Sturppy
Sturppy is a cloud-based financial modeling SaaS platform that serves startups and growing businesses with template-driven modeling tools (Planning), a GPT-4 powered AI CFO for conversational financial analysis and QuickBooks integration (Plus), and a premium coaching add-on. It operates via self-serve PLG plus inside-sales motions for 5,000+ customers across 98 countries.
- Company typePrivate
- Founded2022
- HeadquartersItalia, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Sturppy does
Sturppy is a cloud-based financial modeling SaaS platform founded in 2022 that serves startups and growing businesses across the full lifecycle from seed stage to scaling. The company operates two primary products: Sturppy Planning, a template-driven modeling tool with collaboration and export features targeted at early-stage startup founders who need investor-ready financial models without prior finance or Excel expertise; and Sturppy Plus, an AI-powered platform for established growing businesses that includes CFO Chat (a GPT-4 powered virtual CFO), native QuickBooks Online integration with daily auto-sync, automated month-end reporting, and drag-and-drop live dashboards. A third tier, Sturppy Premium, offers high-touch professional services with up to three one-hour sessions with certified coaches who build custom financial models, plus guidance on pricing, customer acquisition, KPIs, and team scaling. The company also distributes free content resources including an Investor Prep flashcard game, a Startup Finance Dictionary, and a blog/YouTube channel serving as top-of-funnel acquisition.
The underlying technology stack combines pre-built customizable financial model templates, a GPT-4 backed conversational NLP layer for the CFO Chat interface, and a 1-click QuickBooks integration that categorizes raw unstructured data into structured models. Distribution is dual-track: self-serve product-led growth through separate web platforms (app.sturppy.com and plus.sturppy.com) with lifetime deal and free trial entry points, and inside-sales direct motion for the Premium coaching service via Calendly-scheduled discovery calls. The company's legal domicile is the Netherlands, and it claims a customer base of 5,000+ companies across 98 countries with a newsletter list of 3,500+ subscribers, supported by a 1-10 person team.
The business model blends three revenue streams: a one-time lifetime license for Sturppy Planning, recurring monthly subscriptions for Sturppy Plus, and quote-based professional services for Sturppy Premium processed via Stripe. Pricing is not publicly disclosed, and no funding rounds, parent company, or institutional investors were identified in available sources. Marketing is content-driven, anchored on Excel and Google Sheets tutorial content that captures intent from founders searching for spreadsheet alternatives, with YouTube, newsletter, blog, and an affiliate program rounding out the acquisition mix.
Sturppy firmographics
Firmographics- Name
- Sturppy
- Legal name
- Sturppy
- Website
- https://sturppy.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sturppy is a cloud-based financial modeling SaaS platform that serves startups and growing businesses with template-driven modeling tools (Planning), a GPT-4 powered AI CFO for conversational financial analysis and QuickBooks integration (Plus), and a premium coaching add-on. It operates via self-serve PLG plus inside-sales motions for 5,000+ customers across 98 countries.
- Ownership category
- akta.pro rank
Sturppy industry classification
Industry- Product category
- Financial Planning & Analysis Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Performance Management (EPM) & FP&A Platforms (HDAEAEAK)
Keywords
Where Sturppy is headquartered
LocationHeadquarters
- HQ city
- Italia
- HQ country
- United States
- HQ region
- North America
Markets served
Sturppy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Sturppy Planning Subscription: Lifetime deal pricing for Sturppy Planning targeting early-stage founders, providing financial modeling tools with templates, collaboration, and export features.
- Sturppy Plus Subscription: Subscription-based access to AI-powered CFO Chat, live data integration, automated dashboards, and reporting features for established growing businesses.
- Sturppy Premium Coaching Service: Premium service offering up to 3 one-hour sessions with certified coaches, fully built-out financial models, advice on pricing models, customer acquisition, KPIs, and team scaling. Fees based on model features required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Sturppy Planning - Lifetime Deal for early-stage founders |
| Subscription | Monthly | Sturppy Plus - AI-powered CFO for growing businesses |
| Subscription | Multi-year contract | Sturppy Premium - Hands-on coaching service |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Sturppy product offering
Product offeringCore offering
Sturppy builds cloud-based financial modeling and forecasting SaaS software for startups and growing businesses. Its two core products are Sturppy Planning, a template-driven modeling tool that lets early-stage founders build investor-ready financial models without Excel or finance expertise, and Sturppy Plus, an AI-powered platform featuring a GPT-4 driven CFO Chat, 1-click QuickBooks live data integration, automated dashboards, and scheduled reporting for established growing businesses. A Premium add-on pairs customers with certified coaches for hands-on model building and advisory sessions.
Product overview
Sturppy is a financial modeling and forecasting software platform designed for startups and growing businesses, consisting of two primary products: Sturppy Planning (for early-stage startups to build investor-ready financial models) and Sturppy Plus (an AI-powered platform with a virtual CFO for established businesses). The platform also offers Sturppy Premium as a paid coaching add-on, plus free educational resources including an Investor Prep flashcard game, a Startup Finance Dictionary, and a blog. The products work together to serve the full startup lifecycle from seed stage through growth scaling, replacing complex Excel spreadsheets with an easier, template-driven approach augmented by AI capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Sturppy Planning A financial modeling tool designed for early-stage startups to build investor-ready financial models quickly using pre-built templates, without requiring prior finance or Excel expertise. Includes templates, customization, collaboration with co-founders/mentors, live read-only sharing with investors, and CSV export to Excel/Google Sheets/Numbers.
