Sports Innovation X

What Sports Innovation X does

Sports Innovation X (SIX) is a sports strategic planning, marketing, and consulting firm founded in 2021 and headquartered in Virginia Beach, Virginia. The company operates as an intermediary that connects innovative technology companies with professional and collegiate sports organizations, athletes, leagues, and associations. SIX positions itself as a 'tech scout' and trusted advisor, identifying capability gaps and requirements at sports organizations and matching them with technology solutions from its partner ecosystem. Service areas span eight practice areas: Human Performance, IT/Analytics, Medical Technology, Media, Marketing and Sales, E-Sports, Green Energy/Facilities, and Security, with specific offerings including strategic planning, equity play, endorsements, fan experience and engagement, and marketing/sales support.

The business generates revenue through three streams: (1) professional services consulting engagements with sports organizations and technology companies seeking sports market access, (2) influencer network development, management, and implementation for partners, and (3) direct-to-consumer e-commerce merchandise sales including branded hats ($36.99), hoodies ($59.99), and the 'Decide to Dominate' book ($19.95) by co-founder DJ Dozier. Go-to-market is sales-led, leveraging warm introductions through founder relationships. The firm also produces the 'Decide to Dominate' podcast on No Filter Network as a top-of-funnel brand-building channel. There is no proprietary technology platform, AI/ML capability, or productized software offering; the entire value proposition rests on human relationships, founder credibility (DJ Dozier's dual-sport NFL/MLB career and Michael Weatherly's prior C5BDI track record of 400+ connections), and the team's ability to facilitate introductions between tech vendors and sports decision-makers.

Name

Sports Innovation X

Legal name

Sports Innovation X

Website

https://sportsinnovationx.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Sports Innovation X is a Virginia Beach-based sports consulting and marketing firm founded in 2021 that connects innovative technology companies with professional and collegiate sports organizations as a trusted advisor and tech scout, also operating an e-commerce merchandise line and a podcast.

Ownership category

akta.pro rank

Product category

Sports Consulting Services

akta.pro primary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

Keywords

• Sports strategic consulting
• Sports technology scouting
• Athlete performance advisory
• Sports marketing consulting
• Sports business advisory

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Strategic Planning and Consulting Services: SIX provides strategic planning, marketing, and consulting services to sports organizations and technology companies seeking to enter the sports market. Services include equity play, endorsements, fan experience and engagement, and marketing and sales support.
2. Merchandise and Product Sales: The company operates an e-commerce storefront selling branded merchandise including hats, hoodies, and the 'Decide to Dominate' book authored by DJ Dozier.
3. Influence Network Development: SIX develops, manages, and implements influencer networks for partners, creating a marketing/PR campaign strategy and alignment for emerging tech firms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sports Innovation X is a sports strategic planning, marketing, and consulting firm that serves as a bridge between innovative technology companies and professional and collegiate athletes and sports teams. The firm acts as a trusted advisor and tech scout, leveraging firsthand relationships to discover requirements and capability gaps and match the best-fit technology solutions. In parallel, it produces the Decide to Dominate podcast and sells branded merchandise (hats, hoodies, and DJ Dozier's book) through an online storefront.

