Icron Technologies

What Icron Technologies does

Icron Technologies is a privately held Canadian hardware company headquartered in Burnaby, British Columbia, operating under the legal entity SyncBridge Technologies Corporation. The company designs and manufactures USB and video extension systems based on its proprietary ExtremeUSB technology, a two-piece architecture consisting of a Local Extender (LEX) connected to the host and a Remote Extender (REX) connected to peripheral devices, joined by a single standard CAT 5e/6a or fiber cable to deliver signal extension up to 100m. This addresses the 3-5m distance limitation inherent to USB, enabling reliable placement of conference cameras, touch controllers, keyboards, mice, and other peripherals in ProAV, broadcasting, industrial, and medical environments.

The current product portfolio centers on the Raven 3301 USB 3-2-1 extender system (shipping since 2024), which provides USB-C connectivity at 5Gbps bandwidth over CAT 5e, and the forthcoming Arbutus 63301, which simultaneously extends DisplayPort Alt Mode 4Kp60 video and USB 3-2-1 over a single CAT 6a cable. The company is positioning to expand beyond branded-box hardware into OEM revenue streams through private label manufacturing, PCBA services, and a planned BlackBird ASIC chipset licensing option. Icron and ExtremeUSB are registered trademarks of SyncBridge Technologies Corporation, and legacy product support is routed through Analog Devices, indicating the brand and product line were preserved through a prior divestiture or transfer from that company's portfolio.

Icron monetizes primarily through hardware sales distributed via three regional channel partners: Midwich US for USA/Canada, Midwich Group for UK/EMEA, and Madison AV for Asia Pacific, with direct sales for the rest of the world and direct engagement for private label and OEM inquiries. Pricing is not publicly disclosed and is handled through quote-based distribution relationships. No institutional venture or growth equity has been raised; the only recorded capital inflows are two small non-dilutive grants from the National Research Council of Canada totaling $600K in 1999 and 2003.

Name

Icron Technologies

Legal name

SyncBridge Technologies Corporation

Website

https://icron.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Icron Technologies is a Burnaby, BC-based hardware company that designs and manufactures USB and video extension systems based on its proprietary ExtremeUSB technology, serving ProAV, broadcasting, industrial, and medical markets through a global distributor network.

Ownership category

akta.pro rank

Product category

USB & Video Extension Hardware

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Electronic Connector Manufacturing (334417)

SIC

Computer Communications Equipment (3576), Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Interface ICs (USB/HDMI/SerDes/Level Shifters) (HDAHAIAD)

akta.pro secondary industries

Multiport Adapters (USB-C Multi-Adapters) (HDACAHAE), Industrial Ethernet Media Conversion & Extenders (Copper/Fiber/SFP) (HDAFAJAG), Embedded & Industrial Network Interfaces (PCIe/M.2/SOM/SoC NICs) (HDAFAEAI)

Keywords

• USB extension hardware
• Video extension systems
• USB-C extender products
• ProAV connectivity solutions
• KVM signal extenders

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Hardware Product Sales: Sale of USB 3-2-1 extender systems including Raven 3301 and Arbutus 63301. Products are two-piece systems (Local Extender + Remote Extender) sold through distribution channels and direct sales.
2. Private Label / OEM Solutions: Private label manufacturing, PCBA (printed circuit board assemblies), and BlackBird ASIC chipset licensing for third-party integration into their own products
3. Distribution Channel Sales: Products available through regional distributors including Midwich US, Midwich Group, and Madison AV for respective territories

Go-to-market motion1 record

Distribution channels5 records

Marketing channels2 records

Core offering

Icron Technologies designs and manufactures two-piece USB and video extension hardware systems built on its proprietary ExtremeUSB technology. The Local Extender (LEX) connects to a host and the Remote Extender (REX) connects to peripherals, joined by a single CAT 5e or CAT 6a cable to extend USB 3-2-1 and 4K video signals up to 100m. Current shipping product is the Raven 3301 (USB-C, 5Gbps, CAT 5e) and the Arbutus 63301 (DisplayPort Alt Mode 4Kp60 + USB 3-2-1 via USB-C, CAT 6a) is forthcoming, with private label, PCBA, and BlackBird ASIC chipset options planned.

Product overview

Icron Technologies offers a portfolio of USB and video extension solutions based on its proprietary ExtremeUSB technology. The product line consists of two primary hardware systems: the Raven 3301 (currently shipping) which extends USB 3-2-1 signals via USB-C with 5Gbps bandwidth over CAT 5e cables up to 100m, and the Arbutus 63301 (coming soon) which adds DisplayPort Alt Mode 4Kp60 video extension capability over the same USB-C port via CAT 6a cable. Both products use a two-piece architecture with a Local Extender (LEX) connected to the host and a Remote Extender (REX) connected to devices. The company also plans to offer private label, PCBA, and the BlackBird ASIC chipset options.

