TeeOff

What TeeOff does

TeeOff is an online and mobile tee time booking marketplace operated by EZLinks Golf LLC, a subsidiary ultimately owned by NBCUniversal Media, LLC through the Golf Channel. The platform enables individual recreational golfers to search and book tee times at 9,000+ golf courses worldwide, primarily in the United States and Canada, without paying consumer-facing booking fees. Underlying technology consists of a web platform, native iOS and Android applications, location-based search, mobile check-in, and a weighted GolfPass Rating Index that emphasizes recent reviews to assess current course conditions. Monetization follows a B2B2C model in which golf courses and facilities pay transaction and listing fees for access to the booking marketplace, while consumers transact for free. A secondary subscription revenue layer is built around GolfPass+, an annual membership priced at $119/year that bundles exclusive tee time pricing, $120 in annual promo codes, Tee Time Protection, GolfPass Points rewards, 12 months of Peacock Premium streaming, and exclusive video instruction from tour professionals including Rory McIlroy.

The company serves two primary customer segments in parallel: individual golfers seeking convenient discovery and booking of tee times at public, semi-private, and private courses, and golf courses and facilities seeking a digital distribution channel to fill unused tee sheet inventory. Distribution is direct-to-consumer via the TeeOff website, mobile apps, and email marketing, supplemented by top-of-funnel reach through the Golf Channel media partnership and NBC Sports umbrella. The platform has expanded its product surface beyond standard 18-hole tee time bookings to include dedicated verticals for 9-hole courses, twilight tee times, indoor golf simulators using Trackman technology, private club access, and destination hubs in major U.S. golf markets, while integrating with Spark Golf for social leagues, Club Champion for fittings, and GOLFTEC for instruction. TeeOff operates alongside sister brand GolfNow under shared EZLinks/NBCUniversal ownership, with GolfPass functioning as a cross-platform membership tying the two booking experiences together.

Strategically, TeeOff is positioned as the no-fee, consumer-friendly booking entry point within a broader golf media and technology portfolio owned by NBCUniversal. Its primary competitive advantages are the NBCUniversal/Golf Channel distribution footprint, the GolfPass+ subscription bundling that includes Peacock Premium streaming, and the network effects of a 9,000+ course marketplace. Strategic risks include internal cannibalization with sibling GolfNow under the same parent, commoditization pressure from independent and AI-native tee sheet platforms, and dependence on NBCUniversal corporate strategy for continued investment. AI capabilities are not a material part of the current product narrative, and revenue, headcount, and growth metrics are not publicly disclosed.

Name

TeeOff

Legal name

EZLinks Golf LLC

Website

https://teeoff.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

TeeOff is a tee time booking marketplace operated by EZLinks Golf LLC, a subsidiary of NBCUniversal via Golf Channel, enabling recreational golfers to book at 9,000+ courses with no consumer fees and monetizing through course-side transaction commissions and a $119/year GolfPass+ subscription.

Ownership category

akta.pro rank

Product category

Golf Tee Time Booking Marketplace

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Tee time booking
• Golf course marketplace
• Online golf reservations
• Golf membership rewards
• Discounted tee times

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Tee Time Booking Commissions: TeeOff earns transaction fees from golf courses for each tee time booked through the platform. The platform charges no booking fees to consumers, indicating a B2B2C model where courses pay for access to the booking marketplace.
2. GolfPass Membership Subscription: GolfPass+ Annual subscription at $119/year offering exclusive member pricing, $120 in tee time promo codes, tee time protection, and 12 months of Peacock Premium included.
3. GolfPass Points Redemptions: Points earned on bookings can be redeemed toward GolfPass+ membership upgrades or on select tee times, creating a tiered monetization approach.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

TeeOff operates an online and mobile tee time booking marketplace that enables golfers to search and reserve tee times at 9,000+ golf courses worldwide with no booking fees charged to consumers. Golf courses pay transaction fees to distribute their tee sheet inventory through the platform. TeeOff also offers the GolfPass+ annual membership ($119/year) which bundles exclusive member pricing, promo codes, tee time protection, GolfPass Points rewards, Peacock Premium streaming, and exclusive video instruction from tour professionals.

Product overview

TeeOff is a tee time booking platform operated by EZLinks Golf LLC that enables golfers to book tee times at 9,000+ golf courses worldwide with no booking fees. The core product consists of the TeeOff booking platform and mobile app, supplemented by GolfPass (a $119/year membership offering exclusive pricing, promo codes, Peacock Premium, and video instruction), and DEAL Times (discounted tee times up to 50% off). Additional product features include specialized booking categories for 9-hole courses, twilight golf, indoor golf simulators, private clubs, and featured courses across popular golf destinations. The platform integrates with Spark Golf for social leagues, Trackman-enabled ranges, Club Champion for fittings, and GOLFTEC for instruction.

