Rose LifeScience
Rose LifeScience is a Quebec-owned vertically integrated cannabis producer and brand house operating a 55,000 sq ft indoor cultivation facility in Huntingdon, selling multi-brand recreational products through SQDC and providing B2B commercialization and distribution services for third-party cannabis brands entering the Quebec market.
- Company typePrivate
- Founded2016
- HeadquartersHuntingdon, Canada
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Rose LifeScience does
Rose LifeScience is a Quebec-owned vertically integrated cannabis producer and brand house headquartered in Huntingdon, Quebec. Founded in 2016 by Davide Zaffino, Brian Stevenson, and François Limoges, the company operates a 55,000 square-foot indoor cultivation facility featuring 24 strain-isolated climate-controlled growing rooms and maintains an exclusive proprietary genetics bank of 350+ cannabis strains. ROSE received its Health Canada cultivation license in April 2020 as the 35th accredited producer in Quebec and became a majority-owned subsidiary of NASDAQ-listed Village Farms International in November 2021.
The company operates a dual B2C and B2B business model. On the B2C side, ROSE sells recreational cannabis products under a multi-brand portfolio—Tam Tams (premium urban Montreal-inspired dried flower), Homage (national craft collective), Promenade (convenience-focused), Pure Laine (accessible everyday), Six Lunes (premium CBD), and DLYS (Quebec micro-producer collective)—exclusively through the SQDC, Quebec's sole provincial cannabis retailer. On the B2B side, ROSE provides end-to-end commercialization and distribution services for third-party cannabis brands seeking Quebec market access, including Tilray/High Park (exclusive Dubon distribution), HEXO, Flowr, Entourage Health, and WeedMD, supported by a logistics partnership with Carey 3PL.
ROSE makes money through wholesale product sales to SQDC, B2B service fees for licensing, regulatory compliance, marketing, and distribution on behalf of partner brands, and licensing of its proprietary brand portfolio and co-branded products (e.g., TPot cannabis-infused iced tea). The company is participating in newly regulated product categories including vapes (Promenade Matin, launched November 2025) and beverages, and has expanded from Quebec into Ontario in 2022. The business model is structurally dependent on SQDC as the single distribution channel for Quebec, which is both a moat (high barriers to entry) and a concentration risk.
Rose LifeScience firmographics
Firmographics- Name
- Rose LifeScience
- Legal name
- ROSE Lifescience Inc.
- Website
- https://roselifescience.ca
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rose LifeScience is a Quebec-owned vertically integrated cannabis producer and brand house operating a 55,000 sq ft indoor cultivation facility in Huntingdon, selling multi-brand recreational products through SQDC and providing B2B commercialization and distribution services for third-party cannabis brands entering the Quebec market.
- Ownership category
- akta.pro rank
Rose LifeScience industry classification
Industry- Product category
- Cannabis Cultivation and Distribution
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)
- akta.pro secondary industries
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Cannabis Lifestyle & Apparel/Brand Merchandise Retail (CRANAHAJ)
Keywords
Where Rose LifeScience is headquartered
LocationHeadquarters
- HQ city
- Huntingdon
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Rose LifeScience business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Cannabis Product Sales (B2C): Production and sale of recreational cannabis products (dried flower, vapes, edibles, extracts) under owned brands (Tam Tams, Homage, Pure Laine, Promenade, Six Lunes) and distributed through SQDC retail network in Quebec. Revenue from wholesale supply agreements with Quebec's provincial cannabis retailer.
- B2B Commercialization & Distribution Services: Full-service commercialization, distribution, and marketing services for third-party cannabis brands entering the Quebec market. ROSE handles licensing, regulatory compliance, logistics, and sales for partner brands including Tilray/High Park, The Flowr Corporation, Entourage Health, HEXO, and craft micro-producers aggregated under DLYS and Homage collectives.
- Brand Licensing & Co-Branding: Licensing of proprietary brand portfolio (Tam Tams, Homage, Pure Laine, Promenade, Six Lunes) for Quebec market. Co-branded product development with partners such as Tilray/High Park (Dubon brand) and TPot (cannabis-infused iced tea).
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Rose LifeScience product offering
Product offeringCore offering
Rose LifeScience is a Quebec-based licensed cannabis producer and brand house that cultivates cannabis in a 55,000 sq ft indoor facility with 24 climate-controlled growing rooms. It sells cannabis products (dried flower, vapes, edibles, CBD) under proprietary brands (Tam Tams, Homage, Pure Laine, Promenade, Six Lunes, DLYS) primarily through Quebec's SQDC retail network. The company additionally provides B2B commercialization, regulatory, and distribution services to third-party cannabis brands (Tilray/High Park, Flowr, HEXO, Entourage Health) seeking Quebec market entry.
