Medico Insurance Company
Wellabe, Inc. (Medico Insurance Company) is a privately held Des Moines-based insurance holding company with six subsidiaries rated A (Excellent) by AM Best, offering supplemental insurance products — Medicare Supplement, Preneed Funeral, Dental, Hospital Indemnity, Critical Illness, Cancer, and Short-term Care — targeted at seniors and Medicare beneficiaries across the United States.
- Company typePrivate
- Founded1930
- HeadquartersDes Moines, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Medico Insurance Company does
Medico Insurance Company operates today as Wellabe, Inc., a privately held insurance holding company headquartered in Des Moines, Iowa, with origins dating to 1930. The company is structured as a parent organization for six wholly-owned insurance company subsidiaries that collectively hold an A.M. Best Financial Strength Rating of A (Excellent), affirmed in May 2025 with a stable outlook. Wellabe is a supplemental insurance provider focused on seniors and Medicare beneficiaries, offering a portfolio of seven core products: Medicare Supplement insurance, Preneed Funeral insurance, Dental insurance, Hospital Indemnity insurance, Critical Illness insurance, First Diagnosis Cancer insurance, and Short-term Care insurance. These products are designed to address coverage gaps left by Original Medicare and to provide financial protection for end-of-life planning, hospitalization, and serious illness events.
The business operates on a recurring premium revenue model with subscription-style billing (monthly, quarterly, or annual cadences), and pricing is quote-based, personalized to individual risk profiles and geography, and not publicly disclosed. Distribution is multi-channel: licensed insurance agents conduct phone-based inside sales (reachable at 866-739-8143), the website offers free quote requests with ZIP code-based state availability verification, a customer portal at mypolicy.americanenterprise.com supports policy management, and the Be Well mobile app provides on-the-go access. Marketing emphasizes content (Be Well Blog covering health, insurance 101, financial planning, senior care, preplanning, and grief support), organic social presence across Facebook, LinkedIn, YouTube, and Instagram, email newsletters, and the Wellabe Rewards loyalty program accessed via wellaberewards.com.
The company's core technology is described as an insurance technology platform supporting policy administration, claims processing, and customer portal services; no proprietary AI/ML capabilities, APIs, or third-party technology integrations are disclosed in available materials. Wellabe maintains an active presence on a public job board, signals ongoing hiring, and has positioned publicly around 2026 Medicare Advantage market dynamics through its 'Medicare reality check' content series. Ownership appears to be retained by founding or private stakeholder interests, with no venture capital, private equity, or public ownership signals identified.
Medico Insurance Company firmographics
Firmographics- Name
- Medico Insurance Company
- Legal name
- Wellabe, Inc.
- Website
- https://gomedico.com
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Wellabe, Inc. (Medico Insurance Company) is a privately held Des Moines-based insurance holding company with six subsidiaries rated A (Excellent) by AM Best, offering supplemental insurance products — Medicare Supplement, Preneed Funeral, Dental, Hospital Indemnity, Critical Illness, Cancer, and Short-term Care — targeted at seniors and Medicare beneficiaries across the United States.
- Ownership category
- akta.pro rank
Medico Insurance Company industry classification
Industry- Product category
- Senior Supplemental Insurance
- NAICS
- Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Accident & Health Insurance (6321)
- akta.pro primary industry
- Medigap Carriers (Underwriters) (HLAEADAA)
- akta.pro secondary industries
- Medicare Supplement (Medigap) (FSAIAEAG), Medicare Dental & Vision (MA Embedded & Supplemental) (FSAIAHAJ)
Keywords
Where Medico Insurance Company is headquartered
LocationHeadquarters
- HQ city
- Des Moines
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Medico Insurance Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Premium Revenue: Wellabe generates revenue through recurring insurance premiums paid by policyholders for Medicare Supplement, Preneed Funeral, Dental, Hospital Indemnity, Critical Illness, and Short-term Care insurance products. Premiums are collected on a recurring basis (monthly, quarterly, or annually depending on the policy terms).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personalized insurance coverage tailored to individual needs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Medico Insurance Company product offering
Product offeringCore offering
Medico Insurance Company (operating under the Wellabe brand) is a private insurance provider offering a portfolio of supplemental insurance products targeted at seniors and Medicare beneficiaries. The core offerings include Medicare Supplement, Preneed Funeral, Dental, Hospital Indemnity, Critical Illness, First Diagnosis Cancer, and Short-term Care insurance policies sold primarily through phone-based licensed agents and online quote requests across the United States.
Product overview
Wellabe (Medico Insurance Company) operates as a supplemental insurance provider offering a portfolio of seven distinct insurance products designed primarily for seniors and individuals seeking coverage beyond basic health insurance. The product lineup includes Medicare Supplement insurance as a core offering, supplemented by funeral pre-planning (Preneed Funeral insurance), dental coverage, hospital indemnity protection, critical illness coverage, cancer insurance, and short-term care insurance. These products function as complementary coverage options that help policyholders manage costs and financial risks associated with healthcare, serious illness, and end-of-life planning.
