PICA Group

What PICA Group does

PICA Group, legally Prudential Investment Company of Australia Pty Ltd (ACN 004 266 817), is Australia's largest strata and body corporate management provider, founded in 1948. The company manages 185,000+ property lots across 11,000+ residential, commercial and mixed-use buildings, representing $72 billion of property under management, and employs 700+ staff across 30+ branches in NSW, QLD, VIC, TAS and NT. Service delivery is organized through 16 wholly-owned operating subsidiaries (BCS Strata, All Strata Services, Dynamic Property Services, GK Strata, Mason & Brophy, NSW Strata, Robinson, Somerville, North Management, QBS, Strata Complete, Sydney Company Title, BCP Strata, Altitude Management NT, plus Kemps Petersons Legal and Kemps Petersons Receivables) that have been consolidated over years of M&A.

The core technology stack consists of customer-facing digital portals (CommunityHub for 24/7 document and levy access, StrataMax member portal, Facilities Reservations booking system) and a contractor marketplace called CommunitySelect with 2,500+ vetted service providers. Recurring revenue is generated through strata management subscription fees, insurance commissions (86% attach in NSW), facilities management, and professional services (by-law drafting, legal advice, debt recovery). Customer-facing digital channels are supplemented by a Customer Care Centre (1300 889 227) and a dedicated property developer sales team. Go-to-market is sales-led and direct via the branch network, with a referral program for existing customers and content marketing through quarterly state-specific newsletters reaching the 185,000+ property owner community.

The business is led by Managing Director & CEO Bobby Lehane (formerly CEO of CHU Underwriting Agencies), with Rod Douglass as Group CFO driving the stated acquisition-led growth strategy. The operating model is reinforced by industry recognition including a 2025 SCA NSW ESG award, a 2024 CCW global customer experience award, multiple 2023 SCA state strata manager awards, and a 2021 SCA NSW Excellence in Innovation award.

Name

PICA Group

Legal name

Prudential Investment Company of Australia Pty Ltd

Website

https://picagroup.com.au

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PICA Group is Australia's largest strata and body corporate management provider, managing 185,000+ lots across 11,000+ buildings via 30+ branches in NSW, QLD, VIC, TAS and NT for residential, commercial and mixed-use owners corporations.

Ownership category

akta.pro rank

Product category

Strata and Body Corporate Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Condominium Association Management (BPAJAHAA)

akta.pro secondary industries

HOA / Condominium Association Management (BPAJAFAH), Mixed-Use Community Association Management (BPAJAHAF)

Keywords

• Strata management services
• Body corporate management
• Facilities management services
• Strata insurance brokerage
• Property developer consulting

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Strata Management Services: Ongoing management fees for strata, body corporate, and owners corporation management including administrative services, financial management, compliance, and maintenance coordination
2. Insurance Commissions: Commissions paid by insurance industry for facilitating strata insurance coverage. PICA Group offers both commission-based and fee-for-service options for strata insurance services. In NSW, 86% of renewing or new schemes choose commission-based arrangements
3. Facilities Management Services: Proactive maintenance services for common areas including lifts, lighting, fire and flood control systems, gardens and pools, and compliance requirements
4. Legal Services (Kemps Petersons Legal): By-law drafting, registering, consolidating, general strata advice, and dispute resolution services
5. Debt Recovery Services: Specialized strata debt recovery for unpaid levies with over 20 years of combined experience
6. Developer Services: Technical expertise and advice for setting up, managing and maintaining new strata communities for property developers

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

PICA Group provides strata management, body corporate, and owners corporation management services for residential, commercial, and mixed-use properties in Australia. The offering spans financial administration, compliance management, maintenance coordination, insurance brokerage, debt recovery, legal services (Kemps Petersons Legal), facilities management, and property developer advisory, delivered through a branch network and proprietary customer platforms (CommunityHub, CommunitySelect, StrataMax).

