SurveyTester

What SurveyTester does

SurveyTester is a cloud-based quality assurance platform purpose-built for the survey research industry. Founded in 2013 by Bernhard Witt and operated by German private limited company 2x4 Solutions GmbH (Fichtenring 8, 84562 Mettenheim, Germany), the platform automates the testing of online surveys through proprietary "Survey Bots" that simulate real respondent behavior using the same user interface as actual survey takers, capturing screenshots and flagging defects such as missing images. The application is built on React, C#, and SQL Server, and integrates natively with 14+ major survey platforms including Qualtrics, ConfirmIt, Decipher, IBM SPSS Dimensions, Askia, Forsta, IntelliSurvey, LimeSurvey, nField, Sawtooth, SurveyGizmo, SurveyMonkey, Tivian, and Voxco. Beyond bot-based testing, the product provides structured manual testing workflows, an issue-classification and visual-marking collaboration layer, test-run replication, mobile device screenshot generation, and a Comprehensive Accessibility Report that checks surveys against WCAG 2.1, EAA, and Section 508 standards.

SurveyTester monetizes via project-based SaaS subscriptions priced per project with unlimited users and test runs: $99 per project on Pay-as-you-Go, $79 per project on the Prepaid 50 plan ($3,950 total), $69 per project on the Prepaid 100 plan ($6,900 total), and a Flatrate for enterprise customers. The company runs a hybrid go-to-market combining a 14-day self-serve product-led trial with consultant-led onboarding for enterprise clients. Its customer base is concentrated in market research and includes Ipsos, Kantar, YouGov, Burke Inc., C+R Research, TNS Infratest (now Kantar), Interrogare, Edge Research, and Kynetec. The business is bootstrapped and founder-owned; no funding rounds are disclosed, and total headcount is approximately six.

The company has executed a 14-year playbook of focused, incremental product and go-to-market expansion: integration breadth across the major survey platforms, a compliance-oriented accessibility product, a formal enterprise pricing tier, US sales representation, and a USPTO-registered service mark. Strategic priorities visible in the input are geographic diversification into the US, deepening enterprise penetration via Flatrate contracts, and broadening QA scope from functional testing into accessibility compliance — all executed with a deliberately lean team.

Name

SurveyTester

Legal name

2x4 Solutions GmbH

Website

https://surveytester.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

SurveyTester, operated by Germany's 2x4 Solutions GmbH since 2013, is a cloud-based survey quality assurance platform that uses proprietary Survey Bots and integrates with 14+ major survey platforms to serve market research firms including Ipsos, Kantar, and YouGov.

Ownership category

akta.pro rank

Product category

Survey Quality Assurance Software

NAICS

Testing Laboratories and Services (54138)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Application Testing & QA Services (BPAEAGAI)

akta.pro secondary industry

Remote Proctoring, Test Security & Online Assessment Platforms (BPACAMAL)

Keywords

• Survey quality assurance
• Survey testing platform
• Automated survey testing
• Mobile survey testing
• Accessibility compliance testing

Headquarters

HQ city

Mettenheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Project-based SaaS Subscription: Pricing is based solely on the number of projects created. No limits on users or test runs within a project. All users get full premium features. Three tiers available: Pay as you Go ($99/project), Prepaid 50 ($79/project), and Prepaid 100 ($69/project). A flatrate option is available for enterprise customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

SurveyTester is a cloud-based software-as-a-service platform that automates and streamlines the quality assurance of online market research surveys. It combines AI-based automated survey testing bots with manual human QA review services, supports responsive/mobile-device testing, performs accessibility compliance checks (WCAG 2.1, EAA, Section 508), and integrates natively with 14+ common survey tools (Qualtrics, Decipher, Confirmit, Sawtooth, SPSS, etc.) used by research firms. Customers add testers to projects, run automated checks, request human expert reviews, and receive visual QA reports before surveys go live.

