What Farmer Mike’s U Pick does

Farmer Mike's U Pick is a family-owned, vertically integrated agritourism and produce company headquartered in Bonita Springs, Florida, operating on a 5-generation farming legacy since 1994. The company runs a diversified portfolio of consumer-facing farm activities (U-Pick produce, farm stand retail, CSA subscriptions, birthday parties, field trips, and seasonal events including the annual Fall Festival and Christmas at Farmer Mike's) alongside a B2B Foodservice Division that distributes 200+ produce items via a fleet of 20+ delivery trucks running 7 days a week across Florida's east and west coasts to 400+ foodservice accounts including restaurants, hotels, country clubs, schools, supermarkets, and assisted living facilities.

Revenue is derived through a mix of transactional (U-Pick, farm stand, event admissions), recurring (CSA subscriptions), and contract-style B2B wholesale (foodservice delivery) channels, with home delivery as an emerging direct-to-consumer channel. The operational model is vertically integrated, with the farm serving as both the production source and the retail/experience venue, reducing dependency on third-party intermediaries in the produce value chain. Pricing varies by channel: per-basket U-Pick, per-box CSA subscriptions, and per-order foodservice wholesale contracts.

The strategic posture emphasizes durable, multi-generational brand equity over rapid scaling. Growth has come through layering new revenue streams onto the core farm operation — most notably the 2018 launch and scaling of the Foodservice Division, which added a statewide B2B distribution arm — while sustaining annual event programming that anchors consumer brand recognition. The company does not disclose revenue, headcount figures appear inconsistent with fleet scale, and there is no evidence of external funding, AI/ML capability, or technology-driven differentiation; competitive position rests on distribution reach, brand legacy, and operational vertical integration.

Name

Farmer Mike’s U Pick

Legal name

Farmer Mike's U-Pick

Website

https://farmermikesupick.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Farmer Mike's U Pick is a family-owned Bonita Springs, Florida farm operating since 1994 across U-Pick, CSA, farm stand, events, and a B2B foodservice distribution division delivering 200+ produce items via 20+ trucks to 400+ accounts across Florida.

Ownership category

akta.pro rank

Headquarters

HQ city

Bonita Springs, Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. U-Pick Produce Sales: Direct sales of fresh produce through self-service customer picking in the fields. Customers harvest their own strawberries, tomatoes, peppers, sunflowers, and other seasonal produce and pay for what they pick.
2. Foodservice Wholesale Distribution: B2B produce and culinary essentials supply to over 400 restaurants, country clubs, hotels, schools, supermarkets, and assisted living facilities. Delivered 7 days a week via a fleet of 20+ trucks along Florida's east and west coasts.
3. Community Supported Agriculture (CSA): Seasonal subscription program where members receive regular shares of fresh produce throughout the farming season. Currently in its 9th annual program for 2026-2027 season.
4. Farm Stand Retail: On-site farm stand selling fresh produce, local honey, jams, baked goods, and other farm products harvested daily. Also includes value-added products like homemade salsas and preserves made from farm-grown ingredients.
5. Event Admissions and Activities: Revenue from Fall Festival & Corn Mazes, Christmas at the Farm, and seasonal events including haunted maze, pumpkin patch, and family activities. Includes admission fees, food vendor partnerships, and activity-based revenue.
6. Event Packages (Birthday Parties & Field Trips): Rental and package bookings for birthday party celebrations and school field trip educational experiences. Includes scheduled group activities and farm tours.
7. Home Delivery Service: Direct-to-consumer home delivery of fresh produce and farm products ordered online or through the mobile app, serving local community members who prefer farm-fresh products delivered to their doorstep.

Go-to-market motion4 records

Distribution channels7 records

Marketing channels6 records

Core offering

Farmer Mike's U Pick operates a vertically integrated farm in Bonita Springs, Florida, growing over 200 varieties of fresh produce. It sells through consumer U-Pick harvesting, an on-site farm stand, CSA subscriptions, home delivery, and a B2B foodservice distribution division delivering 7 days a week to 400+ restaurants, hotels, country clubs, schools, supermarkets, and assisted living facilities across both Florida coasts via a 20+ truck fleet.

Product overview

Farmer Mike's U-Pick is a vertically integrated agritourism destination and produce company located in Southwest Florida (Bonita Springs, FL). The company operates a multi-faceted business model combining: (1) U-Pick Experience as the core agritourism offering where visitors harvest their own produce; (2) CSA Program for subscription-based produce delivery; (3) Foodservice Division as a wholesale distributor serving 400+ restaurants and institutions with over 200 farm-grown items; (4) Home Delivery Service for direct-to-consumer delivery; and (5) seasonal event brands including Fall Festival & Corn Mazes and Christmas at Farmer Mike's. The company also offers Birthday Party Packages and School Field Trip Packages, plus an Online Ordering App for foodservice customers. Founded over 30 years ago and operated by 5 generations of farming expertise, the company delivers produce 7 days a week across Florida's east and west coasts.

