The Chalkboard Mag

What The Chalkboard Mag does

The Chalkboard Mag is a digital wellness publication operating under Pressed Juicery, Inc. as the company's content marketing and media arm. Founded in 2012 and based in Culver City, California, the publication publishes editorial content across wellness, nutrition, fitness, beauty, and lifestyle categories for health-conscious consumers seeking clean beauty, holistic nutrition, and celebrity wellness insights. Its core product surface includes the thechalkboardmag.com website (containing 707+ pages of indexed editorial content), the TCM Weekly email newsletter, the "Living Well" celebrity and founder interview series, and an affiliate commerce section called The Shop. The technology stack is conventional: a WordPress-based content management system (favicon and URL structure are WordPress), an email newsletter platform (referenced as likely Braze), and standard social distribution channels (Instagram, Twitter, Facebook, Pinterest). The publication has a stated headcount of 1–10 employees, consistent with its role as a lean editorial operation inside a larger consumer brand.

The business model is free-to-reader, monetizing through two streams: (1) brand partnerships and sponsored editorial content in which wellness brands pay for features, product placements, and promotional mentions, and (2) affiliate marketing commissions earned when readers purchase products through tracked links embedded in articles. The site also operates an "Advertise" solicitation page, indicating direct sales of sponsorship inventory. There is no subscription, paywall, or direct reader-payment model. The publication has no standalone funding rounds, no disclosed investors, and operates as a wholly-owned subsidiary of Pressed Juicery, Inc., a private California corporation — meaning TCM's economics are consolidated within the parent's P&L rather than independently disclosed. No patents, certifications, awards, regulatory actions, or leadership team are disclosed in the available material.

Name

The Chalkboard Mag

Legal name

Pressed Juicery, Inc.

Website

https://thechalkboardmag.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Chalkboard Mag is a digital wellness publication owned by Pressed Juicery, Inc., publishing free editorial content on nutrition, beauty, fitness, and lifestyle to wellness-focused consumers and monetizing through brand sponsorships and affiliate commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising: The platform generates revenue through brand partnerships and sponsored content. Wellness brands pay for editorial features, product placements, and promotional mentions within articles.
2. Affiliate marketing: Revenue generated through affiliate links embedded in editorial content. The publication earns commissions when readers purchase products through tracked links in articles.

Distribution channels2 records

Marketing channels7 records

Core offering

The Chalkboard Mag is a digital wellness publication that produces editorial content across nutrition, fitness, beauty, and lifestyle categories. It monetizes through brand-sponsored editorial features and affiliate marketing links embedded in articles, while distributing content via its website, email newsletter, and social media channels. The platform also operates The Shop, an affiliate commerce section, and the Living Well interview series.

Product overview

The Chalkboard Mag is a digital wellness publication operated by Pressed Juicery, Inc. The platform functions as a unified content hub offering editorial wellness content across categories including nutrition, fitness, beauty, and lifestyle. Key offerings include the main TCM Weekly newsletter and The Shop affiliate feature. The Living Well interview series showcases wellness founders and celebrities. The publication monetizes through affiliate commerce and brand partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• The Chalkboard Mag A digital wellness publication and lifestyle magazine featuring content on nutrition, fitness, beauty, and lifestyle topics. Published by Pressed Juicery, Inc., the platform serves as a guide to living well through articles, interviews, product reviews, and wellness guides.
• TCM Weekly Newsletter A weekly email newsletter delivering the site's top wellness stories and exclusive brand offers to subscribers.
• The Shop An affiliate commerce section featuring curated wellness products including supplements, skincare devices, and health-tech items with direct shopping links to partner brands.
• Living Well Series Editorial interview series featuring conversations with wellness founders, celebrities, and experts about their health philosophies and brand stories.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Pressed JuiceryflagshipStrategic or Co-development PartnerThe Chalkboard Mag is owned and operated by Pressed Juicery, Inc. The platform serves as the content marketing arm for Pressed Juicery, covering wellness topics including nutrition, beauty, fitness, and lifestyle. Pressed Juicery products are regularly featured in editorial content and the site's shop.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• MindBodyGreen: MindBodyGreen is a wellness lifestyle media platform covering nutrition, movement, mindfulness, and beauty with an integrated e-commerce shop. Directly comparable to TCM in audience, content mix, and commerce monetization.
• Goop: Goop is a wellness and lifestyle brand built around editorial content (the Goop website/newsletter) plus integrated commerce. It competes with TCM in the premium wellness editorial category and shares the celebrity/founder-interview format.
• Wellness Mama: Wellness Mama is an independent wellness content site covering nutrition, natural beauty, and healthy living with an integrated affiliate-driven shop. Comparable to TCM in niche wellness positioning and monetization via affiliate commerce.
• Byrdie: Byrdie is a beauty and wellness editorial site covering skincare, wellness routines, and product reviews. Overlaps with TCM on the clean beauty and wellness editorial category, with similar SEO-driven content model.
• Well+Good: Well+Good is a digital wellness publication covering fitness, nutrition, beauty, and wellbeing — operating with the same content-led, monetized-via-sponsorship-and-affiliate model as The Chalkboard Mag. It is the closest direct competitor in the wellness editorial category.
• Camille Styles: Camille Styles is a wellness, food, and lifestyle editorial site with a curated shop and newsletter. Comparable to TCM in editorial scope (wellness + lifestyle + recipes) and affiliate-driven commerce approach.
• The Zoe Report: The Zoe Report is a digital lifestyle publication covering fashion, beauty, wellness, and culture with a strong newsletter and shoppable commerce. Comparable in editorial positioning, target demographic, and revenue model.

Broad incumbents

• Healthline: Healthline is a large-scale health and wellness information publisher with editorial depth across nutrition, wellness, and medical topics. A broader incumbent that competes with TCM on wellness SEO queries but operates at much greater scale and clinical rigor.
• Popsugar: Popsugar is a large digital media publisher spanning wellness, fitness, beauty, and entertainment. Comparable content categories to TCM but operating as a broad lifestyle incumbent rather than a wellness-focused niche publication.
• Refinery29: Refinery29 is a broad lifestyle and culture publisher with significant wellness and beauty editorial coverage. Competes with TCM on audience overlap (millennial/Gen-X wellness-curious women) but covers a much wider topical range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/chalkboardmag
• Facebookfacebook.com/thechalkboardmag
• Instagraminstagram.com/thechalkboardmag
• Pinterestpinterest.com/chalkboardmag
• LinkedInlinkedin.com/company/the-chalkboard-mag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Chalkboard Mag