Differentiator

Problem solved

Functional benefit

Brands

• ExtremeUSB: Proprietary USB extension technology brand used across Icron's product line

Products and services

• Icron USB 3-2-1 Raven 3301 Extender System Two-piece USB 3-2-1 extender system consisting of a Local Extender (LEX) connected to a host and a Remote Extender (REX) connected to USB devices. Features USB-C ports with 5Gbps bandwidth, extending signals up to 100m over a single CAT 5e cable, and is ideal for extending USB conference cameras, touch controllers, keyboards, mice, and all-in-one devices in ProAV environments.
• Icron DP 4K Video + USB 3-2-1 Arbutus 63301 Extender System Two-piece extender system that simultaneously extends DisplayPort Alt Mode 4Kp60 video and USB 3-2-1 over the same USB-C port via a single 100m CAT 6a cable. Targeted at ProAV, Broadcasting, Industrial, and Medical applications.
• Private Label / OEM Solutions (including BlackBird ASIC chipset and PCBA) Private label manufacturing, PCBA (printed circuit board assemblies), and BlackBird ASIC chipset options for OEM partners to integrate ExtremeUSB-based USB extension capability into their own products under their own branding.

Quantifiable outcome

• Extension distance up to 100m over single CAT 5e/6a cable
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Midwich UScoreChannel Partner/ Reseller/ DistributorMidwich US is the authorized distributor for Icron products (Raven 3301 and Arbutus 63301) in USA and Canada markets. Provides distribution and sales channel for Icron's USB extension products. Contact: 1 800 846 5606.
• Midwich GroupcoreChannel Partner/ Reseller/ DistributorMidwich Group is the authorized distributor for Icron products in UK and EMEA markets. Handles distribution and sales for USB extension products across the region. Contact: [email protected].
• Madison AVcoreChannel Partner/ Reseller/ DistributorMadison AV is the authorized distributor for Icron products in Asia Pacific region. Provides distribution and sales channel for Raven 3301 USB extension products. Contact: 1800 00 77 80.
• SyncBridge Technologies CorporationcoreStrategic or Co-development PartnerParent company and trademark holder for Icron and ExtremeUSB brands. Icron operates as a division/brand under SyncBridge Technologies Corporation based in Burnaby, BC, Canada.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Extron Electronics: Extron is a leading manufacturer of ProAV signal extension, switching, and control products. It directly overlaps with Icron's USB and video extension offerings for conference rooms, classrooms, and control rooms, and competes for the same integrator channel.
• Crestron Electronics: Crestron provides integrated AV, USB, and room-control solutions for enterprise meeting spaces. Its DM/USB extension products target the same ProAV integrators and UC room deployments that buy Icron's Raven and Arbutus extenders.
• Adder Technology: Adder makes KVM and USB extenders that route USB, video, and keyboard/mouse signals over CATx or fiber — directly comparable to Icron's LEX/REX architecture — and serves the same broadcast, industrial, and ProAV customers.
• Black Box: Black Box is a long-established KVM, USB, and AV extension and switching vendor serving broadcast, control rooms, and industrial customers — overlapping directly with Icron's two-piece USB extender product family.
• ATEN International: ATEN manufactures USB, KVM, and ProAV extension products distributed globally through the same reseller channels as Icron, including distributors serving industrial and broadcast segments.
• Matrox Video: Matrox Video specializes in multi-screen video extension, KVM, and ProAV-over-IP products that compete with Icron's Arbutus 63301 in 4K video extension for control rooms, broadcast, and medical imaging.
• Gefen (Nortek/Control4): Gefen is an established AV extension and signal distribution brand (now under Snap One/Control4) with USB, HDMI, and KVM extenders targeting the same ProAV integrator channel as Icron.

Others

• Icron (legacy, Maxim/Analog Devices): The pre-SyncBridge Icron business was acquired by Maxim Integrated (later Analog Devices), whose support email ([email protected]) still services legacy products. This shared IP lineage makes the Maxim/ADI connectivity division a directly comparable — though distribution-side rather than commercial — peer in USB extension silicon.

Emerging players

• Hall Research: Hall Research is a smaller US ProAV vendor offering USB and video extension, switching, and control products that overlap with the lower end of Icron's ProAV and UC room use cases.

Broad incumbents

• Tripp Lite (Eaton): Tripp Lite, now part of Eaton, sells a broad portfolio of connectivity, KVM, USB, and AV extension products through mass distribution, making it a broader-line incumbent that competes with Icron on price-sensitive USB extender SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tweet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Icron Technologies