First Convenience Bank

What First Convenience Bank does

First Convenience Bank (FCB), operating as a consumer-facing brand of First National Bank Texas (FNBT), is a privately-held community bank founded in 1901 in Killeen, Texas, and held under First Community Bancshares, Inc. The bank operates over 340-355 branches across Texas, Arizona, Arkansas, and New Mexico, supported by 400+ ATMs and 3,200+ banking professionals, serving over one million customers with over $4 billion in assets. Its seven-day banking model and embedded in-store presence at Walmart, Kroger, H-E-B, and other major retailers creates an unusual distribution footprint for a community bank. The bank is led by President and CEO Robert W. (Bobby) Hoxworth and operates subsidiaries including First Heroes National Bank (military banking), First Community Mortgage (since 1988), and First Community Insurance Services.

The product platform spans consumer checking and savings (Power Account, eAccount, Service 1 military accounts, Kids Count, Money Market, CDs up to 4.00% APY), consumer and business credit cards (Value Card, Everything Rewards Card, Business No Fee Card, Business Choice Rewards Card), a layered personal loan book (Smart Cash, Fresh Start, Unsecured, Secured, Credit Builder, CD Secured), auto and recreational vehicle loans with up to 60 days of deferred payments, home equity loans, and a full commercial/SBA lending suite including Paycheck Protection Program servicing. Insurance products are delivered through First Community Insurance Services in partnership with over 40 carriers. The bank's digital banking platform integrates biometric authentication, mobile check deposit, Zelle person-to-person payments, Apple Pay/Google Pay/Samsung Pay mobile wallets, and Green Dot-powered retail cash deposits at nine major retail chains.

Monetization is anchored by traditional net interest income from spread on loans versus deposits, supplemented by a fee stack that includes overdraft ($34/item), NSF ($17/item), Add Cash ($2.00 per transaction), credit card interest and interchange, insurance commissions, treasury management, and merchant services through Deluxe. SBA Preferred Lender status and the bank's large military customer base (served through Service 1 accounts and First Heroes National Bank) provide niche revenue anchors. Distribution density, FDIC-insured deposits (92% coverage), 125 years of community trust, and 20+ community banking and financial literacy awards from 2023-2026 form the structural basis of the franchise.

Name

First Convenience Bank

Legal name

First Community Bancshares, Inc.

Website

https://1stcb.com

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

First Convenience Bank is a privately-held community bank founded in 1901, operating over 340 branches across Texas, Arizona, Arkansas, and New Mexico. It serves more than one million consumers, military families, small businesses, and non-profits through banking, lending, and insurance products.

Ownership category

akta.pro rank

Headquarters

HQ city

Killeen

HQ country

United States

HQ region

North America

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Net Interest Income: Traditional banking revenue from spread between interest earned on loans (mortgages, auto loans, personal loans, commercial loans, credit cards) and interest paid on deposits (checking, savings, CDs, money market accounts)
2. Banking Fees and Service Charges: Non-sufficient funds fees ($17 per item), overdraft fees ($34 per item), monthly maintenance fees, ATM fees, wire transfer fees, and other account service charges
3. Credit Card Revenue: Interest income from credit card balances, interchange fees from merchants, and annual/card fees
4. Insurance Products: Commission revenue from insurance products offered through First Community Insurance Services partnership with over 40 carriers for home, auto, business, and life insurance
5. Commercial Banking Services: Treasury management fees, merchant services through Deluxe, commercial loan fees, and SBA loan servicing

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

First Convenience Bank is a community bank delivering full-service personal and business banking through more than 340 branches across Texas, Arizona, Arkansas and New Mexico. Core offerings include checking and savings accounts, certificates of deposit, debit and credit cards, personal and commercial loans, mortgages, SBA loans, treasury management, merchant services and insurance products, supported by a digital banking platform with mobile wallet, Zelle and the Add Cash retail deposit service.

