Uhoda Group

What Uhoda Group does

Uhoda Group is a privately held Belgian multi-brand retail operator headquartered in Liège, Wallonia, running a network of service stations, car washes, parking facilities, and proximity shops across Belgium. The company is incorporated as Uhoda SA (VAT BE0417.106.037) and references more than 50 years of operating history in the car wash sector, with Stéphane-Alexandre Uhoda identified as the principal owner. Its geographic footprint spans Wallonia, Brussels, and Flanders, anchored by an HQ at 14 Rue Léon Frédéricq in Liège and 11+ identified retail/service locations including professional car washes, 24/7 self-wash sites, a truck wash at Brucargo near Brussels Airport, and covered urban parking facilities.

The company's core product set is organized around four transactional pillars: (1) multi-brand fuel stations with integrated proximity shops, (2) a professional and self-service car wash network with tiered pricing (Standard, Intensif, Exclusif) and self-wash token bundles, (3) secure urban parking with hourly, daily, night, and weekly subscription rates, and (4) a Wash Card prepaid loyalty program offering 5-20% bonus recharges and Happy Hour pricing valid across all car wash sites. The proximity shops differentiate through curated partnerships with local artisan suppliers (Walmag meats, Al'Binete organic produce, Stoffels pastries, Franz chocolates, Le Verre Bouteille wines, and Maxime Schmitz catering). A secondary Fleet-Wash product addresses commercial fleet operators.

The revenue model is primarily transaction-fee based across fuel, car wash, parking, and retail sales, with a recurring prepaid element via the Wash Card system. The go-to-market is direct-to-consumer through physical retail infrastructure, with light digital touchpoints (MailChimp newsletter, Spotify in-store audio, Squarespace website, Storepoint locator). Technology is non-proprietary, relying on standard third-party SaaS platforms, and there is no disclosed app, API, or AI capability. The company has no public stock listing, no disclosed funding rounds, no subsidiaries, and no identified institutional investors, consistent with a family-owned operating business.

Name

Uhoda Group

Legal name

Uhoda SA

Website

https://ucarservices.be

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Uhoda Group operates a Belgium-wide multi-brand network of service stations, car washes, parking facilities, and proximity shops. The family-owned company serves individual consumers and fleets with fuel, vehicle care, parking, and curated local artisan retail products.

Ownership category

akta.pro rank

Headquarters

HQ city

Liège

HQ country

Belgium

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fuel Sales: Sale of fuel products at service stations across Belgium
2. Car Wash Services: Professional car wash, self-wash, and truck wash services with pricing tiers (Standard, Intensif, Exclusif). Revenue from wash services and associated products.
3. Parking Services: Hourly and daily parking fees at urban locations, with weekly subscription options
4. Wash Card Prepaid Cards: Prepaid washing cards with bonus recharges (5-20% bonus on amounts from €50 to €500). Cards valid across the car wash network.
5. Retail Shop Sales: Sale of proximity shop products including fresh produce, wines, meats, pastries, chocolates, and specialty foods at service station locations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Uhoda Group operates a multi-brand network of service stations (gas stations), professional and self-service car washes, secure urban parking facilities, and proximity shops across Belgium. The company sells fuel, vehicle washing services (Standard, Intensif, Exclusif tiers and self-wash tokens), hourly and subscription parking, and curated convenience products including local meats, organic produce, wines, pastries, chocolates, and prepared meals. The Wash Card prepaid loyalty program provides cross-network benefits with up to 20% bonus on recharges.

Product overview

Uhoda Group operates a multi-brand network of service stations, car washes, parking facilities, and proximity shops across Belgium. The core offering consists of gas stations (Stations-service) with integrated retail shops, professional car wash and self-wash services (Car wash), and secure parking facilities. The Washcard prepaid card system serves as a cross-cutting add-on providing bonus recharges and exclusive benefits across all car wash locations. The proximity shops feature curated sub-brands including organic produce from Albinete, wines selected by Gauthier and Bruno, Walmag meats, Franz chocolates, Stoffels pastries, and Maxime Schmitz catering. The company positions itself as creating 'the gas station of tomorrow' with quality products, local sourcing, and passionate service.

