What Ozone.bg does

Ozone.bg is a Bulgarian multi-category online retailer founded in 2008, selling games, entertainment products, books, electronics, toys, cosmetics, and lifestyle goods to Bulgarian consumers. The company operates an e-commerce storefront at ozone.bg alongside three physical retail locations (Ozone Live and Ozone Games) in Sofia, Varna, and Burgas, where customers can browse, consult staff, and order from the website. Distribution is reinforced by automated parcel-locker delivery through partner Box Now, and the company maintains regional domains (ozone.ro in Romania, ozone.hr in Croatia, ozon.gr in Greece) indicating cross-border activity in the Balkans.

The product catalog spans 10+ categories with more than 40,000 SKUs in promotional rotation, including video games and consoles, gaming peripherals, custom Ozone Configurations gaming PCs, books and educational materials, electronics, audio equipment, smartphones, TVs and cameras, toys, baby products, cosmetics and pharmacy, licensed merchandise, and home/garden goods. The company offers a UniCredit-branded 0% installment payment option on selected higher-ticket items and runs a digital and physical gift-voucher program.

Commercially, Ozone.bg is a private, founder-owned (Ivo Djokov) Bulgarian retailer with 11–50 employees and no disclosed funding rounds or external investors. Revenue is generated primarily through one-time product sales across the e-commerce platform and physical stores, supplemented by potential transaction-related economics from the UniCredit installment program. Marketing relies on website promotions, discount codes (10–40% off), and SEO-driven traffic rather than paid advertising channels, and the customer base is described as hundreds of thousands of Bulgarian consumers, suggesting a long-tail, low-concentration retail model.

Name

Ozone.bg

Legal name

Ozone.bg

Website

https://ozone.bg

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Ozone.bg is a Bulgarian multi-category online retailer founded in 2008, selling games, books, electronics, toys, cosmetics, and lifestyle goods to Bulgarian consumers via its e-commerce platform and three physical Ozone Live / Ozone Games stores in Sofia, Varna, and Burgas.

Ownership category

akta.pro rank

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct retail sales of products across multiple categories including video games, board games, books, electronics, toys, cosmetics, and outdoor equipment through ozone.bg online platform and physical retail stores.
2. Physical Store Retail: Revenue from Ozone Live and Ozone Games physical retail locations in Sofia, Varna, and Burgas where customers can browse products in person, receive professional consultation, and order from the website.
3. Installment Payment Financing: Partner financing option enabling customers to purchase on installment payments (0% interest with UniCredit), potentially generating referral or processing fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Ozone.bg is a Bulgarian online and physical retailer selling entertainment (video games, consoles, gaming peripherals and PCs, board games, music, movies), technology (laptops, desktops, smartphones, audio, TV and photography), family products (toys, baby goods, school supplies), and lifestyle goods (cosmetics, sports, outdoor, home and garden). Customers shop via the ozone.bg website and three Ozone Live / Ozone Games stores in Sofia, Varna, and Burgas, with delivery to addresses or Box Now parcel lockers and 0% installment financing through UniCredit.

