Maydm
Maydm is a Madison, Wisconsin 501(c)(3) nonprofit, founded in 2015, that provides free STEM education, summer camps, and paid internships to girls and youth of color in grades 6-12 across Dane County.
- Company typePrivate
- Founded2015
- HeadquartersMadison, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Maydm does
Maydm is a 501(c)(3) nonprofit organization headquartered in Madison, Wisconsin, founded in 2015 by Winnie Karanja to address the underrepresentation of girls and youth of color in STEM fields. The organization delivers a portfolio of STEM educational programs — including one-day workshops, after-school programs, multi-week summer camps (STEMinism, STEM Power, Next-Gen Scholar, Video Game Development), an advanced Creators Lab for high school students, and a paid high school internship program placing students with local employers at a minimum of $18/hour — to students in grades 6-12 across Dane County, Wisconsin. The curriculum covers robotics, game development, virtual reality, 3D printing, web development, and app development, delivered at the Maydm headquarters, the Madison Truax Campus, and partner school and community-center sites.
Maydm's business model is a donation- and grant-funded nonprofit operating with a 2026 operating budget of approximately $900,000. Revenue is sourced from foundation grants (American Family Insurance Institute for Social and Corporate Impact ($500,000 over 5 years), Otto Bremer Trust ($50,000 second-year grant), Bank of America Neighborhood Builder ($200,000 over 2 years)), corporate sponsorships from a network of 17+ local employers (including Epic Systems, Google, Exact Sciences, CUNA Mutual, UW Health, and Fetch Rewards), individual recurring and one-time donations, and City of Madison public funding. Programs are offered free or by donation to students; the customer base is end-user students, while 'buyers' are institutional donors and employer partners. As of 2026 the organization serves approximately 470 enrolled students, has cumulatively reached 3,900+ students since founding, and is led by incoming CEO Dr. Shakkiah Curtis following a leadership transition from Executive Director Dr. Christina Outlay.
Maydm firmographics
Firmographics- Name
- Maydm
- Legal name
- Maydm, Inc.
- Website
- https://maydm.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Maydm is a Madison, Wisconsin 501(c)(3) nonprofit, founded in 2015, that provides free STEM education, summer camps, and paid internships to girls and youth of color in grades 6-12 across Dane County.
- Ownership category
- akta.pro rank
Maydm industry classification
Industry- Product category
- Youth STEM Education
- NAICS
- Educational Services (61), Computer Training (61142), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- STEM, Digital Literacy & Maker Education Nonprofits (BPAGADAG)
- akta.pro secondary industries
- STEM & Maker Education (Makerspaces, Coding Clubs, Robotics) (EDAAAFAL), STEM & Coding Learning Centers (Robotics, Programming, Engineering) (EDANAHAF), Science & STEM Instruction (School-Delivered) (EDAJAFAH)
Keywords
Where Maydm is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Maydm business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Foundation Grants: Major grants from foundations including American Family Insurance Institute for Social and Corporate Impact ($500,000 over 5 years), Otto Bremer Trust ($50,000 second year grant), and Bank of America Neighborhood Builder ($200,000 over 2 years)
- Corporate Grants and Sponsorships: Corporate funding from companies to support STEM programming and internship placements
- Individual Donations: Recurring monthly donations and one-time contributions from individual donors supporting the mission
- Government/Public Funding: Funding from City of Madison and other public sources for summer programs and internships
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free/donation-based STEM programs for students |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Maydm product offering
Product offeringCore offering
Maydm provides STEM education programs for girls and youth of color in grades 6-12 in Dane County, Wisconsin. Offerings include girls-only and co-ed summer programs (STEMinism, STEM Power, Next-Gen Scholar, Video Game Development), the Creators Lab for advanced high school students, after-school programs, one-day workshops, and a High School Internship Program placing students in paid STEM roles at local employers. All programs are offered free or by donation to participants, with funding derived from foundation grants, corporate sponsorships, and individual donations.
Product overview
Maydm operates as a nonprofit educational organization offering a portfolio of STEM programs for youth in grades 6-12. The core offerings include STEMinism (girls-only robotics/VR program), STEM Power (all-gender intro to creative tech), Next-Gen Scholar (web development), Video Game Development, and Creators Lab for advanced high school students. These programs are complemented by a High School Internship Program that places students with local employers for paid STEM work experience. Maydm also delivers one-day workshops and afterschool programs at partner sites. The organization does not offer a software product or technology platform—the programs are educational services focused on skills development in robotics, game development, VR, 3D printing, web development, and app development.
Differentiator
Problem solved
Functional benefit
Products and services
- STEMinism Summer program for girls in grades 6-8 focusing on robotics and virtual reality skills, part of Maydm's core educational offerings for middle school students.
- STEM Power Two-week summer program introducing grades 6-8 students (all genders) to creative tech tools including robotics, game development, and VR.
- Next-Gen Scholar Two-week summer web development program for grades 7-10 students (all genders), teaching web development skills through immersive programming.
- Video Game Development Program teaching video game development using leading-edge technology comparable to industry-standard tools used by developers of major game franchises.
- Creators Lab Advanced program for high school students to dive deeper into specific STEM subjects, functioning as an incubator where students develop portfolio projects and receive a stipend.
- High School Internship Program Summer internship program for high school students (starting at age 16), lasting 6-8 weeks, providing paid work experience in STEM fields with local employers at minimum $18/hour.
- One-Day Workshops Single-session workshops lasting 1-3 hours, introducing students to STEM concepts through hands-on activities such as Lego robotics.
- Afterschool Programs After-school programming delivered at partner school and community organization sites throughout Dane County.
Quantifiable outcome
- 3,900+ students served since 2015
- +4 more outcomes
Companies that use Maydm
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Maydm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Maydm partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major and minor.
