Bendyworks
Bendyworks is a Madison, Wisconsin-based software consulting firm that builds custom web and mobile applications in Ruby on Rails, React, and related technologies for startups and Fortune 500 clients, delivered remotely on a time-and-materials basis.
- Company typePrivate
- Founded2009
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Bendyworks does
Bendyworks is a privately held US software consulting firm founded in 2009 and headquartered in Madison, Wisconsin that designs and builds custom software, specializing in Ruby on Rails and React with adjacent expertise in Clojure, TypeScript, Elm, and Phoenix/LiveView. Its core offerings are full-stack web development, mobile app development, API and back-end development, and developer training and mentorship, structured as service engagements delivered against methodologies including pair programming, Agile, Behavior Driven Development, and Test Driven Development. The firm bills clients on a time-and-materials basis rather than through fixed bids, enabling flexible scoping and long-running collaboration models; engagements range from early-stage product launches (Murfie, Travis CI) to ongoing work with Fortune 500 enterprises (Getty Images, Moz). Following the 2020 shift to an all-remote operating model, the firm draws talent from across roughly half a dozen US states while preserving its small, senior-leader-heavy team structure. Bendyworks maintains a public-facing thought leadership footprint through a technical blog, conference speaking engagements (RailsConf, Midwest JS), open source contributions, and community partnerships with RailsBridge, Rails Girls Summer of Code, Maydm, Madison College, and UW Madison. Revenue, funding, ownership structure, and precise headcount are not disclosed in available sources.
Bendyworks firmographics
Firmographics- Name
- Bendyworks
- Legal name
- Bendyworks
- Website
- https://bendyworks.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bendyworks is a Madison, Wisconsin-based software consulting firm that builds custom web and mobile applications in Ruby on Rails, React, and related technologies for startups and Fortune 500 clients, delivered remotely on a time-and-materials basis.
- Ownership category
- akta.pro rank
Bendyworks industry classification
Industry- Product category
- Software Consulting Services
- NAICS
- Computer Systems Design and Related Services (54151), Management Consulting Services (54161)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- DevOps Consulting & Transformation (BPAEAKAA)
Keywords
Where Bendyworks is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bendyworks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Consulting Services: Software consulting and development services billed by time and materials. The company provides expert Rails and React development, mobile app development, training, and mentorship services to clients ranging from startups to Fortune 500 companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Time and Materials Consulting |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Bendyworks product offering
Product offeringCore offering
Bendyworks is a software consulting firm that provides front end, back end, and mobile application development services using a defined stack including Ruby on Rails, React, Clojure, TypeScript, Elm, and Phoenix/LiveView. Engagements are delivered by fully remote senior developers using agile practices such as pair programming, BDD, and continuous integration on a time-and-materials basis. The firm also runs Bendy University, an internal training program for programmers.
Product overview
Bendyworks is a software consulting firm offering expert development services in Ruby on Rails and React. Their service portfolio includes Front End Development, Back End Development, and Mobile Development services. They specialize in Ruby on Rails and React consulting, and offer training and mentorship programs to help client teams develop agile development capabilities. The company follows agile methodologies including BDD (Behavior Driven Development) and TDD (Test Driven Development), and provides services on a time and materials basis rather than fixed bids.
Differentiator
Problem solved
Functional benefit
Products and services
- Front End Development Custom front-end web development services for businesses, using React, TypeScript, Elm, and related modern JavaScript frameworks. Delivered by senior developers as part of Bendyworks' consulting engagements.
- Back End Development Custom back-end development services using Ruby on Rails, Clojure, Phoenix/LiveView, and related server-side technologies. Delivered on a time-and-materials basis for startups and enterprise clients.
- Mobile Development Mobile application development services as part of Bendyworks' software consulting offering, supporting clients building iOS and Android applications.
- Bendy University Internal training program at Bendyworks that teaches programming fundamentals and supports the development of engineering talent within the firm.
