Home Resource
Home Resource is a Sarasota, Florida-based luxury contemporary furniture retailer founded in 1995 that curates 50+ European and American brands for high-net-worth homeowners, interior designers, architects, and luxury hospitality projects across the US and internationally.
- Company typePrivate
- Founded1995
- HeadquartersSarasota, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Home Resource does
Home Resource is a luxury contemporary and modern furniture retailer founded in 1995 and headquartered in Sarasota, Florida, operating a single showroom in the Rosemary Design District at 741 Central Avenue alongside a Shopify-based e-commerce storefront. The company curates and sells furniture from over 50 prestigious contemporary brands sourced from Germany, Italy, and the United States, including Poltrona Frau, Knoll, Herman Miller, COR, Porada, Draenert, Kettnaker, DEDON, and Janus et Cie, with a catalog of approximately 2,674 SKUs across living room, dining room, bedroom, and outdoor categories. Its core differentiator is the depth and exclusivity of this brand portfolio, supplemented by an in-house non-commission sales team trained at European factories, custom configuration and COM/COL specification services, and a white-glove in-house delivery and installation team operating across Florida and internationally.
The business generates revenue primarily through one-time product sales to high-net-worth homeowners and, via a formalized trade program, to interior designers, architects, and contractors/developers, with a secondary stream of design consultation services. Pricing is quote-based and not publicly disclosed, and the company has remained privately held and founder-owned under Michael and Kathy Bush since their turnaround of a previously distressed business, with a small team of 1-10 employees supported by long-tenured general management. In late 2025, Home Resource was appointed as the exclusive U.S. distributor for the Kettnaker Soma Media System, a high-end modular media solution integrating Leica Cine 1 projection technology in 80", 100", and 120" screen configurations, extending the offering beyond traditional furniture into integrated cinematic residential and commercial installations.
Marketing and customer acquisition rely on a multi-channel mix including the company blog (Design & Wanderlust), earned media in Elle Decor, Florida Design, Home & Design, and Sarasota Magazine, a virtual showroom, organic social media, and the trade referral program. The company does not publish revenue, has no institutional or private equity backing, and operates with no disclosed AI, app, or API infrastructure; its technology stack is anchored on Shopify e-commerce, integrated projection hardware from Kettnaker/Leica, and proprietary white-glove logistics rather than software platforms.
Home Resource firmographics
Firmographics- Name
- Home Resource
- Legal name
- Home Resource
- Website
- https://homeresource.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Home Resource is a Sarasota, Florida-based luxury contemporary furniture retailer founded in 1995 that curates 50+ European and American brands for high-net-worth homeowners, interior designers, architects, and luxury hospitality projects across the US and internationally.
- Ownership category
- akta.pro rank
Home Resource industry classification
Industry- Product category
- Luxury Contemporary Furniture Retail
- NAICS
- Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491), Interior Design Services (54141)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)
- akta.pro secondary industries
- Home, Furniture & Decor DTC (CRAFACAE), Home Office, Paper & Media Storage Systems (Non-Construction) (HSAFAHAD), Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI)
Keywords
Where Home Resource is headquartered
LocationHeadquarters
- HQ city
- Sarasota
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Home Resource business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Furniture Product Sales: One-time product sales of luxury contemporary furniture from European and American brands including sofas, chairs, tables, outdoor furniture, and accessories. Products are sold through showroom consultation and e-commerce.
- Design Services: Interior design consultation services including space planning, product selection, custom configurations, and COM/COL specifications. Services include home delivery, brand design, and in-store service support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Soma Media Console by Kettnaker - custom pricing based on screen size and configuration |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Home Resource product offering
Product offeringCore offering
Home Resource operates a luxury contemporary furniture showroom in Sarasota, FL selling curated living room, dining room, bedroom, and outdoor furniture from more than 50 European and American brands. It complements the product line with no-cost design consultation, white-glove delivery and installation, a trade discount program for interior designers and architects, and exclusive U.S. distribution of the Kettnaker Soma Media System integrating Leica projection technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Curated Contemporary Furniture Collections Curated assortment of more than 2,600 SKUs across living room (sofas, chairs, occasional tables), dining room, bedroom, and outdoor categories, sourced from over 50 European and American brands including Poltrona Frau, Knoll, Herman Miller, COR, Porada, DEDON, and Janus et Cie, sold through the Sarasota showroom and homeresource.com e-commerce site.
- Interior Design Consultation Services Complimentary and paid design consultation covering space planning, product selection, custom configurations, brand design, and COM/COL specifications, delivered by factory-trained showroom staff for residential and small commercial clients.
- White-Glove Delivery and Installation In-house white-glove delivery and installation service across Florida and select international destinations, with inspection of every piece prior to delivery and dedicated post-sale service support.
- Trade Program for Interior Designers and Architects Discount and support program for qualified interior designers, architects, and contractors/developers that provides preferred access, trade pricing, custom configurations, and project support on European contemporary furniture specifications.
