What Mediacurrent does

Mediacurrent was a digital agency founded in 2007 in Atlanta, Georgia, that built and optimized complex digital products for universities, professional sports leagues, nonprofits, and government institutions. In 2025, Mediacurrent merged with Rhythm (founded 1996 in Irvine, California, specializing in lifecycle marketing and data-driven campaigns) to form Current Agency, a full-stack digital agency headquartered at 1 World Trade Center, New York. The combined entity operates six integrated service capabilities — Digital Product & Experience, Media & Performance, CRM & Customer Journey, Content & Creative, Data & Optimization, and Strategic Consulting — designed to function as a closed-loop system where marketing insights inform product development and vice versa. Current Agency operates as part of the Code and Theory family of agencies within the larger Stagwell Global Network, giving it cross-agency resourcing and enterprise reach. The business runs a professional services revenue model via project-based work and retainer engagements, with custom quote-based pricing. Customer segments span universities, professional sports leagues, nonprofits, government institutions, consumer brands, healthcare, and enterprise organizations, with disclosed clients including Lazy Dog Restaurants, Coretec, Cleveland Museum of Art, Fortrea, Karma, and Saugatuck Douglas. The firm employs 51-100 people and has no proprietary technology platform; its core offering is integrated services rather than a productized software asset. Leadership includes co-founder Dave Terry (Partner, Client Services), COO Jeff Diecks, and CMO Josh Linard, and the company previously expanded capabilities through the 2020 acquisition of Duo Consulting.

Name

Mediacurrent

Legal name

Current Agency

Website

https://mediacurrent.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

51–100 employees

Short description

Mediacurrent (now Current Agency) is a full-stack digital agency formed in 2025 from the merger of Mediacurrent (2007, digital products) and Rhythm (1996, lifecycle marketing), serving universities, sports leagues, nonprofits, government, healthcare, and enterprise clients with six integrated capabilities.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Digital product development
• Lifecycle marketing
• Drupal web development
• Performance marketing
• Digital agency services

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Agency Services: Professional services revenue generated from providing integrated digital product development and lifecycle marketing services to enterprise clients. Revenue is derived from project-based work and ongoing retainer engagements across six service capabilities: Digital Product & Experience, Media & Performance, CRM & Customer Journey, Content & Creative, Data & Optimization, and Strategic Consulting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mediacurrent is a full-stack digital agency that architects and optimizes complex Drupal websites and digital products, and (post-2025 merger with Rhythm under the Current brand) pairs this with lifecycle marketing, performance media, CRM, content and analytics. Revenue comes from project-based and retainer professional-services engagements for enterprise clients.

Product overview

Current is a full-stack digital agency formed from the merger of Rhythm (lifecycle marketing) and Mediacurrent (digital products) in 2025. The agency operates as a unified platform with six integrated capabilities: Digital Product & Experience, Media & Performance, CRM & Customer Journey, Content & Creative, Data & Optimization, and Strategic Consulting. These six capabilities work as an integrated system rather than standalone services — enabling the agency to both build digital products and grow them through lifecycle marketing, with data flowing between product and marketing functions to create continuous optimization loops.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Product & Experience Digital product design and development services focused on conversion optimization and continuous improvement, serving universities, professional sports leagues, nonprofits, and government institutions.
• Media & Performance Performance marketing services that drive traffic conversion and own post-click outcomes beyond standard campaign management.
• CRM & Customer Journey Customer relationship management and journey orchestration services that connect, track, and optimize every customer touchpoint.
• Content & Creative Brand, content, and storytelling creative services designed to drive action and measurable business outcomes.
• Data & Optimization Analytics and optimization services that close the loop between marketing and product, enabling marketing insights to inform product improvements and vice versa.
• Strategic Consulting Business strategy consulting services focused on understanding client business objectives before developing tactical recommendations.

Named customers6 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• RhythmcoreStrategic or Co-development Partner · 1 January 2025Rhythm was a lifecycle marketing and data-driven campaign agency founded in 1996 in Irvine, California, specializing in consumer brands, healthcare companies, and enterprise organizations. In 2025, Rhythm merged with Mediacurrent to form Current agency, combining lifecycle marketing expertise with digital product development capabilities.
• Code and TheorycoreStrategic or Co-development PartnerMediacurrent is part of the Code and Theory family of agencies, providing access to a network of specialized agencies and collaborative resources across the digital marketing and product development space.
• Stagwell Global NetworkcoreStrategic or Co-development PartnerMediacurrent is part of the larger Stagwell Global Network as part of the Code and Theory family affiliation, providing global network resources and cross-agency collaboration opportunities.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Code and Theory: Sibling agency within the Stagwell network that also integrates product design/engineering with marketing services for enterprise clients. Directly comparable in positioning, scale, and parent-network affiliation.
• Bounteous: Digital experience and commerce agency that combines product/engineering with marketing services, similar to Current's integrated model. Now part of Accenture Song, but historically comparable in mid-market enterprise positioning.
• R/GA: Long-standing digital agency known for blending product innovation with brand marketing. Comparable in the integration of product-building and marketing capabilities for enterprise clients.
• Huge: Digital experience agency that combines product/UX design with marketing and brand work. Operates in a similar integrated-services model for enterprise and consumer-facing clients.
• Valtech: Global digital agency combining experience design, commerce, and marketing technology. Comparable in mid-sized agency positioning with integrated product + marketing capabilities.
• Critical Mass: Digital experience agency owned by Omnicom, focused on integrated product design and marketing for enterprise clients including automotive and consumer brands. Closely comparable service mix.

Broad incumbents

• Digitas: Publicis-owned digital marketing network with deep CRM, media, and creative capabilities. A larger incumbent offering overlapping services with Current's Media & Performance and CRM capabilities.
• Sapient (now part of Publicis Sapient): Digital transformation consultancy combining technology, consulting, and marketing. Comparable overlap with Current's Digital Product & Experience and Strategic Consulting offerings at a much larger scale.
• AKQA: WPP-owned digital agency blending design, technology, and marketing. Competes for similar enterprise digital product and lifecycle marketing engagements.
• MediaMonks (Monks): S4 Capital's production and experience arm, now operating as Monks after merging with MediaMonks. Competes across content, media, and digital product services with a broader global footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/mediacurrent
• Facebookfacebook.com/172384302846690
• LinkedInlinkedin.com/company/mediacurrent

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediacurrent