Tiimely
Tiimely is an Australian platform technology company that provides AI-driven lending automation through its Xapii platform, enabling banks, fintechs, and consumer brands to originate and assess credit via white-label and API solutions.
- Company typePrivate
- Founded2017
- HeadquartersAdelaide, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Tiimely does
Tiimely is an Australian platform technology company headquartered in Adelaide with a satellite office in Sydney and approximately 140 employees. Founded in 2017 (originally as Tic:Toc, rebranded to Tiimely in November 2023), the company built its business on the Xapii platform, an API-first lending automation stack powered by explainable AI and machine learning. Xapii is composed of modular solutions (Xapii Convert for conversion and customer engagement, Xapii Decide for real-time decisioning, plus Fulfil and Inform modules) and is delivered as either an end-to-end white-label Platform-as-a-Service or as discrete SaaS/API components. Underpinning the platform is an exception-based underwriting engine with 136 automated business rules, document OCR and fraud detection, CDR-accredited open banking data enrichment, and machine learning models for serviceability, affordability, and anomaly detection, with the company reporting close to $5 billion in settled loans and over 5 million automated assessments in the past year.
Tiimely serves three primary customer segments: banks and credit unions seeking digital transformation of lending operations, fintech and neobank challengers that want lending capability without in-house build, and ASX-listed consumer brands (such as Qantas Money, NRMA Insurance, and Up) that add home loan products under their own brand via white-label deployment. The Xapii platform is licensed by two of Australia's six biggest banks and is being extended into government-backed lenders, exemplified by the HomeStart partnership. Tiimely Home operates as a wholly-owned direct-to-consumer retail lending brand and acts as the technology proving ground, funded through Bendigo and Adelaide Bank under an asset-light model.
Tiimely makes money through three revenue streams: subscription-based PaaS and SaaS/API licensing to enterprise customers (more than 40% of FY23 revenue), professional services for implementation, and transaction economics from the Tiimely Home retail book via interest spread on Bendigo-funded originations. Enterprise sales are driven by a dedicated team with separate heads for Enterprise Accounts and Strategic Accounts, supported by a self-service developer portal at developer.tiimely.com. The company raised approximately $54 million in a Series-D2 round in February 2023 at a post-money valuation of approximately $254 million, and holds ISO/IEC 27001, SOC 2 Type II, B Corp, and unrestricted CDR accreditation.
Tiimely firmographics
Firmographics- Name
- Tiimely
- Legal name
- Tiimely Pty Ltd
- Website
- https://tiimely.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tiimely is an Australian platform technology company that provides AI-driven lending automation through its Xapii platform, enabling banks, fintechs, and consumer brands to originate and assess credit via white-label and API solutions.
- Ownership category
- akta.pro rank
Tiimely industry classification
Industry- Product category
- Mortgage and Lending Technology Software
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Underwriting Automation & Income/Employment Verification (FSAGAHAD)
- akta.pro secondary industries
- Income, Employment & Asset Verification (VOI/VOE/VOA) (FSALALAF), Fraud Detection, Identity & KYC/AML for Mortgages (FSALALAH), Mortgage Point-of-Sale (POS) & Borrower Intake Portals (FSALALAD)
Keywords
Where Tiimely is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Tiimely business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform as a Service (PaaS): End-to-end white-label digital lending platform licensed to banks and brands. Includes professional services for implementation and ongoing support. Revenue from licensing fees, professional services, and transaction processing.
- Software as a Service (SaaS) / API Solutions: Discrete API solutions (Convert, Decide, Fulfil, Inform) that can be licensed separately for specific use cases. Modular approach allowing clients to adopt individual capabilities without full platform commitment. More than half of revenues sourced from Enterprise business.
- Retail Lending (Tiimely Home): Direct-to-consumer home loan origination through Tiimely Home brand. Serves as proving ground for technology. Revenue from interest spread on originated loans funded by Bendigo and Adelaide Bank.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise platform licensing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Tiimely product offering
Product offeringCore offering
Tiimely is a platform technology company that builds and licenses the Xapii platform, an AI-driven lending automation system powered by explainable AI and machine learning. The platform offers modular solutions (Convert, Decide, Fulfil, Inform) for credit decisioning, serviceability assessment, data enrichment, and document automation, sold as end-to-end white-label mortgage solutions or as discrete API products to banks, fintechs, and consumer brands. Tiimely also operates Tiimely Home, a direct-to-consumer retail lending brand that serves as a proving ground for the technology.
