What Peppermill Inc does

Peppermill Inc operates Peppermill Resort Spa Casino, an integrated gaming, hotel, dining, and spa resort headquartered at 2707 South Virginia Street, Reno, Nevada. The 1,621-room property (including the 600-room all-suite Tuscany Tower) carries an AAA Four Diamond rating and spans an 82,000-square-foot casino floor with slots, table games, poker, and a race & sports book; a 33,000-square-foot, three-story Spa Toscana (rated 3rd best hotel spa in the U.S. by USA TODAY 10Best); nine award-winning restaurants (Bimini Steakhouse, Romanza, CHI, Oceano and others); two pools heated by on-site geothermal energy; meeting and event space; and a designer boutique. The company also operates PepperMill Casino's regulated online casino in Belgium and offers a state-wide iOS/Android mobile sports betting app within Nevada.

Name

Peppermill Inc

Legal name

Peppermill Resort Spa Casino

Website

https://peppermillreno.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Peppermill Inc operates Peppermill Resort Spa Casino, an AAA Four Diamond integrated resort in Reno, Nevada with 1,621 rooms, an 82,000 sq ft casino, 33,000 sq ft Spa Toscana, nine restaurants, a mobile sports betting app, and a regulated online casino in Belgium.

Ownership category

akta.pro rank

Product category

Integrated Casino Resort

NAICS

Casino Hotels (721120)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industries

Luxury Casino Resorts (THAGACAJ), Destination Casino Hotels (THAGAJAC), Casino Poker Operations (Land-Based) (MPAEAEAB), Online Poker Casinos (Casino + Poker Rooms) (MPAEABAC)

Keywords

• Casino resort
• Hotel accommodations
• Sports betting
• Fine dining
• Spa wellness

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Casino Gaming Operations: Revenue from slot machines, table games, poker, and race/sports book wagering. The casino floor spans 82,000 square feet with slots, table games, and poker.
2. Hotel Accommodations: Room rentals across 1,621 luxury guest rooms including the 600-room Tuscany Tower all-suite tower.
3. Food and Beverage: Revenue from 9 award-winning restaurants including fine dining (Bimini Steakhouse, Romanza, CHI), casual dining (Oceano), quick bites (Cafe Espresso, Biscotti's Cafe, Sports Deli), and banquet services.
4. Spa and Salon Services: Spa Toscana, a three-story 33,000-square-foot facility with 24 treatment rooms offering massage, facial, and salon services.
5. Sports Betting Wagering: Mobile and on-premise sports book wagers on NBA, NHL, MLB, NFL, NCAA games, horse races, and other sporting events.
6. Meetings and Events: Meeting space and event venue rentals for corporate events, weddings, and conferences.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Peppermill Inc operates Peppermill Resort Spa Casino, an AAA Four Diamond integrated resort in Reno, Nevada featuring an 82,000-square-foot casino with slots, table games, poker, and a race & sports book, 1,621 luxury guest rooms across multiple towers, a 33,000-square-foot Spa Toscana, nine award-winning restaurants, and meeting and event venues. The company also offers a Nevada-wide mobile sports betting app, promotional football contests, and small-scale online casino operations in Belgium.

Product overview

Peppermill Inc operates Peppermill Resort Spa Casino in Reno, Nevada as a comprehensive integrated resort offering combined hotel, casino, spa, and dining services. The property features 1,621 luxury guest rooms across multiple towers, an 82,000-square-foot casino with slots, table games, poker, and a race & sports book, nine award-winning restaurants spanning fine dining (Bimini Steakhouse, Romanza, CHI) and casual options (Cafe Espresso, Sports Deli), a 33,000-square-foot Spa Toscana, and extensive entertainment facilities including a Sports Bar and conference/meeting spaces. Gaming operations include a technologically advanced Race and Sports Book with a high-resolution LED display, a mobile sports betting app for Nevada-wide wagering, and promotional contests including Last Fan Standing, Pro Football Progressive, and Play the Pros. The resort also maintains online ordering capabilities for its dining venues and employs facial recognition technology for security purposes.