- Madison Metropolitan School District (MMSD)coreDeep partnership allowing students to receive experiential learning credit for Maydm programs. Joint collaboration on summer learning programs with mayor and superintendent visits.
- Exact SciencesmajorHost company for Maydm high school internship program, providing real-world STEM work experience for students.
- CUNA Mutual GroupmajorHost company for Maydm high school internship program in second cohort of internships.
- First Business BankmajorHost company for Maydm high school internship program in second cohort of internships.
- UW HealthmajorHealthcare-focused internship host partner, expanding internship offerings into biology and health-focused careers.
- Madison CollegecoreDeepened partnership for Madison College STEM Academy, with internship recruitment drawing from their students. Co-hosts internship celebration events.
- Flow EnterprisesminorCompany hosting Maydm intern who was building a website for coding courses.
- Epic SystemsminorMajor Madison tech company mentioned as internship host and part of local tech ecosystem.
- GoogleminorMajor Madison tech company mentioned as part of local tech ecosystem and potential internship host.
- Raven SoftwareminorMadison gaming company mentioned as part of local tech ecosystem.
- Fetch RewardsminorMadison tech company mentioned as part of local tech ecosystem.
- Park BankmajorCommunity partner and corporate supporter of Maydm programming.
- MallinckrodtminorCommunity partner supporting Maydm through corporate giving.
- Edgewood CollegeminorCommunity and educational partner of Maydm.
- Blackhawk ChurchminorCommunity partner supporting Maydm.
- Bayview FoundationmajorSummer learning program host site collaborated with MMSD for National Summer Learning Week visit by mayor and superintendent.
- Goodman Community CenterminorCommunity center partner hosting summer learning programs as part of city-wide collaboration.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Maydm competitors and assessment
Company assessmentBroad incumbents
- Code.org: Major nonprofit expanding access to computer science in K-12 schools, including the Hour of Code. Comparable in promoting CS/STEM access for underrepresented students, but operates at a national policy and curriculum-distribution scale rather than direct service.
- Project Lead The Way: National nonprofit providing STEM curricula and teacher training to K-12 schools. Comparable in STEM education mission and school-partnership delivery, but operates through curriculum licensing rather than direct student programming.
- TEALS (Microsoft Philanthropies): Microsoft-run program pairing tech professionals with high school teachers to expand computer science access, particularly in schools serving underrepresented students. Comparable in mission to diversify CS access, though operating through teacher capacity-building rather than direct youth programming.
Direct peers
- Citizen Schools: Nonprofit partnering with public schools to provide expanded learning opportunities including STEM apprenticeships for middle school students. Comparable in school-based delivery, apprenticeship/career exposure model, and serving low-income communities of color.
- Technovation: Nonprofit running a global technology entrepreneurship program where girls build mobile apps to solve community problems. Directly comparable in targeting girls in tech with project-based learning, though delivery is remote/online rather than place-based.
- Girls Who Code: National nonprofit focused on closing the gender gap in technology through coding clubs, summer programs, and college-loops for girls in grades 3-12. Closest direct peer to Maydm's mission and STEM-girls focus, though operating at significantly larger national scale.
- Iridescent: Nonprofit delivering STEM programs to underserved youth and families through Curiosity Machine and Technovation platforms. Comparable in serving underrepresented students with hands-on engineering/CS projects, though with a more global footprint.
- Kode With Klossy: Nonprofit running free coding summer camps for young women and non-binary teens. Directly comparable to Maydm's summer program model, mission (girls in tech), and free/donation-based delivery structure.
- Black Girls CODE: Nonprofit providing technology education to young Black girls, focusing on coding, robotics, and game design. Highly comparable to Maydm in serving girls of color in STEM with hands-on programming and similar workshop-to-project ladders.
Regional players
- STEM NOLA: New Orleans-based nonprofit delivering hands-on STEM programming and STEM enrichment to underrepresented youth through community-based workshops. Comparable model and mission to Maydm, but operates in a different metropolitan market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Maydm social profiles
Digital presenceMaydm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maydm leadership team
Management profileNumber of profiles
Profiles10 records
Maydm funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maydm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maydm
What does Maydm do?
Maydm provides STEM education programs for girls and youth of color in grades 6-12 in Dane County, Wisconsin. Offerings include girls-only and co-ed summer programs (STEMinism, STEM Power, Next-Gen Scholar, Video Game Development), the Creators Lab for advanced high school students, after-school programs, one-day workshops, and a High School Internship Program placing students in paid STEM roles at local employers. All programs are offered free or by donation to participants, with funding derived from foundation grants, corporate sponsorships, and individual donations.
Is Maydm a public or private company?
Maydm is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Maydm founded?
Maydm was founded in 2015. It employs 51 to 100 people.
Where is Maydm based?
Maydm is headquartered in Madison, United States, in the North America region.
How does Maydm make money?
Four revenue lines are on record. Foundation Grants are the primary driver. The others are corporate Grants and Sponsorships, individual Donations and government/Public Funding.
Who are Maydm's main competitors?
Broad incumbents on record are Code.org, Project Lead The Way and TEALS (Microsoft Philanthropies). Direct peers are Citizen Schools, Technovation, Girls Who Code, Iridescent, Kode With Klossy and Black Girls CODE. STEM NOLA is listed as a regional player.
Does Maydm have an API?
No public API is recorded for Maydm.
What industry is Maydm in?
Maydm's product category is Youth STEM Education. Its primary akta.pro industry code is BPAGADAG, STEM, Digital Literacy & Maker Education Nonprofits, with a secondary code of EDAAAFAL, STEM & Maker Education (Makerspaces, Coding Clubs, Robotics). Its NAICS code is 61 and its SIC code is 8200.