Conception, Etude et Coopération de Formation

What Conception, Etude et Coopération de Formation does

Cecoforma (legal name Conception, Etude et Coopération de Formation, operating as Cecoforma SA) is a Brussels-headquartered professional services firm delivering end-to-end event management and integrated communications campaigns. The firm was established in 1994 and is part of the Uhoda Group, working alongside sister entities including Woogie, Braconnier, and Seauton. Its service lines span creative direction, visual identity design, video production, social media campaigns, Virtual Reality experiences, exhibition design, stakeholder coordination, and sustainable event delivery, with ISO 9001:2015 and ISO 20121:2012 certifications underpinning its quality and sustainability positioning.

The company's core revenue engine is project-based professional services contracted through competitive procurement, with European Commission directorates (DG EAC, DG CONNECT, Creative Europe MEDIA) constituting its anchor client base since 2009. Named flagship engagements include Research and Innovation Days (5,000+ attendees, 274 speakers), Science Is Wonderful! outreach (4,300+ students, 380 teachers, 133 schools), the 30th anniversary MEDIA campaign with VR deliverables, the DigiEduHack consortium (12,600+ participants across 50+ countries), and the 2025 Smurfs Movie Global Premiere at Mont des Arts, Brussels. Pricing is negotiated on a project-by-project basis and is not publicly disclosed.

The go-to-market motion combines direct, relationship-led engagement with EU institutions alongside event-driven showcase work using flagship projects as proof points. Distribution relies on direct sales, owned digital channels (website, LinkedIn, Facebook, Instagram), and project case studies, with operating reach concentrated in Belgium (Brussels and Liège offices) but extending across Europe and selectively globally via EU-led consortium projects.

Name

Conception, Etude et Coopération de Formation

Legal name

Cecoforma SA

Website

https://cecoforma.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Cecoforma is a Brussels-based B2B professional services firm delivering end-to-end event management and integrated communications campaigns for European Commission directorates, EU programmes, and premium entertainment clients, operating within the Uhoda Group.

Ownership category

akta.pro rank

Product category

Events and Communications Services

NAICS

Convention and Trade Show Organizers (561920), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Conference Communications, Marketing & Community Engagement (THAHACAN)

akta.pro secondary industries

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Professional & Association Conferences (MPAGAGAB), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Event management services
• Communications campaigns
• Creative direction
• Sustainable event delivery
• Video production

Headquarters

HQ city

Liège

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Events and Communications Services: Project-based professional services revenue for designing and delivering events and communications campaigns. Revenue is generated through contracts with European institutions, government agencies, and corporate clients for specific projects including event management, creative direction, communications campaigns, and exhibition design.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Cecoforma designs and delivers end-to-end events and integrated communications services for European institutions, government agencies, and corporate clients. Its work spans creative direction, social media and video campaigns, Virtual Reality experiences, exhibition design, and full event lifecycle management — from concept and venue selection through logistics, on-site execution, and post-event measurement — supported by ISO 9001 and ISO 20121 certified processes.

Product overview

Cecoforma is a Brussels-based events and communications company with 30 years of experience delivering impactful projects globally. The company operates two core service lines—Events Services and Communications Services—alongside several named sub-brand offerings. Events Services encompasses film premieres, conferences, exhibitions, hackathons, and large-scale international events with full lifecycle management from venue selection to on-site execution. Communications Services provides integrated campaigns including creative direction, visual identity, social media, video production, and VR experiences. The portfolio includes branded initiatives such as DigiEduHack (global education hackathon), the MEDIA Programme Communications Campaign, Creative Europe MEDIA support, Research and Innovation Days, Science is Wonderful! events, and premium film premiere services. The company is part of the Uhoda Group and holds ISO 9001 and ISO 20121 certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Events Services Full-service event design and delivery for European institutions, government agencies, and corporate clients, covering film premieres, conferences, exhibitions, hackathons, and large-scale international events. Includes venue management, logistics coordination, AV production, guest experience, and on-site execution.
• Communications Services Integrated communication campaigns including creative direction, storytelling, visual identity design, social media campaigns, video production, and Virtual Reality experiences, with additional multi-channel content strategy, press relations, and digital communication tools.
• DigiEduHack A flagship initiative of the European Commission for which Cecoforma leads as consortium architect: a global hackathon series bringing together students, teachers, developers, and policymakers across 50+ countries to innovate in digital education.
• Creative Europe MEDIA Programme Support Ongoing support since 2009 for the EU's Creative Europe MEDIA programme that supports the development and distribution of European films and TV series, including annual video production highlighting supported films and programme achievements.
• Smurfs Movie Global Premiere Full organisation of the global film premiere at Mont des Arts, Brussels, including blue carpet coordination, VIP protocol, security, logistics, guest experience, and media coordination for international press coverage.