Differentiator

Problem solved

Functional benefit

Products and services

• Peppermill Resort Spa Casino (Reno) A 1,621-room AAA Four Diamond integrated resort in Reno, NV featuring an 82,000-square-foot casino with slots, table games, poker, and race & sports book; a 33,000-square-foot Spa Toscana with 24 treatment rooms; nine award-winning restaurants; two pools and three outdoor jetted spas heated by on-site geothermal energy; a 9,900-square-foot fitness center; and designer boutique shopping. Targeted at leisure travelers and tourists seeking a comprehensive gaming, lodging, dining, and spa experience.
• Race and Sports Book On-premise sports wagering facility with wagering on NBA, NHL, MLB, NFL, NCAA games, horse racing, and other sporting events. Features a 110-foot wide curved LED display capable of showing up to 30 different games simultaneously, nine express betting windows, and 60 Box Seat carrels with 24-inch touchscreen HDTVs. Voted Best Race and Sports Book by Casino Player Magazine.
• Mobile Sports Betting App iOS and Android mobile application for sports wagering anywhere in Nevada, supporting straight bets, teasers, and parlays on football, basketball, baseball, and other sports. Account signup and GPS-based geolocation verification are required for regulatory compliance. Minimum opening deposit $40, subsequent minimum deposits $20, and minimum bet $5.
• Bimini Steakhouse AAA Four Diamond award-winning steakhouse serving hardwood-grilled steaks, chops, and seafood, with tableside flambé preparations (Bananas Foster, Cherries Jubilee, Strawberries Romanoff) and tableside cocktail service. Wine Spectator Award of Excellence with a wine list of over 1,000 bottles. Voted Reno's Best Steakhouse.
• Romanza Italian fine dining restaurant offering handmade daily pastas, locally-sourced ingredients, and premium meats and seafood, including Veal Chop Parmigiana and Chianti Braised Kobe Short Ribs. Holds Wine Spectator Award of Excellence, USA Today 10 Best Fine Dining in Reno recognition, and Casino Player Magazine Best Italian Food.
• CHI Asian cuisine restaurant offering traditional and contemporary dishes such as Peking Duck (half or whole), live Maine lobster, and braised roasted pork belly. Voted Best Chinese by Casino Player Magazine readers.
• Spa Toscana Three-story, 33,000-square-foot spa with 24 treatment rooms, Northern Nevada's only Caldarium featuring an indoor pool and sun deck, a full-service salon, and Himalayan salt retreat treatments. Rated 3rd best hotel spa in the country by USA TODAY 10Best.
• Last Fan Standing Football Contest Double-elimination football contest with a guaranteed $50,000 cash prize. Players pick one game weekly, advance on wins, and are eliminated after two losses. No point spread required. Entry fee is $50, or 5 entries for $200.
• Pro Football Progressive Football prediction contest with a progressive jackpot starting at $5,000. Players pick winners from all 14 Sunday and Monday games without a point spread, with perfect 14-of-14 picks winning the entire jackpot. Each entry is $5.
• Mobile Play the Pros Weekly football prediction contest offering $1,700 in weekly cash prizes (1st: $1,000, 2nd: $250, 3rd: $100, 4th-10th: $50 each). Season-long qualification requires loading $100 to Peppermill's Mobile Sports Betting account.
• Sports Bar Remodeled sports viewing venue featuring a curved video display composed of 34 high-definition screens with 360-degree viewing, adjacent to the Race and Sports Book. Offers video poker, beer, cocktails, and food from Sports Deli.
• Online Ordering System Web-based ordering platform at orders.peppermillreno.com enabling online ordering for eat-in and pick-up at Oceano, CHI, Sports Deli, and other dining outlets, with credit card processing via FreedomPay.
• PepperMill Casino (Belgium Online Operations) Regulated online casino operations in Belgium operated under the PepperMill Casino brand, identified as the most compliant and reliable regulated online casino in Belgium by Muddy River News. Incorporates Mindway AI GameScanner technology for AI-powered detection of at-risk gambling behavior, combining artificial intelligence with human expert assessment.
• Hot Trio Fiesta Caliente Slot Game Light & Wonder slot game debuting on the LightWave Solar cabinet featuring integrated LCD and Micro LED surround displays, offering three interactive bonus features (Grande Reels, 2x-3x Surge, and Fiesta Spin).

