Premiere Property Group

What Premiere Property Group does

Premiere Property Group is a privately held real estate brokerage headquartered in Lake Oswego, Oregon, operating across Oregon and Southwest Washington through 20 local offices and a network of 1,200+ licensed agents. The firm serves two principal customer segments: (1) real estate professionals seeking brokerage affiliation, and (2) home buyers, sellers, and investors in the Pacific Northwest. PPG positions itself as the #1 independent brokerage in the Pacific Northwest by agent count, offering agents 40–50% lower desk fees than national franchises (up to 75% for multi-agent teams) alongside a bundled technology, marketing, education, and benefits stack.

Name

Premiere Property Group

Legal name

Premiere Property Group, LLC

Website

https://premierepropertygroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Premiere Property Group is a privately held Oregon and SW Washington real estate brokerage with 1,200+ agents across 20 offices, serving home buyers, sellers, and real estate professionals with low-cost brokerage affiliation, integrated technology, and marketing services.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Real Estate Buyer Representation (FSAEAJAG), Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Real estate brokerage
• Residential property sales
• Agent support services
• Listing marketing
• Transaction management

Headquarters

HQ city

Lake Oswego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission Revenue: As a real estate brokerage, Premiere Property Group generates revenue through commissions on property sales transactions. Agents pay brokerage fees through fee splits or annual plans, with the company taking a percentage of agent commissions.
2. Agent Desk Fees and Plans: Agents pay desk fees or subscription plans to use the brokerage platform. The company offers cost savings of 40-50% compared to typical brokerages, with multiple-agent or spouse teams potentially saving up to 75%.
3. Referral Program Fees: Agents referring other agents earn 10% of annual or split plan brokerage fees from referred agents, extending up to four levels deep.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Premiere Property Group is a privately owned real estate brokerage that licenses and supports over 1,200 real estate agents across 20 offices in Oregon and SW Washington. It provides agents with a technology platform (BoldTrail CRM, IDX websites, PPG Connect app, PPG Toolkit), in-house listing marketing (photography, videography, 3D tours), transaction management tools, and ancillary services such as the Refresh home-preparation program. End consumers access the brokerage for residential and commercial property buying and selling.

Product overview

Premiere Property Group is Oregon and SW Washington's largest privately owned real estate brokerage offering a comprehensive technology platform to 1200+ agents. The core offering is the Bold Trail platform (provided at no cost) which includes IDX websites, lead generation, AI-driven CRM, business analytics, and transaction management integration. Supporting products include PPG Connect (internal communication app), PPG Toolkit (knowledge base), Listing Marketing Platform (photography, video, virtual tours, 3D showcases), Refresh (deferred-cost home preparation service), DigiSign (e-signature), SkySlope (transaction management), ListHub Global (listing syndication), HomeActions Newsletter, and CORE Marketplace add-ons. The portfolio is rounded out with agent support services including education/training, mentorship, referral bonus programs, and group health benefits through Providence Health Plan.

Differentiator

Problem solved

Functional benefit

Brands

• PPG CONNECT: Internal communication app exclusively for PPG agents and staff available for PC, MAC, iPhone, iPad & Android.
• BoldTrail
• PPG TOOLKIT
• PPG Tours
• Refresh

Products and services

• Real Estate Brokerage Services Full-service residential and commercial real estate brokerage providing licensed agents, transaction management, reviewing broker support, and compliance for home buyers and sellers across Oregon and SW Washington.
• Agent Brokerage Affiliation Plans Subscription and split-plan brokerage affiliation offerings for licensed real estate agents, including desk fees priced at less than half of competing firms, with referral bonuses paying 10% up to four levels deep.
• Listing Marketing Platform In-house managed marketing service for property listings, providing professional photography, videography, virtual tours, 3D showcases, print materials, and social media content to listing agents.
• Refresh Home Preparation Service Deferred-cost home preparation service that lets sellers complete staging, paint, flooring refinishing, and repairs before listing, with payment due at closing rather than upfront.
• Premiere Real Estate Professionals Referral Office Wholly owned limited-function referral office subsidiary allowing licensees to act as referral agents and earn referral commissions while maintaining active license status.

