Sunny Morning Foods
Sunny Morning Foods is a 100+ year-old B2B food redistribution company specializing in eggs, dairy, cheese, butter, and ingredients, serving foodservice distributors across the Southeast US and Caribbean as a subsidiary of Honor Foods under Burris Logistics.
- Company typePrivate
- Founded1910
- HeadquartersFort Lauderdale, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Sunny Morning Foods does
Sunny Morning Foods is a B2B food redistribution company specializing in eggs, dairy products, customized ingredients, and specialty foods for the retail, bakery, and manufacturing industries. Operating for over 100 years and headquartered in the Philadelphia area as a subsidiary of Honor Foods (itself owned by Burris Logistics), the company maintains a regional logistics footprint with distribution centers in Kissimmee and Fort Lauderdale, Florida, serving foodservice distributors across the Southeast US, Southwest US, and Caribbean export markets. The portfolio consists of approximately 900 stocked items across five product categories — Eggs, Butter, Cheese, Dairy, and Ingredients — alongside private-label options available through the parent.
The company runs a sales-led, partnership-driven go-to-market motion targeting enterprise and mid-market foodservice distributors (broadline, produce, and export). GTM is executed through an experienced sales team supported by an online product search and ordering platform, a Weekly Foodservice Market Update newsletter, downloadable product catalogs, and standard B2B social channels operated by the parent. Pricing is quote-based B2B redistribution with no publicly disclosed pricing, and revenue is generated through transactional product distribution margins. Customer testimonials indicate decade-plus relationships with multinational broadline distributors and explicit use of Sunny Morning as a one-stop shop for commodity through specialty dairy needs.
Sunny Morning maintains its own brand identity within the Honor Foods umbrella alongside sister company R.W. Zant, benefiting from shared infrastructure including distribution centers, fleet operations, sales team, and corporate functions. Technology is described only as conventional food distribution and redistribution services — there is no proprietary software, AI/ML capability, or disclosed data asset underlying the operating model. The company is private with no disclosed funding rounds, acquisitions, or M&A activity, and operates with a 51-100 employee headcount band.
Sunny Morning Foods firmographics
Firmographics- Name
- Sunny Morning Foods
- Legal name
- Sunny Morning Foods
- Website
- https://sunnymorning.com
- Company type
- Private
- Founded year
- 1910
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sunny Morning Foods is a 100+ year-old B2B food redistribution company specializing in eggs, dairy, cheese, butter, and ingredients, serving foodservice distributors across the Southeast US and Caribbean as a subsidiary of Honor Foods under Burris Logistics.
- Ownership category
- akta.pro rank
Sunny Morning Foods industry classification
Industry- Product category
- Foodservice Distribution
- akta.pro primary industry
- Refrigerated/Chilled Foods Wholesale (Deli, Prepared, Fresh Pasta, etc.) (AFAIAHAB)
- akta.pro secondary industries
- Frozen Foods Distribution (CRAOABAI), Eggs & Egg Products (Shell, Liquid, Value-Added) (CRADACAJ)
Keywords
Where Sunny Morning Foods is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Sunny Morning Foods business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Food Redistribution Services: Provides redistribution services for eggs, dairy products, customized ingredients, and specialty foods to foodservice distributors and operators. Revenue generated through product distribution with centrally located distribution centers serving the Southeast region.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Sunny Morning Foods product offering
Product offeringCore offering
Sunny Morning Foods redistributes eggs, dairy products, customized ingredients, and specialty foods to foodservice distributors, operators, and chefs across the Southeast US and Caribbean markets. Operating from centrally located distribution centers in Florida, the company stocks over 900 items and serves broadline, produce, and export distributors who in turn supply restaurants, hotels, and other foodservice operators.
Product overview
Sunny Morning Foods is a single unified product offering (a private-label food redistribution service) focused exclusively on dairy and egg products. The portfolio consists of five product categories—Eggs, Butter, Cheese, Dairy, and Ingredients—all sourced through Honor Foods' centrally located distribution centers. With over 900 items stocked, these products serve foodservice distributors, operators, and chefs. The products are available through Sunny Morning's own branded product pages and via Honor Foods' private label program.
Differentiator
Problem solved
Functional benefit
Products and services
- Eggs Egg products distributed by Sunny Morning Foods as part of its dairy and food redistribution portfolio for foodservice distributors, operators, and chefs.
- Butter Butter products distributed by Sunny Morning Foods as part of its dairy and food redistribution portfolio for foodservice customers.
- Cheese Cheese products ranging from commodity to specialty cheeses distributed to foodservice distributors and operators.
- Dairy Core dairy products distributed by Sunny Morning Foods as part of its dairy and food redistribution portfolio.
- Ingredients Customized ingredient solutions offered by Sunny Morning Foods for foodservice operators and distributors.
- Private Labels Private label dairy and food products available through Sunny Morning Foods and its parent company Honor Foods.
