Hunter Automotive Group

What Hunter Automotive Group does

Hunter Automotive Group is a privately held, multi-franchise automotive dealership group headquartered in Hendersonville, North Carolina, operating seven sub-branded stores across Western North Carolina and the Charlotte metro: Hunter Subaru, Hunter Hyundai, Hunter Volvo, Hunter Chevrolet (operating as Victory Chevrolet), Hunter Power Sports, 1st Choice Auto Center, and Hunter Collision Center. The group's inventory spans approximately 661 new passenger vehicles, 389 used and certified pre-owned vehicles, and 312 new power sport vehicles, with new vehicle MSRPs ranging from roughly $23,000 to $72,000 and power sport units priced from approximately $4,000 to $18,000. Franchise partnerships cover Subaru, Hyundai, Volvo, and Chevrolet for passenger vehicles and Kawasaki, Triumph, Can-Am, and Suzuki for power sports.

Revenue is generated through three streams: one-time vehicle sales (with a flat $799 dealer administrative fee), transaction-based financing arranged through an in-house Finance Center, and professional services from the Service & Parts Center and Hunter Collision Center. GTM motion is direct-to-consumer across physical dealership locations, supported by brand-specific Dealer Inspire websites offering online inventory browsing, trade-in valuation, and financing applications. Customer retention is structured around the Hunter Hometown Promise loyalty program — featuring a Lifetime Engine Guarantee, free car washes, shuttle service, multi-point inspections, accessory and body shop vouchers, and a $50 per-sale donation to a local non-profit — reinforced by the Hunter Hometown mobile application for service history tracking and rewards accrual.

The company serves individual retail vehicle buyers in the Asheville/Hendersonville/Fletcher corridor and Charlotte, with no disclosed enterprise or fleet customers. Technology infrastructure is limited to standard dealer-stack tooling (Dealer Inspire platform plus Botdoc for secure document exchange); the group has no disclosed AI/ML capabilities, proprietary software products, patents, or external investment. Ownership is private with no parent company, sponsor, or public listing disclosed, and no founding date, executive roster, or financial statements are present in the available data.

Name

Hunter Automotive Group

Legal name

Hunter Automotive Group

Website

https://www.hunterautogroup.com/

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

101–250 employees

Short description

Hunter Automotive Group is a privately held multi-franchise dealership group in Western North Carolina operating seven sub-branded stores (Subaru, Hyundai, Volvo, Chevrolet, plus a power sports division and collision center), selling new and used vehicles and providing in-house financing, service, and parts to individual retail consumers in the Asheville and Charlotte markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Hendersonville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory (Supply Chain), Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and used automobiles and power sport vehicles (motorcycles, ATVs, UTVs). Revenue generated from vehicle sales price plus dealer administrative fees.
2. Financing Services: Finance center offering vehicle financing options for customers. Provides financing application processing with multiple lender options.
3. Service and Parts: Service center providing vehicle maintenance, repairs, and genuine parts. Collision center for body work.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hunter Automotive Group is a multi-brand automotive dealership group that sells new and pre-owned vehicles across Subaru, Hyundai, Volvo, Chevrolet, and power sports lines, and provides related automotive services including maintenance, parts, financing, and collision repair from locations in North Carolina.

Product overview

Hunter Automotive Group is a multi-franchise automotive dealership group operating as a unified platform across seven distinct dealership sub-brands. The core offering consists of new, certified pre-owned, and used vehicle sales spanning passenger vehicles (Subaru, Hyundai, Volvo, Chevrolet) and power sports vehicles (motorcycles, ATVs, UTVs from Kawasaki, Triumph, Can-Am, Suzuki). Supporting the vehicle sales platform are ancillary services including an in-house Finance Center, Service & Parts Center, and Collision Center. The group enhances customer retention through the Hunter Hometown Promise loyalty program (lifetime engine guarantee, free services, local donations) and a companion mobile app for service tracking and rewards. The dealerships are strategically located in Fletcher and Hendersonville, NC, and Charlotte, NC, serving the Asheville metropolitan area.

Differentiator

Problem solved

Functional benefit

Brands

• Hunter Hometown Promise: Customer loyalty program offering Lifetime Engine Guarantee, free car washes, shuttle services, free remote key battery replacements, free multi-point inspections and alignment checks, $100 accessory voucher, $100 body shop voucher, and $50 donated to a local non-profit from each purchase.

