Neosolar Energia

What Neosolar Energia does

NeoSolar Energia Ltda. is a privately held Brazilian solar energy distributor founded in 2010 and headquartered in São Paulo. The company operates as a comprehensive equipment and solutions provider across the photovoltaic value chain, offering On Grid (grid-tie) systems, Off Grid (battery-based isolated) systems, hybrid systems, solar water pumping systems, electric vehicle charging infrastructure through its NeoCharge subsidiary, battery energy storage systems, and portable power stations. NeoSolar distributes a broad multi-brand product catalog — including panels, inverters, charge controllers, batteries (lithium and lead-acid), pumps, mounting structures, cables, stringboxes, and accessories from manufacturers such as Epever, Deye, BYD, Canadian Solar, Schneider, Victron, Fronius, and Pecron — sold through a consumer-facing e-commerce storefront and an exclusive B2B partner portal serving resellers and integrators across Brazil.

The company monetizes through three primary streams: (1) hardware sales via the direct-to-consumer online store and the B2B portal (with PIX discounts, installment plans, and a tiered partner loyalty program), (2) financing facilitation through partnerships with five Brazilian banks (EOS, Banco BV, Banco do Brasil, Bradesco, Caixa Econômica Federal) offering terms up to 96 months at rates from 0.99% per month, and (3) professional training courses delivered both in-person and online (EAD) covering solar sizing, EV charging, and storage. NeoSolar positions itself as a pioneer of the Brazilian solar market — co-founder of ABSOLAR, installer of São Paulo's first homologated distributed generation system, and self-described largest off-grid equipment distributor in Brazil — and supports this with a 21,938-member technical forum, ABSOLAR AAA certification, and consecutive Intersolar trade show participation since 2019.

NeoSolar serves four primary customer segments: resellers and integrators (the core B2B channel), enterprise and special-project clients (including logos such as Petrobras, Banco Itaú, BYD, Ecovias, Sabesp, Floripa Airport, and Elektra Motors), residential consumers seeking electricity bill reduction, and commercial/industrial buyers. Distribution is executed from São Paulo via specialized logistics handling fragile solar equipment and batteries, with franchise and operating-unit partner programs extending reach across Brazilian states.

Name

Neosolar Energia

Legal name

NeoSolar Energia Ltda.

Website

https://neosolar.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

NeoSolar Energia is a Brazilian solar energy distributor founded in 2010, selling photovoltaic equipment, batteries, inverters, EV chargers, and power stations through an e-commerce store, B2B partner portal, and training academy serving resellers, integrators, enterprises, and residential consumers across Brazil.

Ownership category

akta.pro rank

Product category

Solar Energy Equipment Distribution

NAICS

Power, Distribution, and Specialty Transformer Manufacturing (335311), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Electric Power Generation (22111)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Switchgear & Switchboard Apparatus (3613), Power, Distribution & Specialty Transformers (3612)

akta.pro primary industry

PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations) (EUACAGAC)

akta.pro secondary industries

Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters) (EUAMABAE), PV Mounting & Tracking Systems (Fixed-Tilt, Single-/Dual-Axis Trackers) (EUACAGAD), Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

Keywords

• Solar energy equipment
• Photovoltaic product distribution
• Solar kit retail
• EV charging solutions
• Renewable energy training

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Solar Equipment Sales: Revenue is generated primarily through the sale of solar photovoltaic equipment including panels, inverters, batteries, charge controllers, mounting structures, cables, connectors, and complete kits through the online store and B2B portal. Both one-time product purchases and recurring B2B orders from integrators and resellers.
2. Training and Courses: Revenue from in-person and online training courses covering solar systems, EV charging, battery storage, and solar water pumping for technicians, professionals, and entrepreneurs.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Neosolar Energia distributes photovoltaic solar energy equipment — including panels, inverters, batteries, charge controllers, and complete Off-Grid and On-Grid kits — through a consumer e-commerce site and a dedicated B2B portal for installers and integrators. The company also runs technical training programs and operates the NeoCharge EV charging subsidiary.

Product overview

NeoSolar is a Brazilian solar energy company founded in 2010, offering a comprehensive portfolio of photovoltaic solar products and services across multiple business units. The core offering is a full-range e-commerce store (NeoSolar Online Store) complemented by a B2B Partner Portal for integrators and resellers. The product portfolio spans solar equipment across categories including solar panels (from under 95Wp to above 500Wp, including monocrystalline, bifacial, and flexible types), solar inverters (Off Grid pure sine wave, inverter-chargers, On Grid string, hybrid, and microinverters), charge controllers (PWM and MPPT), batteries (lithium LFP, stationary lead-acid, and mini BESS), solar water pumps, mounting structures, cables and MC4 connectors, stringboxes, and protection equipment. These components are also offered as pre-configured bundles including On Grid solar kits (microinverter-based and string inverter-based), Off Grid solar kits (standard, inverter-charger, and All-in-One CC kits), solar pumping kits, and portable power stations (Pecron P500/E1000/E2400 and Epever HPS1022). A separate NeoCharge division handles electric vehicle charging infrastructure including portable chargers, Wallbox, DC fast charging stations, and accessories. NeoSolar also provides financing solutions through partner banks (EOS, Banco BV, Banco do Brasil, Bradesco, Caixa), professional training courses (in-person and online EAD), online solar calculators for system sizing, a customer support center with technical assistance, and a B2B partner portal with exclusive pricing, tax calculations, and freight automation.

