What Xperience does

Xperience Communications, doing business as Xperience, is a Dearborn, Michigan-based full-service brand experience agency founded around 2005 by thirteen founders and operating for approximately 20 years. The firm specializes in experiential marketing, brand activations, live events, trade shows, product launches, training programs, content creation, and virtual communication, serving Fortune 500 clients across automotive (Ford, Lincoln, IndyCar), consumer electronics (Panasonic), consumer goods (Weber, Mary Kay, NutrILite), energy (DTE Energy), pharmaceutical (Schering Plough), and industrial (SKF) sectors. The agency runs a horizontally segmented B2B professional services model, with the Detroit-metro Dearborn headquarters reflecting its automotive client concentration and its go-to-market built on direct consultative relationships, multi-year anchor contracts, and recurring engagements rather than distributed volume.

Name

Xperience

Legal name

Xperience Communications

Website

https://xperiencecommunications.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Xperience Communications is a Dearborn, Michigan-based full-service brand experience agency that creates live events, activations, trade shows, video production, and proprietary digital measurement tools for Fortune 500 brands including Ford, Panasonic, Lincoln, and DTE Energy.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industries

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Hybrid/Virtual Meetings Production & AV Services (THACAFAM), Live Streaming & Broadcast Production (Multi-camera, Encoding, CDN Delivery) (THAHAOAB), Event Monetization & Sponsorship Tech (Virtual Booth Leads, Ads, Sponsored Sessions) (THAHAOAK)

Keywords

• Experiential marketing services
• Brand activation agency
• Live event production
• Trade show exhibits
• Consumer driving events

Headquarters

HQ city

Dearborn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Experiential Marketing Services: Full-service agency providing experiential marketing, brand activations, live events, trade shows, content creation, and training programs for enterprise clients. Revenue derived from professional services engagements with major brands.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels3 records

Core offering

Xperience Communications is a full-service brand experience agency that designs and produces live experiential marketing programs for major global brands. The company delivers end-to-end services from strategy and script development through event planning, production, fabrication, logistics, content creation, video production, AR/VR experiences, and real-time measurement, anchored by its proprietary Digital Experience Platform (DEP). Offerings span EV ride and drive programs, trade shows, keynote meetings, brand activations, pop-ups, press events, training, product launches, and consumer driving events.

Product overview

Xperience is a full-service brand experience agency that creates live moments for major brands. The company operates a portfolio of interconnected service offerings centered around its proprietary Digital Experience Platform (DEP), complemented by specialized event production capabilities. The core offerings include Electric Vehicle Ride & Drive Programs, Event Marketing, Meetings Production, Trade Shows & Exhibits, Video & Film Production, Content Creation, Virtual Communications, Storytelling, Launches, Training, Activations, Business Meetings & Corporate Retreats, Drive Experiences, Pop-Ups, Press Events, and Behind The Scenes production services. The company has been creating live brand experiences for nearly 20 years, serving clients including Ford, Panasonic, Lincoln, DTE Energy, and others across automotive, technology, healthcare, and consumer goods sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Experience Platform (DEP) A proprietary digital platform for enterprise brand clients that enables promotion, scheduling, management, amplification, and real-time measurement of experiential marketing campaigns across event promotion, registration, audience tracking, content sharing, and lead capture. It is sold as part of Xperience's full-service experiential marketing engagements.
• Electric Vehicle Ride & Drive Programs Multi-brand EV consumer driving event program for automotive OEMs and energy utilities that educates consumers and influences EV purchase decisions through site surveys, vehicle logistics, event promotion, registration, ride & drive execution, and metrics reporting.
• Event Marketing Full-service experiential marketing service for enterprise brand clients covering consumer tours, launch programs, sponsorship activations, brand awareness programs, and customer loyalty engagements at consumer lifestyle venues across the United States.
• Meetings Production Transformative meetings and corporate event production service for enterprise clients featuring audience-led narrative development, immersive environments, staging, lighting, acoustics, media production, choreography, speech coaching, and video/film production.
• Trade Shows & Exhibits Award-winning B2B trade show exhibit service for enterprise brands covering digital audience engagement platforms, immersive environmental design, on-site staffing, and full production logistics including fabrication, storage, transportation, installation, and removal.
• Video & Film Production Full-service video and film production service for enterprise brand clients covering brand anthems, opening films, product launch promotions, lifestyle and product integration, customer testimonials, educational films, and graphics and animation.
• Content Creation Immersive content creation service for enterprise brand clients covering curriculum development, global sales training content, and audience learning experiences, exemplified by the NutrILite Health Institute curriculum for independent sales professionals worldwide.
• Virtual Communications Virtual communication and training service for enterprise clients delivering immersive video training, virtual portals for dispersed audiences, and engagement across multiple locales, exemplified by Schering Plough's Zetia launch immersive video training and Claritan competitive prep tools across multiple mobile platforms.
• Storytelling Narrative-driven brand storytelling service for enterprise clients using technology and storytelling techniques to immerse customers in personalized digital journeys, exemplified by the Lincoln Black Label Series with 800 incorporated features and 3.5 minutes average engagement.
• Launches Product launch service for enterprise brands coordinating media, influencer partnerships, immersive experiences, and social amplification for major brand introductions, exemplified by the Weber China launch reaching 3 million people through 67 influencers and media and achieving 123% of registration goal for Lincoln Navigator launches.
• Training Thematic, gamified training service for enterprise clients covering driving simulations, interactive learning systems, customer experience arcade training, and virtual coaching for dealership and retail employees, exemplified by Ford's award-winning The Great Chase drive simulation training program and SKF's interactive learning system with step-by-step demonstration videos and learning checks.
• Activations Brand activation service for enterprise clients delivering stadium experiences, mobile brand experiences, festival activations, and travelling town square events for racing circuits, exemplified by the Ford Hall of Fans Super Bowl Experience at AT&T Stadium, IndyCar traveling town square across 14 US races, and the Ford Wanderlust festival partnership that won the 2019 Grand EX Award for Best Festival Activation.
• Meetings & Keynotes High-stakes live event and keynote production service for enterprise clients covering C-suite presentations, dealer meetings, product reveals, script development, speaker management, and executive support.
• Drive Experiences Consumer and enthusiast driving event service for automotive clients covering product drive experiences, NASCAR driver training events, and automotive launch events at race tracks and venues.
• Pop-Up Activations Mobile pop-up activation service for enterprise clients delivering energy conservation demonstrations, tiny home experiences, and luxury brand experiences at relevant lifestyle venues, exemplified by the DTE Energy mobile pop-up that achieved 19% brand lift and 112% increase in onsite registrations.
• Press Events High-profile press event staging and coordination service for enterprise clients covering media management, A-list director coordination, and celebrity engagement for major brand announcements, exemplified by the Panasonic Hollywood press event coordinated with 21st Century Fox featuring 4 A-list directors, 50 Storm Troopers, and 400 media.
• Behind The Scenes Production Full-service event production capability offering for enterprise clients spanning strategy, script development, event planning and production, facilities management, logistics, exhibit fabrication, mobile apps, hardware and software development, video production, and AR/VR experiences, built over almost 20 years for some of the biggest brands in the world.

