ZWEI Wealth

What ZWEI Wealth does

ZWEI Wealth Experts AG is a Swiss, bank-independent wealth management advisory platform founded in 2014 in Zürich and operating as a subsidiary of Swiss Life since 2025. The company provides Wealth Office services to private clients (typically starting from CHF 1 million in assets), foundations, family offices, and institutional investors, coordinating wealth management activities across three modules: Plan. (investment strategy), Find. (provider matching from 550+ banks and asset managers), and Control. (ongoing mandate monitoring). Its core differentiator is structural independence from banks, materialized in a separately billed advisory fee of 0.1-0.65% per year on AUM, and backed by the ZWEI Provider Rating - a rule-based independent rating system covering 500+ providers, described as the only independent quality seal in Swiss wealth management.

Underlying the advisory offering is the Wealth Office digital platform, which includes the Transparency Portal (public-facing comparison tools), a client portal (My Wealth Office, fully redesigned and launching October 2026), and a provider onboarding portal that connects banks and asset managers with 3,500+ registered clients managing CHF 3.5 billion in assets under control. Distribution is delivered via four Swiss offices (Zurich, Geneva, Bern, Winterthur), 50+ Wealth Officers, an annual Wealth Office Conference (250+ attendees in 2025), cooperation partners (e.g., Unita Finanz & Treuhand in Zug), and preferred custodian relationships with Bank Vontobel and Schwyzer Kantonalbank.

The firm monetizes through (i) recurring AUM-based Wealth Office advisory fees, (ii) subscription revenue from providers joining as Basic or Advanced members on the platform, and (iii) ancillary services such as audit-style mandate analyses (Prüfberichte) across five dimensions. Content and event-driven lead generation through Wealth Office Insights, Chalet Muri Talk Series, and conferences fuels top-of-funnel acquisition. The company explicitly positions itself as the largest independent wealth management platform in Switzerland, now with Swiss Life as parent providing distribution reach and capital.

Name

ZWEI Wealth

Legal name

ZWEI Wealth Experts AG

Website

https://zwei-wealth.ch

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

ZWEI Wealth is a Swiss, bank-independent wealth management platform connecting HNW clients, foundations, and family offices with 550+ banks and asset managers through its Wealth Office digital platform, charging 0.1-0.65% AUM-based fees and operating as a subsidiary of Swiss Life since 2025.

Ownership category

akta.pro rank

Product category

Independent Wealth Management Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Client/High-Net-Worth Advisory (FSAEAAAN)

akta.pro secondary industries

Family Office Services (Single & Multi-Family Office) (FSABADAF), Digital/Hybrid Private Wealth (Robo-Enabled HNW Service) (FSAAABAO)

Keywords

• Independent wealth advisory
• Wealth management platform
• Asset manager comparison
• Wealth office services
• Mandate auditing services

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wealth Office Advisory Fee (AUM-based): Wealth Office costs between 0.1% and 0.65% per year depending on the size of assets managed. The fee is charged separately to ensure 100% independence. Overall wealth management costs typically decrease for clients due to eliminated fees and preferential rates with banks and managers.
2. Provider Platform Access: Banks and asset managers can join as Basic or Advanced providers on the platform, gaining access to 3,500+ registered clients and CHF 3.5 billion in assets. This creates a two-sided marketplace revenue dynamic.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

ZWEI Wealth runs an independent Wealth Office that coordinates investment strategy planning (Plan.), provider matching (Find.) and ongoing portfolio monitoring (Control.) for clients with assets from CHF 1 million upward. It connects clients with more than 550 banks and asset managers through a proprietary platform, supports them with an independent ZWEI Provider Rating, a Transparency Portal, and Audit Reports (Prüfberichte) that benchmark existing mandates. Banks and asset managers can also subscribe to the provider side of the platform to access 3,500+ registered clients and CHF 3.5 billion in assets under control.