Product overview

First Convenience Bank, operating as First National Bank Texas, offers a comprehensive community banking platform with a diversified portfolio of personal banking, business banking, insurance, and lending products. The core banking platform consists of multiple checking account types (Power Account, eAccount, Service 1 military accounts) and savings products (Regular Savings, Kids Count, Money Market, CDs). The product suite extends to credit offerings including Debit Mastercard and credit cards (Value Card, Everything Rewards Card), supported by digital banking platforms (Small Business Digital Banking and Commercial Digital Banking). Insurance products are delivered through First Community Insurance Services partnership, while mortgage services are provided via First Community Mortgage division. Lending products span personal loans (Smart Cash, Fresh Start, Unsecured, Secured, Credit Builder), auto/recreational vehicle loans, commercial loans, and SBA loans. Digital services include Mobile Wallet (Apple Pay, Google Pay, Samsung Pay), Add Cash cash deposits, Direct Deposit, Zelle payments, and the Financial Fitness Center educational platform. Treasury Management and Merchant Services complete the business banking offering.

Differentiator

Problem solved

Functional benefit

Brands

• First Community Mortgage: Full-service mortgage lender division offering conventional, VA, USDA, FHA loans, first-time home buyer programs, and bond programs including Homes for Heroes and Professional Educators.
• First Heroes National Bank
• First Community Insurance Services