- Kettnaker Soma Media System with Leica Projection High-end modular media console integrating Leica Cine 1 Cinema TV projection, available in 80-inch, 100-inch, and 120-inch retractable screen sizes with multiple width, height, feet, and finish options, configured and sold exclusively in the U.S. by Home Resource under its Kettnaker distribution agreement.
Quantifiable outcome
- Platinum 100 Retailer recognition for 12 consecutive years
Companies that use Home Resource
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Home Resource technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Home Resource partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KettnakercoreHome Resource was appointed as the exclusive U.S. distributor for the Kettnaker Soma Media System, a high-end modular media solution integrating advanced projection technology by Leica. This partnership supports Kettnaker's expansion into the North American market, enabling high-end residential and commercial projects with European design solutions.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Home Resource competitors and assessment
Company assessmentDirect peers
- Roche Bobois: French luxury contemporary furniture retailer with global network of company-owned and franchised stores. Directly comparable to Home Resource in curating high-end European brands (including Italian and German designers) for affluent residential customers, with similar consultative sales and white-glove delivery model.
- Design Within Reach: Modern and contemporary furniture retailer (now owned by Herman Miller) carrying iconic brands like Knoll, Eames, and Herman Miller that Home Resource also distributes. Closely comparable in product mix and modern design aesthetic, but operates primarily through DTC channels and studios rather than a single luxury showroom.
- Room & Board: American modern furniture retailer with showrooms nationwide and a focus on contemporary design and American craftsmanship. Comparable to Home Resource in carrying high-quality modern furniture for living, dining, and bedroom spaces, with similar design-consultation service model.
- Cantoni: Luxury contemporary furniture retailer with multiple showrooms across the U.S. (Dallas, Houston, Atlanta, LA, NYC). Comparable to Home Resource in curating European brands (Italian, German, Spanish) for affluent customers with trade program for interior designers and white-glove delivery.
- BoConcept: Danish modern furniture franchise with global retail network. Comparable to Home Resource in contemporary design aesthetic and middle-to-upper market positioning, though typically more accessible price points and franchise-led expansion model.
- Modani Furniture: Contemporary modern furniture retailer with showrooms in major U.S. cities. Comparable to Home Resource in carrying modern Italian-inspired furniture for living, dining, and bedroom, but positioned at lower price points and broader mass-market appeal.
- EQ3: Canadian modern furniture retailer with showrooms across Canada and select U.S. markets. Comparable to Home Resource in Scandinavian/modern design aesthetic and showroom-based retail model, though primarily regional to Canada rather than serving the same Florida luxury market.
Broad incumbents
- RH (Restoration Hardware): Public luxury home furnishings company operating large-format galleries across North America. Overlaps with Home Resource in luxury positioning and curated European/American brand portfolio, but operates at vastly greater scale with proprietary RH Modern line and integrated interior design services.
- Crate & Barrel: Major American home furnishings retailer carrying modern and contemporary furniture alongside broader home goods. Overlaps with Home Resource in modern furniture categories and multi-channel retail, but lacks the exclusive European luxury brand portfolio and trade program focus.
- West Elm: Williams-Sonoma-owned modern home furnishings retailer with nationwide stores and strong DTC presence. Comparable to Home Resource in modern design aesthetic and broad room-based merchandising, but operates at mass-market price points and through a parent-owned brand rather than curated European portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Home Resource social profiles
Digital presenceHome Resource financial estimates
Financial estimateRevenue estimate
Valuation estimate
Home Resource leadership team
Management profileNumber of profiles
Profiles5 records
Home Resource funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Home Resource M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Home Resource
What does Home Resource do?
Home Resource operates a luxury contemporary furniture showroom in Sarasota, FL selling curated living room, dining room, bedroom, and outdoor furniture from more than 50 European and American brands. It complements the product line with no-cost design consultation, white-glove delivery and installation, a trade discount program for interior designers and architects, and exclusive U.S. distribution of the Kettnaker Soma Media System integrating Leica projection technology.
Is Home Resource a public or private company?
Home Resource is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Home Resource founded?
Home Resource was founded in 1995. It employs 1 to 10 people.
Where is Home Resource based?
Home Resource is headquartered in Sarasota, United States, in the North America region.
How does Home Resource make money?
Two revenue lines are on record. Furniture Product Sales are the primary driver. The others are design Services.
Who are Home Resource's main competitors?
Direct peers on record are Roche Bobois, Design Within Reach, Room & Board, Cantoni, BoConcept, Modani Furniture and EQ3. Broad incumbents are RH (Restoration Hardware), Crate & Barrel and West Elm.
Does Home Resource have an API?
No public API is recorded for Home Resource.
What industry is Home Resource in?
Home Resource's product category is Luxury Contemporary Furniture Retail. Its primary akta.pro industry code is CRAIAAAA, Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles), with a secondary code of CRAFACAE, Home, Furniture & Decor DTC. Its NAICS code is 449110 and its SIC code is 5712.