Clocks and Colours
Clocks and Colours is a Canadian direct-to-consumer handcrafted jewelry brand selling sterling silver and stainless steel men's and women's rings, chains, pendants, bracelets, and earrings, plus fragrances, homewares, and sunglasses, manufactured by silversmiths in Bali and Thailand and shipped globally.
- Company typePrivate
- Founded2015
- HeadquartersEtobicoke, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Clocks and Colours does
Clocks and Colours is a private, founder-controlled direct-to-consumer jewelry brand headquartered in Etobicoke, Canada, operating since approximately 2014-2015. The company designs and sells handcrafted men's and women's jewelry — rings, chains, pendants, bracelets, and earrings — cast from .925 sterling silver and surgical-grade stainless steel, with natural stones (Black Onyx, Turquoise, Blue Pietersite, Kambaba Jasper, Montana Agate) set by hand. Manufacturing is performed by master silversmiths in Bali and Thailand, with custom clasps and strength testing that exceed industry standards. The brand extends beyond jewelry into adjacent lifestyle categories including premium fragrances (Extrait de Parfum in 2ml, 15ml, 50ml formats), men's luxury homewares (brass mugs, hip flasks, jewelry boxes), designer sunglasses with bio-acetate frames and polarized lenses, and screenprinted apparel, totaling approximately 303 SKUs.
The business operates an exclusively direct-to-consumer model through its owned Shopify storefront (clocksandcolours.com), with no physical retail presence disclosed. Fulfillment is handled from two warehouses — a Canadian facility servicing global non-EU orders and a Portuguese facility covering the EU and Switzerland — enabling free worldwide shipping on orders over $100 and 1-2 business day fulfillment. Pricing is unit-based, ranging from $10 for fragrance samples to $2,100 for premium pieces, with a mid-tier core range roughly $49-$530 and premium collaborations reaching higher. The company serves primarily men seeking bold, heavy-styled jewelry with cultural resonance in rock, country, and heavy metal music communities, plus a secondary women's segment and gift buyers. It claims 30,000+ customers over a decade and has cultivated brand visibility through editorial features in Forbes, Variety, GQ, Inked, Billboard, and the New York Times, alongside strategic collaborations with Willie Nelson, JJ Julius Son, Peter McKinnon, Mike Farmer, WESN, and Fender. No external venture capital, private equity, or acquisition activity is disclosed; ownership appears to remain with founder Shane Vitaly.
Clocks and Colours firmographics
Firmographics- Name
- Clocks and Colours
- Legal name
- Clocks and Colours
- Website
- https://clocksandcolours.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clocks and Colours is a Canadian direct-to-consumer handcrafted jewelry brand selling sterling silver and stainless steel men's and women's rings, chains, pendants, bracelets, and earrings, plus fragrances, homewares, and sunglasses, manufactured by silversmiths in Bali and Thailand and shipped globally.
- Ownership category
- akta.pro rank
Clocks and Colours industry classification
Industry- Product category
- Handcrafted Sterling Silver Jewelry
- NAICS
- Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991), Jewelry, Luggage, and Leather Goods Retailers (4583)
- SIC
- Jewelry, Silverware & Plated Ware (3910), Retail-Jewelry Stores (5944), Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)
- akta.pro secondary industries
- Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK), Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo) (CRAKABAE)
Keywords
Where Clocks and Colours is headquartered
LocationHeadquarters
- HQ city
- Etobicoke
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Clocks and Colours business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Direct E-commerce Sales: Primary revenue stream through owned e-commerce storefront (clocksandcolours.com). Products sold directly to consumers globally with prices ranging from $10 for fragrance samples to $2,100 for premium jewelry pieces.
- Gift Cards: Digital gift cards delivered via email with values of $50, $100, $200, and $500 USD. No additional processing fees.
- Collaboration Collections: Limited edition collections created with musicians (Willie Nelson, JJ Julius Son), photographers (Peter McKinnon), and brands (Fender, WESN) driving premium pricing and exclusivity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level accessories and samples |
| Unit Pricing | Pay-as-you-go | Core jewelry and accessory products |
| Unit Pricing | Pay-as-you-go | Premium collections and collaborations |
| Unit Pricing | Pay-as-you-go | Gift cards |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Clocks and Colours product offering
Product offeringCore offering
Clocks and Colours designs, manufactures, and sells handcrafted jewelry and lifestyle accessories direct-to-consumer via its e-commerce storefront. The product line includes rings, chains, pendants, bracelets, and earrings cast from .925 sterling silver and surgical-grade stainless steel, complemented by fragrances, homewares, sunglasses, clothing, and themed/artist collaboration collections.
