The Conqueror Challenges
The Conqueror Challenges is a New Zealand-based virtual fitness platform that converts real-world activity into progress along themed routes, offering 80+ challenges including licensed Marvel, Harry Potter, and Lord of the Rings series. It serves 1M+ users across 150+ countries via mobile apps and ships physical finisher medals.
- Company typePrivate
- Founded-
- HeadquartersMount Maunganui, New Zealand
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Conqueror Challenges does
The Conqueror Challenges, operated by New Zealand-based Actionary Ltd, is a virtual fitness challenge platform that converts real-world physical activity into progress along themed virtual routes, rewarding completion with physical finisher's medals. The platform offers 80+ challenges spanning global destinations (Great Wall, Mount Everest, Route 66, NYC) and licensed entertainment IP franchises including Marvel's Avengers, Warner Bros.' Harry Potter and Lord of the Rings, Lucasfilm's Star Wars, and HBO's Game of Thrones, with prices ranging from $32.99 for entry-level challenges to $349.99 for premium IP bundles. Its technology stack centers on a proprietary GPS-based distance tracker (ConqDistance), 11 native integrations with fitness platforms (Apple Health, Garmin, Fitbit, Strava, Runkeeper, etc.), a 100+ activity conversion system that translates non-distance exercises (yoga, weightlifting, swimming) into progress, and gamified interactive maps with collectible postcards. The mobile apps (4.8 iOS, 4.7 Android) support a community of 1M+ users across 150+ countries with a reported 87.9% challenge completion rate.
The business model is primarily transactional one-time license purchases supplemented by licensed IP royalties, physical medal and apparel fulfillment, and emerging corporate wellness subscriptions. Go-to-market is product-led and community-led: customers discover challenges through app stores, earned media (Forbes, Wired, Runner's World), and social channels, then self-serve purchase join codes. Distribution is fully digital via own e-commerce storefront, iOS/Android app stores, and the sister My Virtual Mission platform, with global physical medal shipping. The customer base spans individual fitness enthusiasts (primary), corporate wellness buyers, licensed IP fans, virtual travelers, and adaptive/recovery athletes. The company operates with 51-100 employees, holds THE CONQUEROR trademarks registered in the US, UK, AU, and EU, and has no disclosed external institutional funding, indicating a bootstrapped operating model.
The Conqueror Challenges firmographics
Firmographics- Name
- The Conqueror Challenges
- Legal name
- Actionary Ltd
- Website
- https://theconqueror.events
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Conqueror Challenges is a New Zealand-based virtual fitness platform that converts real-world activity into progress along themed routes, offering 80+ challenges including licensed Marvel, Harry Potter, and Lord of the Rings series. It serves 1M+ users across 150+ countries via mobile apps and ships physical finisher medals.
- Ownership category
- akta.pro rank
The Conqueror Challenges industry classification
Industry- Product category
- Virtual Fitness Challenges
- NAICS
- Amusement Parks and Arcades (7131), Sporting Goods Retailers (45911)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH)
Keywords
Where The Conqueror Challenges is headquartered
LocationHeadquarters
- HQ city
- Mount Maunganui
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
The Conqueror Challenges business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Supply Chain, Operations, Infrastructure
Revenue model
- Challenge Entry Sales: One-time purchase model for virtual challenge entries. Customers buy join codes to access challenges ranging from 20-2485 miles. Prices range from $32.99 to $299.94 depending on challenge type and format.
- Licensed IP Challenges: Premium challenges featuring licensed intellectual property (Harry Potter, Lord of the Rings, Marvel/Avengers, Star Wars, etc.) sold at higher price points. Includes bundle deals like Buy 5 Get 1 Free.
- Physical Medal Redemption: Physical finisher's medals shipped to customers upon challenge completion. Medal redemption available for 6 months after completing a challenge.
- Apparel and Merchandise: Branded t-shirts, tank tops, and medal hangers sold through the website. Apparel typically bundled with challenge entry at discounted rates.
- Corporate Wellness Programs: Enterprise solutions for corporate teams with customized challenges, team tracking, and administrative tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry + Medal (standard challenges) |
| Unit Pricing | Pay-as-you-go | Entry + Medal + Apparel |
| Transaction based/ take rate | Pay-as-you-go | Challenge Bundles |
| Subscription | Pay-as-you-go | Licensed IP Series (Avengers) |
| One time/ perpetual license | Pay-as-you-go | Licensed IP Challenges (Harry Potter, LOTR, etc.) |
| Subscription | Annual | Corporate Wellness |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
The Conqueror Challenges product offering
Product offeringCore offering
The Conqueror Challenges sells virtual fitness challenge entries (over 80 unique challenges priced $32.99–$299.94) through its mobile apps and website, where users track real-world activities to progress along virtual routes and earn physical finisher's medals. Licensed intellectual property series (Harry Potter, Lord of the Rings, Marvel/Avengers, Star Wars) anchor the premium tier, complemented by branded apparel and medal display hangers; corporate wellness subscriptions extend the platform to enterprise team-based fitness programs.