Product overview

Sports Innovation X (SIX) is a sports strategic planning, marketing and consulting firm that operates as a bridge between innovative technology companies and professional/collegiate athletes and sports teams. The company offers strategic planning and consulting services, maintains trusted relationships with sports organizations, and provides tech scouting services to identify capability gaps and technology needs. The company also produces the 'Decide to Dominate' podcast as a media content offering, and sells branded merchandise including hats, hoodies, and the 'Decide to Dominate' book through its online shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Strategic Planning, Marketing, and Consulting Services First-of-its-kind sports strategic planning, marketing, and consulting service that bridges innovative technology companies with professional and collegiate athletes, teams, leagues, owners, associations, and universities. Acts as a trusted advisor and tech scout, identifying requirements and capability gaps and matching best-fit solutions across areas such as Human Performance, IT/Analytics, Medical Technology, Media, Marketing & Sales, E-Sports, Green Energy/Facilities, and Security.
• Decide to Dominate Podcast Recurring podcast hosted on No Filter Network featuring conversations between D.J. Dozier and Mike Weatherly with athletes and entrepreneurs on sports and business topics. Available on YouTube and No Filter Network and serves as a top-of-funnel marketing channel for Sports Innovation X.
• "Decide to Dominate" Book by D.J. Dozier Book authored by William H. Dozier III (DJ Dozier), a former NFL and MLB player, sold via the Sports Innovation X e-commerce storefront as a resource on peak performance and success philosophy, priced at $19.95.
• Sports Innovation X Hat Classic mid-pro trucker cap branded with the Sports Innovation X logo; 60% cotton / 40% polyester with a precurved visor, sold through the SIX online shop at $36.99.
• "6" Hat Branded athletic apparel hat listed in the Sports Innovation X online shop at $36.99 with 25 units in stock.
• "SIX" Zip-Up Hoodie Branded full zip-up hoodie available in sizes Medium, Large, X-Large, and XX-Large, sold through the SIX online shop at $59.99.

Quantifiable outcome

• 400+ connections resulting in contracts for government customers and small businesses (via related company C5BDI model)
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• No Filter NetworkcoreGTM or Marketing PartnerNo Filter Network serves as the hosting platform for the 'Decide to Dominate' podcast show. This partnership enables Sports Innovation X to reach audiences through the No Filter Network's established podcast distribution channels and viewer base.
• C5BDIminorStrategic or Co-development PartnerFounded by Michael Weatherly in 2017, C5BDI is a similar connection-bridging company in the government technology space with 400+ connections resulting in contracts. The C5BDI model inspired the creation of Sports Innovation X using a similar approach for the sports industry.
• Ecco AdessominorOthersEcco Adesso is another business venture owned by Michael Weatherly, SIX's founder. Part of a portfolio of businesses including C5BDI and Sports Innovation X.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Catapult Sports: Public, global leader in athlete performance and tracking technology for elite sports teams. A broader, established player in the sports-tech ecosystem that SIX may consult to or against on the human-performance side of its service portfolio.
• Kitman Labs: Enterprise athlete intelligence and medical-performance platform used by professional leagues and teams. Sits in the same sports-tech vendor ecosystem that SIX curates for its clients.

Direct peers

• Two Circles: Global sports data, marketing, and consulting firm that helps rights holders, teams, and brands leverage technology and data to grow fan and commercial value. Highly comparable services stack and target customer base to SIX.
• Front Office Sports: Sports business media and events company covering the intersection of sports, technology, and business. Comparable to SIX in audience (sports executives, teams, investors) and in building influence across the sports-business ecosystem.
• Sporttechie: Leading sports-technology media, events, and insights platform that covers and curates emerging sports tech and connects vendors with leagues, teams, and investors. Overlaps with SIX's tech-scouting and influence-building work.
• Hookit: Sports and sponsorship analytics platform that tracks athlete, team, and brand endorsements and influencer performance. Closely aligned with SIX's influencer network development and endorsement-related service lines.
• The Sports Innovation Lab: Boston-based advisory and research firm that connects sports organizations with emerging technology vendors, including a sports-tech marketplace and consulting offerings. Direct peer in the sports-tech scouting and advisory niche.

Others

• C5BDI: Sister company founded by the same principal (Michael Weatherby) using the identical relationship-bridging, sales-led intermediary model, but focused on the government technology vertical. Provides the closest operational analog to SIX's approach and economics.
• WSC Sports: AI-powered sports video and content automation vendor for leagues, broadcasters, and teams. Representative of the category of emerging sports-tech vendors that SIX helps bring to market.

Emerging players

• Hudl: Leading video analysis and sports performance platform dominant in collegiate and youth sports. Overlaps with SIX's collegiate sports focus and is a typical example of a sports-tech vendor SIX would introduce to university programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubenofilter.net/profile/zW3VmRQCvTenMB7aQWOnspNlmUj2
• LinkedInlinkedin.com/company/sports-innovation-x-six

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Innovation X