Berlingske Media

What Berlingske Media does

Berlingske Media A/S is Denmark's largest news publishing group, founded in 1749 as Kiøbenhavnske Danske Post-Tidender and headquartered at Pilestræde 34 in Copenhagen. The group operates four distinct media brands — Berlingske (national quality daily with a liberal-conservative editorial line), B.T. (urban tabloid mobile-first platform), Weekendavisen (weekly quality newspaper), and Euroinvestor (Denmark's leading independent financial news site) — reaching more than 2.6 million Danes monthly and over one million readers daily across digital, print, podcast, and newsletter channels.

The underlying technology is a digital media publishing platform spanning four dedicated web properties (berlingske.dk, bt.dk, weekendavisen.dk, euroinvestor.dk) plus mobile apps, running on Microsoft Azure infrastructure with Snowplow for behavioral analytics, Pardot for marketing automation, and Nets DIBS for payments. The group is governed by the 1948 Editors' Declaration (Redaktørerklæring), is GDPR-compliant, and employs nearly 500 staff with over 300 editorial journalists.

The business model is a hybrid of consumer subscription revenue (DKK 415M in 2024 across Berlingske and Weekendavisen, with two-thirds of Berlingske's 100,000+ subscribers on digital plans) and digital advertising (DKK 195.5M in 2024), complemented by events, branded content, and the new Euroinvestor Insider premium tier. In October 2025, Berlingske Media formed Denmark's largest media alliance with JFM (now 30% owner alongside Amedia's 70%), and in April 2026 the two partners launched +Fri, a joint subscription aggregating 23 media titles. Group revenue reached DKK 647M in 2025 (+4% YoY) with EBITDA of DKK 94.6M, the strongest result since 2019.

Name

Berlingske Media

Legal name

Berlingske Media A/S

Website

https://berlingskemedia.dk

Company type

Private

Founded year

1749

Operating status

Operating

Headcount range

251–500 employees

Short description

Berlingske Media is Denmark's largest news publishing group, operating four media brands (Berlingske, B.T., Weekendavisen, Euroinvestor) reaching over 2.6 million Danes monthly through subscriptions, digital advertising, and the new +Fri alliance with JFM.

Ownership category

akta.pro rank

Product category

News Publishing

NAICS

Newspaper Publishers (51311), Periodical Publishers (513120), Other Publishers (51319)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

akta.pro secondary industries

Business, Financial & Trade News Publishers (MPAJADAC), Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• News publishing
• Digital subscriptions
• Media advertising
• Financial media
• Editorial journalism

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Digital Subscription Revenue: Recurring subscription revenue from digital and print subscriptions for Berlingske, Weekendavisen, and to some extent B.T. Berlingske has over 100,000 subscribers with two-thirds on digital plans. Subscription revenue grew from DKK 411 million in 2023 to DKK 415 million in 2024. The +Fri joint subscription with JFM aggregates 23 titles into one bundle.
2. Digital Advertising Revenue: Digital advertising across all four media properties. In 2024, advertising revenue was DKK 195.5 million, approximately 8-9% lower than the prior year, due to competition from tech giants Google and Meta. B.T. and Euroinvestor are particularly dependent on advertising given their free access model.
3. Euroinvestor Insider Premium Subscription: Premium subscription product launched May 2026 (Euroinvestor Insider) offering enhanced financial content on top of the free platform. Adds layers of paid content including daily stock tips, weekly investor insights, and housing tips.
4. Event and Sponsorship Revenue: Revenue from events, conferences, and branded content partnerships. Newsletter sponsorships and commercial partnerships referenced in press releases and advertising pages.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Berlingske Media is Denmark's largest news publishing group, publishing four distinct media brands — Berlingske (national daily newspaper), B.T. (tabloid), Weekendavisen (weekly quality newspaper), and Euroinvestor (independent financial news site). The company offers digital and print subscription access across these titles, premium subscription tiers (Euroinvestor Insider, +Fri joint subscription with JFM), and sells digital advertising inventory across its portfolio of platforms reaching more than 2.6 million Danes monthly.

Product overview

Berlingske Media operates as a multi-platform media company publishing four distinct media brands with strong editorial identities. The portfolio comprises Berlingske (Denmark's oldest national daily with liberal-conservative stance), B.T. (tabloid news platform with bourgeois perspective), Weekendavisen (weekly in-depth newspaper with liberal editorial line), and Euroinvestor (financial news and market data site for private investors). The company also offers premium subscription products including Euroinvestor Insider and the +Fri joint subscription platform with JFM. Additional products include newsletters, podcasts such as Pilestræde and B.T. Valgkamp, and digital subscription sharing features. The company reaches over 2.6 million Danes monthly across its digital platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Berlingske Denmark's oldest national daily newspaper with a liberal-conservative editorial stance, delivering credible journalism with opinion and analysis for citizens interested in domestic and international affairs, history, and future developments. Available via paid digital and print subscription.
• B.T. Leading Danish tabloid news platform delivering breaking news, sports, and entertainment content with a conservative bourgeois perspective for urban readers. Free digital access with advertising support; approximately 2.1 million monthly visitors as of 2025.
• Weekendavisen Weekly newspaper providing in-depth analysis and commentary with a liberal perspective, offering readers a quality publication to form opinions and take informed action in society. Subscription-based quality weekly.
• Euroinvestor Denmark's leading independent financial news website providing market news, stock data, and investment analysis for private investors. Reaches approximately 600,000 Danes monthly with free access.
• Euroinvestor Insider Premium subscription tier of Euroinvestor offering exclusive financial content including daily stock tips (Dagens Aktietip), weekly top investor profiles (Ugens Topinvestor), weekly housing tips (Boligtip), and access to Millionærklubben stock experts.
• +Fri joint subscription Joint subscription platform developed with JFM providing unified digital access to 23 media titles across Denmark including all JFM subscription media, DirekteSport streaming, and Berlingske in a single subscription. Designed as an open platform for additional quality Danish media to join.
• Berlingske Media advertising solutions Cross-media advertising inventory across Berlingske, B.T., Weekendavisen, and Euroinvestor reaching 2.6 million Danes monthly. Includes policy advertising, programmatic display, custom branded content, and newsletter sponsorships. Sold via dedicated commercial team and programmatic platforms.