Product overview

Ozone.bg is a Bulgarian e-commerce platform founded in 2008 that operates both as an online marketplace and through physical retail stores (Ozone Live and Ozone Games) in Sofia, Varna, and Burgas. The platform offers a comprehensive multi-category product portfolio organized around several core offerings: (1) Video Games and Gaming - including games for PlayStation 5/4, Nintendo Switch, Xbox, and PC, plus gaming peripherals (Razer, Logitech), gaming computers, and custom Ozone Configurations; (2) Board Games, Puzzles, and Hobby - including strategy/family/party games, LEGO, Funko collectibles, and trading card games; (3) Books and Educational Materials - spanning fiction, non-fiction, textbooks, e-books, e-magazines, and e-comics; (4) Electronics - including laptops, desktops, monitors, PC components, audio equipment (Sony, JBL, Sennheiser), smartphones (Apple, Samsung, Xiaomi), smart devices, and TV/photo/video equipment; (5) Toys and Baby Products - covering outdoor toys, dolls, educational toys, strollers, car seats, and nursery items; (6) Cosmetics and Pharmacy - including perfumes, dermocosmetics, Korean cosmetics, and nutritional supplements; (7) Music and Movies - on CD, DVD, Blu-Ray, Vinyl, and 4K UHD formats; (8) Merchandise - licensed collectibles from Harry Potter, Star Wars, Marvel, DC, and anime franchises; (9) Home and Garden - including small appliances, furniture, tools, and camping equipment. The platform provides delivery services including Box Now parcel lockers and installment payment options through UniCredit.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Games and Gaming Consoles Physical and digital video games and consoles for PlayStation 5, PlayStation 4, Nintendo Switch, Xbox, and PC, along with console accessories; targeted at Bulgarian gaming consumers.
• Gaming Peripherals Gaming mice, keyboards, headsets, controllers, steering wheels, mousepads, gaming desks, gaming chairs, VR glasses, and gaming sets from brands including Razer and Logitech; targeted at Bulgarian gaming enthusiasts.
• Gaming Computers Pre-built gaming desktops including Ozone Configurations, gaming laptops, and gaming monitors for Bulgarian consumers seeking higher-end gaming hardware.
• Board Games, Puzzles, and Hobby Board games (strategy, family, party, cooperative, abstract, thematic, role-playing), classic and 3D/panoramic puzzles, hobby models, LEGO, Funko, and trading card games; targeted at Bulgarian hobbyists and families.
• Music and Movies Music on CD, DVD, Blu-Ray, and Vinyl, plus films on DVD, Blu-Ray, and 4K UHD, including K-POP, Bulgarian National Radio releases, soundtracks, and children's films; for Bulgarian music and film collectors.
• Merchandise Licensed collectible figures, statuettes, replicas, mugs, water bottles, keychains, badges, magnets, stickers, notebooks, holders, home decorations, and clothing featuring Harry Potter, Lord of the Rings, Disney, Star Wars, DC Comics, Marvel, and anime franchises.
• Books and Educational Materials Books across fiction, science fiction, fantasy, horror, crime, romance, Bulgarian and world literature, comics, manga, health, psychology, history, business, and science, plus children's literature, textbooks, e-books, e-magazines, and e-comics; for Bulgarian readers and students.
• Electronics and Computers Laptops, desktops, monitors, PC components (processors, motherboards, RAM, graphics cards, SSDs, HDDs, power supplies, cases, cooling), networking equipment, software, printers, and peripherals from brands including Apple, Samsung, Dell, HP, Lenovo, Acer, Asus, MSI, Razer, Microsoft, and Gigabyte.
• Audio and Hi-Fi Headphones (in-ear, on-ear, over-ear, true wireless, wireless, sport, pro, children's), portable speakers, audio systems, soundbars, turntables, microphones, Hi-Fi equipment, receivers, amplifiers, audio interfaces, musical instruments, and car audio from Sony, JBL, Philips, Bang & Olufsen, Marshall, Sonos, Harman/Kardon, Audio-Technica, and Sennheiser.
• Smartphones and Smart Devices Smartphones (Apple iPhone, Samsung, Xiaomi, Motorola, Nothing Phone, Google), accessories, smart watches, smart bands, tablets (Apple iPad, Samsung, Lenovo, Blackview), e-readers (PocketBook, Kindle, Boox, Kobo), graphic tablets, smart home devices, and car/GPS accessories.
• TV, Photo, and Video Televisions (Samsung, Philips, LG, Sony, Hisense, TCL, KIVI), projectors and screens, instant, compact, DSLR, and mirrorless cameras, lenses, photo lighting and accessories, binoculars, telescopes, microscopes, drones and action cameras from DJI, GoPro, and Insta360.
• Toys Outdoor toys (trampolines, playhouses, tents, slides, swings, battery-powered vehicles, scooters, tricycles, bicycles, ride-on toys, pools, sandboxes), role-play toys, creative toys, educational toys, vehicles (cars, construction, trains, boats, aircraft, R/C vehicles), dolls, action figures, plush toys, and swings.
• Mother and Baby Strollers (combined, lightweight, twins), car seats (with IsoFix and i-SIZE variants), nursery furniture, bath and hygiene products, baby monitors, sterilizers, baby food preparation devices, feeding supplies, baby food, active movement products, baby toys, baby clothing, and maternal care products.
• Cosmetics and Pharmacy Perfumes (niche, designer, oriental, gift sets), dermocosmetics for face, hair, and body, Korean cosmetics, professional cosmetics, natural and Bulgarian organic cosmetics, sunscreen, makeup, nail care, facial and body care, personal hygiene, men's cosmetics, oral hygiene, repellents, plus nutritional supplements (vitamins, minerals, immunostimulants, probiotics, joint and bone supplements), pharmacy products, sports supplements (proteins, amino acids, weight management), and healthy foods.
• Sports, Outdoors, and Camping Sportswear, footwear, hiking equipment, bicycles, electric scooters, camping equipment, and outdoor gear from La Sportiva, Salomon, Nike, Puma, New Balance, Under Armour, and Northfinder.
• Garden and Tools Garden furniture, barbecues, planters, garden tools, pools and accessories, plus power tools, hand tools, specialized tools, pressure washers, tool accessories, storage, and auto accessories from DeWALT, Bosch, Einhell, Osram, and Metabo.
• Home and Office Cooking and serving utensils, home textiles, cleaning and storage, electrical appliances, lighting, furniture, and home fragrances, plus small appliances including personal care devices, coffee machines, vacuum cleaners and robot vacuums, window cleaners, air care, irons, water heaters, pet devices, blenders, kettles, grills, water filters, multicookers, juicers, bread makers, and smart cooking devices.
• School Supplies and Gifts Backpacks, pencil cases, bags, wallets, notebooks, covers, writing instruments, art supplies and creative materials, stationery, calendars, organizers, pens, business gifts, thermoses, cups, book accessories, greeting cards, gift wrapping, office supplies, desk accessories, folders, and presentation materials.
• Ozone Configurations (Custom PC Builds) Pre-built and customizable Ozone-branded desktop computer configurations for Bulgarian consumers, including gaming-focused setups, sold under the Ozone Configurations sub-brand.
• Ozone Live and Ozone Games Physical Stores Brick-and-mortar retail locations under the Ozone Live and Ozone Games sub-brands in Sofia, Varna, and Burgas where Bulgarian customers can browse products in person, receive professional consultation, and order items from the ozone.bg catalog.
• Gift Vouchers and Digital Vouchers Digital-format gift vouchers for general and gaming-category purchases, allowing Bulgarian customers to buy gift cards for friends and family.