Product overview
Clocks and Colours is a handcrafted heavy metal jewelry brand offering a diverse portfolio of men's and women's jewelry and lifestyle products. The core offering includes rings, chains/necklaces, pendants, bracelets, and earrings crafted from .925 sterling silver and surgical-grade stainless steel. The brand complements its jewelry line with men's fragrances (Extrait de Parfum), luxury homewares (brass mugs, hip flasks, jewelry boxes), designer sunglasses, and clothing. The company operates themed sub-collections including Rage (philosophy-inspired), The Speakeasy Collection (vintage-inspired), and The Wisdom Collection, alongside collaboration lines with artists like JJ Julius Son and notable partners such as Fender and Willie Nelson. Products feature natural ethically-sourced stones including Black Onyx, Turquoise, Blue Pietersite, Kambaba Jasper, and various other gemstones. All pieces are cast from solid materials with hand-setting of stones and custom clasps, backed by a lifetime quality guarantee.
Differentiator
Problem solved
Functional benefit
Brands
- Rage: Collection drawing from words of writers and philosophers, speaks to those learning to carry their pain with grace
- JJ Julius Son
- Speakeasy
- Wisdom
Products and services
- Rings Handcrafted rings for men and women available in sterling silver, stainless steel, and brass. Features include signet designs, band rings, and gemstone-accented pieces. Prices range from $49 to $460.
- Chains and Necklaces Handcrafted sterling silver and stainless steel chains including curb chains, Figaro chains, Cuban link chains, and herringbone chains in various sizes and lengths. Prices range from $45 to over $300.
- Pendants Sterling silver and stainless steel pendant necklaces featuring symbolic designs including compass motifs, crosses, daggers, and natural stone settings. Prices range from $75 to $530.
- Bracelets Men's bracelets including chain link bracelets, cuff bracelets, beaded bracelets with natural stones, and leather-wrapped styles in sterling silver and stainless steel. Prices range from $120 to $1,680.
- Earrings Sterling silver men's earrings available in stud, hoop, and dangle styles, featuring Black Onyx stone settings and geometric designs. Prices range from $75 to $165.
- Fragrances Premium designer fragrances and colognes including Dusk 505, Ember 154, Nocturne 02, and Eclipse 723. Available in Extrait de Parfum concentrations in 2ml, 15ml, and 50ml sizes.
Quantifiable outcome
- 30,000+ satisfied customers in customer community
- +3 more outcomes
Companies that use Clocks and Colours
Customer profileNamed customers1 record
Segments4 records
Clocks and Colours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Clocks and Colours partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Fender Musical InstrumentscoreHandcrafted jewelry brand Clocks and Colours partnered with guitar manufacturer Fender to launch a new collection of rock music-themed jewelry and apparel. The collection includes rings, stainless steel chains, and T-shirts with prices starting at $49. Features pieces made from sterling silver, stainless steel, black onyx stone, and breathable cotton.
- Willie NelsoncoreCountry music legend Willie Nelson collaboration featuring outlaw country themed jewelry pieces. Includes the 'Outlaw x Willie Nelson' sterling silver ring and 'Stardust Outlaw' collection.
- JJ Julius SoncoreOngoing collaboration with musician/artist JJ Julius Son featuring 17 products including western-inspired pieces with turquoise, black onyx, and blue pietersite stones. Includes bracelets, rings, pendants, and accessories.
- Peter McKinnonminorCollaboration with photographer Peter McKinnon on the 'Voyageur' sterling silver turquoise signet ring featuring sparrows on the side.
- Mike FarmerminorCollaboration with photographer/artist Mike Farmer on 'Dos Calaveras' double-sided skull pendant inspired by comedy and tragedy masks.
- WESNminorPartnership with knife maker WESN on two collaboration pieces: 'The Microblade' pocket knife keychain and 'The Allman' everyday carry knife blade with Clocks and Colours styling.
- Heavy Metal BandsminorCollaborations with heavy metal bands as part of broader partnership strategy. Various rock music-themed pieces created with musicians and bands in the heavy metal genre.