Differentiator

Problem solved

Functional benefit

Brands

• NeoCharge: Solutions for electric vehicle charging infrastructure, including equipment, software, and technical services for EV charging stations.

Products and services

• Photovoltaic solar panels Photovoltaic modules sold to end consumers and to installers/integrators for residential, commercial, and industrial solar installations in Brazil.
• Solar inverters Grid-tie and off-grid inverters distributed as standalone units or as part of complete kits, targeting residential prosumer and professional installer buyers.
• Solar batteries and charge controllers Energy storage batteries and charge controllers for off-grid and hybrid solar systems, sold to consumers building autonomous systems and to installers integrating backup power solutions.
• Complete solar kits (On-Grid and Off-Grid) Pre-engineered bundled kits combining panels, inverters, mounting, and balance-of-system components for grid-connected (On-Grid) or standalone (Off-Grid) residential and small-commercial installations, aimed at installers and DIY consumers.
• Portable power stations Portable lithium power stations sold through the consumer channel for off-grid power, outdoor use, and backup applications.
• NeoCharge EV charging Electric vehicle charging hardware sold under the NeoCharge subsidiary brand, serving residential and commercial customers adopting EVs alongside solar.
• Technical training courses for solar professionals Paid training and certification programs for installers, integrators, and resellers covering photovoltaic system design, installation, and sales — supporting the B2B ecosystem around the equipment catalog.

Quantifiable outcome

• Up to 95% savings on electricity bills
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ABSOLAR (Associação Brasileira de Energia Solar Fotovoltaica)coreStrategic or Co-development PartnerNeoSolar is a co-founder and active member of ABSOLAR, Brazil's largest solar energy association. The partnership positions NeoSolar as a thought leader and industry pioneer in the Brazilian solar market. NeoSolar was certified AAA by ABSOLAR.
• GOGLA (Global Off-Grid Solar Energy Association)coreStrategic or Co-development PartnerNeoSolar is a member of GOGLA, the global association for the off-grid solar energy industry, connecting the company to the international off-grid solar ecosystem and best practices.
• Litro de Luz BrasilminorStrategic or Co-development PartnerPartnership involving donation of Off Grid solar equipment to support access to light and energy in underserved communities in Brazil. Demonstrates NeoSolar's social commitment to energy access.
• NeoChargecoreStrategic or Co-development PartnerNeoCharge is NeoSolar's subsidiary dedicated to EV charging infrastructure, providing complete solutions including equipment, software, and technical services for residential, commercial, and public charging stations across Brazil.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Enphase Energy: Enphase is a global microinverter manufacturer with growing Brazil presence; NeoSolar stocks Enphase-equivalent microinverters. Enphase is both a supplier and a long-term risk of going direct-to-installer with its own branded platform.
• Sungrow Brasil: Sungrow is a global inverter manufacturer with a Brazilian operation that sells directly to installers and large projects. Brands like Sungrow are stocked on NeoSolar's store, making it both a supplier and an indirect competitor that could disintermediate distributors at scale.
• Fronius do Brasil: Fronius is an international inverter manufacturer with a Brazilian sales/service operation selling string and hybrid inverters to installers. It is both a brand carried by NeoSolar and a competing supplier channel for the same installer base.

Emerging players

• Solfácil: Solfácil is a Brazilian solar financing marketplace and equipment distributor that connects installers to credit and to a curated panel/inverter catalog. It overlaps with NeoSolar on B2B equipment distribution and overlaps particularly in the financing partnership layer (banks, credit).
• Renovigi: Renovigi is a Brazilian manufacturer of solar inverters and tracker structures with growing distribution into the same installer networks that NeoSolar serves. It is both a potential supplier relationship and a competitor in branded inverters.

Direct peers

• Portal Solar: Portal Solar operates a Brazilian solar marketplace that connects end customers to installer networks and sells equipment. It shares NeoSolar's hybrid B2B+B2C model and competes for the same installer and homeowner traffic in Brazil.
• Aldo Solar: Aldo Solar is one of Brazil's largest solar equipment distributors, offering panels, inverters, batteries, and kits to installers and integrators nationwide. It competes directly with NeoSolar across the same B2B portal model and installer ecosystem in Brazil.
• Casa do Solar: Casa do Solar is a Brazilian multi-brand solar equipment retailer selling panels, inverters, batteries, and kits to installers and end consumers online. It is a direct catalog competitor to NeoSolar's e-commerce storefront.

Others

• BYD Brasil: BYD is both a supplier (batteries stocked by NeoSolar) and a direct EV customer of NeoCharge. As a vertically integrated EV and battery manufacturer expanding in Brazil, BYD is both a key partner and a strategic counterparty that could bypass distributors for direct fleet sales.

Regional players

• Sunne (Solar Group): Sunne is a Brazilian solar equipment distributor with strong regional presence, focused on kits and components for residential and SMB installations. It competes with NeoSolar in the B2B integrator channel across Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/neosolar-energia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neosolar Energia