BR Supply

What BR Supply does

BR Supply (BRS Suprimentos Corporativos S/A) is a Brazilian corporate supply distributor founded in 2006/2007 and headquartered in São Leopoldo, Rio Grande do Sul. The company supplies non-strategic indirect goods — primarily cleaning and hygiene products, personal protective equipment (PPE/work safety), office supplies, and food and break-room items — to corporate and institutional buyers across Brazil. It operates a catalog of more than 20,000 items spanning nine categories, of which approximately 6,000 SKUs are sold under ten proprietary brands that account for an estimated 65% of revenue. Approximately 1,000 collaborators serve the operation, supported by three distribution centers (São Paulo, Rio Grande do Sul, Pernambuco) and four logistics hubs (Espírito Santo, Rio de Janeiro, Minas Gerais, Distrito Federal), with direct international procurement operations based in China and Hong Kong.

The company generates revenue through multiple B2B channels: dedicated contract supply programs with personalized catalogs and pricing for private companies and public-sector buyers, e-commerce procurement portals, and wholesale distribution to resellers. Operational technology includes the SupplyManager mobile application, an Almoxarifado Virtual (virtual warehouse) module that integrates with client ERP systems, and the 2025-launched BRS Academy, an AI-assisted internal training platform built with generative AI and Vibe Coding workflows. The company holds FSC and ISO 9001 certifications and pursues direct-sourcing economics through its China/Hong Kong procurement offices to support its proprietary-brand portfolio. Historical capital injections include a 2009 investment of approximately USD 5.6 million from CRP Companhia de Participações and a 2017 undisclosed round from EB Capital.

Name

BR Supply

Legal name

BRS Suprimentos Corporativos S/A

Website

https://brsupply.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

BR Supply is a Brazilian corporate supply distributor founded in 2006/2007, serving private companies and public-sector buyers with cleaning, hygiene, PPE, office, and break-room products via a 20,000+ SKU catalog, ten proprietary brands, and a national distribution network.

Ownership category

akta.pro rank

Product category

Corporate Supplies Management and Procurement Services

NAICS

Office Equipment Merchant Wholesalers (42342), Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234), Office Supplies and Stationery Retailers (459410)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Office Supplies Wholesale Distribution (CRAOALAF)

akta.pro secondary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

Keywords

• Corporate supplies management
• Indirect procurement services
• B2B procurement platform
• Private label supplies
• Wholesale distribution supplies

Headquarters

HQ city

São Leopoldo

HQ country

Brazil

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Supplies Sales: The company generates revenue through the sale of corporate supplies including EPIs, office supplies, cleaning products, food and beverages, promotional items, and equipment. Revenue is generated through contract-based supply agreements with private companies, public sector supply, wholesale distribution, and retail e-commerce channels. The company operates with approximately 6,000 own-brand products (65% of portfolio) alongside branded products from major manufacturers.
2. Supply Management Services: Revenue is generated through the provision of supply management solutions including the Supply Manager platform, Virtual Warehouse, and Online Quotations. The company provides centralized procurement, automation, and integration services that help clients reduce costs and optimize supply chain operations.
3. Contract Supply Agreements: Long-term contractual relationships with private companies and government entities for comprehensive supply of corporate materials, providing predictable recurring revenue through customized supply contracts with service level commitments.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

BR Supply is a Brazilian corporate supplies management company that distributes 20,000+ items across 9 categories (PPE, office supplies, cleaning, food and beverages, equipment, etc.) to private companies, public sector organizations, and wholesale resellers. The company operates a digital procurement ecosystem composed of the Supply Manager portal, Almoxarifado Virtual (virtual warehouse for government), and Cotações Online (online quotation platform), with ERP integration and a mobile app. It also sells 6,000 own-brand SKUs across 10 proprietary brands and operates a B2C e-commerce channel (Oceano B2B) and a wholesale channel for resellers.