Product overview
ROSE LifeScience operates as a vertically integrated cannabis company offering a multi-brand portfolio of cannabis products and services for the Quebec market. The company operates its own 55,000 square-foot indoor cultivation facility in Huntingdon, Quebec, with 24 climate-controlled growing rooms, producing cannabis under its own brands including Tam Tams (premium dried flower), Homage (craft cannabis collective), Promenade (convenience-focused products), DLYS (artisanal micro-producer collective), Pure Laine (simple solutions), and Six Lunes (premium CBD). Beyond its owned brands, ROSE LifeScience provides commercialization and distribution services for partner brands including Tilray, Flowr, and Entourage Health, as well as supporting craft micro-producers through its collective brands. The company was acquired by Village Farms International and is licensed by Health Canada for cannabis cultivation, processing, and sales.
Differentiator
Problem solved
Functional benefit
Brands
- Tam Tams: A vibrant, high-quality Quebec brand devoted to sharing unique, hand-selected cannabis strains inspired by Montreal's urban diversity.
- Homage
- Promenade
- DLYS
- Pure Laine
- Six Lunes
Products and services
- Tam Tams Proudly Quebec premium cannabis brand featuring unique, hand-selected strains inspired by the urban diversity of Montreal, offering premium dried flower products to adult consumers.
- Homage Craft cannabis collective that brings together Canada's finest micro-producers, featuring small-batch production with rare genetics, higher THC content, and artisanal quality products.
- Promenade Convenience-focused Quebec cannabis brand offering reliable, affordable quality cannabis products for everyday consumers, including dried flower and the newly launched Matin vape.
- DLYS Quebec craft cannabis collection representing a provincial collective of micro-producers bringing authentic artisanal cannabis to consumers who appreciate local quality from across the Quebec region.
- Pure Laine Quebec cannabis brand providing simple solutions for consumers, focusing on preferences for touch, sensation, smell, sight, or affordable price rather than just potency.
- Six Lunes Premium CBD product brand based in Quebec's Eastern Townships, specializing in sustainably grown CBD products to help people connect positively with nature and themselves.
- B2B Commercialization and Distribution Services Full-service B2B offering for licensed cannabis producers entering Quebec, including regulatory and licensing support, SQDC supply-chain management, marketing, and physical distribution via Carey 3PL.
Quantifiable outcome
- 55% of Quebec cannabis consumers express interest in purchasing regulated vape products from legal channels, according to a Village Farms-commissioned survey.
- +2 more outcomes
Companies that use Rose LifeScience
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Rose LifeScience technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rose LifeScience partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered major, minor and core.
- HEXOmajorROSE LifeScience added HEXO's Quebec portfolio to its commercialization and distribution services (May 2023). ROSE began commercializing and distributing HEXO's cannabis products to Quebec consumers through SQDC and other regulated channels.
- TPot (Cannabis-Infused Iced Tea)minorForward-thinking partnership bringing a new cannabis-infused iced tea product to Quebec (April 2023). The collaboration represents innovation in the cannabis 2.0 (edibles and beverages) segment, expanding ROSE's product development capabilities.
- Après La PluieminorROSE announced a partnership with organic hemp producer Après La Pluie (January 2022), expanding into CBD and hemp-derived product categories beyond recreational cannabis.
- Tilray CanadamajorROSE LifeScience expanded its distribution partnership with Tilray Canada (September 2021), broadening the scope of products distributed under the existing exclusive agreement. The expansion allowed additional Tilray/High Park brands to enter Quebec through ROSE's distribution infrastructure.
- LaHoja and additional craft producersminorNew craft products from Quebec-based LaHoja and other producers added to ROSE's artisan cannabis collective (Homage and DLYS), broadening the range of locally-sourced craft products distributed in Quebec.
- The Flowr CorporationmajorROSE announced entry of The Flowr Corporation into the Quebec cannabis market (February 2021). ROSE provides commercialization and distribution services for Flowr's products in Quebec, making Flowr's brands available to Quebec consumers through SQDC.
- Quebec's First Cannabis Micro-ProducerminorROSE LifeScience launched Quebec's first cannabis micro-producer, pioneering the micro-cultivation model in the province and establishing the DLYS artisan collective framework.
- WeedMD (Color Cannabis brand)minorWeedMD expanded its Color Cannabis brand into the Quebec market (January 2021) through ROSE LifeScience's distribution infrastructure.
- Entourage HealthminorEntourage Health products are commercialized and distributed in Quebec through ROSE LifeScience's partnership infrastructure, alongside other third-party brands (Tilray, Flowr, HEXO).
- Craft Producer Collective (DLYS & Homage) - mindiCANNA, Les Cultures Angers, LaHoja, Cannafrogs, Prairie Craft Canopy, XOPro, Botanext, Les Cultures VIGI, AMDJ CannacoreROSE works directly with select artisanal micro-producers to advance homegrown craft products in Quebec and across Canada under two cannabis brand collectives: DLYS (Quebec-focused) and Homage (nationally distributed). Partners include mindiCANNA, Les Cultures Angers, LaHoja, Cannafrogs, Prairie Craft Canopy, XOPro, Botanext, Les Cultures VIGI, and AMDJ Canna. ROSE supports small-batch growers by easing commercial and regulatory complexities.
- Carey 3PLcoreCarey 3PL is ROSE's preferred carrier and logistics/distribution partner for full-scale logistics services. ROSE leverages Carey 3PL's capabilities to elevate Quebec's contribution to the broader Canadian cannabis supply chain.