- Sturppy Plus An AI-powered financial platform for established growing businesses that creates a personalized AI CFO clone of the company's financial operations. Features GPT-4 powered CFO Chat for conversational financial analysis, 1-click QuickBooks Online live data integration, automated daily sync, drag-and-drop live dashboards, and scheduled month-end reports, alerts, and email summaries.
- Sturppy Premium A premium coaching service offering up to three 1-hour sessions with certified Sturppy coaches who help build out fully customized financial models and provide guidance on pricing models, customer acquisition, KPIs, and team scaling. Includes a lifetime Sturppy Founder Account and is processed via Stripe.
Quantifiable outcome
- Trusted by 5,000+ companies across 98 countries indicating broad market validation
- +1 more outcomes
Companies that use Sturppy
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Sturppy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature6 records
Sturppy partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sturppy competitors and assessment
Company assessmentDirect peers
- Causal: Causal is a financial modeling and planning platform aimed at startups and growing businesses, offering scenario planning and dashboards. It competes directly with both Sturppy Planning and Sturppy Plus in the same target customer segment and product category.
- Mosaic Tech: Mosaic is a strategic finance platform for startups and scale-ups that combines financial planning, metrics, and reporting. It targets the same early- to growth-stage founder customer as Sturppy Plus with a comparable live-data, dashboard-driven value proposition.
- Fathom: Fathom provides financial analysis, reporting, and forecasting software for advisors, startups, and SMBs. It competes with Sturppy on financial modeling, KPIs, and visualization for small and growing businesses.
- LiveFlow: LiveFlow offers financial reporting, forecasting, and budgeting that connects to accounting systems like QuickBooks. It targets SMB and startup finance teams with a similar live-data, integration-led approach to Sturppy Plus.
Emerging players
- Pigment: Pigment is a modern business planning platform focused on FP&A, workforce, and revenue planning. While it serves larger enterprise customers than Sturppy today, its product overlap on modeling, forecasting, and scenario analysis makes it a relevant peer as Sturppy moves upmarket.
- Jirav: Jirav is a cloud-based FP&A platform for SMBs and mid-market companies covering budgeting, forecasting, and reporting. It overlaps with Sturppy Plus on AI-assisted planning and is a relevant peer for the growing-business segment.
Broad incumbents
- Anaplan: Anaplan is an established enterprise planning platform spanning finance, sales, and workforce planning. It does not focus on startups, but its broader FP&A footprint makes it a comparable incumbent for forecasting and scenario modeling capabilities.
- Microsoft Excel: Microsoft Excel is the default spreadsheet tool Sturppy explicitly positions against ('Ditch Excel'). It is the dominant free alternative for early-stage founders building financial models and represents the baseline incumbent whose users Sturppy aims to convert.
Others
- Pilot: Pilot provides bookkeeping, tax, and CFO services for startups and small businesses. It is an adjacent financial-operations provider rather than a direct FP&A software competitor, but serves overlapping startup customers and complements the Sturppy Premium coaching offering.
- QuickBooks Online: QuickBooks Online is Sturppy Plus's primary accounting integration partner and the dominant SMB accounting platform. As an ecosystem enabler and source of live data, it is comparable as a complementary infrastructure provider rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sturppy social profiles
Digital presenceSturppy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sturppy leadership team
Management profileNumber of profiles
Sturppy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sturppy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sturppy
What does Sturppy do?
Sturppy builds cloud-based financial modeling and forecasting SaaS software for startups and growing businesses. Its two core products are Sturppy Planning, a template-driven modeling tool that lets early-stage founders build investor-ready financial models without Excel or finance expertise, and Sturppy Plus, an AI-powered platform featuring a GPT-4 driven CFO Chat, 1-click QuickBooks live data integration, automated dashboards, and scheduled reporting for established growing businesses. A Premium add-on pairs customers with certified coaches for hands-on model building and advisory sessions.
Is Sturppy a public or private company?
Sturppy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sturppy founded?
Sturppy was founded in 2022. It employs 1 to 10 people.
Where is Sturppy based?
Sturppy is headquartered in Italia, United States, in the North America region.
How does Sturppy make money?
Three revenue lines are on record. Sturppy Planning Subscription is the primary driver. The others are sturppy Plus Subscription and sturppy Premium Coaching Service.
Who are Sturppy's main competitors?
Direct peers on record are Causal, Mosaic Tech, Fathom and LiveFlow. Emerging players are Pigment and Jirav. Broad incumbents are Anaplan and Microsoft Excel. Others are Pilot and QuickBooks Online.
Does Sturppy have an API?
No public API is recorded for Sturppy.
What industry is Sturppy in?
Sturppy's product category is Financial Planning & Analysis Software. Its primary akta.pro industry code is HDAEAEAK, Enterprise Performance Management (EPM) & FP&A Platforms. Its NAICS code is 5132 and its SIC code is 7372.