Product overview

ZWEI Wealth operates as an independent wealth office platform that connects clients with over 550 banks and asset managers. The core offering consists of the Wealth Office service model, which coordinates three main modules: Plan. (investment strategy), Find. (provider matching), and Control. (ongoing monitoring). Supporting this are the Transparency Portal with the ZWEI Rating system for provider comparison, and Audit Reports for mandate analysis. The company also offers the client-facing My Wealth Office portal (redesign launching October 2026) and a provider-facing platform for banks and asset managers to receive mandate requests.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Office Central bank-independent Wealth Office service that coordinates wealth planning (Plan.), provider matching (Find.), and ongoing monitoring (Control.) for clients starting at CHF 1 million in assets; clients are charged an annual AUM-based fee of 0.1%–0.65%.
• Audit Reports (Prüfberichte) Standalone mandate analysis service evaluating existing wealth management arrangements across five dimensions: manager competence, returns, risk structure, costs, and suitability, primarily for foundations and private clients seeking re-tendering or governance review.
• Wealth Office Provider Platform Subscription-based platform enabling banks and asset managers to join as Basic or Advanced providers and access 3,500+ registered clients and CHF 3.5 billion in assets under control for mandate flow.
• Transparency Portal Online comparison portal with verified provider ratings, performance comparison tools and cost analysis tools for banks and asset managers, supporting investor due diligence.
• My Wealth Office (Client Portal) Client-facing portal providing 24/7 transparency and overview of wealth management activities, mandates, and portfolio performance, with a redesigned version launching in October 2026.
• Wealth Office Conference Annual industry conference in Zurich and Geneva bringing together advisers, banks, asset managers and investment experts, featuring the 'Battle of the Best' pitch competition.

Quantifiable outcome

• A Swiss foundation with ~400 million CHF in assets reduced annual fees by ~150,000 CHF (~20%) after commissioning an audit report

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Unita Finanz & Treuhand AGcoreChannel Partner/ Reseller/ Distributor · 7 November 2025Unita is a trust and advisory firm based in Zug, Switzerland, specializing in fiduciary services, corporate consulting, tax, family office, and digital assets (including cryptocurrencies and tokenized assets). Through this cooperation, Unita clients can now access ZWEI Wealth Office Services including wealth manager search, portfolio monitoring, and operating their own Wealth Office. Unita brings local Zug region coverage and serves entrepreneurial families, UHNW individuals, and international clients.
• Bank VontobelcoreOthersBank Vontobel is listed as a preferred custodian bank partner of ZWEI Wealth, selected based on specific criteria for the platform.
• Schwyzer KantonalbankcoreOthersSchwyzer Kantonalbank is a preferred custodian bank partner of ZWEI Wealth and also described as the first integrated Wealth Office custodian bank. Selected based on specific criteria for the platform.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Vontobel: Major Swiss private bank and asset manager offering wealth management advisory and discretionary mandates. Listed as a preferred custodian bank partner of ZWEI Wealth, comparable as a large Swiss incumbent operating in the same HNW/UHNW client space.
• Pictet Group: One of Switzerland's largest independent wealth and asset managers, serving private clients and institutions globally. Comparable as a major Swiss incumbent competing for the same HNW advisory mandates ZWEI covers.
• Julius Baer: Leading Swiss private banking group focused on HNW and UHNW clients. Comparable as a broad Swiss incumbent offering wealth advisory and discretionary portfolio management in the same target market.
• Lombard Odier: Swiss private bank with a strong HNW/UHNW advisory franchise across Europe, Asia and the Middle East. Comparable as a broad incumbent providing multi-bank-style wealth structuring for HNW clients.
• Mirabaud: Swiss wealth and asset management group offering private banking and asset management services. Comparable as a mid-sized Swiss incumbent in the HNW advisory space served by ZWEI Wealth Officers.
• EFG Bank: Swiss private banking group with global footprint focused on HNW/UHNW wealth management. Comparable as a broad incumbent competing for advisory mandates in the same client segment.

Direct peers

• Maerki Baumann & Co. AG: Independent Zurich-based private bank offering bespoke wealth management to HNW and UHNW clients. Comparable as a Swiss independent private bank competing for the same type of clients targeted by ZWEI's Wealth Office.
• Hyposwiss: Independent Swiss private bank based in Zurich providing personalized wealth management to HNW clients. Comparable as a direct Swiss private banking peer serving the same affluent client base.

Emerging players

• True Wealth: Swiss digital wealth manager / robo-advisor offering automated portfolio management at low cost. Comparable as an emerging player addressing the Swiss mass-affluent and HNW segment with a tech-enabled, fee-transparent model.
• Findependent: Swiss robo-advisor providing low-cost, transparent ETF-based wealth management. Comparable as an emerging player competing for the same Swiss transparency- and cost-conscious HNW clients.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZWEI Wealth