SoundWorks Hearing Centers

What SoundWorks Hearing Centers does

SoundWorks Hearing Centers is a private, direct-to-consumer hearing healthcare retailer operating a network of 19 clinic locations across Texas, headquartered in Arlington. Founded in 2015 and led by President Jack Jones and Vice President Jonathan Nelson, the company provides hearing evaluations, hearing aid consultations, fittings, repairs, and ongoing audiology services staffed by licensed Hearing Instrument Specialists, Board-Certified specialists, and a Doctor of Audiology across its clinics. The company serves individual adult consumers experiencing hearing loss, with no enterprise customers and a horizontal segmentation approach targeting the general population of hearing-impaired adults.

The core product offering is Audibel-branded hearing aids manufactured by Starkey Laboratories, including the premium Audibel Aris AI (launched 2025), Audibel Vitality AI (launched 2024), and the Audibel Signature Series, available in multiple form factors (RIC, ITE, ITC, Invisible-in-Canal, BTE, CIC, and OTC). Devices feature AI-powered sound processing, Neuro Sound Technology, Pro10 HydraShield waterproofing, Bluetooth LE connectivity with Auracast support, tinnitus management, and integration with the My Audibel mobile app for health tracking. SoundWorks monetizes through hardware sales (primary), professional service fees for evaluations and fittings, repair and maintenance services, and the multi-year Worry-Free Warranty protection plans.

The go-to-market is retail-direct with 19 staffed Texas clinics, supplemented by free in-person hearing screenings, online appointment booking, an online hearing test, and local SEO driven by 3,776+ aggregate Google reviews averaging 4.8-5.0 stars. The company operates as an independent licensee within the Audibel network (1,000+ clinics nationwide owned by Starkey Laboratories), benefiting from brand association and standardized service protocols but not owning the underlying device technology or IP.

Name

SoundWorks Hearing Centers

Legal name

SoundWorks Hearing Centers

Website

https://soundworkshearing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

SoundWorks Hearing Centers operates 19 retail clinics across Texas, selling Audibel-branded hearing aids and providing hearing evaluations, fittings, and audiology services to individual adults with hearing loss, as an independent member of the nationwide Audibel/Starkey network.

Ownership category

akta.pro rank

Product category

Hearing Healthcare Retail

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Hearing aid centers
• Hearing healthcare services
• Audiology retail
• Hearing evaluations
• Hearing aid fittings

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hearing Aid Sales: The primary revenue stream is the sale of hearing aids. SoundWorks sells Audibel brand hearing aids which come in various styles (RIC, ITE, ITC, Invisible, Rechargeable) and technology levels. Pricing varies by model and features selected.
2. Hearing Tests and Evaluations: SoundWorks offers hearing screenings and comprehensive hearing evaluations to diagnose hearing loss. These may be provided free as part of customer acquisition or charged depending on insurance coverage.
3. Hearing Aid Repairs and Maintenance: Services include hearing aid repairs (internal electronic issues, external physical damage), clean and check services, and wax guard/battery replacement. Repairs covered under warranty for new devices.
4. Extended Warranty Plans: Worry-Free Warranty coverage plans including Deluxe Loss, Damage and Repair Protection, Loss and Damage Protection, and Repair Protection. Coverage extends through the 5th year from original purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

SoundWorks Hearing Centers operates a retail network of 19 hearing aid clinic locations across Texas, providing professional hearing evaluations, hearing aid sales (primarily Audibel brand manufactured by Starkey Laboratories), custom fittings, ongoing maintenance, and repairs. Each clinic is staffed with licensed hearing instrument specialists and audiologists who deliver personalized consultations, hearing tests, and tinnitus treatment. The company also sells hearing protection products, personal audio accessories, and offers an extended Worry-Free Warranty program.

Product overview

SoundWorks Hearing Centers operates as a hearing aid retailer and hearing healthcare provider offering a comprehensive portfolio of products and services. The core product offering centers on Audibel branded hearing aids, including the premium Audibel Aris AI, Audibel Vitality AI, and Audibel Signature Series lines. These hearing aids are available in multiple styles including RIC (Receiver-in-Canal), In-The-Ear, In-The-Canal, Invisible-in-Canal, Behind-The-Ear, and Completely-In-Canal, with features including rechargeable batteries, Bluetooth connectivity, waterproofing, and AI-powered sound processing. The company also offers hearing aid accessories, hearing protection products, and personal audio devices. Services include professional hearing tests, hearing aid consultations, clean & check maintenance, repairs, online hearing testing, and extended warranty coverage through the Worry-Free Warranty program. A companion mobile app (My Audibel App) enables health tracking and hearing aid adjustments. The company operates 20 clinic locations across Texas.

Differentiator

Problem solved

Functional benefit

Brands

• Audibel: Audibel is a hearing aid brand owned by Starkey Laboratories, Inc. SoundWorks Hearing Centers operates as part of the Audibel network, offering Audibel hearing aid products including Aris AI, Vitality AI, and Signature Series. The Audibel Patient Promise emphasizes premium care and exceptional service across a nationwide network of over 1,000 clinics.