Quantifiable outcome

• 2.6 million Danes reached monthly across all media properties
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• JFM A/S (via +Fri platform)flagshipStrategic or Co-development Partner · 27 April 2026JFM and Berlingske Media launched +Fri on April 28, 2026 — a joint digital subscription aggregating 23 media titles. Inspired by Amedia's +Alt platform in Norway and Sweden, +Fri provides unified access to local, regional, and national journalism across both companies' media portfolios. The platform is designed as an open architecture for additional quality Danish media to join over time.
• Amedia (STEP Network partnership)coreStrategic or Co-development Partner · 15 October 2025JFM and Berlingske Media committed to developing STEP Network into a leading Danish player in the digital advertising market under Amedia's strategic direction. This joint venture requires approval from the Danish Competition and Consumer Authority.
• Amedia (IT and technology infrastructure)coreTechnology or Integration · 15 October 2025Both JFM and Berlingske Media will migrate to Amedia's proven digital platform and IT infrastructure, enabling shared technology development in Norway and Denmark. Amedia brings its experience from the +Alt platform to the Danish market.
• JFM A/SflagshipStrategic or Co-development Partner · 3 December 2024JFM A/S holds 30% ownership in Berlingske Media as part of a cross-ownership arrangement with Amedia. JFM is Denmark's second-largest private media group covering Jutland, Funen, and other regions. In October 2025, JFM and Berlingske Media formed 'Danmarks største mediealliance' and in April 2026 launched the +Fri joint subscription product aggregating 23 media titles.

Scale indicators12 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• JFM A/S: Denmark's second-largest private media group covering Jutland, Funen, and other regions. Directly comparable: co-owner of Berlingske Media (30% stake) and the +Fri alliance counterparty aggregating 23 titles — operates the same horizontal multi-brand local/regional news model with subscription and advertising monetization.
• Jyllands-Posten (JP/Politiken): Denmark's other major national newspaper group, publishing Jyllands-Posten and Politiken. Directly comparable to Berlingske as a subscription-led national daily competing for the same quality-news audience, advertisers, and digital subscribers.
• Politiken: Leading Danish national daily with a social-liberal editorial stance. Direct competitor to Berlingske for national quality-news subscribers, advertisers, and digital audience share in Copenhagen and across Denmark.
• Ekstra Bladet: Denmark's largest tabloid, published by JP/Politiken. Directly competes with B.T. for tabloid readers, sports/entertainment audiences, and mobile-first urban news consumption in Denmark.

Broad incumbents

• Amedia AS: Norway's largest publisher of editorially independent media with 107 newspapers, and 70% owner of Berlingske Media. Comparable as a Nordic multi-brand local/regional newspaper operator that has successfully rolled out the +Alt subscription platform on which +Fri is modelled.
• Schibsted Media: Major Nordic media group operating national and regional titles across Norway and Sweden (Aftonbladet, VG). Broadly comparable as a regional incumbent with subscription-driven news brands and online marketplaces competing for Nordic advertiser and reader share.
• Bonnier News: Swedish media group publishing Dagens Nyheter, Expressen, and business/financial titles. Comparable as a multi-brand Nordic subscription-led news publisher with national dailies, tabloids, and business verticals — directly relevant to Berlingske Media's portfolio strategy.
• DPG Media: Belgian/Dutch media conglomerate and former owner of Berlingske Media (2015-2024). Comparable as a multi-brand European digital news and broadcasting operator across Belgium, the Netherlands, and Denmark (e.g., De Persgroep, RTL Nederland).

Regional players

• Nordjyske Medier: Danish regional media group publishing Nordjyske and other North Jutland titles. Comparable as a Denmark-only regional newspaper operator with subscription and advertising monetization; potentially a future +Fri alliance partner.

Others

• TV 2 Danmark: Denmark's main commercial broadcaster with significant digital news operations. Comparable as a competing Danish media outlet competing for national advertising budgets and digital news audience attention, but operating in broadcast rather than print publishing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BerlingskeMedia
• Facebookfacebook.com/BerlingskeMedia
• LinkedInlinkedin.com/company/262251

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berlingske Media