ZEROSIX
ZEROSIX is a cloud-based SaaS loyalty and customer-engagement platform serving 5,000+ independent French merchants and restaurants with digital loyalty programs, marketing automation, and POS integrations priced from €49/month. The company also operates in Spain via Ágora POS integration.
- Company typePrivate
- Founded2014
- HeadquartersMontpellier, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ZEROSIX does
ZEROSIX (legally ZS SERVICES, a French SARL headquartered in Montpellier) is a cloud-based SaaS loyalty and customer-engagement platform founded in 2014, purpose-built for independent merchants, restaurants, and small retail chains that lack the resources to deploy enterprise-grade CRM. The platform unifies seven modules — loyalty program management, marketing automation, customer journey/orchestration, a digital loyalty space (with Apple Wallet/Google Pay support), referral and review boosters, analytics, and a multi-establishment franchise layer — into a single merchant interface accessible via pro.zerosix.com at €49/month per establishment per integration, with volume discounts from four establishments upward and no contractual commitment. Under the hood, ZEROSIX runs on AWS infrastructure hosted in Paris and certified to ISO 27001, with a designated DPO ensuring GDPR/RGPD compliance and French data-residency positioning.
Commercially, the company follows a product-led growth motion augmented by a partner-channel GTM: 60+ native integrations with POS systems (SkyTill, LEO2, Ágora, Nextore, Cashpad, Tastycloud, Izipass, IDM Optic) and e-commerce platforms (Shopify, WooCommerce, PrestaShop) allow the product to plug directly into a merchant's existing stack, reducing implementation friction and driving partner-sourced demand. The customer base of 5,000+ French merchants serves more than 15 million active loyalty members across verticals including restaurants, food trades (métiers de bouche), independent retail, opticians, and franchise networks, with named enterprise-like references such as Project X Paris, Waffle Factory, Eden Park, Bioburger, and Rams Group (Intersport franchisee). A Spanish localization and the Ágora TPV integration announced in February 2022 mark the company's first cross-border expansion beyond France.
The organization remains founder-led, privately held without disclosed external funding, and operates with a small team (11–50 employees) led by co-founder Nicolas Guieysse. Headcount is allocated across sales, partnerships, customer success, marketing, and applications functions, consistent with a company prioritizing channel development and merchant onboarding over heavy platform R&D. The business carries no parent entity, no subsidiaries, and no M&A activity on record.
ZEROSIX firmographics
Firmographics- Name
- ZEROSIX
- Legal name
- ZS SERVICES
- Website
- https://zerosix.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ZEROSIX is a cloud-based SaaS loyalty and customer-engagement platform serving 5,000+ independent French merchants and restaurants with digital loyalty programs, marketing automation, and POS integrations priced from €49/month. The company also operates in Spain via Ágora POS integration.
- Ownership category
- akta.pro rank
Where ZEROSIX is headquartered
LocationHeadquarters
- HQ city
- Montpellier
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
ZEROSIX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Base Plan: Monthly subscription model for access to the loyalty platform, priced at 49 euros per month per establishment and per integration. The subscription includes access to loyalty programs, marketing campaigns, customer management dashboard, and standard integrations. No commitment required; cancel anytime with 1 month notice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - Single Establishment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
ZEROSIX product offering
Product offeringCore offering
ZEROSIX provides a cloud-based SaaS digital loyalty and customer engagement platform enabling independent merchants, restaurants, food trades, retailers, and opticians to deploy customizable loyalty programs, run automated marketing campaigns, capture first-party customer data, and manage multi-location programs. The platform connects to 60+ POS and e-commerce systems, charges 49€/month per establishment per integration with no commitment, and serves 5,000+ merchants and 15+ million loyalty members. It is hosted on AWS in Paris under ISO 27001 with full RGPD compliance.
Product overview
ZEROSIX is a unified loyalty marketing platform designed for independent merchants, restaurateurs, and small retail businesses. The platform consists of seven integrated modules: the core Loyalty Program (Programme de fidélité) for point accumulation and reward management, Marketing Campaigns (Animations & Campagnes Marketing) for automated customer communications, Customer Journey (Parcours Clients) for enrollment and identification, Loyalty Space (Espace Fidélité) for digital wallet integration, Referral & Review Boosters (Boosters et Parrainage) for customer advocacy, Statistics (Statistiques) for analytics and insights, and a Multi-location module for franchise management. The platform connects via 60+ third-party integrations with point-of-sale systems and e-commerce platforms, operates on a SaaS subscription model starting at €49/month, and serves over 5,000 merchants with 15+ million active loyalty members.