Products and services

• Audibel Aris AI Premium AI-powered hearing aid with Neuro Sound Technology, 360-degree sound clarity, Bluetooth LE with Google Fast Pair, Auracast assistant for public audio streaming, 36-45 hour rechargeable battery, inertial sensors for health tracking via the My Audibel app, and Pro10 HydraShield waterproofing. Designed for adults with hearing loss seeking top-tier Audibel technology.
• Audibel Vitality AI AI-powered hearing aid offering advanced connectivity and health tracking features as part of Audibel's new generation of hearing technology. Targeted at adults seeking modern AI-driven hearing aid performance.
• Audibel Signature Series Premium tier hearing aid series representing the highest tier of Audibel technology and craftsmanship, sold through SoundWorks Hearing Centers.
• Rechargeable Hearing Aids Hearing aids featuring all-day power rechargeable batteries, lasting 36-45 hours per full charge even while streaming. Includes the StarLink Premium Charger 2.0 accessory. Targeted at hearing aid users seeking overnight charging convenience.
• Over-The-Counter Hearing Aids Hearing aids available without prescription for adults with perceived mild to moderate hearing loss, sold by SoundWorks Hearing Centers.
• Hearing Aid Accessories Accessories for hearing aids including batteries, cleaning tools, chargers, and maintenance supplies sold through SoundWorks Hearing Centers.
• Hearing Protection Products designed to protect hearing from damaging loud sounds, sold through SoundWorks Hearing Centers.
• Personal Audio Personal audio products and accessories for hearing aid users, sold through SoundWorks Hearing Centers.
• My Audibel App Mobile application that pairs with Audibel hearing aids to enable health tracking (steps, social engagement, balance), hearing aid adjustments, AI-driven answers/translations/reminders, and push-to-talk voice notes. For Audibel hearing aid wearers.
• Hearing Tests Professional hearing screening and evaluation services performed by licensed hearing healthcare specialists across all 19 Texas SoundWorks locations. Free screenings offered as the entry-point service for new patients.
• Hearing Aid Consultation Expert consultation services to discuss evaluation results, hearing health, lifestyle needs, budget, and treatment solutions including hearing aid options. Performed by licensed specialists at SoundWorks locations.
• Clean & Check Hearing aid maintenance service including cleaning, inspection, and performance verification, available at all SoundWorks Hearing Centers locations.
• Hearing Aid Repairs Repair services for hearing aids including internal electronic issues and external physical damage, performed at SoundWorks Hearing Centers. Repairs for new devices are covered under warranty.
• Online Hearing Test 5-minute online hearing screening test available on the website to help potential customers identify potential hearing loss before visiting a SoundWorks location.
• Worry-Free Warranty Extended warranty coverage program for hearing aids including Deluxe Loss/Damage/Repair Protection, Loss and Damage Protection, and Repair Protection only. Coverage extends through the 5th year from original purchase date.

Quantifiable outcome

• 4.8-5.0 star average rating across all locations on Google Reviews
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• Audibel (Starkey Laboratories)coreOEM/ Whitelabel/ Licensing PartnerSoundWorks Hearing Centers operates as part of the Audibel network, licensing the Audibel brand and selling Audibel hearing aids manufactured by Starkey Laboratories. This partnership provides access to proprietary hearing technology including AI-powered hearing aids, established brand recognition (1,000+ clinics nationwide), and standardized service protocols under the Audibel Patient Promise.

Scale indicators3 records

Recent moves6 records

Direct peers

• Miracle-Ear: One of the largest retail hearing aid chains in the U.S. with hundreds of franchised/company-owned clinics selling hearing aids and related services. Direct comparable in store-based retail model, free screening entry point, and national service network.
• HearUSA (now part of WS Audiology): Multi-state retail hearing care network offering hearing tests, hearing aid fittings, and audiology services with similar clinic-based service model and insurer relationships.
• AccuQuest Hearing Centers: Multi-state retail hearing aid clinic chain offering free screenings, hearing aid fittings, and ongoing service. Closely mirrors SoundWorks in product breadth, clinic model, and target demographics.
• Amplifon USA (Amplifon Hearing Health Care): Global hearing care retailer with a growing U.S. clinic footprint (Miracle-Ear acquisition expanded presence). Operates the same multi-clinic retail model with branded hearing aids and audiology services.
• Connect Hearing: National retail hearing care network owned by Sonova, offering hearing evaluations, hearing aids, and follow-up services through clinic locations. Directly comparable in service mix and patient funnel.
• Avada Hearing Care Centers: One of the largest U.S. hearing aid retail networks, recently acquired by HearingLife. Operates a clinic-based, direct-to-consumer model with similar product/ service bundling as SoundWorks.
• Beltone: Long-standing retail hearing aid chain (owned by GN Hearing/parent GN Audio) with a large franchise network across the U.S. Comparable product line, clinic-based fitting model, and patient-care-centric positioning.

Emerging players

• Lexie Hearing: Direct-to-consumer OTC hearing aid brand focused on affordable, app-controlled devices sold online. Represents the OTC and self-serve channel that competes for SoundWorks' mild-to-moderate customer segment.
• Costco Hearing Aid Centers: Membership warehouse retail hearing aid centers offering discounted hearing aids and free screenings. Represents the discount/alternative-channel threat rather than a 1:1 traditional clinical model match.

Others

• Starkey Laboratories (parent of Audibel): Manufacturer of the Audibel-branded hearing aids sold by SoundWorks and operator of the Audibel network. Comparable as the upstream technology and brand partner, not as a competing clinic operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SoundWorksHC
• Facebookfacebook.com/soundworkshearing
• LinkedInlinkedin.com/company/soundworks-hearing-centers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoundWorks Hearing Centers