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Litmus PR

Full company profile

uuid000c7yl

Namestring
Litmus PR
Websiteurl
litmuspr.com.sg
Company typeenum
Private
Founded yearint
2011
Descriptiontext

Litmus PR is a Singapore-based communications consultancy founded in 2011. The firm works with companies and brands at the national, regional, and global levels, providing public relations and communications services. It operates as a private, for-profit entity with a headcount of 11-50 employees, positioning it as a small-to-mid-sized boutique agency within Singapore's communications market. The firm's self-description emphasizes a multi-geography client footprint from a single Singapore base, though specific international offices or regional presences are not disclosed.

No proprietary technology, software products, AI/ML tooling, or platform architecture are referenced in the available data. The service offering is positioned as traditional communications consultancy with no documented automation, data assets, or differentiated technology stack. The corporate website at litmuspr.com.sg is operational, indicating active business, but detailed service line descriptions, pricing models, and customer references are not available. No funding rounds, partnerships, awards, patents, certifications, or regulatory actions are disclosed.

Litmus PR is led by Patrick Keenan, who serves as Founder and Founding Partner. No other management team members, board composition, ownership structure, or investor base is documented in the available data. The company maintains no disclosed parent-subsidiary relationships, has no app presence, no public API, and no documented mergers, acquisitions, or leadership changes beyond the founding event. This represents a significant data gap for investment-grade analysis.

Short descriptiontext

Litmus PR is a Singapore-based communications consultancy founded in 2011, serving companies and brands at national, regional, and global levels. The private boutique firm employs 11-50 staff and is led by founder Patrick Keenan.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSingapore, Singapore
HQ citystring
Singapore
HQ countrystring
Singapore
HQ regionstring
Asia
Markets served

Serves global market

Keyword5 values
public relations services, communications consultancy, media relations, brand communications, corporate communications
Industry3 codes
1Media Relations & Press Office Services
CodeBPAFADAFPrimaryYes
2PR, Corporate Communications & Crisis Management
CodeBPAFAAALPrimaryNo
3Reputation Management & Online PR
CodeBPAFADANPrimaryNo
NAICS code2 codes
  • Public Relations Agencies541820
  • Public Relations Agencies54182
SIC code1 code
  • Services-Management Consulting Services8742
Product category
Public Relations Services
Social media profiles2 records
Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Litmus PR is a Singapore-based communications consultancy that delivers public relations and communications services to companies and brands operating at national, regional, and global levels. The firm functions as a service provider offering strategic communications counsel and execution, without evidencing proprietary software, platforms, or technology products as standalone offerings.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Communications Consultancy Services
CategoryPublic Relations Services
Description

Bundled communications consultancy offering for companies and brands, spanning national, regional, and global engagements. The offering is positioned as a service-based consultancy rather than a discrete, separately purchasable product.

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
1Golin
TypeBroad incumbent
Description

IPG-owned global PR firm operating in Singapore and across Asia. Comparable as a modern communications consultancy serving enterprise clients with multi-market mandates.

2Edelman
TypeBroad incumbent
Description

Global communications firm with significant Asia Pacific presence including Singapore operations. Directly comparable as a strategic communications consultancy serving multinational and regional clients across corporate, crisis, and public affairs work.

3FleishmanHillard
TypeBroad incumbent
Description

Major global PR network with established Asia operations and significant Singapore presence. Competes for the same regional and multinational communications mandates as Litmus PR across consumer, corporate, and healthcare practices.

4Weber Shandwick
TypeBroad incumbent
Description

IPG-owned global PR network with strong APAC presence including Singapore. Comparable as a full-service communications consultancy serving multinational brands at national, regional, and global levels.

5Ogilvy PR
TypeBroad incumbent
Description

WPP-owned global PR and influencer marketing practice with substantial Singapore and regional Asia operations. Comparable scope of integrated communications consulting serving enterprise clients across geographies.

6Hill & Knowlton
TypeBroad incumbent
Description

WPP-owned global communications consultancy with deep Asia Pacific heritage. Directly relevant as a Singapore-active PR firm serving regional and global brand mandates.

7Ruder Finn
TypeBroad incumbent
Description

Independently owned global communications firm with established Asia practice. Comparable as a strategic communications consultancy with multi-market capability similar to Litmus PR's positioning.

8Ketchum
TypeBroad incumbent
Description

Omnicom-owned global PR network with established Singapore presence. Comparable across corporate communications, brand marketing, and public affairs work serving regional and global clients.

9Burson
TypeBroad incumbent
Description

Recently merged global communications firm (BCW + Hill & Knowlton's Cohn) with major Asia Pacific footprint. Directly comparable in strategic communications consulting for multinational and regional clients across crisis, public affairs, and corporate work.

10WE Communications
TypeBroad incumbent
Description

Independent global PR network with established APAC operations. Comparable as a strategic communications consultancy serving technology, healthcare, and consumer brands across the region.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Litmus PR

Public Relations Serviceslitmuspr.com.sg

Litmus PR is a Singapore-based communications consultancy founded in 2011, serving companies and brands at national, regional, and global levels. The private boutique firm employs 11-50 staff and is led by founder Patrick Keenan.

What Litmus PR does

Litmus PR is a Singapore-based communications consultancy founded in 2011. The firm works with companies and brands at the national, regional, and global levels, providing public relations and communications services. It operates as a private, for-profit entity with a headcount of 11-50 employees, positioning it as a small-to-mid-sized boutique agency within Singapore's communications market. The firm's self-description emphasizes a multi-geography client footprint from a single Singapore base, though specific international offices or regional presences are not disclosed.