Product overview
Tiimely is a platform technology company offering a modular, API-first lending automation platform called Xapii. The core platform is complemented by multiple product modules including Xapii Convert (conversion tools), Xapii Decide (automated decisioning), Document Automation and OCR, Data Consolidation and Enrichment, Automated Serviceability Assessment, Document Fraud Detection, and Financial Calculator APIs. The company also offers a White-Label Mortgage Solution for end-to-end home lending, and Tiimely Home as its own retail sub-brand. The Xapii platform supports multiple use cases: Mortgages, Unsecured Lending, Auto Finance, Hardship, Government, Family Law, Utilities & Telco, and Insurance. The platform is licensed to major banks (including two of Australia's biggest banks), ASX-listed companies (Qantas Money, NRMA), fintechs, brokers, and government-backed lenders (HomeStart).
Differentiator
Problem solved
Functional benefit
Brands
- Xapii: Tiimely's proprietary API-first platform powered by Explainable AI (XAI), providing solutions for Convert, Decide, Fulfil, and Inform across financial assessment use cases including mortgages, auto finance, and hardship.
Products and services
- Xapii Platform API-first lending automation platform providing modular solutions (Convert, Decide, Fulfil, Inform) for financial assessment, credit decisioning, and loan origination. Powers real-time lending decisions with explainable AI and configurable automation across mortgages, unsecured lending, auto finance, hardship, insurance, and government use cases.
- White-Label Mortgage Solution End-to-end white-label digital mortgage platform enabling brands and funders to offer automated home lending under their own brand. Includes customer experiences, 92% automated decisions, and 80% cost reduction in origination. Implementation can include Tiimely's Home Loan Specialists and Credit Assessors.
- Xapii Convert API-powered conversion tool reducing time and cost to approval. Drives business growth and improves conversion with optimised customer interactions, enhanced user experiences, and data-driven insights. Can be licensed separately from the full Xapii platform.
- Xapii Decide Real-time lending decisioning powered by explainable AI and machine learning, configurable to product and policy requirements. Supports UI or API interaction with annotation and amendment capabilities for faster outcomes. Can be licensed separately from the full Xapii platform.
- Product API API endpoints for retrieving lending product information including product codes, rates, periods, repayment types, and fees. Enables integration with lending product management systems.
- Consumer Data Right (CDR) Services CDR/Open Banking integration enabling accredited data recipients to access consumer financial data for credit assessment, including account balance, transaction details, and account information with consumer consent. Tiimely is an unrestricted ADR under the CDR regime administered by the ACCC.
- Tiimely Home Tiimely's retail home loan brand and proving ground for the company's technology. Offers direct digital home loans using the company's own platform, testing innovations before licensing to enterprise customers. Funded by Bendigo and Adelaide Bank.
Quantifiable outcome
- 80% average reduced cost to originate
- +7 more outcomes
Companies that use Tiimely
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Tiimely technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability10 records
Feature6 records
Tiimely partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major, core and supporting.
- HomeStartmajorHomeStart, a South Australian government-backed low deposit lender, partnered with Tiimely to implement Xapii Convert for automated serviceability checks. The platform helps HomeStart customers understand their readiness to refinance to mainstream home loans.
- NRMAcoreNRMA Insurance Home Loans launched as a fifth major brand licensing Tiimely's Platform as a Service offering. Partnership enables NRMA to offer home loan products to their insurance customer base.
- Generate HomesmajorGenerate Homes implemented Xapii Convert and Xapii Decide to automate affordability and serviceability assessments for home buyers seeking deposit support. Partnership enables Generate Homes to identify income-qualified buyers who lack upfront deposit access.
- Qantas MoneycoreQantas Money Home Loans are powered by Tiimely's platform technology, enabling Qantas to offer home loan products to their customers through a white-label arrangement.
- UpcoreUp, a neobank founded in 2018, partnered with Tiimely to power their Home Zone conditional pre-approval tool within the Up app. Tiimely's technology enables Up customers to understand borrowing capacity and home loan readiness without Up having to build lending technology internally.
- Equifax AustraliasupportingEquifax is used as the credit reporting body for home loan products. Tiimely collects credit-related information from Equifax to assist in assessing creditworthiness during loan applications.
- GBGsupportingGBG serves as Tiimely's Document Verification Service (DVS) Gateway Service Provider, enabling identity verification through the Australian Government's DVS system for home loan applicants.
- Helia Insurance (formerly Genworth)supportingHelia Insurance provides lenders' mortgage insurance (LMI) where applicable for home loan products assessed by Tiimely on behalf of funders.
- HubSpotsupportingHubSpot is used to manage relationships with current and prospective clients, including maintaining records of meetings and communications. Data stored in European Union.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Tiimely competitors and assessment
Company assessmentDirect peers
- Blend: US-based digital lending platform offering consumer-facing mortgage applications, underwriting workflows, and POS tools to banks and lenders. Directly comparable to Tiimely's Xapii platform in product scope (white-label mortgage SaaS, decisioning APIs) and target customer (large banks and fintechs).
