What Macadam Forbes does

Macadam Forbes is a privately held commercial real estate brokerage firm incorporated as Macadam Forbes, Inc. in Oregon and headquartered in Lake Oswego, Oregon. Founded in 1978, the firm provides full-service representation across six core offerings: seller representation, landlord representation, tenant representation, development representation, buyer representation, and investment services. Coverage spans commercial property types including industrial, office, flex, land, and retail, with particular emphasis on the manufacturing sector. Operations are concentrated in the Portland Metro area and Southwest Washington, with listings also extending to Salem, Oregon.

The firm operates with a sales-led, relationship-driven go-to-market motion delivered through a team of 25+ brokers, multiple named Partners, and dedicated marketing and controller staff. Its underlying technology footprint is limited to a property-listings website, a content platform called 'The Hub' that distributes quarterly market newsletters and case studies, and standard brokerage workflow tools — there is no proprietary tech platform, API, or software product. Revenue is generated almost entirely from brokerage commissions earned on commercial real estate sales, purchases, lease, and investment transactions; pricing is not publicly disclosed and is negotiated on a per-deal basis.

Customer segments are segmented horizontally and include business owners and owner-users, property owners and landlords, tenants, investors (both entrepreneurial and institutional), and developers. Macadam Forbes is independently owned — no parent company, external investor, or private equity sponsor is disclosed — with partner-level brokers forming the ownership and operating core alongside President Kevin VandenBrink, Vice President Joe Kappler, and Managing Director Kyle Latta.

Name

Macadam Forbes

Legal name

Macadam Forbes, Inc.

Website

https://macadamforbes.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Macadam Forbes is a privately held, Portland-Metro-based commercial real estate brokerage founded in 1978, offering seller, buyer, landlord, tenant, development, and investment representation across industrial, office, flex, land, and retail properties for business owners, investors, and developers.

Ownership category

akta.pro rank

Headquarters

HQ city

Lake Oswego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brokerage Commissions: The firm earns commissions on commercial real estate transactions including sales, purchases, leasing, and investment services. Revenue is generated through transaction fees from representing buyers, sellers, landlords, tenants, and investors in commercial property transactions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Macadam Forbes is a commercial real estate brokerage firm providing representation services for buyers, sellers, landlords, tenants, developers, and investors across industrial, office, flex, land, and retail property types. The firm operates in the Portland, Oregon metropolitan area and southwest Washington, delivering transaction facilitation, market analysis, and lease/sale negotiation support.

Product overview

Macadam Forbes offers a comprehensive suite of commercial real estate brokerage services organized around six core representation offerings: Seller Representation, Landlord Representation, Tenant Representation, Development Representation, Buyer Representation, and Investment Services. The company also operates a property listing platform displaying featured industrial, land, and office properties for sale and lease. A content platform called 'The Hub' provides market news, case studies, and industry resources. The offering operates as a traditional full-service commercial real estate brokerage rather than a technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• Seller Representation Brokerage service representing commercial property owners in the sale of their assets. Includes pricing, marketing, buyer screening, and transaction negotiation for industrial, office, flex, land, and retail properties.
• Landlord Representation / Leasing Brokerage service representing commercial property owners (landlords) in leasing their properties to tenants. Includes marketing, tenant sourcing, lease negotiation, and renewal support across multiple property types.
• Tenant Representation Brokerage service representing businesses seeking to lease commercial space. Includes site search, market analysis, lease negotiation, and relocation or renewal support for industrial, office, flex, and retail users.
• Buyer Representation Brokerage service representing businesses and investors acquiring commercial properties. Includes property search, acquisition advisory, valuation analysis, and negotiation through closing.
• Development Representation Brokerage service supporting real estate developers with site acquisition, feasibility assessment, disposition, and leasing of newly developed commercial properties.
• Investment Services Brokerage service advising real estate investors on acquisition and disposition of investment-grade commercial properties, including market analysis and deal structuring support.

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Portland Business JournalcoreGTM or Marketing PartnerMacadam Forbes has been a continued partner and Gold Sponsor of the Portland Business Journal's Makers and Manufacturers Awards for several years. This partnership has allowed the firm to engage with clients and industry peers while supporting recognition of the manufacturing sector.

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Colliers International: Colliers is a global commercial real estate services and investment management firm with Portland-area operations offering brokerage and advisory across industrial, office, and retail. It competes with Macadam Forbes in the same regional market but with a global platform.
• Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm with a Portland office offering brokerage, valuation, and advisory services. It competes with Macadam Forbes across industrial, office, and investment segments but operates as a broad incumbent serving national clients.
• CBRE Group: CBRE is the world's largest commercial real estate services firm with a Portland office offering brokerage, investment sales, and advisory services. It competes across all property types served by Macadam Forbes but with a national platform and significantly greater scale.
• Avison Young: Avison Young is a global commercial real estate services firm with a Portland office offering brokerage, capital markets, and advisory services. It competes with Macadam Forbes in industrial, office, and investment brokerage across the same Pacific Northwest territory with mid-tier global scale.
• JLL (Jones Lang LaSalle): JLL is a global commercial real estate services firm with Pacific Northwest presence offering brokerage, capital markets, and advisory services. It overlaps with Macadam Forbes across industrial, office, and investment brokerage but operates as a broad incumbent with global scale.
• SVN International Corp: SVN is a commercial real estate franchise with a Portland-area presence offering brokerage across investment, industrial, office, and retail. It competes with Macadam Forbes in the same regional market but operates through a shared franchise model rather than independent ownership.

Direct peers

• NAI Elliott: NAI Elliott is a Portland-based commercial real estate brokerage offering sales, leasing, and investment services across the Pacific Northwest. It directly competes with Macadam Forbes in the same Portland industrial, office, and investment markets with a similar full-service brokerage model.
• Kidder Mathews: Kidder Mathews is one of the largest independent commercial real estate firms on the West Coast with offices across the Pacific Northwest, including Portland. It competes head-to-head with Macadam Forbes in industrial, office, and investment brokerage across the same regional territory.

Regional players

• Hasson Company Realtors: Hasson Company is a long-established Portland-based real estate firm offering residential and commercial services. It is a regional player with Portland roots and overlaps with Macadam Forbes in commercial brokerage across the same metro market.
• Compass Commercial Property Management: Compass Commercial is a Pacific Northwest commercial real estate firm with offices in Oregon and Washington offering brokerage and property management. It overlaps with Macadam Forbes in industrial, office, and retail brokerage across the same regional territory with a comparable mid-size footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/macadamforbes

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macadam Forbes