What Neil Kelly does

Neil Kelly is a privately held residential design-build remodeling firm founded in 1947 and headquartered in Portland, Oregon. The company operates four design centers across the Pacific Northwest — Portland (headquarters), Eugene, and Bend in Oregon, plus Seattle in Washington — each holding the relevant state contractor licensing (OR CCB #1663, WA L&I #NEILKCI187O2). It is the self-described largest residential design-build firm in the Northwest, with 101-250 employees and no disclosed parent company, private equity backing, or external funding. Ownership appears closely held, consistent with a multi-generational private operator; current CEO is Dan Watson.

The company's core offering is an integrated design/build remodeling service organized around a single point of contact who manages the project through Discovery, Design, Planning, and Construction phases. Service lines include kitchens, bathrooms, home conversions (basements, attics, garages), additions, ADUs, whole-house remodels, exterior remodeling (windows, doors, roofing, siding, decks), custom home building, handyman services, solar installation, universal/aging-in-place design, and historic renovations. Differentiated technical features include the integrated design/build methodology, sustainable construction credentials (LEED, Passive House, Earth Advantage, Energy Star, including the first LEED-certified home on the West Coast), NKBA-certified designers (CKD/CBD/CMKBD/CAPS), and an industry-leading 5-year workmanship warranty.

Neil Kelly generates revenue through project-based professional services, with kitchen remodels priced $40K-$290K and bathroom remodels $30K-$245K depending on scope tier (Refresh, Replace, Reimagine) and material selection (Good, Better, Best). Distribution is entirely direct-to-consumer through the four regional design centers, with no channel partners or resellers. Marketing relies on a multi-channel mix including the corporate website, social media (Facebook, Twitter, Instagram, Pinterest, YouTube, Flickr), educational workshops/webinars on kitchens, baths, and ADUs, email newsletters, and earned media coverage in regional publications. Customer segments are Pacific Northwest homeowners — with sub-segments in historic property owners and ADU-interested homeowners — all classified as SMB/individual consumers. Pricing data is publicly disclosed via the website, including complimentary initial consultations, which serves as a top-of-funnel acquisition mechanism.

Name

Neil Kelly

Legal name

Neil Kelly Inc

Website

https://neilkelly.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

Neil Kelly is a 79-year-old residential design-build remodeling firm and custom home builder serving Pacific Northwest homeowners through four design centers in Oregon and Washington, offering kitchens, baths, whole-house remodels, ADUs, custom homes, and solar services under a single-point-of-contact methodology.

Ownership category

akta.pro rank

Product category

Residential Remodeling Services

NAICS

Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Full Kitchen Remodel (Layout Reconfiguration) (HSAPAAAA), Interior Doorways, Pass-Throughs & Opening Modifications (HSAPAFAE)

Keywords

• Residential remodeling
• Custom home building
• Design-build services
• Kitchen and bath renovation
• Accessory dwelling units

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Residential Remodeling Services: Project-based professional services for kitchen, bathroom, whole house, additions, ADUs, conversions, and exterior remodeling. Revenue is generated through one-time project fees based on scope, materials, and project complexity.
2. Custom Home Building: Full-service custom home design and construction for residential properties in the Pacific Northwest, including ADUs and sustainable/LEED certified homes.
3. Handyman Services: Professional handyman services for repairs, updates, and small-to-medium home improvement projects including interior repairs, decks, roofing, siding, windows, and doors.
4. Solar Energy Services: Solar panel installation and renewable energy services for residential properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Neil Kelly is a residential design-build remodeling firm that provides integrated project delivery from concept through construction for homeowners in the Pacific Northwest. Core services include kitchen and bathroom remodeling, whole-house renovations, home additions and ADUs, custom home building, exterior remodeling, handyman services, and solar energy installations, all backed by a 5-year workmanship warranty and B Corp sustainability practices.

