What SoFAST does

SoFast is a Miami-headquartered, privately held technology provider in the FAST (Free Ad-Supported Streaming Television) industry, founded in 2021 by Yanai Arfi (CEO) and Sandrine Durand (COO). The company operates an end-to-end managed platform that handles the full lifecycle of FAST channels on behalf of content publishers and broadcasters, including content ingestion, storage, encoding, transcoding, segmentation, server-side ad insertion (SSAI) with SCTE markers and VAST tags, subtitle and graphic overlay, playlist scheduling, dynamic EPG extraction in XMLTV format, and 100% cloud-based playout delivering HLS and SRT streams. Supporting modules include the YVS AI-powered recommendation engine, the "FAST On The Fly" retro-conversion service, real-time analytics dashboards, metadata enrichment, white-label channel rebranding, studio design, and catch-up programming.

The company monetizes through six distinct revenue streams: managed FAST channel services, recurring TV distribution fees, premium Pay-TV channel licensing, VOD content licensing (a catalog of 120K+ hours), advertising revenue share with certified SSP/DSP partners, and professional studio design services. Its customer base spans channel publishers and content owners, broadcasters, OTT/CTV streaming platforms (primary segments), and Pay-TV operators including Cable TV, IPTV, and Telcos (secondary segment). SoFast distinguishes itself by extending distribution beyond streaming platforms into MVNOs, vMVNOs, ISPs, and Cable TV operators globally, claiming direct certified integration with 220+ streaming platforms alongside a broader operator footprint described as 1,620+.

In under four years of operation, SoFast has scaled to more than 780 FAST channels (over 800 total channels when including Pay-TV and OTT premium channels), 500+ premium channels, 260+ cloud TV games, and 120K+ hours of VOD content. Pricing is quote-based B2B with no public disclosure; the company remains privately held with no announced funding rounds, parent entity, or detailed equity structure in the source data.

Name

SoFAST

Legal name

SoFast Ltd.

Website

https://SoFAST.tv

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

SoFast is a Miami-based FAST TV tech provider, founded in 2021, that creates, distributes, and monetizes 780+ FAST channels across 220+ streaming platforms and broader telecom operators worldwide, serving publishers, broadcasters, OTT platforms, and Pay-TV operators.

Ownership category

akta.pro rank

Product category

FAST Channel Technology and OTT Distribution

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Television Broadcasting Stations (516120)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

akta.pro secondary industries

Playout Infrastructure & Hardware (Servers, Storage, SDI/IP Gateways) (MPAHAKAJ), Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)

Keywords

• FAST channel creation
• OTT distribution
• Cloud playout services
• Connected TV technology
• Content monetization

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. FAST Channel Services: Revenue from providing end-to-end FAST channel creation and playout services to publishers, handling content management, encoding, distribution, and monetization. Monetization follows advertising-based model where content is monetized through ads following IAB guidelines.
2. TV Distribution: Distribution fees from placing FAST channels and premium channels on streaming platforms, MVNOs, vMVNOs, ISPs, and Cable TV operators worldwide.
3. Premium Channel Distribution (Pay-TV): Distribution of premium channels in Pay-TV mode to Cable TV, IPTV, Telcos, and other platforms with over 500 channels in portfolio.
4. VOD Content Distribution: Distribution of VOD content catalog (120K+ hours) for AVOD and SVOD platforms, generating revenue from content licensing.
5. Ad Monetization Management: Revenue share from ad management solution handling ad insertion and monetization through partnerships with certified ad networks (SSP/DSP/Direct Sales), optimizing video performance with QoE metrics.
6. Studio Design & Video Editing: Turnkey solutions for graphic creation including bumpers, transitions, showreels, promos, fillers, and visual identity (Channel ID) creation.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

SoFast provides end-to-end FAST (Free Ad-supported Streaming Television) channel creation, cloud-based playout, and global distribution services for content publishers, broadcasters, and streaming platform operators. The company manages all technical aspects of channel operations including content ingestion, encoding, transcoding, ad insertion, EPG extraction, and HLS/SRT stream delivery, while also operating a content portfolio of 800+ channels and 120K+ hours of VOD distributed to 220+ streaming platforms, MVNOs, vMVNOs, ISPs, and Cable TV operators worldwide.