Differentiator
Problem solved
Functional benefit
Brands
- Wellabe Rewards: Customer loyalty and rewards program
- Be Well Mobile App
Companies that use Medico Insurance Company
Customer profileSegments1 record
Ideal customer profiles1 record
Medico Insurance Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Medico Insurance Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wellabe Rewards Program PartnersminorWellabe operates a customer rewards program with associated partners. The program is designed to enhance customer engagement and retention by offering rewards and benefits to existing policyholders. Partners are accessed through wellaberewards.com.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
Medico Insurance Company competitors and assessment
Company assessmentDirect peers
- Mutual of Omaha: Mutual of Omaha is one of the largest and most established Medicare Supplement carriers in the U.S., offering Medigap, dental, and senior-focused supplemental products through agent and direct channels — directly comparable in product mix and target customer to Wellabe.
- Globe Life: Globe Life and its subsidiaries underwrite supplemental health, accident, and Medicare-related products through agent-driven channels targeting similar middle-income and senior demographics — directly comparable business model and distribution.
- ManhattanLife Insurance: ManhattanLife underwrites Medicare Supplement, dental, hospital indemnity, and final expense insurance through agents, sharing the same senior-focused product portfolio and inside-sales distribution model as Wellabe.
- American Home Life Insurance (AmHlife): American Home Life is a smaller carrier specializing in Medicare Supplement and senior-focused insurance products distributed through independent agents — closely comparable in scale, product focus, and channel to Wellabe.
- Bankers Fidelity Life Insurance: Bankers Fidelity specializes in Medicare Supplement, short-term care, and senior-focused supplemental insurance distributed through agents — closely matching Wellabe's product mix, distribution style, and senior niche.
Broad incumbents
- Cigna Group (Cigna Healthcare): Cigna offers Medicare Supplement, dental, and supplemental health insurance as part of a broad health services portfolio. It is a comparable Medigap/senior carrier but competes from a much larger, multi-line enterprise footprint.
- UnitedHealthcare (UnitedHealth Group): UnitedHealthcare is the largest Medicare Supplement carrier in the U.S. and offers a wide range of senior supplemental products alongside Medicare Advantage. Comparable in product set but vastly larger scale and national brand.
- Humana: Humana is a major Medicare-focused health insurer with strong Medigap, Medicare Advantage, dental, and supplemental product lines. Comparable in senior-focused product mix but operates at much greater scale with a different MA-skewed mix.
- Aetna (CVS Health): Aetna offers Medicare Supplement, dental, and supplemental health products as part of CVS Health's healthcare portfolio. Comparable Medigap/senior product positioning with national carrier scale and integrated pharmacy distribution.
- Transamerica: Transamerica offers Medicare Supplement, dental, and supplemental insurance alongside its larger life insurance portfolio. Comparable in senior supplemental products but competes as a broad incumbent life and health carrier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Medico Insurance Company social profiles
Digital presenceMedico Insurance Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medico Insurance Company leadership team
Management profileNumber of profiles
Medico Insurance Company subsidiaries and ownership
Company hierarchySubsidiaries1 record
Medico Insurance Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medico Insurance Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medico Insurance Company
What does Medico Insurance Company do?
Medico Insurance Company (operating under the Wellabe brand) is a private insurance provider offering a portfolio of supplemental insurance products targeted at seniors and Medicare beneficiaries. The core offerings include Medicare Supplement, Preneed Funeral, Dental, Hospital Indemnity, Critical Illness, First Diagnosis Cancer, and Short-term Care insurance policies sold primarily through phone-based licensed agents and online quote requests across the United States.
Is Medico Insurance Company a public or private company?
Medico Insurance Company is a private company. It is classified as unknown and is currently operating.
When was Medico Insurance Company founded?
Medico Insurance Company was founded in 1930. It employs 101 to 250 people.
Where is Medico Insurance Company based?
Medico Insurance Company is headquartered in Des Moines, United States, in the North America region.
How does Medico Insurance Company make money?
One revenue line is on record: insurance Premium Revenue.
Who are Medico Insurance Company's main competitors?
Direct peers on record are Mutual of Omaha, Globe Life, ManhattanLife Insurance, American Home Life Insurance (AmHlife) and Bankers Fidelity Life Insurance. Broad incumbents are Cigna Group (Cigna Healthcare), UnitedHealthcare (UnitedHealth Group), Humana, Aetna (CVS Health) and Transamerica.
Does Medico Insurance Company have an API?
No public API is recorded for Medico Insurance Company.
What industry is Medico Insurance Company in?
Medico Insurance Company's product category is Senior Supplemental Insurance. Its primary akta.pro industry code is HLAEADAA, Medigap Carriers (Underwriters), with a secondary code of FSAIAEAG, Medicare Supplement (Medigap). Its NAICS code is 524114 and its SIC code is 6321.