Do214

What Do214 does

Do214 is a local digital event discovery and advertising platform serving the Dallas/Fort Worth metropolitan area, operated by parent company DoStuff Media, Inc. since 2014. The platform answers the question 'What are we going to do tonight?' by aggregating and curating events across music/nightlife, arts/culture, comedy, food/drinks, and sports/recreation, with a daily email newsletter, venue pages, artist profiles, giveaways, and user accounts that support event following and RSVP functionality. The technology is built on the centralized DoStuff Network platform (shared codebase hosted on AWS), with site-specific branding and configurations, and integrates with five ticketing platforms (Ticketmaster, AXS, Prekindle, See Tickets, TicketWeb) for outbound purchase flows.

The business model is primarily advertising-supported, monetizing a 235K+ Dallas/Fort Worth audience across email, website, and social channels (Instagram, Facebook, X, TikTok, Threads). Standardized self-service ad products include Email Sponsorship + Content Block ($1,000), Dedicated Email Segment ($750), Instagram Feed Post ($600), and a 360 Ad Package ($500), with account manager support for campaign setup. The company also operates subscription sub-brand Do214 MORE Membership and a sports vertical (Do214 SPORTS), and amplifies reach through a Tastemaker influencer program featuring named local content creators.

Customer segments span two sides of a marketplace: consumers (young active adults aged 18-40, with the platform citing that 40% of the audience is likely to earn $100K+ and is 6x more likely to enjoy live experiences) and business advertisers (local brands, venues, event promoters, and national brands). The platform is one of 21 city-specific properties in the DoStuff Network serving a combined 4 million audience across North America. Headcount is constrained to 1-10 employees, and no funding rounds, acquisitions, or leadership changes are disclosed.

Name

Do214

Legal name

Do214

Website

https://do214.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Do214 is a Dallas/Fort Worth event discovery platform operated by DoStuff Media, Inc., aggregating local events, concerts, and venue listings through a website, daily newsletter, and social channels, monetizing a 235K+ audience via self-service advertising and a MORE membership subscription.

Ownership category

akta.pro rank

Product category

Local Event Discovery & Digital Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Messaging-Led Community Platforms (Chat/Group Communities) (MPACAJAE)

Keywords

• Local event discovery
• Digital advertising
• Event listings
• Local media platform
• Daily newsletter

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising - Email Sponsorship: Premium email placements featuring sponsor logos in newsletter headers and content blocks. Includes custom event pages with giveaway integration. Targets engaged local audience with high click-through rates.
2. Dedicated Email Segments: 100% share of voice dedicated emails targeting specific audience segments by geography and interests. Sold at 5,000 send volume with curated copy and prominent CTAs.
3. Social Media Advertising: Instagram feed posts featuring brand or event content. Premium placement for giveaways and event promotion.
4. 360 Ad Packages: Cross-channel campaigns combining daily email features, full-page website ads, and Instagram stories for comprehensive brand coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Do214 is a digital event discovery platform for Dallas/Fort Worth that aggregates curated event listings, artist profiles, venue pages, and editorial content across music, arts, theater, comedy, food/drinks, and sports/recreation categories. The platform distributes this content through its website, a daily email newsletter, and social media channels, and monetizes via self-service advertising products (email sponsorships, dedicated email segments, Instagram feed posts, and a 360 cross-channel ad package). It also operates subscription membership (Do214 MORE), a sports vertical (Do214 SPORTS), and a Tastemaker influencer program.