Quantifiable outcome

• 90% of EV drive participants learned about EV benefits; 49% said next purchase will be an EV
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Ford Motor CompanyflagshipStrategic or Co-development PartnerLong-term strategic partnership with Ford on brand experiences including activations at AT&T Stadium, Super Bowl, dealer training, product launches, and EV ride & drive programs across multiple years.
• PanasoniccoreStrategic or Co-development PartnerServed as Panasonic's lead CES trade show partner for 5+ years; coordinated Hollywood press events with 21st Century Fox; supported CEO presentations and product reveals.
• LincolncoreStrategic or Co-development PartnerLuxury brand experience partnership including Black Label Series storytelling, Navigator launches, and pop-up activations targeting luxury buyers.
• WanderlustcoreStrategic or Co-development PartnerMindful partnership with Ford creating fully immersive mobile brand experience; won 2019 Grand EX Award for Best Festival Activation.
• DTE EnergycoreStrategic or Co-development PartnerEnergy conservation education through mobile pop-up experiences; customer experience arcade for call center training programs.
• IndyCarcoreStrategic or Co-development PartnerTraveling town square concept at 14 races across the US collaborating with 5 different brands; delivered thousands of fan engagements.
• WeberminorStrategic or Co-development PartnerChina market launch introducing BBQ concept through influencer and media engagement reaching 3 million people.
• Mary KayminorStrategic or Co-development PartnerPartnership for brand experience development with Mary Kay represented by bizdev contact.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GES (Global Experience Specialists): Major trade show, exhibit, and experiential services provider serving enterprise brands at conventions and large-scale events. Direct overlap in trade show exhibit production and B2B brand activations.
• MKG: Independent experiential marketing and brand activation agency known for cultural and consumer-brand activations. Direct competitor for consumer-facing experiential work with similar service breadth.
• George P. Johnson Experience Marketing: Largest independent experiential marketing agency globally, focused on brand experience, live events, and trade shows for Fortune 500 brands. Closest comparable peer: full-service experiential agency of similar scope, serving large enterprise clients on multi-year engagements.
• Mosaic: Experiential marketing agency focused on events, mobile tours, and field marketing for major brands. Direct competitor for consumer tour programs, mobile brand experiences, and field activations.
• Sparks: Experiential marketing agency focused on brand activations, pop-ups, and live events for major consumer and tech brands. Direct competitor in the brand activation and live event production space, with similar mid-size agency profile.
• Jack Morton Worldwide: IPG-owned brand experience agency delivering experiential marketing, events, and sponsorship activations for global brands. Direct competitor for enterprise brand experience retainers including major automotive and tech clients.
• Octagon: Global sports and experiential marketing agency owned by Omnicom, with deep automotive OEM relationships including direct work with Ford. Direct competitor for automotive brand activations, ride-and-drive programs, and large-scale consumer events.

Broad incumbents

• Freeman: Large incumbent brand experience company offering events, exhibits, audio-visual production, and digital tools at scale. Operates broader scope across event services than Xperience, but competes for major trade show and event production budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/xperience
• Xx.com/xperience
• Facebookfacebook.com/xperiencecomm
• LinkedInlinkedin.com/company/xperiencecomm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xperience