Kiwi Wealth
Kiwi Wealth was a New Zealand retail investment manager offering KiwiSaver, managed funds, and portfolio services to individual investors, generating revenue via AUM-based management fees; acquired by Fisher Funds in November 2022 and fully rebranded under Fisher Funds by March 2024.
- Company typePrivate
- Founded2000
- HeadquartersWellington, New Zealand
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Kiwi Wealth does
Kiwi Wealth was a New Zealand-based retail investment management company headquartered in Wellington, operating from 2000 until its acquisition by Fisher Funds in November 2022. The firm offered KiwiSaver schemes, managed investment funds, a superannuation scheme, and a Private Portfolio Service, primarily serving individual retail investors seeking retirement savings and wealth accumulation products. Its go-to-market was direct-to-consumer, with investors accessing products through an online portal, paper application forms tied to Product Disclosure Statements, and content-driven investor education resources on the company's digital platform. Revenue was generated on a recurring basis via management fees charged on assets under administration across the KiwiSaver and managed fund books.
The company's operating status shifted fundamentally after the 2022 acquisition. The Kiwi Wealth Super Scheme was wound up effective 31 December 2023, and on 6 March 2024 the remaining products were rebranded: the Kiwi Wealth KiwiSaver Scheme became the Fisher Funds KiwiSaver Plan, Kiwi Wealth Managed Funds became Fisher Funds Investment Funds, and the scheme manager entity changed from Kiwi Wealth Limited to Fisher Funds Wealth Limited. Following the brand transition, Kiwi Wealth's client base, reporting, and portal experience are administered under the Fisher Funds brand.
From a strategic vantage point, Kiwi Wealth is no longer an independent operating business as of mid-2024 — it exists as a legacy entity inside the Fisher Funds group. The CEO on record is Ian Burns. The company serves no new clients directly; new customer flows are routed to Fisher Funds KiwiSaver Plan and Fisher Funds Managed Funds. For diligence purposes, stand-alone Kiwi Wealth operating metrics (revenue, AUM, headcount) are no longer separately disclosed and should be assessed within the consolidated Fisher Funds reporting perimeter.
Kiwi Wealth firmographics
Firmographics- Name
- Kiwi Wealth
- Legal name
- Kiwi Wealth Limited
- Website
- https://kiwiwealth.co.nz
- Company type
- Private
- Founded year
- 2000
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Kiwi Wealth was a New Zealand retail investment manager offering KiwiSaver, managed funds, and portfolio services to individual investors, generating revenue via AUM-based management fees; acquired by Fisher Funds in November 2022 and fully rebranded under Fisher Funds by March 2024.
- Ownership category
- akta.pro rank
Kiwi Wealth industry classification
Industry- Product category
- Retail Wealth Management
- NAICS
- Pension Funds (525110), Pension Funds (52511), Open-End Investment Funds (525910), Other Investment Pools and Funds (5259)
- akta.pro primary industry
- Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB)
Keywords
Where Kiwi Wealth is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Kiwi Wealth business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Management Fees: Kiwi Wealth operated as a retail investment management company offering KiwiSaver and managed fund products, generating revenue through management fees charged on investor assets under administration.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Kiwi Wealth product offering
Product offeringCore offering
Kiwi Wealth offered KiwiSaver retirement savings schemes, managed investment funds, a private portfolio service, and a superannuation scheme for individual New Zealand retail investors. Following its November 2022 acquisition by Fisher Funds, the products have been rebranded under the Fisher Funds brand and are now managed by Fisher Funds Wealth Limited. Revenue is generated through management fees charged on assets under administration across the KiwiSaver Plan, Investment Funds, and Private Portfolio Service offerings.
Product overview
Kiwi Wealth was a New Zealand-based financial services company offering KiwiSaver and managed investment products. Following its acquisition by Fisher Funds in November 2022, Kiwi Wealth's products have been integrated into the Fisher Funds brand. The KiwiSaver Scheme was rebranded as the Fisher Funds KiwiSaver Plan, and Managed Funds became Fisher Funds Investment Funds. The Super Scheme was wound up in December 2023, while the Private Portfolio Service was migrated to Fisher Funds. As of March 2024, all products operate under Fisher Funds' branding with Fisher Funds Wealth Limited as the new scheme manager.
Differentiator
Problem solved
Functional benefit
Products and services
- Fisher Funds KiwiSaver Plan (formerly KiwiSaver Scheme) A KiwiSaver retirement savings scheme previously operated by Kiwi Wealth, now rebranded as the Fisher Funds KiwiSaver Plan following the November 2022 acquisition by Fisher Funds. Designed for individual New Zealand residents saving for retirement, with options to use KiwiSaver funds toward first-home purchases. New clients can join via the application form in the Fisher Funds KiwiSaver Plan Product Disclosure Statement.
- Private Portfolio Service A premium personalized portfolio management service previously offered by Kiwi Wealth, now transitioned to the Fisher Funds platform with updated portal access and information. Designed for individual clients seeking tailored discretionary portfolio management rather than off-the-shelf fund products.
