What Zaask does

Zaask is an Iberian online marketplace that connects individuals and small/medium businesses seeking local professional services with rated freelancers, tradespeople, and service firms. Founded in 2012 and headquartered in Lisbon, the company operates as Plataforma Digital, S.A. and is part of Grupo Worten. Its platform spans six service verticals — Hogar (home services), Bienestar (wellness), Eventos (events), Clases (classes), Servicios IKEA (IKEA assembly), and Empresa (business services) — covering 2,000+ service types across Spain and Portugal, including the Canary and Balearic Islands. The marketplace hosts 50,000+ registered professionals and serves roughly 20,000 monthly active clients, facilitating over €40 million in annual professional billing.

The platform's mechanics are built on a two-sided, self-serve marketplace architecture accessible via web (zaask.es and zaask.pt). Clients post service requests for free and receive quotes from up to five competing professionals, while service providers pay lead-access fees to contact clients and submit quotes. Zaask monetizes exclusively on the supply side via transaction fees; consumer-side access is free. Supporting features include a reputational ratings system (4.4/5 Google, 4.7/5 internal), professional and client registration portals, and pricing-guide content for SEO demand generation. Marketing relies on Google and Meta paid acquisition, organic content, and brand recognition through the 'Marca Recomendada' designation in Portugal (2025, 2026).

Zaask's technology stack consists of standard third-party tools (Google Analytics, Hotjar, OneSignal, Cookiebot, Meta Pixel, Google reCAPTCHA) rather than proprietary IP. The company does not disclose AI/ML capabilities, patents, or proprietary algorithms; matching appears rule-based on category and geography. Zaask raises revenue through lead-access and transaction fees on a pay-as-you-go basis with professionals setting their own rates (averages range from €15.8/hour for post-construction cleaning to €40.1/hour for moving services). With 11-50 employees, modest disclosed venture funding (~$2.65M total across 2013 and 2015 rounds), and no recent funding events, Zaask operates as a mature, capital-efficient marketplace business within its Iberian footprint.

Name

Zaask

Legal name

Plataforma Digital, S.A.

Website

https://zaask.es

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Zaask is an Iberian online marketplace connecting individuals and SMBs with rated local service professionals across Spain and Portugal. The platform spans 2,000+ service categories including home, wellness, events, classes, and business services, monetizing via lead-access fees charged to its 50,000+ registered professionals.

Ownership category

akta.pro rank

Product category

Online Professional Services Marketplace

NAICS

Other Personal Services (8129)

SIC

Services-Personal Services (7200)

akta.pro primary industry

Local Services & Experiences Generalist Marketplaces (CRAFAAAD)

Keywords

• Online services marketplace
• Local professional services
• Home services platform
• Freelancer lead generation
• Professional services booking

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Professional Lead Access Fees: Professionals pay to access and respond to client service requests. The platform charges professionals when they want to contact potential clients and submit quotes for jobs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Zaask operates a two-sided online marketplace that connects individuals and businesses seeking professional services with vetted local service providers. Clients post service requests for free and receive quotes from up to five competing professionals across categories such as home services, wellness, events, classes, and business services. Service professionals pay to access and respond to these client leads, generating transactional revenue for the platform.

Product overview

Zaask is a marketplace platform that connects clients needing professional services with verified service providers. The platform operates across six main service categories: Hogar (home services including plumbing, electrical, moving, cleaning, renovations), Bienestar (wellness and personal care), Eventos (events and celebrations), Clases (educational classes), Servicios IKEA (furniture assembly), and Empresa (business services including web development and marketing). The core product allows clients to post service requests and receive quotes from up to 5 competing professionals, while service providers gain access to a network of over 50,000 professionals serving 20,000 monthly clients. The platform facilitates over €40 million in annual transactions across more than 2,000 service types. Additional offerings include a reputational ratings system, professional profiles, and pricing guides.

Differentiator

Problem solved

Functional benefit

Products and services

• Zaask Marketplace Platform Digital marketplace connecting clients seeking professional services with service providers. Clients post service requests for free and receive quotes from up to 5 professionals, while providers access leads and grow their business.
• Hogar (Home Services) Home services category covering plumbing, electrical work, painting, gardening, moving, renovations, carpentry, locksmithing, appliance repair, cleaning, and IKEA furniture assembly for homeowners.
• Bienestar (Wellness Services) Wellness category including massage therapy, physiotherapy, personal coaching, nutrition, psychology, beauty services, fitness training, and pet care for individual consumers.
• Eventos (Events Services) Events services including catering, event decoration, photographers, DJs, entertainment, wedding planning, venue rentals, and audiovisual production.
• Clases (Classes) Educational and skill classes covering tutoring, language instruction, music lessons, sports training, dance, art, exam preparation, and computer training.
• Empresa (Business Services) Business and professional services including web development, graphic design, digital marketing, SEO, social media management, accounting, legal services, translation, and IT consulting for SMBs.

Quantifiable outcome

• Over €40M billed annually by professionals on the platform
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• IKEAminorChannel Partner/ Reseller/ DistributorZaask offers dedicated IKEA furniture assembly and installation services. Professionals on the platform specialize in IKEA products including kitchen installations, furniture assembly, and delivery services. This partnership targets homeowners who purchase IKEA furniture and need professional installation.
• Meta Platforms (Facebook)minorGTM or Marketing PartnerMeta provides advertising and social media integration services. Zaask uses Facebook pixel for conversion tracking and advertising optimization on the Meta advertising network.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bark: Global professional services marketplace (UK-headquartered) using a similar quote-based model across many service categories. Closely comparable business model and broad horizontal category coverage.
• Instapro: European home services marketplace with a strong presence in Spain, matching homeowners with vetted contractors for renovation and home improvement. Directly competes in Zaask's largest service category.
• Cronoshare: Spanish local services marketplace where clients post jobs and professionals submit quotes. Operates with the same horizontal marketplace model as Zaask and is the most direct competitor in the Iberian market.
• Habitissimo: Iberian home services marketplace (originally from Spain) connecting homeowners with home improvement professionals. Highly comparable to Zaask's Hogar category and a long-standing regional competitor.

Broad incumbents

• Thumbtack: US-based local services marketplace with a similar lead-generation and quote-based model across many professional categories. A scaled comparable for unit economics and marketplace dynamics.
• TaskRabbit: International task-based services marketplace owned by IKEA (Ingka Group). Overlaps with Zaask's generalist marketplace model and notably competes in Zaask's IKEA services category.
• Angi: Large US home services platform (publicly listed) connecting consumers with home pros. A scaled incumbent comparable for monetization, ratings systems, and category depth.

Regional players

• HomeStars: Canadian home services marketplace with a reviews-first approach. Comparable business model but geographically distinct, useful as a regional benchmark for ratings-driven trust.

Emerging players

• Houzz: Home design and home services platform connecting homeowners with professionals. Partial overlap with Zaask's home services category, particularly renovation and remodeling.

Others

• Econda: Provider of analytics and personalization technology used by European e-commerce and marketplace operators. Functions as a technology enabler to platforms like Zaask rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/zaaskes
• LinkedInlinkedin.com/company/zaask

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zaask