Quantifiable outcome

• Spa Toscana rated 3rd best hotel spa in the country by USA TODAY 10Best
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Light & WondercoreTechnology or Integration · 18 June 2026Light & Wonder partnered with Peppermill Resort Spa Casino to debut the new slot game Hot Trio Fiesta Caliente on LightWave Solar cabinet with integrated LCD and Micro LED surround displays. The launch marks collaboration to deliver new casino entertainment experiences.
• Mindway AIcoreStrategic or Co-development Partner · 21 January 2026Mindway AI partnered with PepperMill Casino Belgian operations to implement GameScanner technology for AI-powered detection of at-risk gambling behavior. The technology combines artificial intelligence with human expert assessment to provide early detection of problem gambling.
• Western Village (Sparks)minorChannel Partner/ Reseller/ DistributorWestern Village in Sparks serves as a secondary signup and cashout location for Peppermill's Mobile Sports Betting App, extending service accessibility beyond the main Peppermill property.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Boyd Gaming Corporation: Multi-property regional casino operator with Las Vegas locals and Midwest assets. Comparable on regional integrated resort economics, FanDuel sportsbook partnership structure, and capex profile.
• Caesars Entertainment: Large multi-property operator with regional Reno assets and a national Caesars Rewards database. Relevant comparison for loyalty program scale, sports betting integration, and capital allocation benchmarking.
• MGM Resorts International: Largest U.S. integrated resort operator; benchmark for non-gaming revenue mix, MGM Rewards loyalty program, and BetMGM sports betting integration. Operates in Nevada but is principally a Las Vegas Strip operator.

Direct peers

• Atlantis Casino Resort Spa Reno: Direct Reno competitor operating an integrated casino resort with comparable hotel, gaming, and spa amenities. Most like-for-like Reno peer for room count, F&B depth, and spa positioning.
• Grand Sierra Resort and Casino: Reno integrated resort with hotel, casino, dining, and entertainment amenities directly competing for the same Reno/Sparks visitor. Closest scale peer in the local market.
• Eldorado Resort Casino (Caesars Entertainment): Downtown Reno integrated casino resort operated by Caesars Entertainment. Direct Reno competitor now part of Caesars' regional portfolio; competes head-to-head for gaming, hotel, and F&B share.
• Nugget Casino Resort (Sparks): Sparks, NV integrated resort with hotel, casino, and F&B. Same Reno-Sparks catchment and similar mid-market positioning; directly comparable on room product and gaming mix.
• Silver Legacy Resort Casino: Downtown Reno integrated resort connected to Eldorado and Circus Circus via the "Row." Direct peer in gaming, hotel, and group/convention business in the same Reno market.

Regional players

• Station Casinos: Las Vegas locals operator with comparable F&B/dining depth and rewards program (Boarding Pass). Indirect peer for non-Strip integrated resort economics and locals-market loyalty benchmarking.

Others

• Light & Wonder: Slot content and cabinet supplier (LightWave Solar platform). Currently in partnership with Peppermill for product debuts; relevant ecosystem peer for gaming floor economics, content fees, and equipment refresh cycles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/renopeppermill
• Facebookfacebook.com/peppermillreno
• LinkedInlinkedin.com/company/peppermill-resort-spa-casino

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peppermill Inc