Companies that use Kiwi Wealth
Customer profileSegments1 record
Ideal customer profiles1 record
Kiwi Wealth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kiwi Wealth partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fisher FundscoreIn November 2022, Kiwi Wealth was acquired and became part of Fisher Funds, New Zealand's most trusted KiwiSaver provider. The Kiwi Wealth KiwiSaver Scheme was renamed to Fisher Funds KiwiSaver Plan, and Kiwi Wealth Managed Funds became Fisher Funds Investment Funds. The manager changed from Kiwi Wealth Limited to Fisher Funds Wealth Limited.
Scale indicators2 records
Recent moves7 records
Expansion highlights2 records
Kiwi Wealth competitors and assessment
Company assessmentBroad incumbents
- AMP New Zealand: Long-standing NZ wealth manager and KiwiSaver provider offering retail savings and investment products that overlap with the KiwiSaver and managed fund propositions Kiwi Wealth operated.
- Mercer (New Zealand): Global investment consultant and asset manager offering KiwiSaver and managed fund products in New Zealand, comparable to the Kiwi Wealth product set on both retirement and wealth-accumulation use cases.
- Westpac New Zealand (Westpac KiwiSaver): Major NZ bank with a KiwiSaver scheme and investment offerings targeting the same retail Kiwi investor segment Kiwi Wealth pursued, serving as a reference point for bank-affiliated competitive intensity.
- Fisher Funds Management Limited: Parent company that acquired Kiwi Wealth in November 2022; operates the rebranded KiwiSaver Plan, Investment Funds and Managed Funds that directly map onto the Kiwi Wealth product set, making it both the integrator and the closest direct comparator.
- ASB Bank (ASB KiwiSaver): Major NZ bank with a large KiwiSaver scheme and investment fund range, competing with the inherited Kiwi Wealth book for retail retirement savings flows.
- ANZ Investments: Bank-affiliated KiwiSaver scheme and managed funds provider with very large NZ retail AUA, competing for the same retail KiwiSaver customers as the Fisher Funds KiwiSaver Plan.
Direct peers
- Milford Asset Management: One of New Zealand's largest independent fund managers, offering KiwiSaver schemes, managed funds and portfolios to retail investors — directly comparable to Kiwi Wealth's pre-acquisition KiwiSaver and managed-fund proposition.
- Booster KiwiSaver: NZ specialist KiwiSaver and investment provider offering a similar mix of KiwiSaver schemes and managed funds to retail investors, competing for the same Individual Retail Investor segment Kiwi Wealth targeted.
Emerging players
- Generate KiwiSaver (Generate Investment Management): KiwiSaver-focused investment manager with a digitally led, fee-conscious proposition that overlaps directly with the KiwiSaver retirement savings product and direct-to-consumer distribution model Kiwi Wealth used.
- Simplicity (Simplicity Living Limited): New Zealand low-cost KiwiSaver and investment fund provider that has rapidly accumulated KiwiSaver market share on a fee-led value proposition, competing head-on with the Fisher Funds KiwiSaver Plan inherited from Kiwi Wealth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Kiwi Wealth social profiles
Digital presenceKiwi Wealth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kiwi Wealth leadership team
Management profileNumber of profiles
Profiles1 record
Kiwi Wealth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kiwi Wealth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kiwi Wealth
What does Kiwi Wealth do?
Kiwi Wealth offered KiwiSaver retirement savings schemes, managed investment funds, a private portfolio service, and a superannuation scheme for individual New Zealand retail investors. Following its November 2022 acquisition by Fisher Funds, the products have been rebranded under the Fisher Funds brand and are now managed by Fisher Funds Wealth Limited. Revenue is generated through management fees charged on assets under administration across the KiwiSaver Plan, Investment Funds, and Private Portfolio Service offerings.
Is Kiwi Wealth a public or private company?
Kiwi Wealth is a private company. It is classified as corporate owned and is currently acquired.
When was Kiwi Wealth founded?
Kiwi Wealth was founded in 2000. It employs 101 to 250 people.
Where is Kiwi Wealth based?
Kiwi Wealth is headquartered in Wellington, New Zealand, in the Oceania region.
How does Kiwi Wealth make money?
One revenue line is on record: management Fees.
Who are Kiwi Wealth's main competitors?
Broad incumbents on record are AMP New Zealand, Mercer (New Zealand), Westpac New Zealand (Westpac KiwiSaver), Fisher Funds Management Limited, ASB Bank (ASB KiwiSaver) and ANZ Investments. Direct peers are Milford Asset Management and Booster KiwiSaver. Emerging players are Generate KiwiSaver (Generate Investment Management) and Simplicity (Simplicity Living Limited).
Does Kiwi Wealth have an API?
No public API is recorded for Kiwi Wealth.
What industry is Kiwi Wealth in?
Kiwi Wealth's product category is Retail Wealth Management. Its primary akta.pro industry code is FSAAAGAB, Pension Master Trusts, Superannuation & Provident Funds. Its NAICS code is 525110.