HomeActions
HomeActions is a Florida-based SaaS platform that builds, brands, and automates email and print newsletters for real estate agents, with proprietary lead-trigger and neighborhood data tools for lead generation.
- Company typePrivate
- Founded2010
- HeadquartersGreen Cove Springs, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What HomeActions does
HomeActions, LLC is a U.S.-based digital marketing and lead-generation platform purpose-built for real estate professionals. Founded in 2010 and headquartered in Green Cove Springs, Florida, the company delivers an automated, full-service email newsletter solution in which HomeActions builds each agent's contact database, creates a branded newsletter template, and launches newsletters on a recurring schedule on the agent's behalf. The core platform combines contact management with proprietary modules including Lead Trigger Articles (which alert agents to buy/sell intent based on reader engagement), Neighborhood360 (hyper-local data on 155 million U.S. addresses), OnTarget Email Blasts (up to 10,000–20,000 on-demand emails per month), Interactive Surveys, a 4,000+ banner library, and a reporting dashboard. Adjacent products include printed newsletters (Home Report for agents, LoanLetter for mortgage professionals) and the HomeServices sub-brand for contractors and remodelers, with IndustryNewsletters and HealthActions as broader professional-services extensions of the platform.
The business operates on a recurring SaaS subscription model for the email platform, supplemented by print newsletter subscriptions and an optional 50/50 advertising revenue-share program in which local businesses advertise inside client newsletters. Pricing is quote-based and not publicly disclosed, and go-to-market is sales-led via phone (with separate sales, support, and billing extensions) supplemented by content marketing through the company's blog. The customer base is highly distributed across thousands of REALTORS and small brokerages, with secondary penetration into mortgage and home services verticals. Leadership is led by CEO Barry J. Friedman, CPA (previously founder of BizActions, sold to Thomson Reuters), supported by President Albert Clark and Vice President Robert Slavitt; the company has no institutional investors, no public listing, and only one disclosed acquisition (Gooder Group, 2017-06-29, undisclosed terms).
HomeActions firmographics
Firmographics- Name
- HomeActions
- Legal name
- HomeActions, LLC
- Website
- https://homeactions.net
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HomeActions is a Florida-based SaaS platform that builds, brands, and automates email and print newsletters for real estate agents, with proprietary lead-trigger and neighborhood data tools for lead generation.
- Ownership category
- akta.pro rank
HomeActions industry classification
Industry- Product category
- Real Estate Marketing Software
- NAICS
- Direct Mail Advertising (541860), Direct Mail Advertising (54186)
- SIC
- Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Home Services Marketplaces (Cleaning, Repairs, Handyman) (BPAMAHAE)
Keywords
Where HomeActions is headquartered
LocationHeadquarters
- HQ city
- Green Cove Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HomeActions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- SaaS Subscription - Email Newsletter Platform: Subscription-based access to the digital marketing platform providing email newsletter services, content library, automation, and CRM tools for real estate professionals. Pricing is quote-based and not publicly disclosed on the website.
- Print Newsletter Services: Full-color printed newsletter products (Home Report for agents, LoanLetter for mortgage professionals) including personalized, folded and mailed delivery or ready-to-mail options. Optional EDDM (Every Door Direct Mail) services available.
- Third-Party Advertising Revenue Share: Optional advertising program where local businesses advertise in client newsletters. Revenue split is 50% to HomeActions, 50% to the client agent. Clients can also sell their own advertising independently.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Email Newsletter Platform - Subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
HomeActions product offering
Product offeringCore offering
HomeActions provides a turnkey digital marketing platform for real estate professionals that builds an exclusive contact database, creates branded email and print newsletters, automates scheduled distribution, and uses proprietary Lead Trigger Articles and Neighborhood360 (N360) hyper-local data to surface warm buyer/seller leads. The offering is sold as recurring subscriptions backed by human onboarding, content production, and a reporting dashboard.
Product overview
HomeActions is a digital marketing platform offering automated email and print newsletter solutions for real estate professionals. The core offering is an Email Newsletter platform that combines contact database management, branded newsletter creation, AI-generated content distribution, and lead generation tools. Key modules include Neighborhood360 for hyper-local insights, Lead Trigger Articles for buyer/seller alerts, OnTarget Email Blasts for on-demand communications, and Interactive Surveys for engagement tracking. The platform also offers a HomeServices variant for home services professionals and print newsletter products (HomeReport and LoanLetter) for agents and mortgage professionals. All products integrate reporting, social media sharing, and human support.
Differentiator
Problem solved
Functional benefit
Brands
- IndustryNewsletters: A division of HomeActions, LLC providing digital communications platform for professional services industries.
- HealthActions
Products and services
- Email Newsletter Platform Subscription SaaS platform for real estate agents that automatically designs, brands, and distributes scheduled email newsletters to their exclusive contact database, with built-in content library, lead alerts, and reporting.
- Email Database Build & Management Service Done-for-you service that consolidates a real estate agent's contacts from multiple sources (Facebook, LinkedIn, Gmail, Yahoo, Twitter), cleans the list, removes invalid emails, and ensures exclusivity of each contact for that agent.
