WithWine
WithWine is an Australian SaaS platform providing integrated direct-to-consumer software for wineries, combining POS, wine club management, ecommerce, CRM, email, and a consumer mobile app. Over 200 wineries use it on a freemium-plus-transaction-fee pricing model.
- Company typePrivate
- Founded2014
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What WithWine does
WithWine is an Australian SaaS company that provides an integrated direct-to-consumer (DTC) software platform purpose-built for wineries. Founded in 2014 and headquartered in New South Wales (legal entity WithWine Ltd, ABN 91 168 444 540), the platform combines point-of-sale (POS), wine club management, ecommerce website building, customer relationship management (CRM), email marketing, two-way chat, real-time reporting, and accounting reconciliation into a single unified system. More than 200 wineries trust the platform, including Australian producers such as Leeuwin Estate, Grosset, Petersons, and Paxtons, and the company also operates a companion consumer mobile app (iOS and Android) that enables wine enthusiasts to discover wineries, book tastings, manage wine club memberships, and track deliveries.
The platform is built on a cloud-based architecture with two extensibility layers: a WordPress plugin providing a comprehensive library of pre-built ecommerce widgets for fast website deployment, and a full API offering that supports bespoke customization for complex winery operations. Payments are processed exclusively through Stripe, which acts as WithWine's Level 1 PCI-compliant payment infrastructure and uses Stripe Connect to distribute payouts to winery merchant accounts within two business days. The platform integrates with wine-production software Vinsight and Vintrace, alongside shipping, compliance, accounting, and email systems, eliminating manual CSV workflows for clients.
WithWine operates a freemium-plus-transaction-fee business model. All non-transactional capabilities — email, CRM, chat, reporting, and accounting reconciliation — are free. Revenue is earned only on processed transactions: 1% on POS sales, 2% on wine club subscriptions, and 3% on ecommerce website sales, in each case plus Stripe processing fees. Distribution combines a self-serve free tier for smaller wineries, a "Book a Demo" sales motion for enterprise prospects, an affiliate program targeting influencers, restaurants, and festivals, and global consumer app distribution through iOS and Google Play, creating a two-sided marketplace between wineries and end consumers.
WithWine firmographics
Firmographics- Name
- WithWine
- Legal name
- WithWine Ltd
- Website
- https://withwine.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WithWine is an Australian SaaS platform providing integrated direct-to-consumer software for wineries, combining POS, wine club management, ecommerce, CRM, email, and a consumer mobile app. Over 200 wineries use it on a freemium-plus-transaction-fee pricing model.
- Ownership category
- akta.pro rank
WithWine industry classification
Industry- Product category
- Winery DTC Software
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industry
- Food & Beverage DTC (CRAFACAD)
Keywords
Where WithWine is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
WithWine business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- POS Transaction Fees: WithWine charges 1% on POS transactions processed through the platform. This applies to payments taken in the tasting room or retail locations. Combined with Stripe processing fees.
- Wine Club Transaction Fees: WithWine charges 2% on wine club subscription and delivery transactions. This applies to all recurring wine club orders processed through the platform.
- Website Transaction Fees: WithWine charges 3% on ecommerce website transactions. This applies to direct-to-consumer purchases made through winery websites built on the WithWine platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Tier - Non-transactional capabilities |
| Transaction based/ take rate | Pay-as-you-go | POS Transaction Fee |
| Transaction based/ take rate | Pay-as-you-go | Wine Club Transaction Fee |
| Transaction based/ take rate | Pay-as-you-go | Website Transaction Fee |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
WithWine product offering
Product offeringCore offering
WithWine is a unified, cloud-based direct-to-consumer (DTC) software platform purpose-built for wineries. It bundles mobile point-of-sale (POS), wine club management, customizable ecommerce websites (via WordPress plugin or bespoke API), CRM, email marketing, two-way chat, real-time reporting, and automatic accounting reconciliation into a single integrated system. The company also operates a companion consumer mobile app for wine enthusiasts to discover wineries, track preferences, purchase wine, and manage club memberships.
Product overview
WithWine is a unified winery DTC (Direct-to-Consumer) software platform combining POS, ecommerce websites, wine club management, CRM, email marketing, two-way chat, and reporting into a single integrated system. The platform includes a WordPress plugin with pre-built widgets and full API access for bespoke customization. For consumers, WithWine offers a companion mobile app with winery discovery, wine tracking, in-app purchasing, and member benefits management. The platform is designed specifically for the wine industry with over 200 winery clients.
Differentiator
Problem solved
Functional benefit
Products and services
- POS (Point of Sale) Modern, integrated, mobile point-of-sale system for winery tasting rooms. Captures rich customer data, automatically applies club member pricing, processes payments via Stripe, and feeds data into the winery CRM for reengagement campaigns.
- Winery Websites Customizable ecommerce website builder for wineries, delivered via a WordPress plugin with a pre-built widget library or through full bespoke customization using WithWine APIs. Enables brand expression, customer self-service, and club member management online.
- Wine Clubs Wine club management software supporting winemaker's selection, editable winemaker's selection, and fully automated Choose Your Own Adventure subscriptions. Handles member management, billing, recurring fulfillment, and automated deliveries.
- CRM Winery-specific customer relationship management system that grows the customer database, enables reengagement campaigns, and supports data-driven, profitable repeat sales across tasting room and online channels.
- Email Campaigns No-fee email marketing platform with no send limits. Allows wineries to send quick messages or fully designed, templated campaigns to their entire customer database, including contacts not yet on a mailing list.