Products and services

• Power Account Personal checking account with no minimum to open; $12 monthly maintenance fee waivable with $500+ monthly deposits, $500 daily balance, 12 debit card purchases, or age 60+.
• eAccount Electronic-only personal checking account with $5 monthly maintenance fee, requiring a linked FNBT/FCB or FHNB checking account relationship.
• Checking with Interest Interest-bearing personal checking account designed for customers and their children to begin saving while enjoying checking privileges.
• President Select High Yield Checking High-yield checking account offering competitive rates for customers with higher balances.
• Service 1 Military Checking Military-focused checking account with no monthly maintenance fee; $1,000 minimum balance to earn interest; requires proof of Armed Forces affiliation.
• Service 1 High Yield Checking Interest-bearing military checking account with $10,000 minimum balance to earn APY and higher rates for higher balances; requires proof of Armed Forces affiliation.
• Regular Savings Account Personal savings account with higher rates for higher balances; $20 minimum balance to waive minimum balance fee; $2,000 to waive per-item withdrawal fee.
• Kids Count Savings Savings account for customers 21 years old and under, designed to teach children financial responsibility with low minimum balance requirements.
• Money Market Account Hybrid savings/checking account offering higher rates for higher balances with $2,500 minimum to waive monthly fee; includes six free debits per statement cycle.
• Certificate of Deposit (CD) Fixed-term savings product offering higher interest rates than traditional savings; terms from 6 months to 5 years with $500 minimum to open; includes 7-Month CD Special Rate and 13-Month CD specials.
• Debit Mastercard Personal debit card accepted at over 20 million merchants worldwide; access to over 400 ATMs in Texas, New Mexico, Arizona and Arkansas.
• Value Card Credit Card Consumer credit card with no annual fee; 0% introductory rate for first 6 months and a low ongoing rate thereafter.
• Everything Rewards Card Consumer credit card with 0% introductory rate for first 6 months; earns 1 point per dollar spent up to 10,000 points per month with multiple redemption options including cash back, travel and gift cards.
• Mobile Wallet Digital payment integration supporting Apple Pay, Google Pay and Samsung Pay for contactless in-store and online purchases using First Convenience Bank cards.
• AccountTRANSFER Overdraft Protection Overdraft protection service using a designated savings or transfer account to cover overdrafts in checking; one transfer per day for the exact overdraft amount.
• Add Cash Service Cash deposit service that lets customers add cash to their checking accounts at participating retailers including CVS, Dollar General, Dollar Tree, Family Dollar, Fry's, Kroger, Smith's, Walgreens and Walmart via mobile app barcode scan; $2.00 fee per transaction, $20-$500 limit.
• Direct Deposit Electronic deposit service for paychecks, pension, Social Security and other income sources; enables access to funds up to three days faster.
• Business First Checking Business checking account with first 50 items deposited and $5,000 cash deposited free per statement cycle; $15 monthly maintenance fee waived with 10 card purchases or $250 daily balance.
• Commercial Checking Standard commercial checking for larger businesses with high transaction volumes; no minimum balance, $15 monthly maintenance fee with ability to offset via Earnings Credit.
• Commercial Checking with Interest Interest-bearing commercial checking account for established businesses; first 20 checks/debits and first 50 items deposited free per statement cycle.
• Analyzed Commercial Checking High-activity commercial checking with no volume restrictions; analyzed statements with earnings credit to offset monthly fees based on account balances.
• Commercial Money Market Interest-bearing business money market account with higher rates for higher balances; first 20 items deposited free per statement cycle.
• Non-Profit Organization Checking Checking account for charitable, religious, educational or other tax-exempt organizations with no monthly maintenance fee and no charge for checks/debits and items deposited.
• Business Debit Mastercard Business debit card accepted at over 20 million locations worldwide; includes Mastercard Easy Savings program for automatic rebates on everyday business expenses at participating retailers.
• Business No Fee Credit Card Business credit card with no annual fee; choice of summary or individual billing; zero liability for unauthorized purchases.
• Business Choice Rewards Card Business rewards credit card where employee cards can earn up to 10,000 points per month with redemption options including cash back, travel and gift cards.
• Small Business Digital Banking Online and mobile banking platform for small businesses featuring biometric authentication, quick balance, mobile check deposit, money management tools, card controls, Zelle, bill pay, and e-statements.
• Commercial Digital Banking Advanced digital banking platform for commercial customers with administrator management, mobile banking, mobile check deposit, mobile approvals, and optional bill pay services.
• Treasury Management Treasury management services for business customers, providing cash management tools and fee-based treasury functionality alongside commercial deposit accounts.
• Merchant Services Merchant payment processing services for business customers, delivered in partnership with Deluxe Corporation to provide card acceptance and business payment tools.
• Home & Property Insurance Home, renters and condo insurance offered through First Community Insurance Services partnership with over 40 carriers; available in Texas, Arizona, Arkansas and New Mexico.
• Vehicle Insurance Auto, motorcycle, boat, RV, ATV, snowmobile and travel trailer insurance through First Community Insurance Services in Texas, Arizona and New Mexico.
• Business Insurance Custom business insurance coverage with competitive rates and a variety of options through First Community Insurance Services.
• Life & Ancillary Insurance Life and term insurance through First Community Insurance Services for family protection against final expenses including burial costs, legal fees, hospital bills and outstanding debts.
• Smart Cash Loan Small dollar installment loans from $250 to $1,500 for immediate personal financial needs, all subject to approval and collateral requirements.
• Fresh Start Loan Specialized loan for repaying an existing overdraft at the bank; requires current overdraft of $200 or more with monthly repayment terms.
• Unsecured Personal Loan General purpose unsecured loan for home improvements, appliance purchases or unexpected expenses with competitive rates.
• Secured Personal Loan Personal loan collateralized by savings account, certificate of deposit, mutual funds, stocks or other non-deposit collateral; savings and investments continue to grow while using loan funds.
• Credit Builder Loan Loan held in a savings account while the borrower makes monthly payments; the full amount is received upon payoff and on-time payment history is reported to all three credit bureaus.
• CD Secured Loan Secured loan backed by a savings CD that continues earning interest while serving as collateral.
• Auto Loan Vehicle financing with competitive rates, automatic payment options and online application; up to 60 days no payments on new auto loans and refinancing.
• Recreational Vehicle Loan Financing for motorcycles, boats, RVs and ATVs with low interest rates for new or used recreational vehicles.
• Auto Buying Program TrueCar-powered auto buying program that lets customers search top brands, view discounted upfront pricing (average $2,385 off MSRP for new vehicles) and secure financing before heading to the dealership.
• Home Equity Loan Fixed-rate, fixed-term home equity loan for homeowners to borrow specific amounts for home improvements, debt consolidation or major purchases; available in Arizona, Arkansas, New Mexico and Texas.
• First Community Mortgage Full-service mortgage lender division of First National Bank Texas offering VA, USDA, FHA and Conventional loans, first-time home buyer programs, and investor programs including Homes for Heroes and Professional Educators.
• Commercial Loan Business lending including real estate loans (acquisitions, refinance and construction), equipment loans, working capital lines of credit, home builders lines of credit, and business acquisitions.
• SBA Loan Small Business Administration-backed 7(a) loans for purchasing businesses, refinancing debt, working capital, inventory, building purchase/construction/expansion, and equipment; offers larger amounts, longer terms and lower down payments.