- Home Report Print Newsletter Monthly full-color 4-page printed newsletter personalized with agent photo and contact info, delivered folded and mailed or ready-to-mail, targeted at real estate agents seeking door-to-door or neighborhood marketing.
- LoanLetter Print Newsletter Monthly 4-page full-color printed newsletter covering financing, refinancing, taxes, and home buying topics for mortgage lenders and loan officers, designed to maintain visibility with clients and referral partners.
- HomeServices Marketing Platform Email newsletter platform sub-brand adapted for contractors, remodelers, and home services businesses, providing branded newsletters and lead-generation tools targeted at homeowners during both busy and slow seasons.
Quantifiable outcome
- 69% email open rate achieved by top agents like Mike Cole from 712 prospects, consistently driving referrals and new leads
- +3 more outcomes
Companies that use HomeActions
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
HomeActions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature7 records
HomeActions partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
HomeActions competitors and assessment
Company assessmentDirect peers
- BombBomb: Video email marketing platform purpose-built for real estate professionals. Direct competitor to HomeActions in serving REALTORS seeking to stay top-of-mind with their sphere of influence and generate referrals through automated, branded email communication.
- Zurple: Real estate lead generation and customer relationship management software that automatically nurtures past clients and prospects. Comparable to HomeActions in serving REALTORS with automated, behavior-triggered client communication.
- Real Geeks: Real estate lead generation and CRM platform providing agent websites, IDX, and automated lead nurture. Overlaps with HomeActions on automated email marketing, contact management, and pipeline tools targeted at real estate professionals.
- ActivePipe: Real estate lead nurturing platform that automates personalized email and SMS to seller and buyer leads. Direct comparable to HomeActions' email newsletter automation and lead-trigger capabilities for real estate agents.
- LionDesk: Real estate CRM and email marketing platform designed for agents to manage contacts, send drip emails, and automate follow-up. Closely comparable to HomeActions on the CRM-plus-email-automation layer serving REALTORS.
- Inside Real Estate (KVCore): Real estate technology platform offering a full suite of agent CRM, lead routing, marketing automation, and consumer engagement tools. The most direct end-to-end competitive alternative to HomeActions, with significantly larger scale and venture backing.
Broad incumbents
- Market Leader (by Constellation Real Estate Group): Real estate CRM and marketing system serving agents and teams, now part of the broader Constellation/Real Geeks ecosystem. A more established incumbent with comparable lead generation and email nurture functionality.
- Mailchimp (Intuit): General-purpose email marketing and automation platform used by many real estate agents as a lower-priced alternative. Represents competitive pressure on HomeActions' email newsletter core product, though it lacks domain-specific real estate content and lead trigger tooling.
- Constant Contact: SMB-focused email marketing platform with strong adoption among real estate professionals. Comparable on email newsletter distribution and basic automation; competes on price and brand familiarity rather than vertical specialization.
- Zillow Group (Premier Agent / Follow Up Boss): Largest U.S. residential real estate marketplace with vertically integrated agent CRM (Follow Up Boss) and lead generation products. Represents a strategic competitor with unmatched agent and consumer data scale that could pressure HomeActions' positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HomeActions social profiles
Digital presenceHomeActions financial estimates
Financial estimateRevenue estimate
Valuation estimate
HomeActions leadership team
Management profileNumber of profiles
Profiles4 records
HomeActions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HomeActions M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HomeActions
What does HomeActions do?
HomeActions provides a turnkey digital marketing platform for real estate professionals that builds an exclusive contact database, creates branded email and print newsletters, automates scheduled distribution, and uses proprietary Lead Trigger Articles and Neighborhood360 (N360) hyper-local data to surface warm buyer/seller leads. The offering is sold as recurring subscriptions backed by human onboarding, content production, and a reporting dashboard.
Is HomeActions a public or private company?
HomeActions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HomeActions founded?
HomeActions was founded in 2010. It employs 51 to 100 people.
Where is HomeActions based?
HomeActions is headquartered in Green Cove Springs, United States, in the North America region.
How does HomeActions make money?
Three revenue lines are on record. SaaS Subscription - Email Newsletter Platform is the primary driver. The others are print Newsletter Services and third-Party Advertising Revenue Share.
Who are HomeActions's main competitors?
Direct peers on record are BombBomb, Zurple, Real Geeks, ActivePipe, LionDesk and Inside Real Estate (KVCore). Broad incumbents are Market Leader (by Constellation Real Estate Group), Mailchimp (Intuit), Constant Contact and Zillow Group (Premier Agent / Follow Up Boss).
Does HomeActions have an API?
No public API is recorded for HomeActions.
What industry is HomeActions in?
HomeActions's product category is Real Estate Marketing Software. Its primary akta.pro industry code is BPAMAHAE, Home Services Marketplaces (Cleaning, Repairs, Handyman). Its NAICS code is 541860 and its SIC code is 7311.