Differentiator
Problem solved
Functional benefit
Products and services
- Programme de fidélité (Loyalty Program) Customizable loyalty program allowing merchants to create tailored reward systems with point accumulation, tiered status levels (Bronze, Silver, Gold, VIP), and personalized rewards that customers appreciate. Designed for independent merchants and restaurateurs.
- Animations & Campagnes Marketing (Marketing Campaigns) Marketing automation tool enabling merchants to send targeted messages at the right moment to the right customers. Supports automated campaigns triggered by customer behavior and lifecycle events including birthday offers, anniversary discounts, and reward expiration notifications.
- Parcours Clients (Customer Journey) Simplified and integrated customer registration and identification flows. Enables quick customer enrollment through POS integration or self-service online, with real-time synchronization and SMS confirmation.
- Espace Fidélité (Loyalty Space) Digital customer space with customizable merchant branding. Includes mobile wallet integration for Apple Wallet and Google Pay, allowing customers to access loyalty cards without requiring a dedicated mobile application.
- Boosters et Parrainage (Referral & Review Boosters) Referral and review boost functionality that transforms customers into brand ambassadors. Includes SMS, WhatsApp, and Facebook referral offer distribution, and automated review collection via Google My Business.
- Statistiques (Statistics & Analytics) Customer analytics dashboard providing insights into customer profiles, purchasing habits, basket size, visit frequency, and loyalty program performance. Enables data-driven decision making for merchants on customer segmentation and targeting.
- Multi-établissements et Franchises (Multi-location & Franchise Management) Multi-location management module for franchises and businesses with multiple outlets. Centralizes loyalty program management across all points of sale while maintaining location-specific analytics.
Quantifiable outcome
- 65% of in-store sales at Project X Paris generated by loyalty cardholders who spend 25% more than regular customers
- +3 more outcomes
Companies that use ZEROSIX
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles1 record
ZEROSIX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability4 records
Feature8 records
ZEROSIX partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Ágora Software TPVcoreFirst integration in Spain with Ágora POS software. Enables Spanish merchants and restaurants to access ZEROSIX loyalty directly from their cash registers. Joint go-to-market with IGT microelectronics (Ágora developer) targeting Spanish market digitization.
- SkyTillcorePOS software provider for iPad-based cash registers. ZEROSIX integrates with SkyTill's system enabling seamless loyalty functionality at the point of sale. When a new customer is registered from SkyTill, they instantly receive a confirmation SMS from ZEROSIX.
- NextorecoreSoftware integration partner. According to Nextore President Silvain Ogier: 'The commercial relationship is excellent and technical collaboration is easy, so our customers have a 100% guaranteed result!'
- LEO2coreCash register software provider. Partnership enables ZEROSIX loyalty integration into LEO2 POS systems. Atoo CEO Christian Coquide notes: 'The interface created with LEO2 is very complete and perfectly integrated.'
- CashpadcoreSoftware partner for key account management. Cashpad Sales and Marketing Director Benjamin Monin: 'ZEROSIX is a very successful policy and loyalty program management solution that allows us to respond with peace of mind to the challenges faced by our key account customers.'
- TastycloudcoreRestaurant management software integration. Tastycloud Partnerships and Communications Director Laurence Boudou: 'The integration with ZEROSIX means we can offer professionals a complete and seamless customer experience, from consulting the offer to customer loyalty.'
- IDM Optic / AxesscoreOptical retail software provider. Axess Marketing Director Laetitia Perret: 'The integration of ZEROSIX with IDM Optic has been a real advantage for our customers. The complementarity of our two solutions allows us to offer a complete solution that perfectly meets the management and loyalty needs of our customers.'
- IzipasscorePOS and production management software for foodservice. Izipass Commercial Director Stéphane Gallet: 'Izipass x ZEROSIX = turbocharged management and production processes combined with dynamic customer portfolio management.'
- PrestaShopcoreE-commerce platform integration enabling loyalty program functionality on PrestaShop-powered online stores including customer account access, online purchase rewards, and redemption of rewards online.
- ShopifycoreE-commerce platform integration compatible with Shopify stores for loyalty program functionality.
- WooCommercecoreE-commerce platform integration compatible with WooCommerce stores for loyalty program functionality.