Quantifiable outcome

• Serving hundreds of thousands of customers in Bulgaria

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• UniCreditcoreGTM or Marketing PartnerFinancial partnership offering 0% interest installment payments and 5% discount on selected products for UniCredit customers.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• eMAG: Major CEE multi-category e-commerce platform with deep Bulgarian presence via emag.bg; directly comparable product mix (electronics, gaming, books, toys) and overlapping Bulgarian customer base, but at significantly larger scale.
• Alza.cz: Czech multi-category online retailer combining e-commerce with physical retail and AlzaBox automated parcel lockers; highly comparable omni-channel strategy and broad product portfolio across electronics, gaming, and lifestyle categories in CEE.
• Allegro: Largest Polish multi-category marketplace with comparable breadth across electronics, gaming, books, and lifestyle; highly relevant comparable as a regional multi-category e-commerce platform serving a similar CEE consumer profile.
• Bol.com: Largest Dutch multi-category online retailer combining marketplace and first-party logistics; comparable product breadth across electronics, media, toys, and books with similar omni-channel investments.

Regional players

• Technomarket: Bulgarian electronics and home appliances retail chain with a network of physical stores; direct competitor in Bulgaria for the electronics category with overlapping customer base, but narrower category focus than Ozone.bg.
• OLX Bulgaria: Bulgarian classifieds marketplace for new and used goods including electronics, gaming, and hobbies; partial overlap in consumer electronics and hobby verticals, particularly for price-sensitive buyers.
• Flanco: Romanian electronics and home appliances retail chain with growing regional presence including Bulgaria; comparable category focus (electronics) and price-sensitive customer base in neighboring SEE markets.

Broad incumbents

• Amazon Bulgaria: Global e-commerce incumbent with an established Bulgarian storefront; provides broader assortment, scale-driven pricing, and Prime logistics as a competitive backdrop against Ozone.bg's multi-category proposition.
• Cdiscount: French generalist online marketplace with broad assortment across electronics, media, books, and household goods; comparable multi-category consumer proposition operating at larger scale across Europe.

Emerging players

• Notino: Czech-founded beauty and cosmetics e-commerce leader with strong CEE presence; partial overlap with Ozone.bg's cosmetics and pharmacy category, demonstrating the regional specialist model Ozone competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ozonebg
• LinkedInlinkedin.com/company/ozone-bg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ozone.bg