Scale indicators3 records
Expansion highlights3 records
Clocks and Colours competitors and assessment
Company assessmentBroad incumbents
- Quince: Quince is a venture-backed DTC brand offering affordable fine jewelry, apparel, and home goods direct to consumers, with a similarly broad lifestyle catalog and global shipping model. Represents the well-capitalized DTC competitor pushing into the affordable sterling silver jewelry category.
- Blue Nile: Blue Nile is a large online jewelry retailer specializing in engagement rings, fine jewelry, and loose diamonds with global e-commerce distribution. Overlaps with Clocks and Colours on DTC online jewelry retail and global shipping infrastructure, though focused on bridal rather than lifestyle.
- David Yurman: David Yurman is a premium men's and women's jewelry brand with a strong signature silver-and-gold cable design heritage, broader department-store and own-retail distribution, and substantially higher price points than Clocks and Colours. Serves as a benchmark for where a successful men's silver jewelry brand can scale.
Direct peers
- Vitaly Design: Vitaly is a men's-focused contemporary jewelry brand producing stainless steel and sterling silver chains, rings, and pendants — directly competing in the same niche, alternative-lifestyle men's jewelry segment that Clocks and Colours targets.
- Gorjana: Gorjana is a California-based DTC jewelry brand offering stacking rings, layering necklaces, and bracelets at accessible price points with a similar omnichannel e-commerce strategy and target demographic of style-conscious millennial and Gen Z consumers.
- Mejuri: Mejuri is a leading DTC fine jewelry brand offering sterling silver and gold pieces with a similar direct-to-consumer e-commerce model. Both brands target modern consumers seeking handcrafted, mid-premium jewelry, though Mejuri has broader category breadth and significantly more venture capital backing.
- Pura Vida Bracelets: Pura Vida is a DTC lifestyle jewelry brand known for handcrafted bracelets and charitable positioning, sharing Clocks and Colours' emphasis on artisan production, lifestyle branding, and global e-commerce distribution.
- Miansai: Miansai is a men's jewelry and accessory brand specializing in bracelets, necklaces, and cuffs with a handcrafted, masculine-aesthetic positioning — closely aligned with Clocks and Colours' target customer and product mix.
- John Hardy: John Hardy is a heritage jewelry brand specializing in handcrafted sterling silver and gold pieces produced by artisans in Bali — overlapping directly with Clocks and Colours' Bali/Thailand silversmith production model and sterling silver positioning.
- Buck Palmer: Buck Palmer is a men's handmade jewelry brand offering sterling silver rings, pendants, and bracelets with a similar rock-influenced, handcrafted aesthetic and direct-to-consumer online model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Clocks and Colours social profiles
Digital presenceClocks and Colours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clocks and Colours leadership team
Management profileNumber of profiles
Clocks and Colours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clocks and Colours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clocks and Colours
What does Clocks and Colours do?
Clocks and Colours designs, manufactures, and sells handcrafted jewelry and lifestyle accessories direct-to-consumer via its e-commerce storefront. The product line includes rings, chains, pendants, bracelets, and earrings cast from .925 sterling silver and surgical-grade stainless steel, complemented by fragrances, homewares, sunglasses, clothing, and themed/artist collaboration collections.
Is Clocks and Colours a public or private company?
Clocks and Colours is a private company. It is currently operating.
When was Clocks and Colours founded?
Clocks and Colours was founded in 2015. It employs 11 to 50 people.
Where is Clocks and Colours based?
Clocks and Colours is headquartered in Etobicoke, Canada, in the North America region.
How does Clocks and Colours make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are gift Cards and collaboration Collections.
Who are Clocks and Colours's main competitors?
Broad incumbents on record are Quince, Blue Nile and David Yurman. Direct peers are Vitaly Design, Gorjana, Mejuri, Pura Vida Bracelets, Miansai, John Hardy and Buck Palmer.
Does Clocks and Colours have an API?
No public API is recorded for Clocks and Colours.
What industry is Clocks and Colours in?
Clocks and Colours's product category is Handcrafted Sterling Silver Jewelry. Its primary akta.pro industry code is CRAKAAAD, Precious Metal Jewelry (Gold/Platinum/Silver), with a secondary code of CRAKABAA, Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings). Its NAICS code is 458310 and its SIC code is 3910.