Atlantis Reno
Atlantis Casino Resort Spa is an integrated Reno resort owned by Monarch Casino & Resort (NASDAQ: MCRI), offering 817 rooms, a 1,200-machine casino, Forbes Four-Star spa and steakhouse, eight dining outlets, and 52,000 sq ft of meeting space serving leisure travelers, gamers, and corporate event clients.
- Company typePublic
- Founded1972
- HeadquartersReno, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Atlantis Reno does
Atlantis Casino Resort Spa is a single-asset integrated resort located at 3800 S. Virginia Street in Reno, Nevada, owned and operated by Monarch Casino & Resort, Inc. (NASDAQ: MCRI), a publicly traded corporation founded in 1972. The property comprises 817 guest rooms and suites, approximately 61,000 square feet of casino space with roughly 1,200 slot and video poker machines and 33 table games, a 30,000-square-foot Forbes Travel Guide Four-Star spa (Spa Atlantis), 52,000 square feet of meeting and convention space, and eight food and beverage outlets including two Forbes-recognized restaurants (Atlantis Steakhouse and Bistro Napa).
The underlying technology stack is predominantly third-party gaming and building infrastructure: IGT and Everi gaming systems (including the Everi Cares Giving Module that has facilitated over $539,000 in charitable donations since March 2018), KONE eco-escalators with UV handrail sanitization, and the Atlantis Sports NV mobile wagering application. The property holds AAA Four Diamond, Forbes Four-Star, Wine Spectator (24 consecutive years for Atlantis Steakhouse, 23 for Bistro Napa), and Four Green Globes certifications, and is consistently ranked the #1 Reno resort on TripAdvisor and #1 Reno hotel by U.S. News & World Report.
Atlantis makes money through seven integrated revenue streams: gaming (slots, table games, poker, keno, race & sports book, high-limit), hotel accommodations, food and beverage across eight outlets, spa and wellness, meetings and events, on-property retail (The Shoppes at Atlantis), and the Monarch Rewards loyalty program which drives cross-property spend via comp points, tier status, and bundled packages (Stay & Dine, Stay & Spa, Stay & Shop). Go-to-market is direct-to-consumer via the property, online booking, telephone reservations, walk-in traffic, and an active digital/marketing presence; the parent company reported $516 million in consolidated revenue as of November 2024, with a 34% 52-week return.
Atlantis Reno firmographics
Firmographics- Name
- Atlantis Reno
- Legal name
- Atlantis Casino Resort Spa
- Website
- https://atlantiscasino.com
- Company type
- Public
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Atlantis Casino Resort Spa is an integrated Reno resort owned by Monarch Casino & Resort (NASDAQ: MCRI), offering 817 rooms, a 1,200-machine casino, Forbes Four-Star spa and steakhouse, eight dining outlets, and 52,000 sq ft of meeting space serving leisure travelers, gamers, and corporate event clients.
- Ownership category
- akta.pro rank
Atlantis Reno industry classification
Industry- Product category
- Casino Resort Hospitality
- NAICS
- Casino Hotels (721120)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Integrated Casino Resorts (THAGAJAA)
- akta.pro secondary industries
- Luxury Casino Hotels (THAGAJAI), Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)
Keywords
Where Atlantis Reno is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Atlantis Reno business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Gaming Operations: The primary revenue driver includes slot machines, table games (blackjack, craps, roulette, baccarat, pai gow poker), poker room, keno, race and sports book, and high limit gaming. Progressive jackpots and casino promotions drive player engagement and retention.
- Hotel Accommodations: 817 guest rooms and suites generating room revenue across multiple room types including Premier King/Queen, Concierge Tower, and Penthouse levels. Direct booking with best rate guarantee and Monarch Rewards member benefits.
- Food and Beverage: Eight food outlets including fine dining (Atlantis Steakhouse, Bistro Napa), casual dining (Toucan Charlie's Buffet, Red Bloom, Manhattan Deli, Purple Parrot, Oyster & Sushi Bar), and quick bites. Includes dining events and wine dinner series.
- Spa and Wellness: 30,000 square foot Spa Atlantis offering treatments including Platinum Hydrafacial, Pantai Luar Body Experience, and Jacojupayan Opulence. Includes salon services and fitness center.
- Meetings and Events: Approximately 52,000 square feet of banquet, convention and meeting room space including Grand Ballroom, Paradise Ballroom, 22 meeting rooms, Executive Boardroom, and Business Center.
- Retail - The Shoppes at Atlantis: On-property retail shopping destination featuring designer handbags, luxury fashion, and traditional gift shop merchandise.
- Monarch Rewards Program: Loyalty program offering comp points, free slot play, tier points, and special promotions that drive repeat visits and increased spend across all revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 20% Off Premier Rooms - Summer promotion for Premier Room categories |
| Subscription | Multi-year contract | Stay & Dine Package - Two-night stay with $200 dining credit |
| Subscription | Multi-year contract | Stay & Spa Package - Two-night stay with $200 spa credit |
| Subscription | Multi-year contract | Stay & Shop Package - Two-night stay with $150 shoppes credit |
| Subscription | Multi-year contract | Senior, Teacher and First Responder Discount - 10% off Premier Rooms |
| Unit Pricing | Pay-as-you-go | 4th of July Buffet Weekend Celebration pricing |
| Unit Pricing | Pay-as-you-go | Entertainment tickets - Larry the Cable Guy |
| Unit Pricing | Pay-as-you-go | Entertainment tickets - Rita Rudner |
| Unit Pricing | Pay-as-you-go | Entertainment tickets - Cristela Alonzo |
| Unit Pricing | Pay-as-you-go | Entertainment tickets - Teo González |
| Unit Pricing | Pay-as-you-go | Entertainment tickets - Josh Wolf |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Atlantis Reno product offering
Product offeringCore offering
Atlantis Casino Resort Spa is a full-service 817-room hotel, casino, and spa resort in Reno, Nevada offering hotel accommodations, casino gaming (slots, table games, poker, race and sports book, keno), eight dining venues, a Forbes Four-Star spa, retail shopping, and meeting/convention facilities with live entertainment programming.
Product overview
Atlantis Casino Resort Spa is an integrated resort destination offering a unified portfolio of hospitality products centered around gaming, lodging, dining, and entertainment. The core gaming product (Atlantis Casino) features approximately 1,200 slot machines, 33 table games, poker, keno, and sports betting via the Atlantis Race & Sports Book. Accommodation offerings span 817 rooms across Premier King, Premier Two Queen, Concierge Tower, and Penthouse categories. Dining comprises eight distinct outlets including two Forbes Four-Star recognized restaurants (Atlantis Steakhouse and Bistro Napa), an award-winning buffet (Toucan Charlie's), and various casual and bar venues. The 30,000-square-foot Spa Atlantis provides wellness services with Forbes Four-Star designation for 9+ consecutive years. Additional revenue streams include meeting/convention facilities (52,000 sq ft), retail (The Shoppes at Atlantis), live entertainment, and the Monarch Rewards loyalty program. These products interlock through bundled packages (Stay & Dine, Stay & Spa, Stay & Shop) that drive cross-property spending.
Differentiator
Problem solved
Functional benefit
Brands
- Monarch Rewards: The loyalty rewards program at Atlantis Casino Resort Spa offering comp points, free play, and special promotions for members.
- Atlantis Steakhouse
- Spa Atlantis
- Bistro Napa
- Atlantis Sports NV
Products and services
- Atlantis Hotel Accommodations 817-room hotel complex offering guest rooms and suites for leisure and business travelers visiting the Reno resort.
- Atlantis Casino Floor On-site casino floor featuring slot machines, table games, and supporting gaming operations for adult patrons.
- Atlantis Poker Room Dedicated poker room offering cash games and tournaments managed by the Poker Room Manager.
- Atlantis Race & Sports Book On-property race and sports book providing pari-mutuel and sports wagering services for guests.
- Keno Lounge Keno lounge offering keno draw games for casino patrons in a casual lounge setting.
- Atlantis Steakhouse Forbes Four-Star signature steakhouse serving steaks, seafood, and fine-dining fare to resort guests and the public.
- Bistro Napa Bistro and wine bar concept offering a curated food and wine program to resort guests and visitors.
- Toucan Charlie's Gourmet Buffet & Grille Gourmet buffet and grille offering buffet-style and à la carte dining to casino and hotel guests.
- Manhattan Deli Deli-style casual restaurant serving sandwiches and quick meals to guests and visitors.
- Oyster & Sushi Bar Oyster and sushi bar serving raw bar and sushi items to resort guests and visitors.
- Spa Atlantis Forbes Four-Star full-service spa offering massage, skincare, body treatments, salon services, and wellness amenities to resort guests and day spa visitors.
- Meeting & Convention Facilities Dedicated meeting, banquet, and convention facilities available for corporate events, weddings, and group bookings with on-site catering and event services.
- The Shoppes at Atlantis On-site retail promenade featuring shops selling apparel, gifts, and sundries to resort guests and visitors.
- Monarch Rewards Free loyalty program that rewards guests for gaming, hotel, dining, and spa spend with offers, complimentary play, and tiered benefits.
- Atlantis Live Entertainment Live entertainment programming at the resort featuring concerts, comedy, and themed nightlife experiences for guests and visitors.
Quantifiable outcome
- $1 million+ in charitable donations through slot machine change donation program
- +3 more outcomes
Companies that use Atlantis Reno
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
Atlantis Reno technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Atlantis Reno partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- IGTcoreIGT provides slot machine change donation technology powering the charitable giving program at Atlantis. The technology allows guests redeeming slot machine tickets to donate their remaining change to select nonprofit organizations. This partnership enables Atlantis's community engagement initiatives.
- Everi Holdings Inc.coreEveri provides the Cares Giving Module technology for charitable donation kiosks at Atlantis. The Everi Cares program enables guests to donate slot machine change to select charities including Food Bank of Northern Nevada, American Cancer Society, and Make-A-Wish Foundation. Since March 2018, the program has raised over $539,000.
- Vitalant (Blood Services)minorAtlantis hosts the annual All Reno Radio Blood Drive in partnership with Vitalant. The two-day event features radio station participation and donor incentives including Reno Aces tickets, dining certificates, and Atlantis Staycation Packages.
- Moana Springs Community Aquatics and Fitness CenterminorAtlantis supported the opening of Moana Springs Community Aquatics and Fitness Center with a $250,000 donation for equipment and furniture. CEO John Farahi attended the ribbon-cutting event.
- Food Bank of Northern NevadacoreCharitable recipient of Everi Cares Giving Kiosks at Atlantis. Received $150,500.85 in donations from March 2018 to November 2025.
- Make-A-Wish Foundation of Northeastern and Central California & Northern NevadacoreCharitable recipient of Everi Cares Giving Kiosks at Atlantis. Also receives donations from Atlantis fountain coin collections through the 'A Coin for a Wish' program (over $100,000 donated since 1992). Received $143,669.20 from Everi Cares program.
- American Cancer Society - Great West DivisioncoreCharitable recipient of Everi Cares Giving Kiosks at Atlantis. Received $132,194.45 in donations from March 2018 to November 2025.
- Honor Flight NevadaminorCharitable recipient of Everi Cares Giving Kiosks at Atlantis. Received $113,031.33 in donations from March 2018 to November 2025.
- NV EnergyminorAtlantis has participated in NV Energy's energy efficiency program for over 14 years, receiving technical assistance and monetary incentives for sustainability efforts. Atlantis has also participated on speaker panels to promote efficiency to industry peers.
Scale indicators12 records
Recent moves12 records
Expansion highlights6 records
Atlantis Reno competitors and assessment
Company assessmentBroad incumbents
- Wynn Resorts: Wynn operates luxury integrated casino resorts with award-winning dining, spas, and hotels. While larger and Las Vegas/Macau-focused, it competes with Atlantis for the premium leisure tourist segment and represents the luxury benchmark Atlantis emulates through Forbes awards.
- Red Rock Resorts: Red Rock Resorts (Station Casinos) operates a portfolio of Las Vegas locals and regional casino resorts. It offers a comparable integrated casino resort model with gaming, hotel, dining, and spa, though concentrated in Las Vegas locals markets rather than destination tourism.
