Iterpro Group International Limited

What Iterpro Group International Limited does

Iterpro Group International Limited is a UK-incorporated software company that builds and sells a cloud-based sports intelligence platform for professional sports organizations, federations, and academies. The product centralizes performance, medical, training, scouting, youth-academy, and administrative/financial data into a single ecosystem, and delivers these capabilities through a responsive web application plus three dedicated mobile apps (Player, Coach, Director). The platform is hosted on Microsoft Azure, integrates with third-party data sources such as VEO (video) and Firstbeat Sports (wearables/physiological data) via API and CSV import, and supports soccer, basketball, volleyball, rugby, ice hockey, and American football. Through an exclusive partnership with iReel, Iterpro embeds a Generative AI agent into the platform to provide contextual, real-time insights derived from each club's internal data.

The company monetizes the platform through tiered annual SaaS subscriptions (Starter, Essential, Pro, Enterprise) with per-team minimum user requirements, and through international licensing partnerships (Tresen in Japan) for specific geographies. Go-to-market is enterprise field sales targeting professional clubs and national federations, supported by a 7-day free trial, demo-led conversion, and a layered partner/reseller network (Globall Connections, Vamos Venture Partners, Beauy, Olympiacos FC Academy, Scouting Department). The customer base spans 50+ professional clubs and federations across Europe, the Middle East, the US, and Asia, including AC Milan, Leeds United FC, Bologna FC, Torino FC, Spezia Calcio, Dundee United FC, Benetton Rugby Treviso, the Italian Rugby Federation, and the Qatar Football Association.

Iterpro is wholly owned by International Sports Group B.V. (ISG), a financial holding company that has stated an intent to consolidate the fragmented Club Management Systems market over a five-year horizon. A planned leadership transition is effective July 1, 2026, with ISG director Akshay Goteti joining as director alongside founder/CEO Marco Savino, who moves to a Strategic Advisor role. The company continues to expand across new geographies (US, LATAM, Japan, Middle East), adjacent sports verticals (basketball, rugby, ice hockey), and product surface (AI agent, federation-wide deployments). Revenue, headcount, and funding figures are not publicly disclosed.

Name

Iterpro Group International Limited

Legal name

Iterpro Group International Limited

Website

https://iterpro.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Iterpro Group International Limited is a UK-based SaaS company that sells an AI-powered sports intelligence platform centralizing performance, medical, scouting, and financial data for professional clubs, federations, and academies across 50+ organizations globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Southam

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (SaaS): Iterpro operates on an annual subscription model, requiring a minimum 1-year subscription. Pricing is tiered (Starter, Essential, Pro, Enterprise) with per-team minimum user requirements. Individual modules (Performance, Medical, Scouting, Administration) can be combined for bespoke solutions. The company also licenses its technology to partners in specific geographies (e.g., Japan via Tresen).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Iterpro sells a cloud-based, AI-powered sports intelligence SaaS platform that centralises performance, medical, training, scouting, youth academy, and administrative data from every department of a sports organisation into a single ecosystem. The platform is delivered through a responsive web application and three dedicated mobile apps (Player App, Coach App, Director App), integrating third-party data sources via API and CSV. Customers subscribe annually on tiered plans (Starter, Essential, Pro, Enterprise) with bespoke module combinations.

Product overview

Iterpro is a unified all-in-one sports intelligence and performance management platform connecting every member of a sports organization. The platform is offered through four pricing tiers (Starter, Essential, Pro, Enterprise) and includes interconnected modules for Coaching, Video Analysis, Sports Science, Sports Medicine, Scouting, Youth Academy, and Administration & Finance. Mobile access is provided via three dedicated apps: Coach App for tactical analysis and player management, Player App for athletes and parents, and Director App for club administrators. The platform supports multiple sports including Soccer, Basketball, Volleyball, Rugby, Ice Hockey, and American Football. Support and consulting services are available as an add-on.