Product overview

SurveyTester is a single, unified cloud-based platform for survey quality assurance. The core product offers automated survey testing through Survey Bots, structured manual testing workflows, team collaboration features, visual issue tracking, and comprehensive reporting. A recent addition is the Comprehensive Accessibility Report feature that checks surveys for WCAG 2.1, EAA, and Section 508 compliance. Pricing is tiered based on project volume (Pay as You Go at $99/project, Prepaid 50 at $79/project, Prepaid 100 at $69/project, and custom Flatrate options), with no limits on users or test runs within projects.

Differentiator

Problem solved

Functional benefit

Products and services

• SurveyTester Platform Cloud-based survey quality assurance SaaS that automates online survey testing with AI-based bots, enables parallel human review for up to 10 reviewers per project, performs accessibility compliance checks (WCAG 2.1, EAA, Section 508), and tests mobile/responsive rendering across 50+ iOS/Android devices plus a simulated grid spanning 320-1920 pixels. Sold on a project-based subscription to market research firms and survey authors.
• Manual and Expert QA Review Service offering within the SurveyTester platform where human analysts (and optionally senior experts) review survey projects for logic, layout, and compliance issues, with selectable turnaround SLAs of 8 hours, 24 hours, 48 hours, Manual Review, and Expert Review tiers.

Quantifiable outcome

• Hundreds of hours saved in testing time per company
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability1 record

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Qualtrics: Qualtrics is a leading experience management and survey platform and one of SurveyTester's most important integration partners. It is a broad incumbent that already bundles native preview/validation tools, posing a long-term threat of in-housing QA functionality.
• UserTesting: UserTesting (now part of UserZoom/Mercer) is an established human-insights platform for usability and UX testing of digital experiences. It overlaps with SurveyTester's test-replication and QA-style validation use cases, though it is broader and serves non-survey experiences as well.
• Forsta (formerly Confirmit): Forsta is an enterprise feedback and survey research platform (formerly Confirmit) and a key SurveyTester integration partner. It serves the same market research buyer base and could in the future bundle QA features that overlap with SurveyTester's offering.
• Alchemer (formerly SurveyGizmo): Alchemer is a survey and feedback platform with workflow automation, logic testing, and reporting capabilities. It targets a similar MR and customer-experience buyer base and overlaps with SurveyTester in survey validation and QA workflows.
• QuestionPro: QuestionPro is a survey, research, and experience management platform serving enterprises and research firms. It competes indirectly with SurveyTester in survey creation, testing, and distribution, and serves many of the same MR and enterprise customers.
• Applause: Applause (formerly uTest) is a large-scale digital quality and crowdtesting platform covering functional, UX, accessibility, and localization testing. It competes with SurveyTester in digital QA and accessibility testing, but operates as a broad incumbent with a much wider service portfolio and enterprise sales motion.

Emerging players

• Loop11: Loop11 is a remote, unmoderated usability testing platform focused on task-based UX testing of websites and prototypes. It is an emerging player with partial overlap to SurveyTester's test-replication and validation capabilities, particularly for digital survey-like experiences.

Direct peers

• Testbirds: Testbirds is a crowdtesting and QA company offering functional, usability, and accessibility testing across devices and browsers — closely comparable to SurveyTester's cross-device survey QA value proposition, though typically delivered via a services model rather than a self-serve SaaS platform.
• Global App Testing: Global App Testing provides on-demand functional, UX, and accessibility testing across a global crowd of testers — directly comparable to SurveyTester on cross-device QA, test reproduction, and accessibility compliance (WCAG) reporting.
• TryMyUI: TryMyUI is a usability testing platform that records real users interacting with digital experiences, capturing videos, screenshots, and issues. It addresses a closely adjacent use case to SurveyTester — validating digital experiences for QA and UX issues — though with a heavier emphasis on UX research than survey QA specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/surveytester
• Xx.com/SurveyTester

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SurveyTester