Quantifiable outcome

• 12,600+ participants mobilised globally through DigiEduHack community initiative
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Uhoda Group (Sister Companies: Woogie and Braconnier)coreStrategic or Co-development Partner · 28 June 2025Cecoforma operates within the Uhoda Group, collaborating with sister companies Woogie and Braconnier to deliver comprehensive event experiences. The collaboration combines creative vision, operational excellence, and technical brilliance for major projects like the Smurfs Movie Global Premiere.
• The OthersminorStrategic or Co-development PartnerCollaborative partner for the 30 years of MEDIA campaign, contributing creative expertise to communications project deliverables.
• Beluga JungleminorStrategic or Co-development PartnerCreative collaboration partner for 30 years of MEDIA anniversary campaign, working together on visual identity and communication system development.
• Kaos FilmscoreStrategic or Co-development PartnerClose collaboration with Kaos Films since 2009 for Creative Europe MEDIA programme, producing emotional videos highlighting the diversity of films supported by the programme.
• Seauton InternationalminorOthersMember company within the ecosystem, shown as a partner organisation on Cecoforma's website.
• FebeluxminorOthersIndustry association membership for Belgian events and communications professionals.
• Beci (Brussels Enterprises Chamber of Commerce and Industry)minorOthersBusiness association membership supporting Brussels business community.
• ACC Belgium (Association of Convention Centres)minorOthersIndustry association membership for convention and events industry.
• BAM (Belgian Association of Marketing)minorOthersMarketing industry association membership.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ovation Global DMC: Destination management and corporate event services firm with a global footprint — comparable to Cecoforma in delivering multi-country corporate and institutional events end-to-end.
• MCH Group: Swiss live marketing and exhibitions company operating major venues and organising trade fairs — comparable to Cecoforma in operating large-scale international exhibitions and conventions for institutional clients.
• GL Events: France-based integrated events services group covering venue management, exhibition services, and event production — overlapping significantly with Cecoforma's end-to-end event delivery model for institutional and corporate clients.
• MCI Group: Geneva-headquartered global events, association management, and PCO firm serving international associations and institutions — directly comparable to Cecoforma's association/institutional events and communications work.
• Hyve Group: UK-headquartered international events and exhibitions organiser — directly comparable as a B2B events and conference organiser serving global industry audiences with portfolio of branded events.
• IMEX Group: Frankfurt-based MICE exhibition and events company running flagship meetings industry shows — comparable to Cecoforma in operating large-scale, international business events with integrated communications.
• Congrex Switzerland: Bâle-based professional conference organiser and association management company serving European associations and institutions — closely comparable to Cecoforma's PCO-style service to EU bodies and research communities.

Broad incumbents

• Informa Markets: Division of Informa plc operating a large global portfolio of exhibitions and conferences — a broader incumbent with overlapping events/exhibitions capabilities but at materially larger scale than Cecoforma.
• Havas Events: Global communications network's events and experiential arm — comparable to Cecoforma's communications + brand activation work, though operating as part of a much larger advertising/PR network.

Others

• Febelux: Belgian federation for the events and communications industry, of which Cecoforma is a member — relevant as an industry ecosystem and standards body shaping the local competitive landscape.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Cecoforma-Events-Communication-325078407582944
• LinkedInlinkedin.com/company/cecoforma-events-&-communication
• Instagraminstagram.com/cecoformabe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conception, Etude et Coopération de Formation