Differentiator

Problem solved

Functional benefit

Brands

• Farmer Mike's Foodservice: Vertically integrated specialty produce, dairy and dry goods supplier. Established in 2018, serves over 400 restaurants, country clubs, hotels, schools, supermarkets, and assisted living facilities across Florida.

Products and services

• U-Pick Experience Hands-on agricultural experience where visitors hand-pick fresh fruits and vegetables directly from the fields, open 7 days a week 9am-5pm October through May.
• Community Supported Agriculture (CSA) Program Subscription program where members receive regular shares of fresh, locally grown produce throughout the farming season via weekly or bi-weekly distribution.
• Foodservice Distribution Division Vertically integrated wholesale distributor of over 200 farm-grown produce items plus 100+ dairy items and specialty cheeses, delivered 7 days a week via a fleet of 20+ trucks from Marco Island to Tampa and Jupiter to Homestead.
• Home Delivery Service Direct-to-consumer home delivery of fresh produce and farm products ordered online or through the mobile app.
• Birthday Party Package Rental package for hosting birthday parties on the farm, including access to U-Pick fields and farm facilities at Bonita Springs or Fort Myers locations.
• School Field Trip Package Educational farm visit program for school groups including guided tours and hands-on farming experiences designed for students and faculty.
• Online Ordering App Mobile app and online ordering system enabling foodservice customers to browse produce, dairy items, and specialty cheeses and place delivery orders.
• Fall Festival & Corn Mazes Annual fall festival featuring family-friendly and haunted corn mazes, pumpkin patch, sunflower and wildflower picking, food vendors, and craft vendors.
• Christmas at Farmer Mike's Annual holiday event transforming the farm into a winter wonderland with Christmas trees, holiday lights, Santa visits, and festive treats on Friday and Saturday nights in December.
• Farm Stand / Kitchen Creations On-site farm stand selling fresh produce harvested daily along with homemade jams, salsas, baked goods, and value-added products made from farm-grown ingredients.

Quantifiable outcome

• Harvested within 24 hours of delivery
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sysco: Largest U.S. foodservice distribution company with a broad catalog including fresh produce; comparable to Farmer Mike's foodservice division as a much larger incumbent competitor across restaurants, schools, and healthcare customers.
• US Foods: Major U.S. foodservice distributor serving restaurants, healthcare, and hospitality; comparable to Farmer Mike's foodservice division as a national incumbent competing for the same foodservice accounts in Florida and beyond.
• FreshPoint: Sysco subsidiary and one of the largest foodservice produce distributors in North America; comparable to Farmer Mike's foodservice division as the dominant scaled competitor in fresh produce distribution to restaurants and hospitality.

Direct peers

• Wish Farms: Plant City, Florida strawberry grower operating U-Pick experiences alongside wholesale distribution; directly comparable to Farmer Mike's U-Pick strawberry operations plus B2B produce supply model in the same Florida region.
• Lipman Family Farms: Immokalee, Florida-based vertically integrated field tomato and vegetable grower with proprietary distribution; closely comparable to Farmer Mike's as a multi-generational family-owned Florida produce company that grows and distributes fresh produce to foodservice and retail customers.
• Pacific Tomato Growers: Palmetto, Florida tomato grower (part of Mastronardi Produce) and one of the largest field tomato producers in the eastern U.S.; comparable as a Florida-based specialty crop grower serving foodservice customers.
• Duda Farm Fresh Foods: Multi-generational Florida family-owned produce company growing celery, leafy greens, citrus, and vegetables; comparable to Farmer Mike's as a legacy Florida producer with a diversified crop portfolio and B2B distribution.
• Alderman Farms: Loxahatchee, Florida produce distributor supplying fresh fruits and vegetables to foodservice and retail accounts across the Southeast; directly comparable as a Florida-headquartered B2B produce distributor serving restaurants and institutions.

Emerging players

• Hunsader Farms: Bradenton, Florida family farm operating a pumpkin festival, sunflower fields, and seasonal U-Pick experiences; comparable to Farmer Mike's Fall Festival and U-Pick agritourism events along the Florida Gulf Coast.
• Keel Farms: Plant City, Florida agritourism destination combining u-pick produce with a winery, brewery, and farm events; comparable to Farmer Mike's agritourism and event-driven revenue model in the central Florida market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/FarmerMikesUPick
• Facebookfacebook.com/FarmersMikeUPick
• LinkedInlinkedin.com/company/farmer-mike%E2%80%99s-u-pick

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmer Mike’s U Pick