Paperplanes
Paperplanes is a Vilnius-based digital marketing agency founded in 2012 that provides 360° social media management, multi-platform advertising, creative services, and website development to SMB and mid-market clients in Lithuania and select Asian markets.
- Company typePrivate
- Founded2012
- HeadquartersVilnius, Lithuania
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Paperplanes does
Paperplanes (legally MB Paperplanes Agency) is a Vilnius, Lithuania-based digital marketing agency operating since 2012 under the legal structure of a Lithuanian small-business partnership (MB). The firm delivers four integrated services: 360-degree social media management, digital advertising across eight platforms (Google, Meta, TikTok, Bing, Spotify, X, Reddit, Snapchat), creative works (brand identity, campaign development, design, copywriting), and website development from design through programming and technical maintenance. Its team comprises approximately 20 specialists spanning writers, designers, advertising professionals, and project managers, with a flat horizontal segmentation that addresses both SMB and mid-market/enterprise clients across healthcare, entertainment, education, e-commerce, travel, construction, culture, and nonprofit verticals.
The agency's underlying technology stack is essentially its own service delivery organization; no proprietary software products, APIs, SDKs, or AI features are disclosed. Its core differentiators rest on portfolio breadth, a creative-yet-practical positioning, and the publication of annual social media trends reports (2025 and 2026 editions) used as thought-leadership content marketing. Documented performance metrics for clients include 2x revenue increase and 2.7x ROAS growth for e-commerce client Evet.lt, 39% Instagram follower growth for cinema chain Apollo Kinas, and 400,000+ users reached via Meta advertising for dental clinic Medwell alongside 250% year-over-year reach growth.
Commercial mechanics are professional-services based with a sales-led go-to-market: clients are engaged directly from the Vilnius office, pricing is quoted on a custom pay-as-you-go basis, and proposed advertising budgets are tiered at under 1,000 EUR, up to 5,000 EUR, and over 5,000 EUR. Geographic reach spans the Baltic region with an active extension into Asian markets for advertising services. The firm is privately held with no disclosed external funding, no parent company, and no documented leadership team beyond generic contact information.
Paperplanes firmographics
Firmographics- Name
- Paperplanes
- Legal name
- MB Paperplanes Agency
- Website
- https://paperplanes.lt
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Paperplanes is a Vilnius-based digital marketing agency founded in 2012 that provides 360° social media management, multi-platform advertising, creative services, and website development to SMB and mid-market clients in Lithuania and select Asian markets.
- Ownership category
- akta.pro rank
Paperplanes industry classification
Industry- Product category
- Digital Marketing Services
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Copywriting & Editorial Production (BPAFAIAA)
Keywords
Where Paperplanes is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices1 record
Markets served
Paperplanes business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Digital Marketing Services: Comprehensive digital marketing agency services including social media management, digital advertising across multiple platforms, creative services, and web development. Revenue generated through client service engagements with varying advertising budget scales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Entry-level budget tier for smaller clients |
| Other | Pay-as-you-go | Mid-tier budget for growing businesses |
| Other | Pay-as-you-go | Premium budget tier for established clients |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Paperplanes product offering
Product offeringCore offering
Paperplanes is a digital marketing agency that delivers four integrated service lines: 360° social media management (content creation and communication guidelines), digital advertising across platforms such as Google, Meta, TikTok, Bing, Spotify, X, Reddit, and Snapchat, creative services (brand identity, campaign development, design, copywriting), and website development from design through programming to technical maintenance. The agency serves clients from SMB to enterprise across multiple markets including Lithuania and Asia.
