Purpose Jobs
- Company typePrivate
- Founded2017
- HeadquartersDetroit, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Purpose Jobs firmographics
Firmographics- Name
- Purpose Jobs
- Legal name
- Repurpose Group LLC
- Website
- https://purpose.jobs
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Purpose Jobs industry classification
Industry- Product category
- Online Job Board and Recruitment Services
- NAICS
- Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Employment & Job Readiness Support Services (BPAGAEAJ)
- akta.pro secondary industry
- Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)
Keywords
Where Purpose Jobs is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Purpose Jobs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Employer Subscription Services: Monthly subscription fees for employers to access the platform and post jobs. Payment charged on signup day and covers monthly period.
- Placement Fees (Success Fees): Fee per position filled when a candidate is hired within one year as a result of candidate submission. Earned only upon successful hire.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription access for employers |
| Transaction based/ take rate | Pay-as-you-go | Placement fee per hire |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Purpose Jobs product offering
Product offeringCore offering
Purpose Jobs operates a purpose-driven job board platform that connects tech and startup professionals with employers via searchable job listings, company profiles, and curated content. Beyond the job board, the company sells employer branding services, regional branding services (for economic development organizations, VCs, and governments), and a content studio offering (Purpose Studios) providing executive branding, ghostwriting, and editorial content. Supporting community offerings include a high-engagement newsletter, Slack community, events platform, Best Places to Work awards, and Purpose Certification.
Product overview
Purpose Jobs is a purpose-driven job board and recruitment platform focused on startup and tech companies in the Midwest and emerging tech hubs. The platform operates as a multi-service offering centered on its core Job Board Platform, complemented by Employer Branding Services, Regional Branding Services, and Content Studio (via sister brand Purpose Studios). Additional products include a Newsletter with high engagement rates, a Slack Community, Events Platform, Best Places to Work Awards program, and Purpose Certification program. The company connects talent with purpose-aligned companies through storytelling and community engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Purpose Studios: Content studio for executive branding, ghostwriting, email campaigns, sales enablement, and ongoing editorial content.
Products and services
- Job Board Platform Web-based job discovery platform connecting purpose-driven tech and startup professionals with employers, offering job listings, company profiles, and searchable role/location filtering across U.S. tech hubs.
- Employer Branding Services Service helping employers attract and convert purpose-driven talent through authentic storytelling, with the goal of improving retention and brand loyalty for existing teams.
- Regional Branding Services Awareness, talent attraction, and business attraction campaigns that position regions on the map, delivered for economic development organizations, venture capital firms, and government entities.
- Content Studio (Purpose Studios) Content studio service offering executive branding, ghostwriting, email campaigns, sales enablement, and ongoing editorial content, delivered by sister brand Purpose Studios under the Repurpose Group LLC umbrella.
Quantifiable outcome
- 45% average newsletter open rate (vs industry average of 21%)
- +2 more outcomes
Companies that use Purpose Jobs
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles3 records
Purpose Jobs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Purpose Jobs partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Ann Arbor SPARKminorEconomic development organization partnering for regional branding content featuring Michigan companies and startups
- Purpose StudioscoreSister brand providing content studio services including executive branding, ghostwriting, email campaigns, sales enablement, and ongoing editorial content. Operates as a separate entity (purposestudios.com) offering content creation services to Purpose Jobs clients.
- Michigan Founders FundminorVC firm collaborating on regional branding initiatives to showcase Michigan startup ecosystem
- DEGC (Detroit Economic Growth Corporation)minorEconomic development organization partnering for Detroit regional branding content
- OhioXminorStatewide nonprofit technology organization in Ohio, partnering for regional branding and ecosystem promotion
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Purpose Jobs competitors and assessment
Company assessmentDirect peers
- The Muse: The Muse combines a job board with career content, company profiles, and culture-focused storytelling, overlapping Purpose Jobs' blend of job discovery and authentic employer narratives.
- Built In: Built In operates a tech-focused job board combined with employer branding content and community events across major US metros — directly mirroring Purpose Jobs' job board + employer branding + community model.
- Wellfound (formerly AngelList Talent): Wellfound is a startup- and tech-focused job marketplace with employer branding tools, directly comparable to Purpose Jobs in audience (startup talent) and employer-facing offerings.
- Idealist: Idealist is a purpose- and mission-driven job board for nonprofits and social-impact organizations, sharing Purpose Jobs' emphasis on values-aligned employers and candidates.
Emerging players
- InHerSight: InHerSight curates jobs based on women-reported employer ratings and culture data, overlapping Purpose Jobs' culture-first employer branding and storytelling approach for a specific values-driven segment.
- Vault.com: Vault combines employer reviews, rankings, and career content with job discovery, intersecting Purpose Jobs' content-and-employer-branding positioning with deeper research on employer reputation.
- Hirect: Hirect is a chat-based direct-apply platform for startup and tech hiring, addressing a similar employer base to Purpose Jobs with a differentiated mobile-first delivery model.
Broad incumbents
- LinkedIn (Talent Solutions): LinkedIn is the dominant professional network with a global job board, recruiter tools, and employer branding products, representing the broad incumbent against which Purpose Jobs' niche offering competes.
- Indeed: Indeed is the largest generalist job marketplace with paid employer sponsorships and ATS integrations, functioning as a broad incumbent in the job listings space Purpose Jobs addresses.
- ZipRecruiter: ZipRecruiter is a mass-market job marketplace distributing listings across a partner network; it competes for the same employer hiring dollars as Purpose Jobs but at a much broader, less curated scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Purpose Jobs social profiles
Digital presencePurpose Jobs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purpose Jobs leadership team
Management profileNumber of profiles
Profiles3 records
Purpose Jobs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purpose Jobs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purpose Jobs
What does Purpose Jobs do?
Purpose Jobs operates a purpose-driven job board platform that connects tech and startup professionals with employers via searchable job listings, company profiles, and curated content. Beyond the job board, the company sells employer branding services, regional branding services (for economic development organizations, VCs, and governments), and a content studio offering (Purpose Studios) providing executive branding, ghostwriting, and editorial content. Supporting community offerings include a high-engagement newsletter, Slack community, events platform, Best Places to Work awards, and Purpose Certification.
Is Purpose Jobs a public or private company?
Purpose Jobs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Purpose Jobs founded?
Purpose Jobs was founded in 2017. It employs 1 to 10 people.
Where is Purpose Jobs based?
Purpose Jobs is headquartered in Detroit, United States, in the North America region.
How does Purpose Jobs make money?
Two revenue lines are on record. Employer Subscription Services are the primary driver. The others are placement Fees (Success Fees).
Who are Purpose Jobs's main competitors?
Direct peers on record are The Muse, Built In, Wellfound (formerly AngelList Talent) and Idealist. Emerging players are InHerSight, Vault.com and Hirect. Broad incumbents are LinkedIn (Talent Solutions), Indeed and ZipRecruiter.
Does Purpose Jobs have an API?
No public API is recorded for Purpose Jobs.
What industry is Purpose Jobs in?
Purpose Jobs's product category is Online Job Board and Recruitment Services. Its primary akta.pro industry code is BPAGAEAJ, Employment & Job Readiness Support Services, with a secondary code of MPAAAAAL, Cause/Sustainability & Purpose-Driven Creative Agencies. Its NAICS code is 561311 and its SIC code is 7361.