Quantifiable outcome
- Long-term customer relationships spanning 10+ years with multinational distributors
- +1 more outcomes
Companies that use Sunny Morning Foods
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Sunny Morning Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sunny Morning Foods partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Honor FoodscoreHonor Foods is the parent company of Sunny Morning Foods. Sunny Morning operates as a division/brand under Honor Foods, which specializes in food redistribution services. Honor Foods provides the overarching distribution infrastructure, sales team, and operational support for Sunny Morning's dairy and specialty food products.
- Burris LogisticsminorBurris Logistics is mentioned as the parent company of Honor Foods in the copyright notice. This indicates a corporate ownership relationship where Burris Logistics owns Honor Foods, which in turn owns Sunny Morning Foods.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Sunny Morning Foods competitors and assessment
Company assessmentDirect peers
- Shamrock Foods Company: Privately held foodservice distributor with a strong dairy and foodservice focus, including dairy manufacturing and redistribution across the western and southern U.S. Highly comparable in product mix (dairy, eggs, specialty ingredients) and B2B redistribution model.
- DPI Specialty Foods: Specialty food redistributor serving foodservice operators and distributors with a similar product breadth model. Closely comparable as a non-manufacturing redistributor focused on assortment and service.
- KeHE Distribution: Specialty food and natural product distributor serving retailers and foodservice customers with a broad assortment-driven model. Comparable in product breadth, B2B redistribution, and reliance on category depth versus manufacturing.
Broad incumbents
- Sysco Corporation: Largest U.S. broadline foodservice distributor, selling dairy and eggs as part of a full assortment. Overlaps with Sunny Morning's customer base but operates at vastly greater scale with a national footprint and private label programs.
- US Foods Holding Corp: Major U.S. broadline foodservice distributor competing across dairy, eggs, and specialty categories. National scale and private label breadth make it a structural competitor and a benchmark for Sunny Morning's regional offering.
- Performance Food Group: Large U.S. foodservice distributor with broadline, specialty, and convenience channels. Significant dairy and egg distribution overlap with Sunny Morning; comparable channel strategy but at materially greater scale and geographic reach.
- Gordon Food Service: Family-owned broadline foodservice distributor serving the Midwest, Southeast, and beyond. Operates a similar redistribution model with broad assortment including dairy and eggs, but at substantially larger scale than Sunny Morning.
- Ben E. Keith Foods: Regional broadline foodservice distributor across the South and Southwest U.S. Comparable customer base (foodservice operators, distributors) and overlap in dairy and egg categories, with larger scale and broader assortment.
Regional players
- Labatt Food Service: Family-owned broadline foodservice distributor operating primarily across Texas, New Mexico, Oklahoma, and Louisiana. Comparable redistribution focus and foodservice customer overlap, but concentrated in the Southwest rather than Southeast.
Others
- Dairy Farmers of America: Large U.S. dairy farmer cooperative that manufactures and supplies fluid milk, cheese, butter, and ingredients. Functions as both a potential supplier and an adjacent industry participant shaping dairy supply and pricing dynamics relevant to Sunny Morning.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sunny Morning Foods social profiles
Digital presenceSunny Morning Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunny Morning Foods leadership team
Management profileNumber of profiles
Sunny Morning Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunny Morning Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunny Morning Foods
What does Sunny Morning Foods do?
Sunny Morning Foods redistributes eggs, dairy products, customized ingredients, and specialty foods to foodservice distributors, operators, and chefs across the Southeast US and Caribbean markets. Operating from centrally located distribution centers in Florida, the company stocks over 900 items and serves broadline, produce, and export distributors who in turn supply restaurants, hotels, and other foodservice operators.
Is Sunny Morning Foods a public or private company?
Sunny Morning Foods is a private company. It is classified as corporate owned and is currently operating.
When was Sunny Morning Foods founded?
Sunny Morning Foods was founded in 1910. It employs 51 to 100 people.
Where is Sunny Morning Foods based?
Sunny Morning Foods is headquartered in Fort Lauderdale, United States, in the North America region.
How does Sunny Morning Foods make money?
One revenue line is on record: food Redistribution Services.
Who are Sunny Morning Foods's main competitors?
Direct peers on record are Shamrock Foods Company, DPI Specialty Foods and KeHE Distribution. Broad incumbents are Sysco Corporation, US Foods Holding Corp, Performance Food Group, Gordon Food Service and Ben E. Keith Foods. Labatt Food Service is listed as a regional player. Dairy Farmers of America is listed as an others.
Does Sunny Morning Foods have an API?
No public API is recorded for Sunny Morning Foods.
What industry is Sunny Morning Foods in?
Sunny Morning Foods's product category is Foodservice Distribution. Its primary akta.pro industry code is AFAIAHAB, Refrigerated/Chilled Foods Wholesale (Deli, Prepared, Fresh Pasta, etc.), with a secondary code of CRAOABAI, Frozen Foods Distribution.