- nCino: Cloud banking platform with a strong mortgage and commercial lending automation suite sold to banks and credit unions globally. Comparable to Tiimely in its API-first, configurable decisioning approach and its enterprise sales motion to regulated financial institutions.
- Roostify: Digital mortgage platform providing POS, automated underwriting, and eClose capabilities to US lenders. Similar in being a multi-product lending automation SaaS with explainable decisioning and integration into existing LOS environments.
Broad incumbents
- ICE Mortgage Technology (formerly Ellie Mae): Dominant US loan origination system (Encompass) and broader mortgage technology suite. Competes with Tiimely at the platform level for large enterprise mortgage workflows, although it is a much larger incumbent with a US-centric install base.
- FICO: Global analytics and decisioning platform widely used in credit scoring and lending automation. Adjacent incumbent that competes with Tiimely in the credit decisioning layer for large banks, though FICO operates broadly across credit risk and analytics rather than specializing in mortgage origination.
- Experian: Global credit bureau and analytics provider whose decisioning and affordability tools overlap with Tiimely's data enrichment and serviceability assessment modules. Comparable at the credit data and decisioning layer, with a much broader product portfolio.
Regional players
- Athena Home Loans: Australian digital home loan lender using proprietary technology to streamline mortgage origination. Comparable as an Australian fintech using automation to compete with major banks, although Athena is a direct lender rather than a B2B platform.
- Lendi: Australia's largest mortgage broker platform, operating digital origination for multiple lenders. Comparable as a regionally focused mortgage technology platform competing on customer experience, although Lendi sits closer to the broker/distribution layer than the underwriting engine.
- Mortgage Choice (REA Group): Australian mortgage broker and lender network owned by REA Group, increasingly investing in digital origination. Comparable as an Australian mortgage distribution and origination player, although Mortgage Choice is more distribution-led than technology-led.
Emerging players
- TrueLayer (Australia): Open Banking/CDR infrastructure provider used by lenders in Australia and the UK. Comparable as an ecosystem enabler for CDR-based lending workflows, with overlap to Tiimely's CDR-accredited data recipient capabilities, although TrueLayer focuses on connectivity rather than end-to-end origination.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tiimely social profiles
Digital presenceTiimely compliance and trust
Trust signalCompliance3 records
Tiimely financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tiimely leadership team
Management profileNumber of profiles
Profiles13 records
Tiimely subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tiimely funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tiimely M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tiimely
What does Tiimely do?
Tiimely is a platform technology company that builds and licenses the Xapii platform, an AI-driven lending automation system powered by explainable AI and machine learning. The platform offers modular solutions (Convert, Decide, Fulfil, Inform) for credit decisioning, serviceability assessment, data enrichment, and document automation, sold as end-to-end white-label mortgage solutions or as discrete API products to banks, fintechs, and consumer brands. Tiimely also operates Tiimely Home, a direct-to-consumer retail lending brand that serves as a proving ground for the technology.
Is Tiimely a public or private company?
Tiimely is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tiimely founded?
Tiimely was founded in 2017. It employs 51 to 100 people.
Where is Tiimely based?
Tiimely is headquartered in Adelaide, Australia, in the Oceania region.
How does Tiimely make money?
Three revenue lines are on record. Platform as a Service (PaaS) is the primary driver. The others are software as a Service (SaaS) / API Solutions and retail Lending (Tiimely Home).
Who are Tiimely's main competitors?
Direct peers on record are Blend, nCino and Roostify. Broad incumbents are ICE Mortgage Technology (formerly Ellie Mae), FICO and Experian. Regional players are Athena Home Loans, Lendi and Mortgage Choice (REA Group). TrueLayer (Australia) is listed as an emerging player.
Does Tiimely have an API?
Yes. Xapii API platform providing Calculator API, Product API, and Insights API for lending automation. Calculator API endpoints include: borrowing amount (up to two applicants), extra repayments (dollar amount and time saved), savings (interest generated over time), and upfront costs (stamp duty, transfer duty, mortgage duty, LMI premium). Product API endpoints provide: product rate list retrieval and detailed product information (rates, periods, repayment types, fees). Insights API enables categorising and analysing CDR data to verify consumer financial position. Authentication uses /token endpoint with 60-minute default session. All API calls require x-api-key header. Documentation available at developer.tiimely.com with Postman collections provided. Developer documentation is at developer.tiimely.com.
What industry is Tiimely in?
Tiimely's product category is Mortgage and Lending Technology Software. Its primary akta.pro industry code is FSAGAHAD, Underwriting Automation & Income/Employment Verification, with a secondary code of FSALALAF, Income, Employment & Asset Verification (VOI/VOE/VOA). Its NAICS code is 541512 and its SIC code is 6162.