Product overview

SoFast operates as a Tech Provider in the FAST (Free Ad-supported Streaming Television) TV industry, offering an end-to-end platform for channel creation, playout, and distribution. The core architecture comprises FAST Channel Creation, Playout Distribution, TV Distribution, Monetization, and APP & OTT Platform Solution as foundational services. Supporting modules include Studio Design & Video Editing, FAST On The Fly, AI-Driven Content Curation (powered by the YVS recommendation engine), FAST TV Distribution, Premium Channel Offering (500+ channels), Dynamic Ad Insertion with SSAI, VOD Content Distribution (120K+ hours), Catch Up Programs, White Label FAST Channels, Dashboard Analytics, Ad Management, Metadata Enrichment, and Monetization with Ad Networks. The company also offers cloud TV games (260+) and reaches over 220 streaming platforms worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• FAST Channel Creation

Quantifiable outcome

• Over 780 FAST channels created and distributed to 220+ platforms in under 4 years
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Partnerships

One partnership is on record.

• Ad Networks (SSP/DSP/Direct Sales)coreTechnology or IntegrationCertified partnerships with ad networks including SSP/DSP/Direct Sales partners to optimize video performance with QoE metrics and improve viewer experience for ad monetization.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Roku Channel: The Roku Channel is a leading FAST/AVOD destination on Roku devices, aggregating channels and on-demand content. Comparable as a major upstream FAST aggregation platform that both competes for channel inventory and relies on tech providers like SoFast.
• Pluto TV (Paramount): Pluto TV is the largest dedicated FAST platform globally, operated by Paramount. Indirect competitor relevant via its demand for FAST channel supply and its role as a downstream platform destination for SoFast-distributed channels.
• Tubi (Fox): Tubi is a major AVOD/FAST streaming service owned by Fox, aggregating FAST channels and on-demand content for US audiences. Overlaps with SoFast as both a sourcing target for FAST channels and a competitor shaping publisher expectations.
• Brightcove: Brightcove is an established enterprise video/OTT platform with broader scope than FAST alone, offering hosting, live, monetization, and app infrastructure. Comparable as a broader OTT SaaS incumbent that overlaps with SoFast's enterprise video technology stack.
• Xumo (Comcast): Xumo is a Comcast-owned FAST/AVOD service delivering free streaming channels across CTV devices. Comparable as a downstream distribution platform and as a buyer/competitor in the FAST supply chain where SoFast operates.
• Samsung TV Plus: Samsung TV Plus is a device-maker-operated FAST service pre-installed on Samsung smart TVs globally. Comparable as a major distribution endpoint whose demand for FAST content informs publisher and channel-partner economics relevant to SoFast.

Direct peers

• Amagi: Amagi is the leading cloud-based SaaS provider for FAST channel creation, playout, and ad insertion, serving broadcasters and content owners globally. Directly comparable to SoFast's end-to-end FAST tech stack, with deeper mature tooling and an established enterprise customer base.
• JW Player (JWP): JWP provides video/OTT SaaS infrastructure including hosting, playback, monetization, and FAST channel enablement for publishers and broadcasters. Comparable as a B2B OTT/CTV SaaS platform serving similar enterprise content owner customers.
• Wurl: Wurl is a CTV and FAST distribution platform that connects publishers to streaming apps and monetizes via programmatic and AI-driven ad insertion. Closely comparable to SoFast's distribution and monetization layer with strong emphasis on connecting content owners to global OTT/CTV endpoints.
• Frequency Networks: Frequency operates a CTV/FAST channel management and distribution platform, enabling programmers to launch linear channels and monetize via programmatic. Directly comparable to SoFast in target customer (programmers/publishers), product (FAST cloud playout), and go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sofasttv

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoFAST