Coaches' Voice
Coaches' Voice is a London-based football coaching education platform serving 100,000+ coaches, 3,000+ clubs and 15 national federations via a Learning Hub, acquired Sports Session Planner, premium Tours and Specialist Courses.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Coaches' Voice does
Coaches' Voice is a London-based, privately held online education platform founded in 2018 that serves the global football coaching community. Its core offering is the Learning Hub, a learning management system that delivers expert-led coaching content (tactical analyses, masterclasses, scout reports and long-form interviews) produced by a team of UEFA-licensed coaches, with marquee contributors such as Xabi Alonso, Cesc Fàbregas and Michael Carrick. The platform is accessed by 100,000+ coaches, 3,000+ clubs and 15 national federations across individual, club and league tiers.
The product portfolio has expanded into an integrated coach workflow stack. In April 2022 the company acquired Sport Session Planner, a digital session-planning tool used by professional clubs, which now sits alongside the individual Learning Hub subscription (CV Academy), the enterprise Learning Hub for Clubs, premium football Tours (CV Tours) across England, Spain and Italy, and Specialist Courses (notably Scouting and Game Analysis) delivered in partnership with MBP School. Underlying technology combines an LMS with session-planning software and an editorial publishing platform, distributed globally via a website localized in English and Spanish.
The business model is a mix of recurring subscriptions (individual Learning Hub access, club enterprise packages, federation LMS deployments) and one-time fees (Tours, Specialist Courses). Go-to-market is hybrid: product-led, self-serve sign-up for individual coaches, and a direct enterprise sales process for clubs and leagues. Marketing is content-driven, leveraging SEO-friendly tactical analysis articles and an active social presence on YouTube, Instagram, X, Facebook and LinkedIn to feed newsletter capture and platform conversion. Pricing is not publicly disclosed and club packages are quote-based.
Coaches' Voice firmographics
Firmographics- Name
- Coaches' Voice
- Legal name
- Coaches Voice
- Website
- https://coachesvoice.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coaches' Voice is a London-based football coaching education platform serving 100,000+ coaches, 3,000+ clubs and 15 national federations via a Learning Hub, acquired Sports Session Planner, premium Tours and Specialist Courses.
- Ownership category
- akta.pro rank
Coaches' Voice industry classification
Industry- Product category
- Coach education software
- NAICS
- Sports and Recreation Instruction (611620), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)
Keywords
Where Coaches' Voice is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Coaches' Voice business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Learning Hub Subscriptions: Subscription-based access to coaching education platform for individuals and clubs
- Specialist Courses: Premium specialist courses such as Scouting and Game Analysis Specialist Online
- Premium Football Tours: Premium football tours across England, Spain, Italy and beyond
- Club Learning Platform: Custom learning platform for clubs with session planning, courses and organized tours
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Coaches' Voice product offering
Product offeringCore offering
Coaches' Voice operates a digital education platform for football coaches, offering subscription-based access to expert-led courses, tactical content, and a session planning tool. It serves individual coaches directly through CV Academy and supplies clubs, leagues, and national associations with a team learning hub for coach development. Additional offerings include specialist courses and curated football tours.
Product overview
Coaches' Voice is a coach education platform offering a multi-module portfolio including Learning Hub for individuals and clubs, Tours (premium football experiences), Sports Session Planner (session planning technology acquired in 2022), and Specialist Courses. The platform serves 100,000+ coaches, 3,000+ clubs, and 15 national federations globally, providing educational tools, content, and experiences for coaches at all levels.
Differentiator
Problem solved
Functional benefit
Brands
- CV Academy: Online academy platform for coach education and professional development courses
- Learning Hub
- Sport Session Planner
- CV Tours
Products and services
- CV Academy / Learning Hub for Individuals A self-serve online subscription giving individual football coaches on-demand access to expert-led courses, tactical content, and learning resources for personal coaching development.
- Learning Hub for Clubs, Leagues & Associations An enterprise B2B learning platform sold to football clubs, leagues, and national associations, providing centralized coach education, content assignment, and progress tracking across an organization's technical staff.
- Sports Session Planner A software application for designing, organizing, and sharing football training sessions, used by coaches to plan practices and collaborate on session content.
- Specialist Courses Targeted, expert-led education programs focused on specific coaching topics or specialties, available as paid courses to coaches seeking deeper expertise in particular areas.
- Football Tours Curated football travel experiences and tours offered to coaches and the football community, combining professional development with in-person football culture exposure.
Quantifiable outcome
- Trusted by 100,000+ coaches globally
- +2 more outcomes
Companies that use Coaches' Voice
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Coaches' Voice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Coaches' Voice partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sport Session PlannercoreThe Coaches' Voice acquired Sport Session Planner, a digital coaching system used by prominent football clubs. The acquisition aimed to consolidate coaching communities and expand the global coaching community, enhancing offerings for coaches worldwide.
Scale indicators3 records
Recent moves3 records
Expansion highlights5 records
Coaches' Voice competitors and assessment
Company assessmentEmerging players
- StatsBomb: StatsBomb provides advanced football data and analytics, including scouting and game analysis content used by professional clubs. It overlaps with Coaches' Voice's specialist scouting and game analysis courses at the elite end of the market.
Broad incumbents
- Veo Technologies: Veo Technologies provides AI-powered football video capture and analysis tools used by clubs and coaches. It addresses the same football coaching market as Coaches' Voice, focused on performance and tactical insight, but at the video-analysis layer rather than education content.
- Hudl: Hudl is a dominant sports video and analytics platform serving coaches across football and many other sports. While broader, it increasingly overlaps with Coaches' Voice in coach education, performance analysis, and club-level tooling for football academies.
- The FA (England Football Association) Learning: The FA runs its own coach education and licensing pathways in England. As a federation-driven incumbent, it competes with Coaches' Voice's Learning Hub in the same coach-education category, particularly for grassroots and amateur coaches.
Direct peers
- Nacsport: Nacsport is a sports analysis and session planning software used by football coaches and analysts for tagging, planning, and review. It competes with the Sports Session Planner and tactical analysis components of Coaches' Voice's offering.
- Sportplan: Sportplan provides drill libraries and session planning tools for coaches across multiple sports, including football. It competes head-on with the Sports Session Planner module of Coaches' Voice on the session-planning feature category.
- Coachbetter: Coachbetter is a coaching management and education platform that combines session planning, video analysis, and team management - overlapping with Coaches' Voice's club-facing Learning Hub and session planning offering.
- The Coaching Manual: The Coaching Manual is a football-specific online coaching platform offering session plans, drills, and coach education content - directly comparable in product category, target audience (grassroots and academy coaches), and subscription business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Coaches' Voice social profiles
Digital presenceCoaches' Voice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coaches' Voice leadership team
Management profileNumber of profiles
Coaches' Voice funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coaches' Voice M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coaches' Voice
What does Coaches' Voice do?
Coaches' Voice operates a digital education platform for football coaches, offering subscription-based access to expert-led courses, tactical content, and a session planning tool. It serves individual coaches directly through CV Academy and supplies clubs, leagues, and national associations with a team learning hub for coach development. Additional offerings include specialist courses and curated football tours.
Is Coaches' Voice a public or private company?
Coaches' Voice is a private company. It is classified as unknown and is currently operating.
When was Coaches' Voice founded?
Coaches' Voice was founded in 2018. It employs 11 to 50 people.
Where is Coaches' Voice based?
Coaches' Voice is headquartered in London, United Kingdom, in the Europe region.
How does Coaches' Voice make money?
Four revenue lines are on record. Learning Hub Subscriptions are the primary driver. The others are specialist Courses, premium Football Tours and club Learning Platform.
Who are Coaches' Voice's main competitors?
StatsBomb is listed as an emerging player. Broad incumbents are Veo Technologies, Hudl and The FA (England Football Association) Learning. Direct peers are Nacsport, Sportplan, Coachbetter and The Coaching Manual.
Does Coaches' Voice have an API?
No public API is recorded for Coaches' Voice.
What industry is Coaches' Voice in?
Coaches' Voice's product category is Coach education software. Its primary akta.pro industry code is MPAKAJAE, Sport-Specific Private Coaching & Instruction (1:1, Small Group). Its NAICS code is 611620 and its SIC code is 8200.