Product overview

Br Supply operates a unified digital procurement platform for corporate supply management in Brazil, integrating three core digital tools: Supply Manager (B2B portal for private companies), Almoxarifado Virtual (government e-procurement), and Cotações Online (online quotation portal). The ecosystem includes a mobile app (SupplyManager App), a B2C e-commerce channel (OceanB2B.com), a telesales channel, a dedicated wholesale channel, and a public sector supply service. The company also offers BRS Academy, an AI-powered internal training platform. Supporting the platform is a private-label portfolio of 10 own brands totaling 6,000 products (approx. 65% of catalog), alongside a 20,000+ item third-party catalog across 9 supply categories. All digital tools are designed to centralize procurement, reduce costs, and integrate with clients' ERP systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Supply Manager Cloud-based B2B procurement portal for private companies, enabling online requisitions, multi-level approvals, budget controls, and full purchase order lifecycle management. Fully parameterized by cost center, unit, and approval thresholds, with ERP integration capability.
• Almoxarifado Virtual Virtual warehouse platform designed for public sector entities, ensuring compliance with legal and operational requirements, automated replenishment, consumption tracking, and distribution transparency for public procurement.
• Cotações Online B2B online quotation and purchasing portal enabling buyers to request quotes, negotiate prices, and purchase directly from stock. Includes dashboards, historical negotiation records, and savings reporting.
• SupplyManager Mobile App Mobile companion app for the Supply Manager platform, allowing users to approve requests, track orders, and search products from smartphones. Available for Apple iOS and Android.
• BRS Academy AI-powered internal training ecosystem that scales content production using generative AI (Vibe Coding methodology). Offers personalized learning paths by role and department, with modules covering onboarding, hard skills, soft skills, and human-machine skills for AI integration.
• Contrato de Fornecimento (Supply Contract) Custom-tailored corporate supply agreement providing centralized and automated procurement management, total control of supplies, predictable costs, optimized inventory, and a single partner for multiple product categories.
• OceanB2B.com Direct-to-consumer e-commerce channel for purchasing from the 20,000-item product catalog, available alongside Televendas (phone sales) support.
• Canal Atacado (Wholesale Channel) Wholesale distribution channel supplying resellers with a 20,000-item catalog, immediate stock availability, and national delivery, serving as a growth platform for resellers.
• Fornecimento para Órgãos Públicos (Public Sector Supply) Dedicated public procurement supply channel operating through the Almoxarifado Virtual platform, compliant with public sector procurement regulations and legal requirements.
• Marcas Próprias Br Supply (10 brands, 6,000 SKUs) Proprietary brand portfolio encompassing 6,000 products across 10 own brands, representing approximately 65% of the company's catalog. Supported by dedicated product managers, market intelligence, quality control, and manufacturing operations, with sourcing and quality teams in China and Hong Kong.
• Televendas (Phone Sales) Assisted sales channel offering personalized negotiation and product consultation, supporting buyers with product selection and order placement across the full catalog.
• Categorias de Suprimentos (9 categories, 20,000+ items) Corporate supplies organized across 9 main categories: EPIs e EPCs (Personal Protective Equipment), Escritório e Papelaria (Office and Stationery), Limpeza e Manutenção (Cleaning and Maintenance), Dispensers e Papéis Sanitários (Dispensers and Sanitary Papers), Produtos Químicos (Chemical Products), Descartáveis e Utensílios (Disposables and Utensils), Alimentos e Bebidas (Food and Beverages), Promocionais e Personalizados (Promotional and Customized), Equipamentos e Eletrônicos (Equipment and Electronics). The catalog exceeds 20,000 items.

Quantifiable outcome

• 20,000+ items available in stock with immediate delivery
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• INBRASC (Instituto Brasileiro de Supply Chain)coreGTM or Marketing Partner · 1 January 2026BR Supply is a sponsor of the INBRASC Roadshow 2026 (Curitiba edition). This event connects professionals from Supply Chain, Procurement, and Logistics areas, promoting experience exchange and industry insights. This partnership demonstrates the company's leadership position in the Brazilian supply management sector and provides a platform for brand visibility among key decision-makers.
• Various SupplierscoreOthersBR Supply has developed partnerships with major national and international suppliers ensuring a complete mix of Corporate Supplies. The company seeks suppliers committed to quality and excellence, with a dedicated supplier portal for registration and relationship management.
• Logistics/Distribution PartnerscoreChannel Partner/ Reseller/ DistributorBR Supply operates an extensive network of partner transport companies that help ensure agile, secure, and quality deliveries throughout Brazil. The company invites logistics and distribution companies to join their logistics partner network, with dedicated registration processes for carriers with various fleet capabilities.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Staples Inc. Staples is a US-headquartered B2B office and workplace supplies distributor with enterprise contract supply, e-commerce, and direct sales. It is the closest global analogue to BR Supply's mix of own-brand products, contract supply, and digital procurement platform serving SMB and enterprise customers.
• Office Depot (ODP Corporation): ODP operates a large B2B and B2C office supplies distribution business with a contract supply channel, own-brand portfolio, and digital procurement platform. Its product breadth and enterprise field-sales GTM closely match BR Supply's mix.
• Lyreco: Lyreco is a European family-owned B2B distributor of workplace, hygiene, and PPE supplies with national coverage across multiple countries, own-brand products, and a digital procurement platform. Highly comparable to BR Supply's multi-category corporate supplies model.
• W.B. Mason: W.B. Mason is a US privately held office and facility supplies distributor serving businesses with contract supply, own brands, and a digital procurement portal. Its mid-market enterprise focus and breadth of catalog closely match BR Supply's positioning.
• Imperial Dade: Imperial Dade is a US-based broadline foodservice and janitorial/sanitation distributor with national distribution and a private-label portfolio. Its product overlap with BR Supply's cleaning, hygiene, dispensers, and foodservice categories makes it a strong comparable.

Broad incumbents

• Bunzl plc: Bunzl is a global B2B distribution services group operating across workplace supplies, cleaning & hygiene, and PPE. While much larger and more diversified, its model of distributing consumables and own-brand products to enterprise and public-sector customers mirrors BR Supply's core thesis.

Regional players

• Kalunga: Kalunga is a Brazilian office supplies retailer and B2B distributor with national e-commerce. As a Brazil-native competitor in the office and corporate supplies category, it is a relevant regional peer to BR Supply's catalog breadth and digital channel mix.

Emerging players

• Mercado Livre (MercadoLibre): Mercado Livre operates Brazil's largest marketplace and has expanded into B2B procurement through Mercado Livre Empresas. While not a direct competitor today, its marketplace model and SMB reach position it as a structural threat to BR Supply's wholesale and SMB channels.
• Amazon Business: Amazon Business is Amazon's B2B procurement marketplace serving enterprise and public-sector buyers with broad SKU coverage and approval workflows. As it expands in Brazil, it represents a competitive threat to BR Supply's enterprise supply contracts and digital procurement platform.

Others

• Coupa Software: Coupa is a leading cloud-based B2B spend management and procurement platform serving global enterprises. While software-only, it competes for the digital-procurement layer that BR Supply's Supply Manager platform occupies, and increasingly partners with or competes against distribution-led procurement players.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Br_Supply
• Facebookfacebook.com/brsupply.suprimentos.corporativos
• LinkedInlinkedin.com/company/br-supply-solu-es-em-suprimentos

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BR Supply