- Two-Way Chat Built-in messaging system enabling wineries to chat directly with customers. Reduces email complaints, lowers phone-call volume, and improves customer satisfaction.
- Reporting & Analytics Real-time visual reporting dashboard with one-click management reports covering dollars, SKUs, customers, discounts, channels, and staff members, with comprehensive audit trails.
- Accounting Integration Automatic reconciliation report accounting for every dollar flowing through the business, with exports for major accounting packages and native data sync to Vinsight and Vintrace.
- WithWine Customer App Mobile app for wine consumers providing winery discovery via interactive maps, wine preference tracking, in-app wine purchasing, wine wallet for credit balances, delivery tracking, and unified messaging with push notifications for member benefits.
- Affiliate/Events Platform Affiliate and events platform for influencers, restaurants, and festivals to track referral insights and generate commission income by promoting WithWine-connected wineries.
Quantifiable outcome
- 200+ wineries trust WithWine for their DTC business
- +2 more outcomes
Companies that use WithWine
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
WithWine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature9 records
WithWine partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- StripecoreStripe is WithWine's primary payment processing partner. All payment transactions (POS, wine clubs, ecommerce) are processed through Stripe. WithWine uses Stripe Connect to distribute payouts to winery merchant accounts within 2 business days. Stripe handles PCI compliance and stores all credit card data as a Level 1 PCI Service Provider.
- VinsightcoreVinsight is a winemaking software platform that WithWine integrates with for automatic data synchronization. Wineries can sync their data between WithWine and Vinsight, eliminating manual CSV uploads and downloads.
- VintracecoreVintrace is a winemaking software platform with which WithWine integrates for automatic data synchronization. The integration allows seamless data flow between DTC operations and winemaking production tracking.
- WordPresscoreWithWine offers a WordPress plugin with a comprehensive widget library that enables wineries to quickly build customizable ecommerce websites. This reduces implementation time and costs for winery clients.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
WithWine competitors and assessment
Company assessmentDirect peers
- WineDirect: WineDirect (parent company of Vin65) provides DTC ecommerce, wine club and compliance software to thousands of wineries globally, making it one of the closest direct competitors to WithWine's offering.
- eCellar: eCellar is a long-standing wine club and DTC platform serving North American wineries, offering overlapping functionality to WithWine's club management and ecommerce stack.
- VinSuite: VinSuite provides wine club management and ecommerce software purpose-built for wineries, directly competing with WithWine's wine club and website modules.
- Commerce7: Commerce7 is a direct competitor offering an end-to-end ecommerce, POS, wine club and CRM platform for wineries in North America, Europe and ANZ – overlapping head-to-head with WithWine's product breadth and target customer.
Broad incumbents
- Shopify: Shopify is the leading broad ecommerce platform that many wineries use for online storefronts; while not wine-specific, it competes for the same DTC wallet that WithWine's website module addresses.
- Lightspeed Retail: Lightspeed offers POS and retail commerce software used by tasting rooms and specialty retailers; it overlaps with WithWine's POS offering as a broader incumbent alternative for wineries.
- Square (Block): Square provides ubiquitous POS and payments tooling that smaller wineries may adopt instead of WithWine's wine-specific POS, making it a broad incumbent competitor at the low end of the market.
Others
- Stripe: Stripe is WithWine's primary payment processor (Stripe Connect) and infrastructure layer; it is an enabling partner rather than a direct competitor but represents a strategically critical dependency.
- Vinsight: Vinsight is a winemaking/accounting software platform that integrates with WithWine; it is an ecosystem partner that could expand into adjacent DTC functionality, making it a strategic adjacency to monitor.
- Vintrace: Vintrace is a winemaking production software platform and a direct integration partner of WithWine – adjacent rather than competitive, but a comparable point of reference for vertical software ecosystems in the wine industry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WithWine social profiles
Digital presenceWithWine financial estimates
Financial estimateRevenue estimate
Valuation estimate
WithWine leadership team
Management profileNumber of profiles
Profiles3 records
WithWine funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WithWine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WithWine
What does WithWine do?
WithWine is a unified, cloud-based direct-to-consumer (DTC) software platform purpose-built for wineries. It bundles mobile point-of-sale (POS), wine club management, customizable ecommerce websites (via WordPress plugin or bespoke API), CRM, email marketing, two-way chat, real-time reporting, and automatic accounting reconciliation into a single integrated system. The company also operates a companion consumer mobile app for wine enthusiasts to discover wineries, track preferences, purchase wine, and manage club memberships.
Is WithWine a public or private company?
WithWine is a private company. It is classified as venture growth investor backed and is currently operating.
When was WithWine founded?
WithWine was founded in 2014. It employs 1 to 10 people.
Where is WithWine based?
WithWine is headquartered in Sydney, Australia, in the Oceania region.
How does WithWine make money?
Three revenue lines are on record. POS Transaction Fees are the primary driver. The others are wine Club Transaction Fees and website Transaction Fees.
Who are WithWine's main competitors?
Direct peers on record are WineDirect, eCellar, VinSuite and Commerce7. Broad incumbents are Shopify, Lightspeed Retail and Square (Block). Others are Stripe, Vinsight and Vintrace.
Does WithWine have an API?
Yes. WithWine offers API access for bespoke/custom integrations. The platform provides a WordPress plugin with a comprehensive library of widgets for quick setup, and also supports full bespoke customization via APIs. No specific API documentation URL, endpoint types (REST/GraphQL), authentication methods, rate limits, or versioning information provided on the accessible pages.
What industry is WithWine in?
WithWine's product category is Winery DTC Software. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of CRAFACAD, Food & Beverage DTC. Its SIC code is 7370.