Idaho Statesman

What Idaho Statesman does

Idaho Statesman is a regional newspaper serving Boise and the broader Treasure Valley in Idaho, founded on July 26, 1864 by Dick and Tom Reynolds. It is owned and operated by The McClatchy Company as part of the McClatchy Media Network and provides comprehensive local coverage spanning news, sports, politics, weather, crime, education, business, and entertainment. The publication has been led by Publisher Rebecca Poynter since April 2018, with headquarters and primary newsroom in Boise.

The company's product portfolio is anchored by a digital news subscription that bundles web access at idahostatesman.com, native iOS and Android mobile apps, an e-edition replica of the print paper, and email newsletters. Supporting properties include branded editorial verticals such as Reality Check (investigations and fact-checking), Uniquely (special interest content), Boise Favorites (local lifestyle), Words & Deeds (entertainment/dining), and a Money section developed in partnership with the Money Research Collective. The Spanish-language sub-brand Acceso USA extends reach into Idaho's Latino community, and an interactive Games & Puzzles module provides ancillary engagement. Print production has been centralized at the Times News plant in Twin Falls, with reporters transmitting stories digitally. The underlying technology stack is a standard multi-channel CMS plus mobile app distribution and a digital subscription/authentication layer, with no disclosed proprietary AI or API surface.

Idaho Statesman generates revenue through three primary streams: digital subscriptions (introductory $1.99/month then $15.99/month, or $159.99/year), print home delivery subscriptions, and advertising sold through the McClatchy advertising network — including display, classifieds, obituaries, celebration ads, and recruitment listings. Customer acquisition is direct-to-consumer, primarily through the website's subscribe CTA, social media presence on Facebook, X, Instagram and YouTube, email newsletters, and mobile app downloads. The addressable customer base is geographically concentrated in Boise, Meridian, Nampa, Canyon County, and West Ada within the Treasure Valley, plus politically engaged Idahoans interested in state-level government coverage.

Name

Idaho Statesman

Legal name

Idaho Statesman

Website

https://idahostatesman.com

Company type

Private

Founded year

1864

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Idaho Statesman is a regional newspaper founded in 1864, serving Boise and the Treasure Valley area of Idaho. Owned by The McClatchy Company, it operates a digital-first subscription news platform offering website access, mobile apps, e-edition, print home delivery, and newsletters to local consumers.

Ownership category

akta.pro rank

Product category

Regional Newspaper / Local News Media

NAICS

Newspaper Publishers (513110), Periodical Publishers (51312)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Community, Ethnic & Multilingual News Publishers (MPAJADAG)

Keywords

• Local news
• Digital subscriptions
• Newspaper publishing
• News media
• Advertising services

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Subscriptions: Monthly and annual digital subscriptions providing unlimited access to the website, e-edition, and mobile apps with subscriber-only content and fewer ads
2. Home Delivery Subscriptions: Print newspaper home delivery subscriptions available in addition to digital access
3. Advertising: Display advertising, classified ads, obituaries, celebration ads, and job postings available through the McClatchy advertising network

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Idaho Statesman is a regional news publication that produces and distributes local and statewide journalism covering Boise, the Treasure Valley, and Idaho. It monetizes this content through digital subscriptions (website, mobile apps, e-edition), print home delivery subscriptions, and advertising sold via the McClatchy advertising network.