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
ZEROSIX competitors and assessment
Company assessmentDirect peers
- Thanx: Thanx is a digital loyalty and payments platform focused on restaurants and retail SMB chains, with branded ordering and customer engagement features. It overlaps with ZEROSIX's restaurant and SMB-retail priorities and its merchant-funded loyalty economics.
- LoyaltyLion: LoyaltyLion is a SaaS loyalty platform built for Shopify and BigCommerce merchants, with points, tiers, and referral mechanics aimed at SMB and mid-market DTC brands. It competes for the same merchant mindshare as ZEROSIX in the customer-retention software category.
- Smile.io: Smile.io is a leading SMB-focused loyalty and rewards platform for Shopify and other ecommerce merchants, offering points, VIP, and referral programs. It is the most directly comparable global SaaS loyalty vendor to ZEROSIX for independent merchants, even though ZEROSIX is more POS-leaning and Smile.io is more ecommerce-native.
- Fivestars: Fivestars is a US-based customer loyalty and marketing platform purpose-built for small and mid-sized local businesses including restaurants and retailers. Its vertical SaaS approach to neighborhood merchants parallels ZEROSIX's focus on independent French/European SMBs.
- Yotpo: Yotpo is a customer marketing platform combining reviews, SMS marketing, and loyalty primarily for SMB and mid-market ecommerce merchants. It overlaps with ZEROSIX in loyalty mechanics and merchant customer base, though Yotpo's strength is more ecommerce-centric while ZEROSIX anchors in physical retail and food service.
- Kangaroo Rewards: Kangaroo Rewards is a cloud-based loyalty and digital marketing platform targeted at independent and small-chain retailers and restaurants. Its customer profile and POS-coupled model are closely aligned with ZEROSIX's vertical SMB positioning.
- Square Loyalty: Square Loyalty is a native loyalty offering inside Square's POS ecosystem, typically free or low cost to Square sellers. It represents the bundled-POS-incumbent threat to ZEROSIX's vertical of per-establishment loyalty subscriptions tied to POS integrations.
Broad incumbents
- Salesforce Loyalty Management: Salesforce Loyalty Management is an enterprise loyalty capability within the broader Salesforce Customer 360 suite, sold to large retailers. It is comparable as the high-end incumbent in the loyalty technology space that anchors where the category is heading and against which mid-market vendors like ZEROSIX are benchmarked.
- Punchh: Punchh (now part of Restaurant365) is a loyalty and digital engagement platform serving enterprise restaurant chains. It is comparable to ZEROSIX as a restaurant loyalty SaaS but sits at the larger end of the market, illustrating where ZEROSIX's multi-site customers could graduate.
- Paytronix: Paytronix is an enterprise SaaS platform for restaurant loyalty, gift card, and online ordering, serving multi-unit restaurant brands. It maps onto ZEROSIX's restaurant and franchise use case at the upper end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ZEROSIX social profiles
Digital presenceZEROSIX compliance and trust
Trust signalCompliance2 records
ZEROSIX financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZEROSIX leadership team
Management profileNumber of profiles
Profiles10 records
ZEROSIX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZEROSIX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZEROSIX
What does ZEROSIX do?
ZEROSIX provides a cloud-based SaaS digital loyalty and customer engagement platform enabling independent merchants, restaurants, food trades, retailers, and opticians to deploy customizable loyalty programs, run automated marketing campaigns, capture first-party customer data, and manage multi-location programs. The platform connects to 60+ POS and e-commerce systems, charges 49€/month per establishment per integration with no commitment, and serves 5,000+ merchants and 15+ million loyalty members. It is hosted on AWS in Paris under ISO 27001 with full RGPD compliance.
Is ZEROSIX a public or private company?
ZEROSIX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ZEROSIX founded?
ZEROSIX was founded in 2014. It employs 11 to 50 people.
Where is ZEROSIX based?
ZEROSIX is headquartered in Montpellier, France, in the Europe region.
How does ZEROSIX make money?
One revenue line is on record: subscription - Base Plan.
Who are ZEROSIX's main competitors?
Direct peers on record are Thanx, LoyaltyLion, Smile.io, Fivestars, Yotpo, Kangaroo Rewards and Square Loyalty. Broad incumbents are Salesforce Loyalty Management, Punchh and Paytronix.
Does ZEROSIX have an API?
No public API is recorded for ZEROSIX.