Product overview
Paperplanes Agency is a creatively practical digital marketing agency offering a unified suite of four core services: Socialiniai tinklai (360° social media management), Reklama (digital advertising across Google, Meta, TikTok, and other platforms), Kūrybiniai darbai (creative services including brand identity and campaign creation), and Internetinių puslapių kūrimas (website development from design to programming and maintenance). The agency also publishes annual social media trend reports (2025 and 2026) and manages a portfolio of client projects spanning advertising, creative, and social media work.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Management (Socialiniai tinklai)
Quantifiable outcome
- 2x revenue increase for e-commerce client
- +4 more outcomes
Companies that use Paperplanes
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles3 records
Paperplanes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Paperplanes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IT Infrastructure PartnersminorAgency partners who serve IT infrastructure needs. Mentioned in privacy policy as third parties who may receive information for technical cookie and analytics functionality.
Scale indicators13 records
Recent moves5 records
Expansion highlights4 records
Paperplanes competitors and assessment
Company assessmentDirect peers
- Huge: Global digital experience and marketing agency providing strategy, creative, media, and technology services. Directly comparable to Paperplanes in delivering integrated full-service digital marketing for enterprise clients.
- Dept: Dutch-headquartered global digital agency offering end-to-end creative, media, and engineering services. Comparable to Paperplanes as a multi-disciplinary digital marketing agency serving enterprise and SMB clients across geographies.
- B-Reel: Stockholm-based creative and digital agency working across brand, content, and interactive campaigns. Comparable regional peer to Paperplanes given Nordic-adjacent full-service digital marketing model and SMB-to-enterprise client mix.
- Monks: Global digital content and production agency operating across marketing, creative, and media. Comparable to Paperplanes for its integrated paid media and creative services delivered across multiple geographies.
- Jellyfish: Global digital marketing agency (part of Brandtech Group) providing paid media, creative, and content services across platforms. Closely matches Paperplanes' multi-platform paid advertising model and full-service positioning.
Broad incumbents
- Havas: French-headquartered global advertising and communications group operating creative, media, and health networks. Comparable as a broad incumbent serving similar enterprise and mid-market clients with integrated digital marketing offerings.
- WPP: UK-headquartered global advertising and communication services holding company. Comparable as a broad incumbent against which smaller agencies like Paperplanes compete for enterprise digital marketing mandates.
- Publicis Groupe: French-headquartered global advertising holding company with creative, media, and digital agency networks. Comparable as a much larger incumbent offering overlapping digital marketing and creative services to enterprise clients worldwide.
- Ogilvy: Global creative advertising and marketing network (part of WPP) with deep paid media, social, and content capabilities. Comparable broad incumbent offering overlapping digital marketing services across multiple platforms and geographies.
- Dentsu: Japan-headquartered global advertising holding group with creative, media, and CXM networks. Comparable incumbent offering integrated digital marketing services that overlap with Paperplanes' full-service suite.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key highlights5 records
Customer concentration
Paperplanes social profiles
Digital presencePaperplanes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paperplanes leadership team
Management profileNumber of profiles
Paperplanes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paperplanes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paperplanes
What does Paperplanes do?
Paperplanes is a digital marketing agency that delivers four integrated service lines: 360° social media management (content creation and communication guidelines), digital advertising across platforms such as Google, Meta, TikTok, Bing, Spotify, X, Reddit, and Snapchat, creative services (brand identity, campaign development, design, copywriting), and website development from design through programming to technical maintenance. The agency serves clients from SMB to enterprise across multiple markets including Lithuania and Asia.
Is Paperplanes a public or private company?
Paperplanes is a private company. It is classified as unknown and is currently operating.
When was Paperplanes founded?
Paperplanes was founded in 2012. It employs 1 to 10 people.
Where is Paperplanes based?
Paperplanes is headquartered in Vilnius, Lithuania, in the Europe region.
How does Paperplanes make money?
One revenue line is on record: digital Marketing Services.
Who are Paperplanes's main competitors?
Direct peers on record are Huge, Dept, B-Reel, Monks and Jellyfish. Broad incumbents are Havas, WPP, Publicis Groupe, Ogilvy and Dentsu.
Does Paperplanes have an API?
No public API is recorded for Paperplanes.
What industry is Paperplanes in?
Paperplanes's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAIAA, Copywriting & Editorial Production. Its SIC code is 7311.