Differentiator

Problem solved

Functional benefit

Brands

• Wash Card: A prepaid wash card offering discounted car washing services and bonuses on recharges across the Uhoda car wash network in Belgium.
• Uhoda Car Wash

Products and services

• Stations-service (Gas Stations)
• Car Wash Services
• Parking Facilities
• Wash Card / Washcard
• Shops de proximité (Proximity Shops)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Eleven partnerships are on record, tiered core, minor and supporting.

• WalmagcoreOthersWalmag provides premium meats and charcuteries for proximity shops. Eric Walmag runs a traditional family butcher shop supplying labeled meats including Label Rouge products. Specializes in veau fermier (veal raised under mother), Périgord lamb, and Blanc Bleu Belgian beef from Ardenne farms.
• Al'BinètecoreOthersFamily business specializing in organic products for 30 years, supplying 100% organic fruits and vegetables for the Kennedy shop's fresh produce section. Based in the Liège region.
• Le Verre BouteillecoreOthersGauthier Louwaert and Bruno Cavallari provide a personal wine selection for the Pont Kennedy station. Offers over 700 wine references including small producers and family domaines. Prices range from €7 to €40, with 20 wines available by the glass.
• StoffelscoreOthersTraditional bakery-pâtisserie supplying daily fresh pastries including financiers, macarons, baisers, sablés, éclairs, and babas. Arnaud Stoffels trained at Wittamer and combines French haute pâtisserie techniques with Belgian classics.
• Franz (Chocolaterie Franz)coreOthersQuality chocolate supplier providing daily production including pralines (50+ varieties), chocolate sticks, and spreadable paste. Family-run Liège chocolatier known for elegance and craftsmanship, now operated by a new team.
• Maxime Schmitz TraiteurcoreOthersCatering service providing daily brasserie classics including potée, boulets à la liégeoise, and seasonal dishes. Son of Marc Schmitz, National Champion of Charcutiers 2009, trained at Michelin-starred Brasserie Héliport.
• Thierry NeuvilleminorGTM or Marketing PartnerWorld rally champion featured as brand ambassador for the new car wash Fléron location
• MailChimp (The Rocket Science Group)supportingTechnology or IntegrationEmail address management and message sending service for newsletter distribution
• SquarespacesupportingTechnology or IntegrationWebsite platform, hosting and backend infrastructure provider
• SpotifysupportingTechnology or IntegrationAudio content delivery service providing music playlist for shops and stations
• StorepointsupportingTechnology or IntegrationMaps visualization service for store locator functionality

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BP Belgium: International major with Belgian fuel retail presence and adjacent convenience and services. Comparable as a broad incumbent on the same category of fuel-and-shop offerings.
• Shell Belgium: Major oil company's Belgian retail network with branded service stations, shops and loyalty programmes. Comparable as a broad incumbent with deeper procurement and loyalty infrastructure than Uhoda.
• TotalEnergies Belgium: Global integrated major with a wide Belgian service-station footprint including retail shops and ancillary services. Compares as a larger, broader portfolio incumbent overlapping with Uhoda's fuel/car wash/shop mix.
• Esso Belgium: ExxonMobil-affiliated Belgian fuel retail network with on-site shops and services. Comparable as another broad incumbent operating a multi-format Belgian retail footprint.

Direct peers

• Avia: European independent fuel retail brand with Belgian licensee-operated sites including convenience and ancillary services. Directly comparable as a multi-brand fuel/c-shop operator in the same geographies.
• Interparking: Belgian-headquartered parking operator managing urban multi-storey and secure parking facilities including in Liège and Brussels. Directly comparable on Uhoda's parking business (Kennedy, Rue du Page).
• Q8 (Kuwait Petroleum Belgium): Belgian fuel retail network with adjacent shops and on-site services, operating across multiple Belgian regions with a similar multi-brand convenience proposition. Directly comparable on fuel + shop + ancillary-services delivery.
• Point S Belgium: Belgian arm of the European independent tyre and car-service network with comparable on-site service-bay operations including wash. Comparable as a multi-site Belgian vehicle-services operator.

Regional players

• Q-Park Belgium: European parking operator with Belgian operations offering hourly, daily and subscription parking. Comparable on the parking leg of Uhoda's portfolio with a broader European footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UhodaKennedy
• LinkedInlinkedin.com/company/uhoda-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uhoda Group