Product overview

Neil Kelly is a full-service design/build remodeling firm and custom home builder serving the Pacific Northwest since 1947. The company operates a platform-plus-services model centered on its Design/Build Remodeling division, which encompasses specialized services including Kitchens, Bathrooms, Home Conversions (basements, attics, garages), Home Additions & ADUs, Whole House Remodeling, and Exterior Remodeling (windows, doors, roofing, siding, decks). Additional service lines include Custom Homes, ADUs (Accessory Dwelling Units), Handyman Services, Solar Energy, Universal Design, and Historic Renovations. The company is B Corp Certified and offers a 5-year workmanship warranty across all services. Neil Kelly has built the first LEED Certified home on the West Coast and offers Passive House, Earth Advantage, and Energy Star certified homes.

Differentiator

Problem solved

Functional benefit

Products and services

• Design/Build Remodeling

Quantifiable outcome

• 5-year warranty on all remodeling projects
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• National Kitchen and Bath Association (NKBA)coreOthersMany Neil Kelly design consultants are certified by NKBA, which sets standards and practices for the remodeling industry. Common certifications include CKD (Certified Kitchen Designer), CBD (Certified Bath Designer), CMKBD (Certified Master Kitchen and Bath Designer), and CAPS (Certified Aging In Place Specialist). This partnership ensures design staff maintain professional certification standards.
• B Lab (B Corp Certification)coreOthersNeil Kelly is a B Corp certified business, meaning they meet high standards of social and environmental performance, transparency, and accountability. This certification applies across all custom home building and design/build firm operations.
• Remodeler and Homebuilder Industry AssociationsminorOthersNeil Kelly is a proud member of various remodeler and homebuilder associations, with logos displayed indicating industry organization affiliations.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Regional players

• Pahlisch Homes: Pacific Northwest home builder (Bend, with operations across Oregon and Washington) serving overlapping PNW homeowners. Comparable in regional brand and homeowner target, though primarily a production homebuilder rather than a design-build remodeler.
• Renaissance Homes: Portland-area custom home builder serving the same Oregon/Washington homeowner segment with design-led homebuilding. Regional peer overlapping Neil Kelly's Custom Homes line and PNW geography, though focused more on new construction than remodeling.

Direct peers

• BOWA: Washington, D.C.-area residential design-build remodeling firm with an integrated single-point-of-contact methodology, premium positioning, and a comparable service mix spanning kitchens, baths, additions, and whole-house renovations. Closely mirrors Neil Kelly's design/build model and customer experience orientation.
• Airoom: Chicago-area residential design-build remodeling and custom home firm operating an integrated single-source process similar to Neil Kelly's. Comparable in design/build methodology, full-service delivery, and premium homeowner positioning.
• Witt Construction: Connecticut-based residential design-build remodeling firm using an integrated design-build process with dedicated project managers and craftspeople. Comparable in business model (design-build), customer segment (affluent homeowners), and service breadth (kitchens, baths, additions, custom homes).

Broad incumbents

• Paul Davis Restoration: National franchise network providing residential restoration and remodeling services, including insurance-repair-driven remodels. Comparable in residential remodeling execution and franchise-style geographic coverage, though more skewed toward insurance/restoration work.
• Power Home Remodeling: Largest U.S. exterior home remodeling franchise with national reach across windows, siding, roofing, and doors. Overlaps Neil Kelly's Exterior Remodeling line and competes for the same PNW homeowner, but with significantly greater scale and a more standardized, sales-led model.
• Case Design/Remodeling: National design-build remodeling franchise offering kitchens, baths, additions, and whole-home renovations with an integrated process. Overlaps Neil Kelly on service mix and design/build methodology, but operates at broader national scale with franchise-driven delivery.

Emerging players

• Bath Fitter: National bath acrylic-liner and remodeling franchise competing directly in Neil Kelly's bathroom segment. Comparable in target customer (residential homeowners) and product (bath renovation), but with a standardized, non-design-build delivery model.
• Re-Bath: National bath and kitchen remodeling franchise with localized territories. Competes with Neil Kelly's bathroom and kitchen remodel offerings, but with a narrower product focus and franchise-driven operating model rather than full design/build integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kellytechnology
• YouTubeyoutube.com/user/NeilKellyCo?sub_confirmation=1
• Facebookfacebook.com/neilkellyremodeling
• Instagraminstagram.com/neilkellycompany
• Pinterestpinterest.com/neilkellyco
• LinkedInlinkedin.com/company/neil-kelly-company

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neil Kelly