Product overview
The Conqueror Challenges is a virtual fitness challenge platform operated by Actionary Limited (trading as The Conqueror and My Virtual Mission). The core product is the Virtual Challenges platform with over 80 unique challenges, accessed via iOS/Android mobile apps and web interface, where users track real-world activities to progress virtually along scenic routes and earn physical medals. The product portfolio includes: the core Virtual Challenges platform with mobile apps; licensed intellectual property challenges (Harry Potter, Lord of the Rings, Hobbit, Avengers, Star Wars, Corpse Bride, Scooby-Doo); original destination challenges (Giza Pyramids, Great Wall, Mount Everest, Florida Keys, etc.); challenge bundles (USA National Parks, Cities of US); physical merchandise (Medal Hangers, Apparel); and Corporate Wellness solutions. The platform integrates with fitness tracking apps and devices (Apple Watch, Garmin, Fitbit, Strava, etc.) for automatic activity logging, and offers team-based challenges with leaderboards.
Differentiator
Problem solved
Functional benefit
Products and services
- The Conqueror Virtual Challenges Platform
- The Conqueror Challenges Mobile App (iOS/Android)
- Harry Potter Challenge Series
- Lord of the Rings Challenge Series
- The Hobbit Challenge Series
- Marvel Avengers Challenge Series
- Original Destination Challenges
- USA National Parks Bundle
- Cities of US Bundle
- The Conqueror Medal Hangers
- The Conqueror Branded Apparel
- Corporate Wellness Programs
- My Virtual Mission Platform
Quantifiable outcome
- 87.9% challenge completion rate with a challenge completed every 35 seconds globally
- +2 more outcomes
Companies that use The Conqueror Challenges
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
The Conqueror Challenges technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature6 records
The Conqueror Challenges partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- MarvelcoreLicensed virtual challenges featuring Marvel characters including Avengers series with 6 challenges (Super-Soldier, Hulk Smash, King of Wakanda, Chaos Magic, Arc Reactor, Infinity Gauntlet). Collect 6 Infinity Stones to complete the Infinity Gauntlet medal collection.
- Warner Bros. Discovery (Harry Potter)coreLicensed Harry Potter virtual challenges with themed medals and apparel. Bundle includes 7 Harry Potter challenges with 55 virtual postcards and custom maps.
- Warner Bros. Discovery (The Lord of the Rings, The Hobbit)coreLicensed Lord of the Rings and The Hobbit virtual challenges featuring Shire Walk and other themed adventures. 8-part LOTR series with custom maps.
- Lucasfilm (Star Wars)coreLicensed Star Wars virtual challenges available on the platform.
- Warner Bros. Discovery (Corpse Bride)minorLicensed Corpse Bride virtual challenge (60 mi / 97 km).
- Warner Bros. Discovery (Scooby-Doo)minorLicensed Scooby-Doo virtual challenges available on the platform.
- HBO (Game of Thrones)minorLicensed Game of Thrones virtual challenges available on the platform.
- Elvis Presley EstateminorLicensed Elvis Presley virtual challenges (Elvis Tour, Elvis Memphis). Must be completed by June 30, 2027.
- Apple (Apple Watch & Health)coreFitness tracker integration allowing automatic syncing of workout data from Apple Watch and Apple Health to challenge progress.
- Google (Google Fit)coreIntegration with Google Fit for automatic activity tracking and challenge progress updates.
- GarmincoreIntegration with Garmin devices for automatic workout syncing to challenges.
- FitbitcoreIntegration with Fitbit devices and app for fitness tracking synchronization.
- StravacoreIntegration with Strava for automatic activity syncing to virtual challenges.
- Adidas RunningcoreIntegration with Adidas Running app for workout tracking.
- MapMyRun, MapMyRide, MapMyWalk (Under Armour)coreIntegration with MapMyRun, MapMyRide, and MapMyWalk apps for activity tracking.
- RunkeepercoreIntegration with Runkeeper fitness tracking app.
- StripecorePCI compliant payment processor for credit card transactions. Collects and processes payment information securely.
- PayPalcoreAlternative payment method for website purchases.
- XerocoreAccounting software used for generating invoices for MVM (My Virtual Mission) administrators.
- FacebookcorePrivate Facebook group community with 490,000+ members for Avengers challenge alone. Social sharing and customer support channel.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
The Conqueror Challenges competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Conqueror Challenges social profiles
Digital presenceThe Conqueror Challenges financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Conqueror Challenges leadership team
Management profileNumber of profiles
Profiles1 record
The Conqueror Challenges subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Conqueror Challenges funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Conqueror Challenges M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Conqueror Challenges
What does The Conqueror Challenges do?
The Conqueror Challenges sells virtual fitness challenge entries (over 80 unique challenges priced $32.99–$299.94) through its mobile apps and website, where users track real-world activities to progress along virtual routes and earn physical finisher's medals. Licensed intellectual property series (Harry Potter, Lord of the Rings, Marvel/Avengers, Star Wars) anchor the premium tier, complemented by branded apparel and medal display hangers; corporate wellness subscriptions extend the platform to enterprise team-based fitness programs.
Is The Conqueror Challenges a public or private company?
The Conqueror Challenges is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Conqueror Challenges founded?
The Conqueror Challenges was founded in -1. It employs 51 to 100 people.
Where is The Conqueror Challenges based?
The Conqueror Challenges is headquartered in Mount Maunganui, New Zealand, in the Oceania region.
How does The Conqueror Challenges make money?
Five revenue lines are on record. Challenge Entry Sales are the primary driver. The others are licensed IP Challenges, physical Medal Redemption, apparel and Merchandise and corporate Wellness Programs.
Does The Conqueror Challenges have an API?
No public API is recorded for The Conqueror Challenges.
What industry is The Conqueror Challenges in?
The Conqueror Challenges's product category is Virtual Fitness Challenges. Its primary akta.pro industry code is MPAKAIAH, Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races). Its NAICS code is 7131 and its SIC code is 7990.