Differentiator

Problem solved

Functional benefit

Brands

• GolfPass: A membership program offering exclusive member pricing, $120 in tee time promo codes, tee time protection, GolfPass Points, 12 months of Peacock Premium included, and exclusive video instruction from top instructors and tour pros.

Products and services

• TeeOff Booking Platform Online and mobile tee time booking marketplace enabling golfers to search, compare and book tee times at 9,000+ golf courses worldwide with no booking fees charged to consumers. Revenue is generated through transaction fees paid by golf course partners.
• GolfPass+ Membership Annual golf membership subscription priced at $119/year (after 7-day free trial) offering exclusive member pricing on tee times, $120 in tee time promo codes (12 x $10), Tee Time Protection for up to 12 tee times, GolfPass Points earning and redemption, 12 months of Peacock Premium streaming (650+ hours of live golf), and exclusive video instruction from Tour professionals.

Quantifiable outcome

• Access to 9,000+ golf courses worldwide
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Golf ChannelcoreGTM or Marketing PartnerGolf Channel is listed as a partner brand alongside TeeOff, operating under the NBC Sports golf portfolio. Cross-promotional opportunities between the golf media network and tee time booking platform.
• GolfPasscoreGTM or Marketing PartnerGolfPass is TeeOff's membership program offering exclusive tee time pricing, $120 in promo codes, tee time protection, video instruction, and Peacock Premium. Fully integrated into the TeeOff booking experience.
• EZLinks Golf LLCcoreOthersEZLinks Golf LLC is the parent company that owns TeeOff. The copyright notice states 'Copyright 2026 EZLinks Golf LLC', indicating TeeOff is a subsidiary or brand of EZLinks Golf.
• GolfNowcoreGTM or Marketing PartnerGolfNow is a sister brand under the same golf technology ecosystem, sharing the TeeOff platform and GolfPass membership program. Both platforms offer access to the same course inventory.
• Club ChampionminorGTM or Marketing PartnerClub Champion offers golf club fitting services at locations listed on TeeOff, with fitting centers in Orlando, Maitland, Lake Nona, Sanford, and Reunion areas.
• GOLFTECminorGTM or Marketing PartnerGOLFTEC golf instruction and fitting centers are listed as partner locations on TeeOff, with facilities in Orlando area including Millenia, Maitland, and Lake Nona.
• PeacockcoreGTM or Marketing PartnerPeacock Premium streaming is included with GolfPass+ membership, offering 650+ hours of live golf event coverage and exclusive golf content to TeeOff/GolfPass subscribers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GolfNow: Sister brand under EZLinks Golf LLC/NBCUniversal offering the same golf course inventory and GolfPass membership. Directly comparable tee time booking platform; TeeOff and GolfNow effectively compete on brand positioning within the same parent portfolio.
• foreUP: Golf course management software including tee time booking, POS, and marketing tools. Comparable as a tee sheet platform serving golf facilities, though more weighted to course operators than consumer booking marketplace.
• Club Prophet Systems: Provider of golf club management and tee time booking software for golf courses. Directly comparable as a B2B tee sheet and operations platform in the golf technology stack.
• Supreme Golf: Online tee time booking marketplace operating across North America. Directly comparable consumer-facing tee sheet aggregator competing for the same golfer audience.
• Chronogolf (Lightspeed Golf): Acquired by Lightspeed in 2021, Chronogolf offers tee time booking and golf course management software. Directly comparable as a B2B/B2B2C tee sheet platform serving golf courses and consumers globally.

Emerging players

• Golf Genius Software: Tournament and event management software widely used in the golf industry. Partial overlap with TeeOff's booking platform — both serve golf facilities — but focuses on event play rather than consumer tee time bookings.
• Gallus Golf: Provider of tee time marketing, websites, and digital tools for golf courses. Comparable as a software partner to golf facilities driving online bookings, though typically smaller per-course scope than TeeOff.

Broad incumbents

• Jonas Club Software: Established management software provider for private clubs including golf. Comparable in golf operations software but skews toward private/country club members versus public access golfers served by TeeOff.
• EZLinks Golf (parent): The actual parent company of TeeOff under NBCUniversal, providing tee time booking technology to golf courses globally. Comparable as the underlying B2B platform serving TeeOff's marketplace.

Regional players

• Golfshake: UK-based golf booking platform and community site. Comparable tee time booking marketplace but operates primarily in the UK rather than TeeOff's North American stronghold.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TeeOff_
• Facebookfacebook.com/TeeOffGolf
• LinkedInlinkedin.com/company/tee-off-golf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TeeOff