Product overview

PICA Group offers a comprehensive suite of property services for strata, body corporate, and owners corporation management across Australia. The core offering centers on strata management and body corporate services, supported by specialized add-on services including facilities management, legal services (Kemps Petersons Legal), debt recovery, insurance, and various Community-branded digital platforms and programs. The portfolio includes 185,000+ lots under management across 11,000+ buildings with $72 billion of property under management. Services are delivered through a network of subsidiary brands including BCS Strata, All Strata Services, Dynamic Property Services, GK Strata Management, Mason & Brophy, NSW Strata Management, Robinson Strata, Somerville Strata, North Management, QBS Strata Management, Strata Complete, and Sydney Company Title Management.

Differentiator

Problem solved

Functional benefit

Products and services

• Strata Management Core service managing residential, commercial, and mixed-use strata properties including financial administration, compliance coordination, meetings and record-keeping for owners corporations in NSW, QLD, VIC, TAS and NT.
• Body Corporate Services Management services for body corporate properties in Queensland and Victoria, covering administrative, financial, and compliance requirements under body corporate legislation.
• Facilities Management Proactive maintenance services for common areas including lifts, lighting, fire and flood control systems, gardens, pools and statutory compliance for residential and commercial properties.
• Property Developer Services Technical expertise and advice for property developers setting up, managing and maintaining new strata communities across residential, commercial, mixed-use and industrial developments.
• Kemps Petersons Legal Legal services offering by-law drafting, registering, consolidating, general strata advice, and dispute resolution for owners corporations and body corporates.
• Strata Debt Recovery Specialized debt recovery services for unpaid strata levies with over 20 years of combined experience in the strata industry.
• Strata Insurance Insurance response claims team assisting owners corporations with finding adequate common-property cover that meets committee requirements, available on commission-based or fee-for-service terms.
• CommunitySelect Contractor marketplace connecting owners corporations with over 2,500 vetted service providers; contractor certificates and insurances are checked for competency and compliance.
• CommunityHub Online customer platform providing 24/7 access to agendas, meeting minutes, by-laws, levy balances and online levy payments for owners corporations and lot owners.
• Community After Hours 24/7 emergency call handling and common-property assistance service with trained teams answering calls for urgent maintenance issues outside of business hours.
• Process Serving Service of legal documents for strata and body corporate matters, supporting dispute resolution and by-law enforcement.
• CommunityUtilities Utility expense reduction program providing competitive rates for common-property gas and electricity through partnerships with energy providers.
• CommunityGreen Sustainability initiative helping properties reduce environmental impact through practical solutions and NABERS Apartment Buildings ratings support.

Quantifiable outcome

• 2,500+ vetted contractors available through CommunitySelect for property maintenance needs
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• NABERS (National Australian Built Environment Rating System)coreStrategic or Co-development PartnerPICA Group supports sustainability initiatives by helping properties achieve NABERS ratings for Apartment Buildings, working to provide practical community living solutions.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bright & Duggan Strata Management: One of PICA's largest Australian strata management competitors, operating across Sydney metro and broader NSW with similar strata, body corporate, and facilities management services.
• SSKB Body Corporate & Strata Management: Major body corporate manager headquartered in Queensland with multi-state Australian operations, directly competing in strata management, facilities management, and committee support services.
• Whittles Strata Management: Australian strata and body corporate manager with multi-state presence, comparable service portfolio including facilities management and owner-correspondence services.
• Netstrata: Technology-forward Australian strata and community management firm with a strong digital platform focus, competing for the same owner-committee customers with an emphasis on self-service portals.
• Archers the Strata Professionals: Established NSW-based strata management firm offering comparable services across residential and commercial strata schemes, including by-law and committee support.

Broad incumbents

• Greystar Property Management: Largest US multifamily and residential property management platform; relevant international benchmark for scaling owner-association management as a managed-services business.
• FirstService Residential: Largest residential property manager in North America providing full-service HOA/condo management, amenities, and resident services — the global scale analogue for what PICA is within Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights9 records

Customer concentration

• YouTubeyoutube.com/@picagroup5074
• Facebookfacebook.com/thepicagroup
• LinkedInlinkedin.com/company/prudential-investment-company-of-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PICA Group