Redem

What Redem does

ReDem is an Austria-based SaaS company that delivers AI-driven in-survey data quality monitoring for the market research industry. Founded in 2017 in Linz by Florian Kögl, ReDem evaluates survey responses in real time via a provider-independent API or manual Excel/CSV upload, scoring each interview on dimensions including open-ended response quality, typing-behavior patterns, response timing, matrix-question patterns, and internal coherence. The platform serves market research agencies, online access panel operators, and enterprise research buyers (e.g., Kantar, mindline, horizoom, Bauer Media Group, Magenta Telekom, Liebherr, Forsta), with documented outcomes of 10-30% removal of low-quality data and up to 37.2% improvement in data accuracy in third-party validation.

The technology is organized around a composite ReDem Score (0-100) that combines multiple sub-scores — Open-Ended Score (NLP-based text assessment for AI-generated or duplicate content), Behavioral Analytics Score (keystroke pattern analysis distinguishing humans from bots and copy/paste), Coherence Score (cross-question contradiction detection), Grid Question Score (matrix straight-lining detection), Time Score (response timing anomalies), and Social Desirability Score (psychology-based bias correction). Two product lines address distinct use cases: ReDem for Research handles project-level study quality, while ReDem for Panels performs member-level behavioral checks on online access panels. ReDem maintains API integrations with Forsta Plus and Ingress keyingress, is GDPR-compliant, and operates under the EU AI Act.

ReDem operates a subscription-based revenue model with annual contracts that bundle a set number of credits consumable across studies. The company is sales-led, targeting market research agencies and panel operators, with marketing emphasis on thought leadership (Quality Days events, ESOMAR papers, industry podcasts). On February 10, 2026, ReDem was acquired by Rep Data, a New Orleans-headquartered data quality company backed by Mountaingate Capital; ReDem continues as a standalone offering and as part of bundled pre-survey + in-survey packages, with Founder Florian Kögl appointed Managing Director for Europe at Rep Data and COO Julia Mittermayr appointed EVP of Strategic Growth.

Name

Redem

Legal name

Redem GmbH

Website

https://redem.io

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

1–10 employees

Short description

ReDem is an Austria-based AI-powered SaaS platform that evaluates survey responses in real time to detect bots, AI-generated answers, and low-quality data, serving market research agencies, panel operators, and enterprises globally. Acquired by Rep Data in February 2026.

Ownership category

akta.pro rank

Product category

Survey Data Quality Software

NAICS

Marketing Research and Public Opinion Polling (541910), Custom Computer Programming Services (541511)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Prepackaged Software (7372)

akta.pro primary industry

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)

akta.pro secondary industries

Survey, Panel & Fieldwork Services (BPAHALAJ), Model Monitoring, Accountability & Incident Management (HDAAAMAF)

Keywords

• Survey data quality
• AI quality scoring
• Market research software
• Survey fraud detection
• Panel quality management

Headquarters

HQ city

Linz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based Software Licensing: ReDem offers annual contracts that include a set number of credits. Each interview checked consumes credits, which can be flexibly used across different studies throughout the year. Both bundled offerings with Rep Data and standalone solutions are available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ReDem is an AI-driven in-survey data quality SaaS platform that evaluates survey responses in real time via API or batch upload. It detects bots, AI-generated responses, inattentive respondents, and professional survey fraudsters through a composite ReDem Score built from behavioral analytics, open-ended response evaluation, coherence checking, timing analysis, and grid-question pattern detection. The platform serves market research agencies, online access panel operators, and large enterprise clients with both project-level (ReDem for Research) and member-level (ReDem for Panels) offerings.

Product overview

ReDem is an AI-powered in-survey data quality SaaS platform for the market research industry. The core platform (ReDem) evaluates survey responses in real time via API integration or batch upload, producing transparent quality scores. It operates across two product lines: ReDem for Research (project-level study quality assurance) and ReDem for Panels (member-level panel quality evaluation). The ReDem Score — a composite 0–100 metric — unifies multiple sub-scores: Time Score (response timing), Grid Question Score (matrix response patterns), Open-Ended Score/OES (AI-powered text analysis of open answers), Coherence Score/CHS (cross-question answer logic), and Behavioral Analytics Score/BAS (typing behavior analysis). An additional Social Desirability Score corrects for response bias. Following Rep Data's February 2026 acquisition of ReDem, the pre-survey fraud prevention platform Research Defender (by Rep Data) is now combined with ReDem's in-survey evaluation to deliver end-to-end data quality from sample sourcing through post-field cleanup, while both ReDem and Research Defender continue as standalone products alongside bundled offerings.