Differentiator

Problem solved

Functional benefit

Products and services

• Iterpro Platform (Sports Intelligence Platform) An all-in-one cloud-based sports intelligence and management platform that connects every member of a sports organisation, centralises data from every department, and turns them into actionable insights. Sold as SaaS subscriptions to professional sports clubs, federations, academies, colleges, and multi-team organisations across soccer, basketball, volleyball, rugby, ice hockey, and American football.
• Coach App Mobile application that gives coaches on-the-go access to player profiles, calendars, videos, and tactical analysis, with integrations to third-party video (VEO) and spreadsheet data sources. Sold as part of the Iterpro platform subscription for clubs and federations.
• Player App Mobile application for athletes and parents to access schedules, share training feedback, complete wellness questionnaires, receive smart notifications, and view injury risk profiles based on personalised thresholds. Sold as part of the Iterpro platform subscription.
• Director App Mobile application for club directors providing real-time access to strategic information including player contracts, agent details, financial operations, and cross-departmental data for decision-making. Sold as part of the Iterpro platform subscription.
• Coaching Module Module providing Game Preparation & Analysis with automatic data feeds, Planning & Team Management with scheduling, tactical board, game stats, drill library, and attendances for sports teams. Sold as part of the Iterpro platform subscription, or as a bespoke module combination.
• Video Analysis Module Module providing live and post-match video tagging, in-app video editing with drawing and highlighting, and instant match playlist creation and sharing for coaching staff and players. Sold as part of the Iterpro platform subscription.
• Sports Science Module Module providing Training Session Plan for setting objectives and exercises, Workload Management with GPS and training data import, and Readiness Analysis for fatigue prevention and injury mitigation. Sold as part of the Iterpro platform subscription.
• Sports Medicine Module Module providing Case History & Screening for medical history access and treatment scheduling, Injury Management for recovery tracking, and Medical Statistics for data analysis and reporting, functioning as more than a standard EMR. Sold as part of the Iterpro platform subscription.
• Scouting Module Module providing Targets Profile for player career tracking and attribute definition, Scouts & Game Reports for real-time note-taking, and Shortlists & Shadow Teams for lineup scenario creation. Sold as part of the Iterpro platform subscription.
• Youth Academy Module Module providing Operations Manager for academy team operations and player management, Talent ID & Development for tracking improvements and attributes, and a Drills Library for methodology sharing across age groups. Sold as part of the Iterpro platform subscription.
• Administration & Finance Module Module providing Contract Management with digitised player contracts and bonus tracking and cash flow forecast, Transfer Market scenario simulation, and Financial Analysis for investment performance monitoring. Sold as part of the Iterpro platform subscription.
• Support and Consulting Services Tailor-made consulting services that help clubs solve short- and long-term issues in sports science, analytics, and finance, delivered step-by-step from onboarding through ongoing support. Sold as an add-on alongside Iterpro platform subscriptions.
• AI Agent for Sports Intelligence An embedded Generative AI agent developed in partnership with iReel that delivers contextual, real-time insights and automated narratives tailored to individual goals, performance metrics, and workflows from each club's internal data. Available to Iterpro platform subscribers.

Quantifiable outcome

• Improved and quickened training load monitoring and data analysis daily and weekly (Bologna FC testimonial)
• +3 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature9 records

Partnerships

16 partnerships are on record, tiered major, flagship, core and minor.