Quantifiable outcome
- Murfie.com successfully launched and grew to hundreds of thousands of discs and thousands of members
- +2 more outcomes
Companies that use Bendyworks
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Bendyworks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Bendyworks partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- RailsBridgeminorBendyworks supports RailsBridge, an organization that helps people from underrepresented groups learn Ruby on Rails and get into tech.
- Rails Girls Summer of CodeminorBendyworks supports Rails Girls Summer of Code, a fellowship program for women and non-binary people to contribute to open source projects.
- MaydmminorBendyworks hosts visits from Maydm, an organization that introduces students to careers in coding.
- Madison CollegeminorBendyworkers have taught Rails classes at Madison College, supporting technical education in the local community.
- UW MadisonminorBendyworkers have taught Rails classes at UW Madison, supporting technical education in the local community.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Bendyworks competitors and assessment
Company assessmentDirect peers
- Atomic Object: Atomic Object is a custom software consultancy that designs and develops web and mobile applications for clients across industries. It is comparable to Bendyworks in size and as a horizontal custom-software consultancy with delivery-focused engagements.
- Hashrocket: Hashrocket is a Rails, React, and Elixir consultancy that pairs senior developers with client teams, emphasizing pairing, test-driven development, and agile practices. It operates in the same boutique Ruby/React consulting niche as Bendyworks.
- thoughtbot: thoughtbot is a boutique consultancy that builds web and mobile products using Ruby on Rails, React, and Elixir alongside design and product strategy. It is one of the closest analogues to Bendyworks in size, philosophy, and tech-stack focus.
- Big Nerd Ranch: Big Nerd Ranch is a custom app development and training consultancy that builds mobile, web, and back-end software for clients. It is comparable to Bendyworks as a similar boutique consultancy offering both delivery and developer training/mentorship.
- Planet Argon: Planet Argon is a Ruby on Rails-focused development agency that specializes in maintaining, upgrading, and modernizing Rails applications. It is comparable to Bendyworks in its deep Rails specialization and ongoing client support model.
- DockYard: DockYard is a digital products agency specializing in Elixir/Phoenix, Ruby on Rails, and React development with a strong emphasis on user experience. It is comparable to Bendyworks for its similar polyglot Rails/React/functional-programming stack and consulting engagements.
Broad incumbents
- Slalom: Slalom is a large global consulting firm with a substantial custom software and digital transformation practice serving Fortune 500 enterprises. It is comparable to Bendyworks as an enterprise software consulting competitor, though operating at far greater scale and breadth.
- Pivotal Labs: Pivotal Labs (now part of VMware Tanzu / Broadcom) is a much larger software consultancy known for extreme programming, pair programming, and enterprise digital transformation. It is comparable to Bendyworks in agile/XP methodology and Rails-adjacent work but operates at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bendyworks social profiles
Digital presenceBendyworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bendyworks leadership team
Management profileNumber of profiles
Profiles4 records
Bendyworks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bendyworks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bendyworks
What does Bendyworks do?
Bendyworks is a software consulting firm that provides front end, back end, and mobile application development services using a defined stack including Ruby on Rails, React, Clojure, TypeScript, Elm, and Phoenix/LiveView. Engagements are delivered by fully remote senior developers using agile practices such as pair programming, BDD, and continuous integration on a time-and-materials basis. The firm also runs Bendy University, an internal training program for programmers.
Is Bendyworks a public or private company?
Bendyworks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bendyworks founded?
Bendyworks was founded in 2009. It employs 11 to 50 people.
Where is Bendyworks based?
Bendyworks is headquartered in Madison, United States, in the North America region.
How does Bendyworks make money?
One revenue line is on record: consulting Services.
Who are Bendyworks's main competitors?
Direct peers on record are Atomic Object, Hashrocket, thoughtbot, Big Nerd Ranch, Planet Argon and DockYard. Broad incumbents are Slalom and Pivotal Labs.
Does Bendyworks have an API?
No public API is recorded for Bendyworks.
What industry is Bendyworks in?
Bendyworks's product category is Software Consulting Services. Its primary akta.pro industry code is BPAEAKAA, DevOps Consulting & Transformation. Its NAICS code is 54151 and its SIC code is 7371.