Differentiator

Problem solved

Functional benefit

Brands

• ReDem for Research: AI-powered quality control solution for individual market research studies at the project level
• ReDem for Panels

Products and services

• ReDem (Core Platform)
• ReDem for Research
• ReDem for Panels
• Behavioral Analytics Playground

Quantifiable outcome

• 10-30% of survey data typically removed for quality reasons
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Rep DatacoreStrategic or Co-development Partner · 10 February 2026Rep Data, a New Orleans-headquartered market research data quality company backed by Mountaingate Capital, acquired ReDem on February 10, 2026. The acquisition combines Rep Data's pre-survey fraud prevention (Research Defender) with ReDem's in-survey response evaluation to create an end-to-end data quality framework. ReDem continues as a standalone offering alongside bundled solutions. Florian Kögl (ReDem Founder & CEO) became Managing Director for Europe at Rep Data; Julia Mittermayr (ReDem COO) became EVP of Strategic Growth.
• SurveyTesterminorStrategic or Co-development Partner · 1 October 2025Collaboration on ESOMAR research paper to evaluate whether AI-powered tools can detect AI-based survey fraud. SurveyTester created bots to stress-test leading in-survey quality checks.
• ESOMARminorOthersReDem is a member of ESOMAR, the global market research community. The company presents research papers at ESOMAR Congress.
• Global Data Quality Initiative (GDQ)minorOthersReDem participates in the Global Data Quality Initiative, an international cross-association movement uniting major research organizations worldwide.
• DGOF (German Society for Online Research)minorOthersReDem is a member of DGOF, participating in industry events and podcasts.
• VMÖ (Verband der Marktforscher Österreichs)minorOthersReDem's Founder & CEO Florian Kögl serves as Chairman of the Austrian Market Research Association (VMÖ), which has approximately 3,000 members.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rep Data: Rep Data is ReDem's parent company following the February 2026 acquisition, and a New Orleans-based provider of pre-survey fraud prevention (Research Defender) and sample solutions. It is the most directly comparable peer — both companies sell data quality tooling to the same market research buyer, and the two products are now bundled together as an end-to-end quality framework.
• Forsta: Forsta is a major survey and experience management platform that integrates with ReDem via its Forsta Plus platform. It is a direct peer offering native and integrated data quality and survey fraud prevention features to enterprise market research and CX teams, competing head-to-head in the same buyer workflows.
• PureSpectrum: PureSpectrum is a panel management and data quality platform that provides fraud prevention, respondent verification, and quality scoring for online sample. It is a direct peer competing for the same panel operator and research buyer customers that ReDem targets with its ReDem for Panels module.
• CloudResearch: CloudResearch provides online research tools, participant recruitment, and data quality solutions including the Sentry tool for detecting inattentive and fraudulent survey respondents. It competes directly with ReDem in behavioral and quality-based fraud detection for online surveys.

Broad incumbents

• Qualtrics: Qualtrics is the broad incumbent in the experience management and survey platform market, with deep enterprise penetration. It bundles its own fraud detection, attention checks, and quality scoring into its core platform, making it a comparable but much larger competitor in the same buyer category.
• Dynata: Dynata is one of the world's largest first-party data and panel providers, serving market research buyers with sample, panel management, and integrated data quality services. It is a broad incumbent in the same buyer category, offering overlapping quality functionality as part of a much larger portfolio.
• Cint: Cint operates a global exchange for digital audience-based sampling and panel management, with built-in quality and fraud controls. It is a broad incumbent serving market research buyers and panel operators, competing in adjacent rather than identical quality-detection functionality.

Emerging players

• Respondent.io: Respondent.io is a participant recruitment platform focused on professional and B2B research, with quality controls around respondent verification and fraud detection. It is an emerging player in the same buyer category, with partial overlap on data quality enforcement.
• Pollfish: Pollfish is a survey platform providing mobile-first consumer research with built-in fraud detection and quality scoring. It is an emerging player in the same buyer category as ReDem, with a different delivery model (mobile app-based) but overlapping quality-assurance value proposition.
• RealityCheck (by CloudResearch) / PrimePanels: Prime Panels and related CloudResearch offerings provide vetted participant pools and quality controls for academic and commercial research. These are emerging players in the same niche as ReDem for Panels, addressing panel quality and respondent verification in the market research workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/redem_io
• YouTubeyoutube.com/channel/UCnYJzW8bJQbIuNnwmvK2S9A
• Facebookfacebook.com/redem.io
• LinkedInlinkedin.com/company/redem
• Instagraminstagram.com/redem_io

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redem