Products and services

• Hunter Subaru New Subaru vehicle sales, plus Subaru-brand service and parts for individual consumers in the Fletcher, NC market.
• Hunter Hyundai New Hyundai vehicle sales, Hyundai-brand service and parts, and consumer financing for individual buyers in Hendersonville, NC.
• Hunter Volvo New Volvo vehicle sales and Volvo-brand service for individual consumers in the Charlotte, NC market.
• Hunter Chevrolet New Chevrolet vehicle sales and Chevrolet-brand service and parts for individual consumers.
• Hunter Power Sports Sales of power sports vehicles (motorcycles, ATVs, UTVs, and related units) for individual recreational consumers.
• 1st Choice Auto Center Pre-owned / used vehicle sales for individual consumers across the Hunter Automotive Group footprint.
• Hunter Collision Center Collision repair and body-shop services for individual vehicle owners, supported by manufacturer-certified processes.
• Finance Center Consumer auto financing, lease structuring, and loan origination through manufacturer-affiliated and third-party lenders.
• Service & Parts Center Routine maintenance, warranty repair, diagnostics, and OEM parts retail for individual vehicle owners across all brands sold by the group.

Quantifiable outcome

• Lifetime Engine Guarantee on new vehicle purchases
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered core.

• SubarucoreChannel Partner/ Reseller/ DistributorHunter Subaru is an authorized Subaru dealership selling new Subaru vehicles including Crosstrek, Forester, Impreza, Outback, and Ascent models. Located at 220 Hunter Airport Dr, Fletcher NC.
• HyundaicoreChannel Partner/ Reseller/ DistributorHunter Hyundai is an authorized Hyundai dealership selling new Hyundai vehicles including Elantra, Sonata, Tucson, Santa Fe, and Palisade. Located at 212 Hunter Airport Dr, Fletcher NC.
• VolvocoreChannel Partner/ Reseller/ DistributorHunter Volvo Cars Asheville is an authorized Volvo dealership selling new Volvo vehicles including XC40, XC60, XC90, EX30, and V60 Cross Country. Located at 208 Hunter Airport Drive, Fletcher NC.
• ChevroletcoreChannel Partner/ Reseller/ DistributorHunter Chevrolet (operating as Victory Chevrolet) is an authorized Chevrolet dealership selling new Chevrolet vehicles including Trax, Equinox, Silverado, and Trailblazer. Located at 717 Rhyne Road, Charlotte NC.
• KawasakicoreChannel Partner/ Reseller/ DistributorHunter Power Sports sells Kawasaki motorcycles, ATVs, and UTVs including KLX, Vulcan, Brute Force, and KX series. Part of the power sports division.
• TriumphcoreChannel Partner/ Reseller/ DistributorHunter Power Sports sells Triumph motorcycles including Speed 400, Scrambler 400 X, Trident 660, and TF 450-RC Edition.
• Can-AmcoreChannel Partner/ Reseller/ DistributorHunter Power Sports sells Can-Am vehicles including Outlander ATVs and side-by-sides. Located at 2520 Asheville Highway, Hendersonville NC.
• SuzukicoreChannel Partner/ Reseller/ DistributorHunter Power Sports sells Suzuki motorcycles and ATVs including Boulevard, V-Strom, and KingQuad models.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Asbury Automotive Group: Public U.S. automotive retailer operating multiple new-vehicle franchises, used vehicle stores, and F&I and service operations. Highly comparable to Hunter as a multi-franchise dealer group with active M&A rollup strategy.
• Sonic Automotive: Public multi-franchise dealer group (EchoPark used vehicle stand-alone plus franchised dealerships). Comparable to Hunter on multi-brand new vehicle retail and growing used-vehicle and digital channels.
• Group 1 Automotive: Public U.S. and U.K. automotive retailer with new and used vehicle sales, F&I, and parts and service. Direct peer to Hunter on multi-OEM franchise model and recurring service revenue mix.
• Hendrick Automotive Group: Largest privately held U.S. automotive dealership group with dozens of franchises across the Southeast. Closely comparable to Hunter on multi-brand retail model, regional concentration in the Southeast, and private ownership structure.

Broad incumbents

• Lithia Motors: Largest U.S. public auto retailer (Driveway) with hundreds of rooftops nationwide. Comparable on multi-OEM franchise and digital retail strategy, though substantially larger and more geographically diversified than Hunter.
• AutoNation: Public U.S. automotive retailer with national footprint, used vehicle (AutoNation USA), parts, and service operations. Overlaps with Hunter on multi-OEM franchised sales and aftersales model, with much greater scale.
• Holman Automotive: Large private automotive group with franchised dealerships, fleet services, and parts distribution. Comparable to Hunter on private ownership, multi-brand franchised retail, and aftersales service operations.

Emerging players

• CarMax: Largest U.S. used vehicle retailer with omnichannel sales and a captive finance arm. Comparable to Hunter's 1st Choice Auto Center and used-vehicle operations, with a much more developed digital and finance platform.
• Carvana: Online used vehicle retailer with home delivery and vending-machine model. Competes with Hunter for used-vehicle demand in the Asheville region and represents a long-term structural threat to the local dealer sales model.

Regional players

• Randy Marion Automotive Group: Privately held multi-brand dealer group based in the Carolinas, including power sports. Closely comparable to Hunter on regional Southeast footprint, multi-OEM franchised model, and inclusion of a power sports division.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HunterAutomotiveGroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hunter Automotive Group