Quantifiable outcome

• Agents save 40-50% on brokerage fees compared to typical national franchise brokerages
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NotablecoreStrategic or Co-development Partner · 9 December 2025Partnership with Notable to launch Refresh, a service allowing home sellers in Oregon and Washington to complete preparation projects such as staging, paint, flooring refinishing, and repairs with no upfront costs, with payment deferred until closing. PPG agents can now offer homeowners this solution to prepare homes for sale without paying out of pocket.
• Brown Harris StevensminorGTM or Marketing PartnerPartnership with Brown Harris Stevens for additional exposure of luxury listings to their national and international audience of millions. Available for all agents who have ordered listing marketing through PPG's platform.
• Providence Health PlanminorOthersCollaboration with Providence Health Plan to launch a group healthcare option offering comprehensive and affordable coverage for eligible agents. Includes dental coverage from MetLife and various plan options including HSA.
• MetLifeminorOthersProvides dental coverage as part of PPG's group health benefits program offered to eligible agents through Providence Health Plan partnership.
• BoldTrailcoreTechnology or IntegrationTechnology platform provided to all agents at no cost, including custom web & IDX websites, mobile app, Lead Engine, Smart CRM with AI automation, listing alerts, video messaging, mobile dialer, and business analytics.
• SkySlopecoreTechnology or IntegrationCloud-based real estate transaction management software integrated into PPG's technology suite. Simplifies transaction management with robust features including PDF splitting capabilities.
• HomeActionsminorGTM or Marketing PartnerNewsletter partnership providing curated locally-relevant real estate and housing-related content, customized for each market PPG serves to keep agents regularly in touch with their databases.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Windermere Real Estate: Large independent Pacific Northwest-based residential real estate brokerage with a comparable agent-centric, privately-owned model serving Oregon and Washington. Directly competes with PPG for agents and listings in the same geography.
• John L. Scott Real Estate: PNW-headquartered independent brokerage with thousands of agents across Oregon and Washington. Directly competes with PPG on agent economics, office footprint, and residential listings in the same regional market.
• Hasson Company Realtors: Oregon-based independent residential brokerage operating in the Portland metro area. Closely comparable as a similarly sized, locally-branded competitor pursuing the same agent recruitment and seller-side listing playbook.

Regional players

• Cascadian South Realty: Smaller independent brokerage operating in Oregon and SW Washington. Comparable business model (independent, agent-recruited brokerage) but smaller scale than PPG.

Emerging players

• eXp Realty: Cloud-based, asset-light brokerage with a viral revenue-sharing model that competes for cost-conscious agents with a different (virtual, no-physical-office) delivery mechanism. A growing alternative to traditional office-based independents like PPG.
• Compass: Tech-forward, agent-centric brokerage with heavy marketing and platform investment. Competes with PPG for high-producing agents in upscale markets and represents a technology-led threat to PPG's positioning.

Broad incumbents

• RE/MAX: Global franchise brokerage with strong brand recognition and large agent network. Competes for the same residential transactions and agents in the PNW but as a national portfolio rather than regional specialist.
• Keller Williams Realty: Largest US brokerage by agent count with a technology- and training-led value proposition. Competes for agents with PPG's cost-savings pitch but offers more extensive education and a national network.
• Coldwell Banker: Established national franchise brokerage with strong luxury and international exposure. Overlaps with PPG's luxury residential offering and competes for the same premium sellers in Oregon markets.
• Berkshire Hathaway HomeServices: National franchise brokerage with a premium brand and luxury exposure. Overlaps with PPG's higher-end listing business and competes for agents and listings in the Portland metro and broader PNW region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/premierepropertygroup
• LinkedInlinkedin.com/company/premiere-property-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premiere Property Group