No proprietary technology, software products, AI/ML tooling, or platform architecture are referenced in the available data. The service offering is positioned as traditional communications consultancy with no documented automation, data assets, or differentiated technology stack. The corporate website at litmuspr.com.sg is operational, indicating active business, but detailed service line descriptions, pricing models, and customer references are not available. No funding rounds, partnerships, awards, patents, certifications, or regulatory actions are disclosed.

Litmus PR is led by Patrick Keenan, who serves as Founder and Founding Partner. No other management team members, board composition, ownership structure, or investor base is documented in the available data. The company maintains no disclosed parent-subsidiary relationships, has no app presence, no public API, and no documented mergers, acquisitions, or leadership changes beyond the founding event. This represents a significant data gap for investment-grade analysis.

Litmus PR firmographics

Firmographics
Name
Litmus PR
Website
https://litmuspr.com.sg
Company type
Private
Founded year
2011
Operating status
Operating
Headcount range
11–50 employees
Short description
Litmus PR is a Singapore-based communications consultancy founded in 2011, serving companies and brands at national, regional, and global levels. The private boutique firm employs 11-50 staff and is led by founder Patrick Keenan.
Ownership category
akta.pro rank

Litmus PR industry classification

Industry
Product category
Public Relations Services
NAICS
Public Relations Agencies (541820), Public Relations Agencies (54182)
SIC
Services-Management Consulting Services (8742)
akta.pro primary industry
Media Relations & Press Office Services (BPAFADAF)
akta.pro secondary industries
PR, Corporate Communications & Crisis Management (BPAFAAAL), Reputation Management & Online PR (BPAFADAN)

Keywords

  • Public relations services
  • Communications consultancy
  • Media relations
  • Brand communications
  • Corporate communications

Where Litmus PR is headquartered

Location

Headquarters

HQ city
Singapore
HQ country
Singapore
HQ region
Asia

Markets served

Litmus PR business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Litmus PR product offering

Product offering

Core offering

Litmus PR is a Singapore-based communications consultancy that delivers public relations and communications services to companies and brands operating at national, regional, and global levels. The firm functions as a service provider offering strategic communications counsel and execution, without evidencing proprietary software, platforms, or technology products as standalone offerings.

Differentiator

Problem solved

Functional benefit

Products and services

  • Communications Consultancy Services Bundled communications consultancy offering for companies and brands, spanning national, regional, and global engagements. The offering is positioned as a service-based consultancy rather than a discrete, separately purchasable product.

Companies that use Litmus PR

Customer profile

Ideal customer profiles1 record

Litmus PR technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Litmus PR partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights2 records

Litmus PR competitors and assessment

Company assessment

Broad incumbents

  • Golin: IPG-owned global PR firm operating in Singapore and across Asia. Comparable as a modern communications consultancy serving enterprise clients with multi-market mandates.
  • Edelman: Global communications firm with significant Asia Pacific presence including Singapore operations. Directly comparable as a strategic communications consultancy serving multinational and regional clients across corporate, crisis, and public affairs work.
  • FleishmanHillard: Major global PR network with established Asia operations and significant Singapore presence. Competes for the same regional and multinational communications mandates as Litmus PR across consumer, corporate, and healthcare practices.
  • Weber Shandwick: IPG-owned global PR network with strong APAC presence including Singapore. Comparable as a full-service communications consultancy serving multinational brands at national, regional, and global levels.
  • Ogilvy PR: WPP-owned global PR and influencer marketing practice with substantial Singapore and regional Asia operations. Comparable scope of integrated communications consulting serving enterprise clients across geographies.
  • Hill & Knowlton: WPP-owned global communications consultancy with deep Asia Pacific heritage. Directly relevant as a Singapore-active PR firm serving regional and global brand mandates.
  • Ruder Finn: Independently owned global communications firm with established Asia practice. Comparable as a strategic communications consultancy with multi-market capability similar to Litmus PR's positioning.
  • Ketchum: Omnicom-owned global PR network with established Singapore presence. Comparable across corporate communications, brand marketing, and public affairs work serving regional and global clients.
  • Burson: Recently merged global communications firm (BCW + Hill & Knowlton's Cohn) with major Asia Pacific footprint. Directly comparable in strategic communications consulting for multinational and regional clients across crisis, public affairs, and corporate work.
  • WE Communications: Independent global PR network with established APAC operations. Comparable as a strategic communications consultancy serving technology, healthcare, and consumer brands across the region.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Litmus PR social profiles

Digital presence

Litmus PR financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Litmus PR leadership team

Management profile

Number of profiles

Profiles1 record

Litmus PR funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Litmus PR M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Litmus PR

What does Litmus PR do?

Litmus PR is a Singapore-based communications consultancy that delivers public relations and communications services to companies and brands operating at national, regional, and global levels. The firm functions as a service provider offering strategic communications counsel and execution, without evidencing proprietary software, platforms, or technology products as standalone offerings.

Is Litmus PR a public or private company?

Litmus PR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Litmus PR founded?

Litmus PR was founded in 2011. It employs 11 to 50 people.

Where is Litmus PR based?

Litmus PR is headquartered in Singapore, Singapore, in the Asia region.

Who are Litmus PR's main competitors?

Broad incumbents on record are Golin, Edelman, FleishmanHillard, Weber Shandwick, Ogilvy PR, Hill & Knowlton, Ruder Finn, Ketchum, Burson and WE Communications.

Does Litmus PR have an API?

No public API is recorded for Litmus PR.

What industry is Litmus PR in?

Litmus PR's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAF, Media Relations & Press Office Services, with a secondary code of BPAFAAAL, PR, Corporate Communications & Crisis Management. Its NAICS code is 541820 and its SIC code is 8742.

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