Product overview

Idaho Statesman is a regional newspaper operated by McClatchy Company, offering a digital subscription service as its core product. The portfolio includes mobile apps, an e-edition digital newspaper, newsletters, and an interactive games section. A Spanish-language sub-brand called Acceso USA serves Latino communities. The product architecture is a unified subscription model with tiered access to content across web, mobile, and app platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Reality Check: Editorial investigation and fact-checking series
• Uniquely
• Boise Favorites
• Words & Deeds
• Money

Products and services

• Idaho Statesman Digital Subscription Digital news subscription providing unlimited access to the Idaho Statesman website, mobile apps, and the e-edition with subscriber-only content and fewer ads, offered at $1.99 for the first month then $15.99/month, or $159.99/year.
• Print Home Delivery Subscription Print home delivery subscription offering physical newspaper delivery in the Boise/Treasure Valley market, available as a standalone or combined with digital access.
• E-Edition Digital version of the daily newspaper accessible on web and mobile devices, providing expanded content not available in print and included with digital subscription.
• Idaho Statesman Mobile Apps Native iOS and Android mobile applications providing real-time news updates, breaking news alerts, and unlimited access to local Idaho news content for subscribers.
• Acceso USA (Spanish-language News) Spanish-language news section providing alternative news coverage tailored for Latino communities in Idaho as a sub-brand of the Idaho Statesman.
• McClatchy Advertising Network Placements Advertising offerings across the Idaho Statesman and McClatchy network including display advertising, classified ads, obituaries, celebration ads, and job postings sold to local and regional advertisers.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• McClatchy CompanycoreOthersThe Idaho Statesman is owned and operated by The McClatchy Company, part of the McClatchy Media Network. McClatchy provides corporate infrastructure, advertising services, technology platforms, and editorial standards. The Idaho Statesman operates as a regional property within the McClatchy portfolio of local newspapers.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• BoiseDev: BoiseDev is a digital-native local news outlet covering Boise and the Treasure Valley with development, business, and civic-news focus. Competes directly with the Statesman for the same Boise-based digital subscriber and advertiser.
• Axios Local: Axios Local operates a chain of digital-first city newsletters in fast-growing metros, including a Boise presence. Targets the same politically engaged, professional local-news reader as the Idaho Statesman with a lighter-format newsletter product.
• Patch Media: Patch operates hyperlocal U.S. community news websites including Boise-area coverage. Provides another digital-native, mobile-first competitive benchmark for local-news audience engagement and ad CPMs.

Direct peers

• The McClatchy Company: McClatchy is the Idaho Statesman's parent company and operates a portfolio of regional dailies across the U.S. While it is the parent, the other McClatchy properties (Sacramento Bee, Miami Herald, etc.) are the most operationally comparable peer units in terms of products, pricing, and audience behavior.
• Ogden Newspapers: Ogden is a family-owned regional newspaper group operating daily and community papers with subscription and advertising revenue. Smaller scale than the Statesman but highly comparable operating model in regional U.S. markets.
• Lee Enterprises: Lee Enterprises is one of the largest publicly traded U.S. local newspaper operators, owning dozens of regional dailies and weeklies with a digital subscription + advertising model closely mirroring the Idaho Statesman's revenue mix. Operationally and structurally the closest publicly traded analog.
• Tribune Publishing (Alden Global): Tribune owns major regional dailies that compete head-to-head with the Statesman model — digital and print subscriptions plus advertising — for local U.S. audiences. Similar cost-structure dynamics and digital transition trajectories.
• The Sacramento Bee (McClatchy): A sister McClatchy regional daily offering digital subscriptions, an e-edition, mobile apps, and newsletter products nearly identical to the Idaho Statesman's. Provides a clean same-company benchmark for digital conversion and pricing strategy.
• The Charlotte Observer (McClatchy): Another McClatchy regional daily running an identical digital subscription, e-edition, app, and newsletter product line. Closest structural template for the Statesman's day-to-day operating playbook.
• Gannett (USA Today Network): Gannett owns the largest U.S. newspaper footprint, including numerous regional dailies with subscription and advertising revenue models directly comparable to the Idaho Statesman. A direct competitor for digital subscriber ad dollars and talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/idahostatesman
• YouTubeyoutube.com/user/idahostatesman
• Facebookfacebook.com/idahostatesman
• Instagraminstagram.com/idahostatesman
• LinkedInlinkedin.com/company/idaho-statesman

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idaho Statesman