• BeauymajorChannel Partner/ Reseller/ Distributor · 14 May 2026Beauy partners with Iterpro to power club-wide sports intelligence. By centralizing performance, medical, training, and administrative data with automated smart reporting, the platform supports better communication between coaches, players, and administrators. Beauy integrates Iterpro's platform across three stakeholder groups (player/parent, coach/team manager, administrator/Committee) with dedicated apps.
• Olympiacos FC AcademyflagshipChannel Partner/ Reseller/ Distributor · 22 April 2026Strategic partnership with Olympiacos FC focused on academy development and performance. The academy implements Iterpro's all-in-one digital infrastructure, centralizing operations across youth teams. Iterpro enables comprehensive performance monitoring, workload management, medical and fitness oversight, long-term player development tracking, and advanced scouting capabilities for recruitment.
• Sapere InnovationscoreStrategic or Co-development Partner · 24 February 2026Strategic collaboration to drive high-performance decision-making in sport. Sapere brings expertise in human functional state analysis, injury prevention, and performance optimization with over 225 years of combined hands-on expertise across elite sport, Olympic programs, professional leagues, and military environments. Published in leading sports medicine journals. The partnership enhances the scientific foundation of Iterpro's platform and expands value for practitioners in high-performance environments.
• Qatar Football Association (QFA)flagshipStrategic or Co-development Partner · 1 October 2025Groundbreaking partnership to provide Iterpro's advanced technology to Qatar Stars League clubs. Iterpro's solution supports clubs in tracking, analyzing, and cross-referencing player data collected during daily activities, creating a comprehensive database. A dedicated mobile app enables effective monitoring of player wellness, injury risk management, and talent identification across various teams within clubs and the federation.
• iReelcoreTechnology or Integration · 2 July 2025Exclusive partnership to launch the first fully integrated Generative AI agent within Iterpro's sports intelligence platform. iReel's sports-specific AI capabilities are seamlessly embedded into Iterpro, enabling clubs and federations to receive contextual, real-time insights derived from their own internal data. The AI agent provides automated, instant suggestions and narratives tailored to individual goals, performance metrics, and workflows.
• Tresen (Japan)coreOEM/ Whitelabel/ Licensing Partner · 15 May 2025Multi-year strategic licensing partnership for Japan. International Sports Group (ISG) grants Tresen exclusive license to localize, promote, and commercialize Iterpro throughout Japan. Tresen, a Japanese tech innovator specializing in AI and sports data analytics, leads local market entry. The partnership aims to drive digital transformation across all levels of Japanese sport from grassroots to elite. Professional and sub-elite teams as well as grassroots clubs, schools, and universities are target segments.
• Sports Data CampusminorStrategic or Co-development Partner · 23 April 2025Alliance to boost data-driven sports management. Sports Data Campus drives the new generation of data professionals in sport through educational and training programs.
• Globall ConnectionsminorChannel Partner/ Reseller/ DistributorStrategic partnership for American expansion into the US market.
• Vamos Venture PartnersminorChannel Partner/ Reseller/ DistributorStrategic partnership for US expansion through Vamos Venture Partners.
• Sports Innovation XminorStrategic or Co-development PartnerPartnership to elevate professional and grassroots sports in the U.S. through sports innovation.
• Football Science InstituteminorStrategic or Co-development PartnerPartnership for sports science and data-driven football management education.
• Aquabloom International Sports Technology GroupminorStrategic or Co-development PartnerPartnership with Aquabloom International Sports Technology Group for sports technology integration.
• Scouting DepartmentminorChannel Partner/ Reseller/ DistributorStrategic partnership with Scouting Department for integrated scouting solutions.
• Victus Human Performance ImprovementminorStrategic or Co-development PartnerStrategic partnership for athlete development through human performance improvement.
• Coaches! (Football Coaching Platform)minorChannel Partner/ Reseller/ DistributorPartnership to transform football coaching through integrated tools.
• Microsoft AzurecoreTechnology or IntegrationIterpro's cloud infrastructure is hosted on Microsoft Azure servers. Data is securely encrypted and stored on Azure with industry gold-standard security procedures.

Scale indicators5 records

Recent moves8 records

Expansion highlights8 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/iterpro
• YouTubeyoutube.com/channel/UCwRPqniZRO6zSblK4lbdhsQ
• Facebookfacebook.com/iterpro
• LinkedInlinkedin.com/company/iterpro
• Instagraminstagram.com/iterpro_football_intelligence

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iterpro Group International Limited