Product overview

Do214 is a local digital media and event discovery platform for Dallas/Fort Worth operated by DoStuff Media, Inc. as part of the DoStuff Network. The core offering consists of the Do214 website and app, which provides event discovery through curated listings, a daily email newsletter, artist profiles, venue pages, and user accounts. The platform also features a subscription sub-brand (Do214 MORE Membership), a sports vertical (Do214 SPORTS), and an influencer program (Do214 Tastemakers). Self-service advertising products include Email Sponsorship + Content Block, Dedicated Email Segment, Instagram Feed Post, and a 360 Ad Package. Additional features include giveaways, featured events, featured venues, free events, top picks, and newly announced events. Do214 operates on a centralized technology platform shared with other DoStuff Network sites across 21 cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Do214 Website Digital event discovery platform for Dallas/Fort Worth featuring curated event listings, editorial content, and social media integration. Allows users to discover and browse local events across music/nightlife, arts/culture, comedy, food/drinks, and sports/recreation categories. Free for consumers to use.
• Daily Email Newsletter Daily email newsletter delivering curated event recommendations and editorial content to subscribers. Serves as the primary channel for event discovery and includes advertising placements for partners.
• Do214 MORE Membership Subscription-based membership program offering enhanced features and benefits. Operates on a separate website and platform from Do214 with its own terms and privacy policy.
• Do214 SPORTS Dedicated sports-focused vertical within the Do214 network covering sporting events in the Dallas/Fort Worth area.
• Do214 Tastemakers Influencer and content creator program featuring local tastemakers (including Friendly Events DFW, Matthew B. Harber, Adam Fleming, Deep Dallas, and Gavin Mulloy) who curate and recommend events, venues, and experiences in Dallas/Fort Worth.
• Giveaways Promotional giveaway platform where users can enter to win free tickets and experiences. Integrated with custom event pages and serves as an engagement and advertising mechanism.
• Email Sponsorship + Content Block Premium advertising placement featuring sponsor logo prominently in the daily email newsletter header plus a Content Block with photo, custom copy, and CTA. Includes custom event page with giveaway integration. Priced at $1,000 per placement.
• Dedicated Email Segment 100% share of voice email campaign targeting specific audiences by geographic location and interests. Offers image size flexibility with curated copy and prominent CTA. 5,000 sends included. Priced at $750 per send.
• Instagram Feed Post Sponsored post on the main @do214 Instagram feed highlighting brand or event with positioning of choice. Ideal for premium prize giveaways. Priced at $600 per post.
• 360 Ad Package Cross-channel advertising package including 2 daily email features, full page featured site ad (7-day flight), and Instagram Story. Maximizes coverage across email, website, and social channels. Priced at $500 per package.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

One partnership is on record.

• DoStuff Media, Inc.coreTechnology or IntegrationDo214 is part of the DoStuff Network and operates on the centralized DoStuff technology platform developed, hosted, and maintained by DoStuff Media. The platform includes shared codebase, infrastructure, and data environment supporting account management, analytics, advertising, and operational functions across all network sites.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eventbrite: Eventbrite is a leading event discovery and ticketing marketplace that competes with Do214 for both event-goer attention and venue/promoter marketing budgets. Do214 routes ticketing to providers like Ticketmaster and AXS that also compete with Eventbrite.
• Patch.com: Patch is a hyperlocal digital news and events platform covering thousands of U.S. communities with newsletters, event listings, and local advertiser relationships — a structural analog to Do214's DFW-only local media + events model.
• Do312: Do312 is the Chicago property in the same DoStuff Network, operating on the identical centralized platform with the same advertising products, Tastemaker program, and editorial format. It is the closest one-to-one comparable and shares technology, pricing, and GTM with Do214.
• Bandsintown: Bandsintown is a concert discovery and recommendation platform focused on live music, overlapping with Do214's core music/nightlife vertical and serving a similar young, live-event-oriented audience in multiple cities.
• Do617: Do617 is the Boston property within DoStuff Network and operates the same event-discovery, newsletter, and self-service ad model as Do214. Same tech stack, same audience segments, same revenue mechanics.

Broad incumbents

• Time Out: Time Out is a global local-entertainment and city-guide media brand that operates curated 'things to do' listings and event coverage, competing directly for audience attention and local venue/brand advertising in the same 'what to do tonight' category as Do214.
• Yelp: Yelp's Events section is a discovery surface for local experiences and nightlife, overlapping with Do214's audience and competing for local SMB advertising spend, though Yelp is much broader in scope.
• Axios Local: Axios Local is a network of city-specific digital media outlets that combine newsletters, local reporting, and events, competing for the same local advertiser dollars and similar 'young professional' audience as Do214.
• Thrillist: Thrillist is a national digital media brand covering food, travel, and local experiences, overlapping with Do214's editorial coverage of things-to-do and competing for the same advertiser budgets in the local entertainment vertical.

Emerging players

• Resy: Resy is a restaurant reservation and local dining discovery platform that competes for Do214's audience attention in the food/drinks vertical and increasingly runs local experiential events similar to those listed on Do214.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/do214
• Facebookfacebook.com/do214
• Instagraminstagram.com/do214
• TikToktiktok.com/@do214dfw
• LinkedInlinkedin.com/company/do214

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Do214