Quantifiable outcome

• FDIC insured with 92% of deposits fully insured up to $250,000 per depositor
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core, strategic and minor.

• GreenPath Financial WellnesscoreStrategic or Co-development Partner · 1 January 2025Partnership with GreenPath, a non-profit financial counseling organization, to provide Financial Fitness Center resources including webinars, podcasts, debt coaching, housing services, and credit counseling. GreenPath has been helping people manage difficult financial situations for nearly 60 years with certified counselors.
• MastercardcoreTechnology or IntegrationIssuance of Debit Mastercard and Credit Cards accepted at over 20 million locations worldwide. Partnership includes Easy Savings program for business debit cards providing automatic rebates at participating retailers.
• TrueCarstrategicStrategic or Co-development PartnerAuto buying program partnership providing discounted upfront pricing on vehicles. New car buyers save an average of $2,385 off MSRP. FNBT provides financing for vehicles purchased through TrueCar certified dealers.
• Green Dot CorporationcoreTechnology or IntegrationService provider for Add Cash functionality allowing customers to add cash to their accounts at participating retailers. $2.00 fee per transaction, $20-$500 per transaction limit.
• CVS, Dollar General, Dollar Tree, Family Dollar, Fry's, Kroger, Smith's, Walgreens, WalmartcoreChannel Partner/ Reseller/ DistributorRetail partner network for Add Cash deposits. Customers can add cash to their checking accounts at these participating retailers through the FNBT/FCB mobile app.
• First Community MortgagecoreStrategic or Co-development PartnerDivision of First National Bank Texas established in 1988 providing full-service mortgage lending including VA, USDA, FHA, Conventional loans, and first-time home buyer programs. Operates as separate entity with integrated digital banking.
• First Community Insurance ServicescoreChannel Partner/ Reseller/ DistributorInsurance subsidiary partnering with over 40 carriers to provide home, auto, business, and life insurance products. Offers free quotes through insuranceaisle.com platform.
• Deluxe CorporationstrategicTechnology or IntegrationMerchant services partnership providing payment processing solutions for business customers.
• Federal Home Loan Bank of DallascoreStrategic or Co-development PartnerCommunity development partnership providing grants to first-time homebuyers and homeowners. Provided $25,000 grants to El Paso and Central Texas residents, and $22,000 grant to Killeen-area veteran for roof restoration.
• BankOn HoustonstrategicStrategic or Co-development PartnerPartnership providing banking access to unbanked and underbanked individuals in Houston communities. Received multiple awards including Cornerstone Award and Best of Community Banking Community Spirit Award.
• Lemonade DaystrategicStrategic or Co-development PartnerFinancial literacy partnership teaching children entrepreneurship through running a lemonade stand business. Celebrating 15 years of partnership with multiple awards including Brand Slam Award and Gold Eagle Awards for Financial Literacy.
• Balch Springs Library and Learning CenterminorStrategic or Co-development PartnerSponsorship of Financial Literacy Center at Balch Springs Library to better serve the community with financial education resources.
• U.S. Small Business Administration (SBA)coreStrategic or Co-development PartnerSBA Preferred Lender partnership providing SBA 7(a) loans for small business financing including working capital, equipment purchases, and real estate. FNBT offers larger loan amounts, longer terms, and lower down payments through SBA programs.
• Early Warning Services, LLC (Zelle)coreTechnology or IntegrationIntegration of Zelle person-to-person payment service within digital banking platform allowing customers to send money instantly. $1 Zelle debit fee applies per debit.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/c/WelcomeToFirstNationalBankTexas
• LinkedInlinkedin.com/company/first-convenience-bank
• Xx.com/1stconvbank
• Facebookfacebook.com/First-Convenience-Bank-131405280527017

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Convenience Bank