- AQIC (Quebec Association for the Cannabis Industry)minorROSE is a co-founder of the Quebec Association for the Cannabis Industry (AQIC), an industry body working to advance the Quebec cannabis sector responsibly — for producers, businesses, and communities.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Rose LifeScience competitors and assessment
Company assessmentBroad incumbents
- Tilray Brands: Tilray is a global Canadian licensed producer that is both a ROSE equity holder (12% stake via High Park) and exclusive distribution partner. It is comparable to ROSE as a Canadian cannabis cultivator/distributor with overlapping product categories (dried flower, vapes, edibles) and competing in the same SQDC channel.
- Canopy Growth Corporation: Canopy Growth is one of Canada's largest diversified cannabis producers, operating national brands across recreational, medical, and CBD with SQDC distribution. Comparable as a broad incumbent competing for the same shelf space and provincial supply agreements.
- Aurora Cannabis Inc. Aurora is a large Canadian licensed producer with national cultivation and product breadth across dried flower, vapes, and derivatives. Comparable as a major SQDC supplier and broader-market competitor to ROSE's brands.
- OrganiGram Holdings: OrganiGram is a Canadian licensed producer with national distribution across provinces, including Quebec via SQDC. It competes on the same flower and vape segments and operates similar provincial wholesale relationships.
- Cronos Group: Cronos Group is a diversified Canadian cannabis producer and brand operator (PEACE NATURALS, Spinach, Cove). Overlap is on product portfolio, retail distribution strategy, and competing for SQDC listings.
Direct peers
- HEXO Corp: HEXO is a Quebec-anchored Canadian licensed producer whose adult-use portfolio is commercialized and distributed in Quebec by ROSE. Overlapping product segments, shared SQDC retail channel, and B2B service relationship make HEXO ROSE's most directly comparable peer.
- The Flowr Corporation: Flowr is a Canadian cultivator of premium craft cannabis that uses ROSE for commercialization and distribution in Quebec. The companies operate the same SQDC wholesale channel with overlapping craft/premium brand positioning, making Flowr a direct peer on execution and channel access.
- Entourage Health Corp: Entourage is a Canadian licensed producer whose products reach Quebec consumers through ROSE's distribution infrastructure. Comparable as a federally licensed producer commercializing adult-use and medical cannabis via regulated Canadian retail channels.
Others
- Village Farms International (parent): Village Farms is ROSE's majority owner and a vertically integrated greenhouse operator publicly traded on NASDAQ. Included as a peer because it operates the underlying cultivation infrastructure and Canadian cannabis strategy that ROSE executes in Quebec.
Emerging players
- Auxly Cannabis Group: Auxly is a Canadian cannabis brand and distribution company focused on derivative products (vapes, edibles, pre-rolls) and emerging brands. Comparable as a similarly sized emerging player competing for SQDC listings in derivative categories where ROSE's Promenade Matin now competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Rose LifeScience social profiles
Digital presenceRose LifeScience financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rose LifeScience leadership team
Management profileNumber of profiles
Profiles3 records
Rose LifeScience funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rose LifeScience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rose LifeScience
What does Rose LifeScience do?
Rose LifeScience is a Quebec-based licensed cannabis producer and brand house that cultivates cannabis in a 55,000 sq ft indoor facility with 24 climate-controlled growing rooms. It sells cannabis products (dried flower, vapes, edibles, CBD) under proprietary brands (Tam Tams, Homage, Pure Laine, Promenade, Six Lunes, DLYS) primarily through Quebec's SQDC retail network. The company additionally provides B2B commercialization, regulatory, and distribution services to third-party cannabis brands (Tilray/High Park, Flowr, HEXO, Entourage Health) seeking Quebec market entry.
Is Rose LifeScience a public or private company?
Rose LifeScience is a private company. It is classified as corporate owned and is currently operating.
When was Rose LifeScience founded?
Rose LifeScience was founded in 2016. It employs 101 to 250 people.
Where is Rose LifeScience based?
Rose LifeScience is headquartered in Huntingdon, Canada, in the North America region.
How does Rose LifeScience make money?
Three revenue lines are on record. Cannabis Product Sales (B2C) is the primary driver. The others are B2B Commercialization & Distribution Services and brand Licensing & Co-Branding.
Who are Rose LifeScience's main competitors?
Broad incumbents on record are Tilray Brands, Canopy Growth Corporation, Aurora Cannabis Inc., OrganiGram Holdings and Cronos Group. Direct peers are HEXO Corp, The Flowr Corporation and Entourage Health Corp. Village Farms International (parent) is listed as an others. Auxly Cannabis Group is listed as an emerging player.
Does Rose LifeScience have an API?
No public API is recorded for Rose LifeScience.
What industry is Rose LifeScience in?
Rose LifeScience's product category is Cannabis Cultivation and Distribution. Its primary akta.pro industry code is CRANAFAH, Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise), with a secondary code of CRANAHAC, CBD/Hemp Wellness & Supplements Retail. Its NAICS code is 325411 and its SIC code is 5122.