What vintrace does

vintrace is a cloud-based winery production software company founded in 2007 in Collingwood, Victoria, Australia. Its core product, vintrace Wine Cloud, is a SaaS platform that tracks and manages wine production from grape to bottle, including harvest management, tank and barrel tracking, lab operations, work order management, TTB compliance reporting, bulk wine management, production cost tracking, and contract management. The platform is delivered as a single-database cloud architecture with native iOS and Android mobile applications, enabling real-time data access and team collaboration from the vineyard, cellar, or office. A complementary wineadds Calculator add-on supports production calculations.

Since June 2022, vintrace has operated as a product brand under Encompass Technologies, a U.S.-headquartered private company (Fort Collins, Colorado) that provides ERP solutions across the beverage supply chain. Encompass serves 1,100+ manufacturers, 650+ distributors, and 1.14M+ retailers globally, and vintrace contributes the wine-specific production layer within this broader multi-beverage ecosystem. vintrace itself is used by 670+ wineries across 19 countries, with 8.5 million tons of grapes processed through the platform and 7,600 active winemaking users; named customers include Treasury Wine Estates, Antinori Napa Valley, Chateau Montelena, Arrington Vineyards, and Medlock Ames.

The company operates a subscription SaaS revenue model with volume-based pricing, annual or multi-year contract terms, and an enterprise sales motion driven by demos, trade show presence, customer testimonials, and case studies. Distribution is direct-to-winery and global, spanning North America, Australia, New Zealand, Europe, and South America. Support services are bundled into subscriptions, with contractually defined annual price escalators tied to contract length.

Name

vintrace

Legal name

Encompass Technologies

Website

https://vintrace.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

vintrace, founded in 2007 in Australia and now operated by Encompass Technologies, provides a cloud-based SaaS winery production platform covering harvest to bottle for 670+ wineries across 19 countries via subscription licensing with volume-based pricing.

Ownership category

akta.pro rank

Product category

Winery Production Software

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Winery production software
• Cloud winery management
• Wine compliance reporting
• Vineyard management software
• Beverage ERP software

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS Licensing: Cloud-based subscription software services providing access to the vintrace winery management platform, hosted by Encompass. Customers pay subscription fees based on named users and business volume, with annual or multi-year contract terms. Support services are included in the subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

vintrace sells a cloud-based winery production software platform that helps winemakers track and manage every stage of wine production from grape to bottle. The product covers harvest intake and weighing, tank and barrel management, fermentation and laboratory analysis, bulk wine and contract management, production costing, and automated TTB regulatory reporting. It is delivered as a SaaS subscription with companion iOS/Android mobile apps and is sold to wineries ranging from boutique producers to large commercial operations.

Product overview

vintrace is a cloud-based winery production software company offering an integrated platform for managing all aspects of wine production from grape to bottle. The core product, vintrace Wine Cloud, consists of Winery Management and Vineyard Management modules, supplemented by vintrace Mobile (iOS/Android app) and the wineadds Calculator tool. In 2022, vintrace was acquired by Encompass Technologies, joining a broader ecosystem that includes Distribution Cloud, Production Cloud, and Retail Management solutions, enabling end-to-end beverage supply chain connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• vintrace Wine Cloud: Cloud-based winery management solution covering production from grape to bottle
• Vineyard Management
• vintrace Mobile

Products and services

• vintrace Wine Cloud Cloud-based winery production platform that helps winemakers track and manage operations from grape to bottle, covering harvest management, tank and barrel control, laboratory operations, compliance reporting, contract management, bulk wine tracking, and production costing. Sold as a SaaS subscription to wineries of all sizes.
• vintrace Mobile Native iOS and Android mobile application that lets winemakers and cellar staff access real-time production data, record cellar notes, view tank and barrel status, and capture analysis from anywhere including the vineyard and cellar floor.
• wineadds Calculator Calculator tool integrated with the vintrace platform that supports wine production calculations and additions management for winemakers.

Quantifiable outcome

• 98% user satisfaction rate
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• AB InBev M360 PlatformcoreTechnology or Integration · 16 February 2021Encompass Mobile is directly integrated with M360, AB InBev's sales execution platform. Encompass users can use M360 and seamlessly launch Encompass Mobile sales within M360 without needing additional RAS integrations.
• Anheuser-Busch InBevcoreTechnology or Integration · 4 January 2021Encompass Technologies (parent company of vintrace) is an AB InBev certified ISV/RAS provider since 2012, with over 100 AB wholesaler locations using Encompass solutions. Encompass is ABI-aligned with fully-supported interfaces to BudNet, EC Manager, Mobility, M360, RoadNet, and meets all requirements related to AllConnect.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• InnoVint: InnoVint is a cloud-based winery production software platform offering harvest, cellar, and lab management for small to mid-sized wineries. It directly competes with vintrace in the same niche vertical with comparable workflows (intake, fermentation, lab, compliance).
• Orion Wine Software: Orion provides ERP and production software tailored to wineries and wine distributors. It overlaps with vintrace's production modules and also extends into distribution, similar to vintrace's Encompass parent capabilities.
• WineDirect: WineDirect is a SaaS platform for wineries covering DTC sales, wine club, POS, and ecommerce. While it overlaps less on production, it competes with vintrace for the same winery technology budget and serves a similar customer base.
• Microworks: Microworks offers integrated winery, vineyard, and tasting room management software. It competes directly with vintrace across production operations and has a similar SMB-to-enterprise winery customer base.
• GreatVines: GreatVines is a sales execution and CRM platform purpose-built for beverage alcohol suppliers. It overlaps with vintrace's distribution-adjacent capabilities within Encompass and serves the same wine and spirits supplier market.
• AMS Winery Software (Agri-Management Systems): AMS provides production, inventory, and compliance software for wineries and vineyards, with multi-decade presence in the US wine industry. It is a direct competitor to vintrace's wine production and compliance modules.

Broad incumbents

• ShipCompliant (Sovos): ShipCompliant (now part of Sovos) provides alcohol beverage compliance and reporting software used by wineries. It is comparable as a regulatory/compliance overlay that vintrace also addresses via its TTB 702/5120.17 reporting module.
• Ekos: Ekos provides ERP, inventory, and production management for craft beverage producers including wineries, breweries, and distilleries. It competes with vintrace for the production software budget of mid-sized wineries and multi-segment beverage producers.

Emerging players

• eCellar: eCellar provides winery CRM, wine club, and tasting room software. It is comparable to vintrace as a winery-focused SaaS provider but focuses on DTC and customer engagement rather than production operations.
• BevX: BevX provides software for beverage producers including wineries, breweries, and distilleries. It is comparable as a multi-segment beverage production SaaS vendor competing for the same small/mid-sized producer customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vintrace

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vintrace