- Penn Entertainment: Penn Entertainment operates a large portfolio of regional casino resorts and is a major player in the U.S. sports betting market through ESPN BET. Comparable as a multi-property regional gaming operator with similar revenue mix and gaming-led model.
- Boyd Gaming Corporation: Boyd Gaming operates a diversified portfolio of regional casino resorts across multiple states. It serves the same broad regional gaming and hospitality customer base as Atlantis, though at much larger scale and across multiple markets.
- Caesars Entertainment: Caesars operates one of the largest portfolios of casino resorts globally and is the parent of Silver Legacy and Eldorado in Reno. Its Caesars Rewards loyalty program directly competes with Monarch Rewards for the same regional gaming customer base.
Direct peers
- Eldorado Resort Casino: Eldorado is a downtown Reno casino resort now part of Caesars Entertainment's regional portfolio. It directly overlaps with Atlantis in gaming, lodging, dining, and meetings offerings for the same Reno customer base.
- Peppermill Resort Spa Casino: Peppermill is Reno's other flagship integrated casino resort with hotel, multiple F&B outlets, spa, and gaming floor. It competes head-to-head with Atlantis for the same leisure tourist, gaming, and corporate event customer base in the Reno market.
- Grand Sierra Resort and Casino: Grand Sierra is a major Reno integrated casino resort offering hotel rooms, casino gaming, dining, and entertainment. It directly competes with Atlantis for gaming customers, leisure tourists, and group business in northern Nevada.
- Monarch Casino Resort Spa: Sister property under Monarch Casino & Resort, Inc. (NASDAQ:MCRI) located in Black Hawk, Colorado, featuring a 60,000 sq ft casino, 516 rooms, and spa. Comparable integrated resort model with shared operating platform and parent-level synergies.
- Silver Legacy Resort Casino: Silver Legacy is a Reno-based integrated casino hotel operated by Caesars-affiliated Eldorado Resorts, offering gaming, lodging, dining, and entertainment. It competes directly with Atlantis in the Reno market across all major resort segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Atlantis Reno social profiles
Digital presenceAtlantis Reno compliance and trust
Trust signalCompliance7 records
Atlantis Reno financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlantis Reno leadership team
Management profileNumber of profiles
Profiles2 records
Atlantis Reno funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlantis Reno M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlantis Reno
What does Atlantis Reno do?
Atlantis Casino Resort Spa is a full-service 817-room hotel, casino, and spa resort in Reno, Nevada offering hotel accommodations, casino gaming (slots, table games, poker, race and sports book, keno), eight dining venues, a Forbes Four-Star spa, retail shopping, and meeting/convention facilities with live entertainment programming.
Is Atlantis Reno a public or private company?
Atlantis Reno is a public company. It is classified as public and is currently operating.
When was Atlantis Reno founded?
Atlantis Reno was founded in 1972. It employs 1,001 to 5,000 people.
Where is Atlantis Reno based?
Atlantis Reno is headquartered in Reno, United States, in the North America region.
How does Atlantis Reno make money?
Seven revenue lines are on record. Gaming Operations are the primary driver. The others are hotel Accommodations, food and Beverage, spa and Wellness, meetings and Events, retail - The Shoppes at Atlantis and monarch Rewards Program.
Who are Atlantis Reno's main competitors?
Broad incumbents on record are Wynn Resorts, Red Rock Resorts, Penn Entertainment, Boyd Gaming Corporation and Caesars Entertainment. Direct peers are Eldorado Resort Casino, Peppermill Resort Spa Casino, Grand Sierra Resort and Casino, Monarch Casino Resort Spa and Silver Legacy Resort Casino.
Does Atlantis Reno have an API?
No public API is recorded for Atlantis Reno.
What industry is Atlantis Reno in?
Atlantis Reno's product category is Casino Resort Hospitality. Its primary akta.pro industry code is THAGAJAA, Integrated Casino Resorts, with a secondary code of THAGAJAI, Luxury Casino Hotels. Its NAICS code is 721120 and its SIC code is 7011.