Do617

What Do617 does

Do617 is a Boston-based local event discovery and nightlife media platform that operates as the Boston market within the DoStuff Network, a privately held network of 21 city-specific media properties owned by DoStuff Media, Inc. The platform aggregates and curates local concerts, nightlife, comedy, food and drink, and performing arts events for the Boston metropolitan area, serving two primary customer segments: end consumers (young, active Bostonians seeking entertainment options) and local event venues, promoters, and brands seeking to reach that audience. Its core product is a digital event discovery platform at do617.com featuring event listings, artist and venue profiles, and integrated links to third-party ticketing providers (Ticketmaster, AXS, Eventbrite), supplemented by a daily email newsletter that serves as the primary distribution channel.

The platform is built on a centralized proprietary technology stack developed, hosted, and maintained by DoStuff Media, Inc. on AWS infrastructure, with analytics and advertising integrations including Google Analytics, Meta, and Quantcast. Do617 distributes content across its website, daily email newsletter, and social media channels (Instagram, Facebook, Twitter, TikTok, Threads), reaching 165K+ Boston users as part of a 4 million-user network spanning 21 North American cities.

Revenue is generated primarily through advertising, with a tiered self-serve product suite including Email Sponsorship + Content Block ($1,000), Dedicated Email Segment ($750, 5K sends), Instagram Feed Post ($600), and a cross-channel 360 Ad Package ($500). A subscription product, Do617 MORE Membership, provides a secondary recurring revenue stream through exclusive giveaways, ticket access, and member-only content. The platform does not sell tickets directly, instead routing transactions to third-party providers, which positions Do617 as an advertising-supported discovery layer rather than a ticketing marketplace.

Name

Do617

Legal name

Do617

Website

https://do617.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Do617 is a Boston-based local event discovery and nightlife media platform, part of the 21-city DoStuff Network. It serves young Boston consumers seeking entertainment options and local venues, promoters, and brands seeking to reach that audience through curated event listings, daily email newsletters, and social media.

Ownership category

akta.pro rank

Product category

Local Event Discovery Media

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising (7310), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)

Keywords

• Local event listings
• Email newsletter publishing
• Entertainment marketing services
• Digital media advertising
• Event discovery platform

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Email Newsletter Sponsorship: Premium placements in daily email newsletters including header logo sponsorship and content blocks. Drives the highest daily click-through rates according to company claims.
2. Dedicated Email Segments: 100% share of voice emails targeting specific audiences by geographic location and interests. Each email offers image size flexibility with curated copy and prominent CTA.
3. Social Media Advertising: Instagram feed posts featuring brands or events, ideal for premium prize giveaways. Cross-channel campaigns include website ads, email features, and Instagram Stories.
4. 360 Ad Package: Cross-channel campaign maximizing coverage across Email, Website and Socials. Includes 2 Daily Email Features, Full Page Featured Site Ad (7 Day Flight), and Instagram Story.
5. Do617 MORE Membership: Subscription-based membership offering providing exclusive access to giveaways, tickets, and special prizes for local events and entertainment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Do617 operates a Boston-focused local event discovery and digital media platform that aggregates and curates concerts, nightlife, comedy, food/drink, and performing arts events. Its flagship distribution is a daily email newsletter answering "What are we going to do tonight?" for Boston consumers. The company monetizes its audience through a suite of self-service advertising products (email sponsorships, dedicated email segments, social media posts, and 360 cross-channel packages) sold to event venues, promoters, and brands, plus a subscription membership program (Do617 MORE).

Product overview

Do617 operates as a local digital media and event discovery platform for Boston, powered by the centralized DoStuff Network technology. The core offering consists of an event discovery platform that aggregates and curates local concerts, nightlife, comedy, food/drink, and performing arts events, supplemented by a daily email newsletter as the primary distribution channel. The advertising product suite includes self-service offerings (Email Sponsorship + Content Block at $1,000, Dedicated Email Segment at $750, Instagram Feed Post at $600, and 360 Ad Package at $500) with custom proposals available. A separate subscription product branded as Do617 MORE Membership offers exclusive member benefits. The platform generates revenue through advertising-supported editorial content and does not process ticket payments directly.

Differentiator

Problem solved

Functional benefit

Products and services

• Do617 Event Discovery Platform Digital event discovery platform for Boston that aggregates and curates local concerts, nightlife, comedy, food/drink, and performing arts events, featuring event listings, artist and venue profiles, user accounts for following artists/venues, and integration with third-party ticketing providers. Aimed at Boston-area consumers seeking things to do.
• Do617 Daily Email Newsletter Daily email newsletter that curates Boston events, editorials, and sponsored content, serving as the primary distribution channel for event discovery and the highest-click-through-rate advertising surface. Targeted at Boston-area subscribers.
• Do617 Advertising Products Self-service advertising offerings for brands, venues, and promoters, including email newsletter sponsorship with content block, 100% share-of-voice dedicated email segments, Instagram feed posts ideal for giveaways, and 360 cross-channel packages spanning email, website, and Instagram Stories. All packages include a custom event page with giveaway integration.
• Do617 MORE Membership Recurring membership offering exclusive access to giveaways, tickets, and special prizes for Boston-area local events and entertainment. Aimed at engaged local consumers seeking premium access to events.

Quantifiable outcome

• 165K+ total reach across email, website, and social channels
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• DoStuff Media, Inc.coreStrategic or Co-development PartnerDo617 is part of the DoStuff Network operated using a centralized technology platform developed and maintained by DoStuff Media, Inc. DoStuff provides the infrastructure, codebase, and shared data environment that powers all 21 city-specific sites in the network.
• Amazon Web ServicescoreTechnology or IntegrationThe Services are hosted in the United States using infrastructure provided by Amazon Web Services. This cloud infrastructure supports the centralized platform powering all DoStuff Network sites.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Infatuation: Restaurant and nightlife discovery platform with city-specific editorial coverage, content marketing, and brand partnerships. Comparable to Do617 in its city-focused editorial curation of local experiences and monetization through branded content and events.
• Time Out: Global local media brand covering food, culture, nightlife, and events in major cities. Operates city-specific sites with editorial curation, ticketing integration, and advertising — directly comparable to Do617's local event-discovery and advertising model in Boston.
• Do206: DoStuff Network sister brand serving Seattle. Operates identical platform, revenue model, and product suite to Do617 — offering the closest single-city comparable for valuation and operational benchmarking.
• Do312: Direct sister brand within the DoStuff Network serving Chicago. Operates the same business model — local event discovery, daily email, social channels, and advertising — providing the most direct operational and product comparable to Do617.

Broad incumbents

• Eventbrite: Global event ticketing and discovery marketplace. While Do617 does not sell tickets, Eventbrite competes for the same 'what's happening tonight' consumer intent and serves as both a complementary listing partner and a free alternative for event promotion.
• Zagat: Established local discovery brand (now part of Google) covering restaurants, nightlife, and venues. Comparable in editorial approach to local experience curation, though now primarily a content arm within Google's broader local strategy.
• Thrillist: National digital media brand covering food, travel, and entertainment with city-level editorial. Larger-scale counterpart to Do617's local event curation model, monetized through advertising and brand partnerships.

Emerging players

• Resy: Restaurant reservation and event discovery platform owned by American Express. Competes with the food/drink vertical of Do617's listings while integrating a transaction layer (reservations) that Do617 lacks.
• Fever: Local experiences marketplace operating in Boston (Dino Safari and other listings appear on Do617). Competes for event-discovery attention and advertiser dollars, but with a transactional ticketing model Do617 does not offer.

Regional players

• Axios Boston: Local digital news outlet covering Boston including events, culture, and lifestyle. While broader in scope, it competes for the same affluent Boston reader's attention and advertiser budgets that Do617 monetizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/do617
• Facebookfacebook.com/do617
• Instagraminstagram.com/do617
• TikToktiktok.com/@Do617Boston
• LinkedInlinkedin.com/company/do617

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Do617